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Episode #45: EE Voice CLIP – Broadening your leadership listening channels

May 4, 2020 by Sharon McIntosh and Sharon Phillips Leave a Comment

https://traffic.libsyn.com/fir/EE_Voice_episode_45.mp3

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[Today’s episode: 7 minutes]

Can you hear them now?

For a solid eight weeks, we’ve been working with managers on how best to communicate with their teams remotely during the COVID-19 crisis. This week—at your request—we turn that question on its head: How can leadership teams make sure they’re really hearing from staff and directing feedback effectively?

In today’s episode, we talk through our best strategies for expanding listening channels to make space for all this new traffic and keep it moving in the right directions. From surveys and focus groups to informal listening sessions, we cover approaches to soliciting feedback ― and offer you ideas on how to execute.

Give it a listen, and then let us know what questions are keeping you up at night. We’re listening.

 
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Filed Under: EE Voice Tagged With: channels, employee communications, listening, research

Episode #38: The future of employee advocacy (with Glenn Gaudet)

November 2, 2019 by Sharon McIntosh and Sharon Phillips Leave a Comment

https://traffic.libsyn.com/fir/EE_Voice_episode_38.mp3

Podcast: Play in new window | Download (Duration: 36:43 — 42.1MB) | Embed

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“What you’re trying to do is not just have employees be an amplification for the company. You’re trying to help them engage with people digitally. And you’re trying to create an engagement – so they can create a relationship.” – Glenn Gaudet

After a long summer break (which somehow eked into fall), Sharon and I are back! And we’re delighted to welcome a friend and employee advocacy expert Glenn Gaudet.

As CEO of GaggleAMP, Glenn leads a team that helps companies transform their workforce into a social media powerhouse. Sharon and I worked with Glenn when we launched PepsiCo’s award-winning ambassador program, and we learned much from him then. And of course, in this conversation, we learn more, including:

  • How employee advocacy has evolved in the past 10 years – and where it’s headed next (pssst: It’s about employee engagement)
  • Why employee advocacy is so powerful for brand building
  • Hot-off-the-press findings from a new survey, “Building the Case for an Employee Advocacy Program,” which showcases what makes for a successful program – and how communicators can help. Some survey findings that surprised even Glenn
  • And so much more.

Glenn pulled together the following resource for our EE Voice listeners, which includes links and downloads to the survey, how to get started with employee advocacy and a great case study about Carbon Black.
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Filed Under: EE Voice Tagged With: employee advocacy, Employee advocacy programs, employee engagement, research

FIR B2B #107 – What LinkedIn’s Latest Sales Research Says About the State of B2B Marketing

October 29, 2018 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_107.mp3

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Once again we speak with Justin Shriber, Vice President of Marketing for LinkedIn Sales and Marketing Solutions. LinkedIn’s new State of Sales report examines how top sales performers are using technology and modern strategies to build trust with buyers and close more deals. This relationship with buyers makes the survey more interesting reading. Justin has lots more insights for B2B marketers in our conversation.
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Filed Under: FIR B2B Tagged With: Justin Shriber, LinkedIn, LinkedIn State of Sales report, research

FIR B2B #98: Why doesn’t marketing attract more recent grads?

June 13, 2018 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_98.mp3

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Why isn’t marketing attracting more college grads? That is the topic Paul and David explore this week, starting with the results of this study commissioned by Marketing Week earlier this year which  found just 3% of undergraduates thought marketing offered them the best career opportunities.
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Filed Under: FIR B2B Tagged With: generation Z, marketing, research

FIR B2B #88: The Decline of Trust and New Twists on End-of-Year Research

January 25, 2018 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_88.mp3

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The Edelman Trust Barometer shows an alarming decline in American’s trust of nearly every institution except their employers. We also review some of the best end-of-year research reports we’ve seen and explain why we like them.
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Filed Under: FIR B2B Tagged With: cyber security, Edelman Trust Barometer, research

FIR B2B #60: Dos and Don’ts of Marketing With Research

November 16, 2016 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_60.mp3

Podcast: Play in new window | Download (Duration: 13:50 — 12.7MB) | Embed

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More companies are marketing themselves research, and a lot of it is pretty awful. Small sample sizes and leading questions are prime culprits. The surprising results of last week’s presidential election highlighted some of the fragility of surveys, and may make us all more skeptical. If you’re going to mount a marketing campaign around research, spend a little extra and do it right.
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Filed Under: FIR B2B Tagged With: research, survey methodology

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