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FIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead Generation

August 17, 2016 by Kevin Anselmo Leave a Comment

http://traffic.libsyn.com/fir/fir-highered60.mp3

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James Henderson, a professor at IMD and a member of the management team responsible for programs and innovation, provided the inside story about the Global Leader Index, a compelling example of an effective lead magnet.
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Filed Under: FIR on Higher Education Tagged With: content marketing, Global Leader Index, IMD, lead generation, lead magnet

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