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It’s the last week of August, which sadly means summer is coming to an end.

I have exactly two more weeks of freedom before school starts—and then you’ll find me in the fetal position.

While I enjoy these last few moments, you get to enjoy an episode of the Agency Leadership podcast, which I co-host with Chip Griffin.

In this episode, we talk about how to get the help many of us desperately need in the form or virtual assistants, sites such as Upwork, in-house help, or other solutions to relieve the burden of repetitive tasks.

It’s not just for agency leaders, either. It’s for any of us (hand raised) who do repetitive tasks because they only take a few minutes, but suddenly are days are full of that work instead of what we should be doing.

We discuss how to use a virtual assistant, in-house help, or other solutions to relieve the burden of repetitive tasks.

Agency owners and executives need to maximize the effectiveness of their own time, which means prioritizing which tasks they need to do themselves versus those that can be delegated or outsourced.

Unfortunately, bad help is sometimes worse than no help at all. So understanding what to farm out—and how to manage those resources—represents an important skill to hone.

We share some of their own experiences and the lessons they have learned along the way.

Resources Mentioned

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio