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DIGITAL INDIA #087 : HOW TO CRAFT A HEADLINE THAT MAKES PEOPLE WANT TO CLICK ?

January 31, 2017 by Suresh Babu Leave a Comment

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According to some of the best copywriters of all time, you should spend half of the entire time it takes to write a piece of persuasive content on the headline. So if you have a blog post that is really important to you or your business, one that you really want people to read, you should downright obsess over your post title.

The 87th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of Web Marketing Academy
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DIGITAL INDIA #077 : 5 QUESTIONS FROM CONTENT WRITERS & RECRUITERS

November 22, 2016 by Suresh Babu Leave a Comment

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In this episode, Monica talks about the common questions she gets from content writers and the people who want to hire them.

The 77th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy

The five questions are:

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The Crisis Show #119: Communication Lessons from Election 2016

November 17, 2016 by Rich Klein Leave a Comment

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Rich Klein was joined by Ruth Sherman and Tripp Frohlichstein to analyze how the communication styles of Donald Trump and Hillary Clinton made a difference in the election
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FIR on Higher Education #63: How to Integrate Marketing Automation at your School

October 4, 2016 by Kevin Anselmo Leave a Comment

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http://traffic.libsyn.com/fir/fir-highered63.mp3Podcast: Play in new window | Download (Duration: 26:56 — 12.3MB) | EmbedSubscribe: Apple Podcasts | Google Podcasts | Email | RSS | Subscription OptionsHas your school integrated a marketing automation program? If not, or if you have not been successful with your marketing automation efforts, you will want to listen to the insights from… Continue Reading →

FIR on Higher Education #61: Using a Podcast to Sell a Course

September 1, 2016 by Kevin Anselmo Leave a Comment

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http://traffic.libsyn.com/fir/fir-highered61.mp3Podcast: Play in new window | Download (Duration: 33:54 — 15.5MB) | EmbedSubscribe: Apple Podcasts | Google Podcasts | Email | RSS | Subscription OptionsOn the FIR on Higher Education podcast, we have discussed how a podcast can be used in higher education to support big-picture objectives. We focused on using podcasts for events (with… Continue Reading →

FIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead Generation

August 17, 2016 by Kevin Anselmo Leave a Comment

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James Henderson, a professor at IMD and a member of the management team responsible for programs and innovation, provided the inside story about the Global Leader Index, a compelling example of an effective lead magnet.
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FIR on Higher Education #54: Professor David Burkus on How to Market Your Book

May 11, 2016 by Kevin Anselmo Leave a Comment

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The book publishing world has undergone massive disruption in recent years. This presents challenges and opportunities for book authors. Many academics are writing books, and communicators directly or indirectly, can provide support. On episode 55 of FIR on Higher Education, Oral Roberts University Professor David Burkus discusses his experiences writing two different books.
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033 : Build Trust Not Traffic With Mark Schaefer

January 19, 2016 by Suresh Babu Leave a Comment

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“Content Shock – Content Ignition – Content Magnet – Be More Human – Content that Moves Creates Power” – Mark Schaefer

Welcome to the 33rd episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy.
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FIR B2B #37: The Social Media Policy Shuffle

November 30, 2015 by Paul Gillin Leave a Comment

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The US FDA’s new social media shows how difficult it is for a big employer to walk the line between encouraging advocacy and not running afoul of other rules governing the workplace.
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#35: Help, Don’t Sell

October 12, 2015 by Paul Gillin Leave a Comment

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Forrester Research’s latest B2B marketing report finds that buyers consider most of the information they get from vendors to be useless. The buying landscape has completely changed, says report author Peter O’Neill, and that means pitches won’t work anymore. The new job of the marketer is to help the buyer make a decision.
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DIGITAL INDIA #087 : HOW TO CRAFT A HEADLINE THAT MAKES PEOPLE WANT TO CLICK ?

DIGITAL INDIA #077 : 5 QUESTIONS FROM CONTENT WRITERS & RECRUITERS

FIR on Higher Education #63: How to Integrate Marketing Automation at your School

FIR on Higher Education #61: Using a Podcast to Sell a Course

FIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead Generation

FIR on Higher Education #54: Professor David Burkus on How to Market Your Book

#35: Help, Don’t Sell

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