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Working with a new client or organization is exciting! They trust you to tell their story, to communicate with their audience (or help them build a new one), and help them succeed as an organization. Usually you can’t wait! You want to jump right in and get to work.
But before you start looking for story ideas, planning events or designing infographics, you have to develop an often-overlooked part of public relations, your strategic plan.
Remember Hannibal Smith in “The A-Team?” Do you remember the scene near the end of each show where he’d stand, looking out on yet another improbable victory with his trusty cigar in hand and say:
I love it when I throw a bunch of stuff against the wall and see what sticks!
No. Of course not.
His memorable quote is:
I love it when a plan comes together.
Because without a plan, Hannibal would be looking at the rubble around his feet crying, “Why?????”
Because we want to keep you from being in that position, we are going to discuss what a good communications plan should include on today’s Spin Sucks podcast episode.
Whether you’re working for an agency, a nonprofit, or a company, you need a solid plan. A good communications plan helps you set expectations early during a campaign.It defines success for the organization, and better protects you from unrealistic—or out-of-scope—demands.
If you dread annual planning—or really have no idea where to start, this conversation will help. There are 16 things every communications plan should have that will drive all marketing, business development, growth, and results.
Resources Included
- How to Craft a Strategic Plan
- Metrics articles are here, here, here, here, here, here, and here
- Spin Sucks Community
- PESO Model Certification
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