For Immediate Release: Podcasts for Communicators
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The power of polarization, the promise of podcasts, and the potency of the keyboard are all covered this week, and how they all relate to brand marketing.
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Why isn’t marketing attracting more college grads? That is the topic Paul and David explore this week, starting with the results of this study commissioned by Marketing Week earlier this year which found just 3% of undergraduates thought marketing offered them the best career opportunities.
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In this episode, host Rich Klein is joined by worldwide digital marketing expert Krishna De to discuss the rapid growth of live streaming in the past two years and how the technology has impacted crisis communications and crisis management.
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Forrester Research’s latest B2B marketing report finds that buyers consider most of the information they get from vendors to be useless. The buying landscape has completely changed, says report author Peter O’Neill, and that means pitches won’t work anymore. The new job of the marketer is to help the buyer make a decision.
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Marketing is shifting from agencies and moving in-house; Dan York’s Tech Report, including Google’s handling of new top-level domains, a kerfuffle over Facebook videos, and WeChat and mobile in China; controlling the media channels: can football win the game? and much more.
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