For Immediate Release: Podcasts for Communicators
Podcast: Play in new window | Download (Duration: 15:47 — 14.5MB) | Embed
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About eight years ago, we launched the PESO model. Today it’s everywhere. Although we’ve constantly refined and improved it over the years, it’s not always easy to implement.
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Gini Dietrich discusses the innovations, changes, and new opportunities in the podcasting space in this week’s Spin Sucks show.
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In this episode of the Spin Sucks podcast, Gini Dietrich and Megan Dougherty discuss content creation, the PESO model, and the pros and cons of writing a book.
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No matter where your communications role lies, Gini Dietrich says you can go into the new decade strong if you embrace these two trends: creative storytelling and the PESO model.
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