Spin Sucks

We’re your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry…together.

Spin Sucks Podcast #59: Sharing Your Owned and Earned Content

July 17, 2019 by Gini Dietrich Leave a Comment

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All of the elements of the PESO model work well on their own, but what happens when you integrate paid, earned, shared and owned content? That’s when you start to see the real power of the PESO model at work.
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Spin Sucks Podcast #57: Customer Service Magic Is All In the Details

July 3, 2019 by Gini Dietrich Leave a Comment

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In this episode of the Spin Sucks Podcast, Gini Dietrich talks about how to provide consistently good customer service over the long haul. She covers the importance of setting boundaries, consistently clear communication, ensuring your whole team is on board and being proactive in how and when you reach out to your clients. If you’re a communications pro who works with clients – you’ll want to check out this episode.
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Spin Sucks #56: 5 Tips to Stay Ahead of Industry News and Trends

June 26, 2019 by Gini Dietrich Leave a Comment

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http://traffic.megaphone.fm/OSC7784056644.mp3Podcast: Play in new window | Download (Duration: 6:08 — 5.7MB) | EmbedSubscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription OptionsBeing in marketing and communications, you’re often considered to be “the expert” in your field. Whether it’s colleagues, clients, family, and friends, people rely on you to be on… Continue Reading →

Spin Sucks #55: Is Thought Leadership Just Another Buzzword?

June 21, 2019 by Gini Dietrich Leave a Comment

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Is though leadership simply a buzzword? Or is it a useful part of strategic communications? In this episode of the Spin Sucks Podcast, Gini Dietrich looks beyond the buzzword, and how you can use true thought leadership to drive business goals.
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