content marketing Archives - FIR Podcast Network

Passport Travel Marketing & PR #038: Working with TV and Airlines

October 13, 2019 by Chris Christensen Leave a Comment

Podcast: Play in new window | Download (Duration: 55:59 — 38.8MB) | Embed

http://traffic.libsyn.com/fir/038Passport.mp3Podcast: Play in new window | Download (Duration: 55:59 — 38.8MB) | EmbedSubscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription OptionsInterview with Augusto Valverde about creating content for distribution via TV and via Airlines. Augusto is a producer, writer, director and TV host, including an ongoing hosting role at… Continue Reading →

FIR B2B #125: Buyer Personas: Why They Matter; How to Create Them

July 30, 2019 by David Strom and Paul Gillin Leave a Comment

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Buyer personas have been around almost as long as marketing itself, but lately they’re taking on a more critical role. Matt Naffah, VP of Strategy at International Data Group, tells us what makes for a good persona and how to apply them to content strategy.
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Passport Travel Marketing & PR #034: Influencer Marketing

May 6, 2019 by Chris Christensen Leave a Comment

Podcast: Play in new window | Download (Duration: 1:24:34 — 58.4MB) | Embed

http://traffic.libsyn.com/fir/034Passport.mp3Podcast: Play in new window | Download (Duration: 1:24:34 — 58.4MB) | EmbedSubscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription OptionsInterview with Travel blogger and photographer Gary Arndt about Influencer Marketing. Gary Arndt is an awarding winning blogger and travel photographer who has been traveling around the world since… Continue Reading →

FIR B2B #118: Customers as Advocates, the Open Data Initiative and Why You Need a Style Guide

April 11, 2019 by David Strom and Paul Gillin Leave a Comment

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Why you need a style guide for your content marketing platforms, the latest developments in the Open Data Initiative for customer data standards and how existing customers can be your best brand advocates.
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FIR B2B #113: How One Former Journalist Crossed the Chasm to Content Marketing

January 17, 2019 by David Strom and Paul Gillin Leave a Comment

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Denise Dubie went from a successful career as a technology journalist to a new role in content marketing. The transition wasn’t always easy, but what she learned as a reporter turned out to have unique value.
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FIR B2B #109: Transparency, Truth and the Rebirth of Long-Form Content

November 21, 2018 by David Strom and Paul Gillin Leave a Comment

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Why NBC handled Megyn Kelly’s dismissal gracefully while Google fumbled Andy Rubin’s. Gary Vaynerchuk’s advice is often based upon little or no data. Hour-long YouTube videos are a thing; should marketers re-think length restrictions?
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FIR B2B #106: Tips For Auditing and Fine-Tuning Your Content

October 18, 2018 by David Strom and Paul Gillin Leave a Comment

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This week we look at several resources that can be used to help examine your content marketing strategy
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Passport Travel Marketing & PR #022: Online Travel Editor

June 3, 2018 by Chris Christensen Leave a Comment

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Interview with Trisha Ping from Lonely Planet about how destinations and travel brands can better work with an online travel editor.
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DIGITAL INDIA #096 : MAKING CONTENT MARKETING WORKING FOR YOU IN 2017

April 4, 2017 by Suresh Babu Leave a Comment

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Several people talk about how to do Content Marketing , but they don’t focus on how to make their content work for them .. this episode will help you understand 3 things to keep in mind in 2017 on content marketing.

The 96th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy

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DIGITAL INDIA #087 : HOW TO CRAFT A HEADLINE THAT MAKES PEOPLE WANT TO CLICK ?

January 31, 2017 by Suresh Babu Leave a Comment

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According to some of the best copywriters of all time, you should spend half of the entire time it takes to write a piece of persuasive content on the headline. So if you have a blog post that is really important to you or your business, one that you really want people to read, you should downright obsess over your post title.

The 87th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of Web Marketing Academy
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