For Immediate Release: Podcasts for Communicators
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The latest algorithm update from Google, BERT, is out for revenge on irrelevant, spammy content—and you’d better beware if this has been your MO of late.
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http://traffic.libsyn.com/fir/038Passport.mp3Podcast: Play in new window | Download (Duration: 55:59 — 38.8MB) | EmbedSubscribe: Apple Podcasts | Google Podcasts | Email | RSS | Subscription OptionsInterview with Augusto Valverde about creating content for distribution via TV and via Airlines. Augusto is a producer, writer, director and TV host, including an ongoing hosting role at NBC. His… Continue Reading →
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Buyer personas have been around almost as long as marketing itself, but lately they’re taking on a more critical role. Matt Naffah, VP of Strategy at International Data Group, tells us what makes for a good persona and how to apply them to content strategy.
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http://traffic.libsyn.com/fir/034Passport.mp3Podcast: Play in new window | Download (Duration: 1:24:34 — 58.4MB) | EmbedSubscribe: Apple Podcasts | Google Podcasts | Email | RSS | Subscription OptionsInterview with Travel blogger and photographer Gary Arndt about Influencer Marketing. Gary Arndt is an awarding winning blogger and travel photographer who has been traveling around the world since 2007, taking… Continue Reading →
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Why you need a style guide for your content marketing platforms, the latest developments in the Open Data Initiative for customer data standards and how existing customers can be your best brand advocates.
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Denise Dubie went from a successful career as a technology journalist to a new role in content marketing. The transition wasn’t always easy, but what she learned as a reporter turned out to have unique value.
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Why NBC handled Megyn Kelly’s dismissal gracefully while Google fumbled Andy Rubin’s. Gary Vaynerchuk’s advice is often based upon little or no data. Hour-long YouTube videos are a thing; should marketers re-think length restrictions?
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Podcast: Play in new window | Download (Duration: 17:16 — 31.6MB) | Embed
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This week we look at several resources that can be used to help examine your content marketing strategy
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Interview with Trisha Ping from Lonely Planet about how destinations and travel brands can better work with an online travel editor.
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Several people talk about how to do Content Marketing , but they don’t focus on how to make their content work for them .. this episode will help you understand 3 things to keep in mind in 2017 on content marketing.
The 96th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
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