Host Sherrilynne Starkie volunteers as Professional Development Director, IABC Canada East Region and invited Priya Bates to attend a recent meeting to discuss member engagement and engagement strategies generally.
Priya is an award-winning professional communicator and president of Inner Strength Communication. Her practice focuses strategic internal communication, engagement, branding and transformational change. In her 20+ year career, Priya has led communication for organizations including Loblaw Companies Limited, HP Canada and Compaq Canada.
Priya is an Accredited Business Communicator (ABC) and a Certified Communication Management Professional (CMP). In 2010, she was named an IABC Master Communicator (MC) and in 2016, she became an IABC Fellow. She was the driving force behind the IABC’s global rebrand.
In this edition of The Voice, we listen in on Priya’s presentation where she explains her engagement process right from strategy development to evaluation.
She said: “Most people look at engagement as a program. I look at it as a system. Most look at is as tactical. But if we start with the tactics…we often miss the bigger picture. Communication is operational as opposed to philosophical. I like to make it very clear. Really define what it is we are trying to do?”
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