research Archives - FIR Podcast Network

FIR B2B #107 – What LinkedIn’s Latest Sales Research Says About the State of B2B Marketing

October 29, 2018 by David Strom and Paul Gillin Leave a Comment

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Once again we speak with Justin Shriber, Vice President of Marketing for LinkedIn Sales and Marketing Solutions. LinkedIn’s new State of Sales report examines how top sales performers are using technology and modern strategies to build trust with buyers and close more deals. This relationship with buyers makes the survey more interesting reading. Justin has lots more insights for B2B marketers in our conversation.
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FIR B2B #98: Why doesn’t marketing attract more recent grads?

June 13, 2018 by David Strom and Paul Gillin Leave a Comment

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Why isn’t marketing attracting more college grads? That is the topic Paul and David explore this week, starting with the results of this study commissioned by Marketing Week earlier this year which found just 3% of undergraduates thought marketing offered them the best career opportunities.
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FIR B2B #88: The Decline of Trust and New Twists on End-of-Year Research

January 25, 2018 by David Strom and Paul Gillin Leave a Comment

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The Edelman Trust Barometer shows an alarming decline in American’s trust of nearly every institution except their employers. We also review some of the best end-of-year research reports we’ve seen and explain why we like them.
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FIR B2B #60: Dos and Don’ts of Marketing With Research

November 16, 2016 by David Strom and Paul Gillin Leave a Comment

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More companies are marketing themselves research, and a lot of it is pretty awful. Small sample sizes and leading questions are prime culprits. The surprising results of last week’s presidential election highlighted some of the fragility of surveys, and may make us all more skeptical. If you’re going to mount a marketing campaign around research, spend a little extra and do it right.
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