For Immediate Release: Podcasts for Communicators
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It’s episode 500 and, like the World Wide Web, we’re not going away.
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A recent New York Times article unmasked the shady practice of purchasing Twitter followers. B2B marketers shouldn’t be taken in by this tactic, though. There are simple ways to measure influence – and alternatives to Twitter that should be considered.
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Twitter hooks up with Bloomberg. Feedly features mute filters. Sysomos integrates its services as stacks in a single platform. And Yik Yak throws in the towel.
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Changes to Facebook, Twitter, Snapchat underline how competitive the social media platforms are. Plus we get onside with changing norms in acceptable language. And Spin Sucks surveys PR pros.
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An open Web. Respect for our privacy. Boaty McBoatface, eh? And the communications channels we rely on.
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There’s good news and bad news for mainstream media right now. Subscriptions to prominent news sources are surging. That’s good. Fake news is getting harder to spot. That’s bad. We discuss the net-net of it all on For Immediate Release 80.
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http://traffic.libsyn.com/prworks/IPR463.mp3Podcast: Play in new window | Download (Duration: 22:12 — 18.0MB) | EmbedSubscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription OptionsOn this week’s Inside PR podcast, Gini Dietrich, Martin Waxman and Joseph Thornley cover: the future of Twitter? Not a social network, but a news feed, the place to see what’s happening. Medium’s pivot… Continue Reading →
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Twitter Moments for all of us. Large publishers’ growing dependency on Facebook. Thinking ahead about the implications of AI in our devices and apps. And the ethics of the close-hold embargo.
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Gini Dietrich, Martin Waxman and Joseph Thornley are back with another episode of the Inside PR podcast.
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http://traffic.libsyn.com/fir/FIR-B2B_50.mp3Podcast: Play in new window | Download (Duration: 12:10 — 11.1MB) | EmbedSubscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription OptionsIs Google Analytics ruining marketing? Samuel Scott (@samueljscott)makes a persuasive case that it is in this longish essay on TechCrunch. The gist of his argument is that if you… Continue Reading →
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