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Spin Sucks

We’re your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry…together.

professional development

Spin Sucks 131: Confirmation Bias and the Curse of Knowledge

January 13, 2021 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC3162386329.mp3

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On this week’s Spin Sucks podcast episode, we discuss confirmation bias, the curse of knowledge, and the context from which they stem.
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professional development

Spin Sucks 130: A PESO Model Primer for 2021

January 6, 2021 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC9460002210.mp3

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On today’s Spin Sucks podcast episode, learn more about the PESO Model: why you need it, why your communications program should evolve, how to measure it, and why executives love it. 
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Filed Under: Spin Sucks Tagged With: PESO Model, peso model certification

professional development

Spin Sucks 128: Six SEO Tricks

December 9, 2020 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC1530770446.mp3

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On the sixth day of Christmas, Spin Sucks gave to you…six SEO tricks, five breakable habits, four PRM tools, three AI experts, two PR trends, and one mindset shift in a pear tree.
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professional development

Spin Sucks 127: One Mindset Shift You Need to Make In 2021

December 2, 2020 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC4715481114.mp3

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On the first day of Christmas, Spin Sucks gave to you, one mindset shift you must make in 2021. That’s what we discuss on this week’s podcast episode.
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professional development

Spin Sucks 126: The Trap of Productive Procrastination

November 25, 2020 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC8169443043.mp3

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If you’ve ever faced a daunting task, you know what it’s like to do productive procrastination. Gini Dietrich provides a plan to get yourself past that so you can accomplish all the things.
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professional development

Spin Sucks 125: A Framework to Learn, Evolve, and Advance

November 18, 2020 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC5702751917.mp3

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There is a simple, four-step framework for you to think about your professional development; a framework, so to speak. Gini Dietrich outlines it for you.
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Filed Under: Spin Sucks Tagged With: a little life, bullet journal, professional development, spin sucks community

professional development

Spin Sucks 124: Getting Ready for 2021 Planning

November 11, 2020 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC4396645699.mp3

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If you’re in the middle of planning and want to create something that won’t get shoved in a drawer, Gini Dietrich can show you an easy way to use the one-page quarterly plan.
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Filed Under: Spin Sucks Tagged With: spin sucks community, traction

professional development

Spin Sucks 123: Managing a Crisis In Today’s Socially-Charged World

November 5, 2020 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC2421749126.mp3

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As organizations spend more time discussing values online, crisis communications has taken a front and center seat. Gini Dietrich discusses what this means for you on this week’s Spin Sucks podcast episode.
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Filed Under: Spin Sucks Tagged With: aon, brands at risk, edelman, spin sucks community, wayfair

professional development

Spin Sucks 122: The Differences Between Managers and Leaders

October 28, 2020 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC4043356206.mp3

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Gini Dietrich describes the differences in managers versus leaders, particularly as Gen Z enters the workforce, brands taking stances on social issues, and a global pandemic redirects everything we do.
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professional development

Spin Sucks 121: Marketing vs Communications vs PR

October 21, 2020 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC9904011670.mp3

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The lines between marketing, PR, and communications are getting blurrier and blurrier. Is there a difference anymore? Are they one and the same? Gini Dietrich discusses this during this week’s Spin Sucks podcast episode.
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