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Spin Sucks 089: How BERT Got Revenge with Help from Google

February 19, 2020 by Gini Dietrich Leave a Comment

http://traffic.megaphone.fm/OSC8949854028.mp3

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The latest algorithm update from Google, BERT, is out for revenge on irrelevant, spammy content—and you’d better beware if this has been your MO of late.
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Filed Under: Spin Sucks Tagged With: bert, content marketing, Google+, spin sucks community

Passport Travel Marketing & PR #038: Working with TV and Airlines

October 13, 2019 by Chris Christensen Leave a Comment

http://traffic.libsyn.com/fir/038Passport.mp3

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http://traffic.libsyn.com/fir/038Passport.mp3Podcast: Play in new window | Download (Duration: 55:59 — 38.8MB) | EmbedSubscribe: Apple Podcasts | Google Podcasts | Email | RSS | Subscription OptionsInterview with Augusto Valverde about creating content for distribution via TV and via Airlines. Augusto is a producer, writer, director and TV host, including an ongoing hosting role at NBC. His… Continue Reading →

Filed Under: Passport Tagged With: content marketing, travel marketing

FIR B2B #125: Buyer Personas: Why They Matter; How to Create Them

July 30, 2019 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_125.mp3

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Buyer personas have been around almost as long as marketing itself, but lately they’re taking on a more critical role. Matt Naffah, VP of Strategy at International Data Group, tells us what makes for a good persona and how to apply them to content strategy.
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Filed Under: FIR B2B Tagged With: buyer personas, content marketing, Matt Naffah

Passport Travel Marketing & PR #034: Influencer Marketing

May 6, 2019 by Chris Christensen Leave a Comment

http://traffic.libsyn.com/fir/034Passport.mp3

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http://traffic.libsyn.com/fir/034Passport.mp3Podcast: Play in new window | Download (Duration: 1:24:34 — 58.4MB) | EmbedSubscribe: Apple Podcasts | Google Podcasts | Email | RSS | Subscription OptionsInterview with Travel blogger and photographer Gary Arndt about Influencer Marketing. Gary Arndt is an awarding winning blogger and travel photographer who has been traveling around the world since 2007, taking… Continue Reading →

Filed Under: Passport Tagged With: content marketing, influencer marketing, travel marketing, travel pr

FIR B2B #118: Customers as Advocates, the Open Data Initiative and Why You Need a Style Guide

April 11, 2019 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_118.mp3

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Why you need a style guide for your content marketing platforms, the latest developments in the Open Data Initiative for customer data standards and how existing customers can be your best brand advocates.
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Filed Under: FIR B2B Tagged With: brand advocacy, content marketing, Open Data Initiative

FIR B2B #113: How One Former Journalist Crossed the Chasm to Content Marketing

January 17, 2019 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_113.mp3

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Denise Dubie went from a successful career as a technology journalist to a new role in content marketing. The transition wasn’t always easy, but what she learned as a reporter turned out to have unique value.
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Filed Under: FIR B2B Tagged With: content marketing, denise dubie

FIR B2B #109: Transparency, Truth and the Rebirth of Long-Form Content

November 21, 2018 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_109.mp3

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Why NBC handled Megyn Kelly’s dismissal gracefully while Google fumbled Andy Rubin’s. Gary Vaynerchuk’s advice is often based upon little or no data. Hour-long YouTube videos are a thing; should marketers re-think length restrictions? 
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Filed Under: FIR B2B Tagged With: content marketing, Gary Vaynerchuk, PR crisis, YouTube

FIR B2B #106: Tips For Auditing and Fine-Tuning Your Content

October 18, 2018 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_106.mp3

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This week we look at several resources that can be used to help examine your content marketing strategy
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Filed Under: FIR B2B Tagged With: content audit, content marketing

Passport Travel Marketing & PR #022: Online Travel Editor

June 3, 2018 by Chris Christensen Leave a Comment

http://traffic.libsyn.com/fir/022Passport_-_Lonely_Planet.mp3

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Interview with Trisha Ping from Lonely Planet about how destinations and travel brands can better work with an online travel editor.
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Filed Under: Passport Tagged With: content marketing, travel marketing, travel pr

Digital & Social Media Certificates for Agencies & Professionals

DIGITAL INDIA #096 : MAKING CONTENT MARKETING WORKING FOR YOU IN 2017

April 4, 2017 by Suresh Babu Leave a Comment

http://traffic.libsyn.com/fir/96_DIGITAL_INDIA_096___MAKING_CONTENT_MARKETING_WORKING_FOR_YOU_IN_2017.mp3

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Several people talk about how to do Content Marketing , but they don’t focus on how to make their content work for them .. this episode will help you understand 3 things to keep in mind in 2017 on content marketing.

The 96th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

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Filed Under: Digital India Tagged With: content, content marketing

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