For Immediate Release: Podcasts for Communicators
We’re your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry…together.
Podcast: Play in new window | Download (Duration: 9:57 — 9.2MB) | Embed
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There are things in the online world that just have to be dealt with. One of them is trolls. But when you’re building community—the kind that sticks up for you, works for you, and refers to you—the trolls can be beat.
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Even though most hate it, thought leadership is a very important part of a content strategy in today’s business world. More on today’s Spin Sucks podcast episode with Gini Dietrich.
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Podcast: Play in new window | Download (Duration: 9:47 — 9.1MB) | Embed
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In this celebratory episode of the Spin Sucks podcast, we go through the top 10 episodes of the last 100—according to you.
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Fundamentally, paid media is about finding and reaching your desired audience, and driving results for your organization. On this episode of the Spin Sucks podcast, we talk about how to include it in your PESO Model strategy.
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Podcast: Play in new window | Download (Duration: 11:52 — 10.9MB) | Embed
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The hustle mentality isn’t right for right now—and shaming people who don’t have the time (or don’t take the supposed extra time they have) to do something new is the absolute wrong thing to do.
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Podcast: Play in new window | Download (Duration: 11:54 — 11.0MB) | Embed
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While our world will likely never be the same as it was before March of 2020, we will get back to some normalcy when it comes to earned media and journalism. In this week’s Spin Sucks podcast episode, Gini Dietrich talks about how to use the PESO Model—without the E—to drive your communications efforts.
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Podcast: Play in new window | Download (Duration: 13:14 — 12.2MB) | Embed
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On this week’s Spin Sucks podcast episode, we talk about how to implement the PESO Model, no matter the size—or experience—of your team.
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Podcast: Play in new window | Download (Duration: 11:29 — 10.6MB) | Embed
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The good news is you can still market during a crisis. The bad news is someone will find it offensive and light you up. There are some guiding principles by which to live as you decide what and how to market.
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Podcast: Play in new window | Download (Duration: 14:39 — 20.2MB) | Embed
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These are unprecedented times. This week, Gini Dietrich talks about the mindset shifts that will get us through this crisis.
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Podcast: Play in new window | Download (Duration: 13:37 — 12.6MB) | Embed
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It’s a crazy time to be alive right now. So much change and now you suddenly find yourself in a work from home situation. In this week’s show, Gini Dietrich shows you how to be as successful as you can be, in light of everything that is going on.
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