For Immediate Release: Podcasts for Communicators
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Why isn’t marketing attracting more college grads? That is the topic Paul and David explore this week, starting with the results of this study commissioned by Marketing Week earlier this year which found just 3% of undergraduates thought marketing offered them the best career opportunities.
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The Edelman Trust Barometer shows an alarming decline in American’s trust of nearly every institution except their employers. We also review some of the best end-of-year research reports we’ve seen and explain why we like them.
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More companies are marketing themselves research, and a lot of it is pretty awful. Small sample sizes and leading questions are prime culprits. The surprising results of last week’s presidential election highlighted some of the fragility of surveys, and may make us all more skeptical. If you’re going to mount a marketing campaign around research, spend a little extra and do it right.
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