Guess what time it is? It’s planning season and this means it’s time to begin to think about your marketing and communications plans for 2021. I know how incredibly challenging it is to try to plan anything these days, but we have a foolproof way of doing it in 90-day increments, which is completely doable for the time we’re in right now.
Who here can think about the next 10 years? How about five? Three? Heck, a year from now? Hahahahahaahah! Good luck! I’m just trying to get to December 18 when I can take two weeks of the year off and build some things around my house.
This has been the craziest year ever and trying to plan even a week in advance has been incredibly challenging. But there is an answer!
That answer is Traction: Get a Grip On Your Business. Anyone who has spent any time with me, from a business perspective, knows I’m a huge, huge Traction fan. The book (and the EOS system, which you can implement) is a necessity for any planning.
If you haven’t read it, I highly recommend you stop reading right now and go over to Amazon and buy yourself a copy. I really should do some sort of affiliate code to get a bonus from recommending it, but I’m too lazy. Go buy it! After you finish reading this, you’ll want to read the book. And then implement it. Don’t just let it sit on your shelf or on your Kindle and not do anything but collect dust. Trust me on this.
The book is written for business planning, but the same process works for your marketing and communications planning. When you read it, it’ll be through a business lens. I’m going to talk to you through how to use it for marketing and communications planning.