Raise your hand if you love clicking onto your favorite site only to be immediately bombarded by pop-ups?
Everyone have your hands raised?
Of course not!
I’m willing to bet many of you think pop-ups are simply annoying.
However, whether you love or hate them, they can be effective in converting customers.
I know … probably not what you wanted to hear, right?
It’s All About the Data
Because we intuitively know how much everyone dislikes pop-ups, we spend a lot of time discussing whether or not we should use them in our marketing strategies.
Well, we looked at the stats and the general conversion rate from pop-ups is around 3%, and can go as high as 9%!
Most other online conversion rates range anywhere from 1% to 3%.
Of course, it’s important to keep in mind that just slapping some pop-ups on your site isn’t enough to achieve that sort of success.
Pop-ups have to be integrated into your marketing strategy, that’s already using the PESO model.
Which is exactly the topic of this week’s Spin Sucks podcast.
Pop-Ups: Not as Bad as You Think
In this week’s episode, you’ll learn:
- The different types of pop-up ads you can use
- How each pop-up works
- Why you should work pop-ups into your marketing strategy
- The next steps to follow after your pop-up ads start working
- How to create funnels from your pop-up ads
Do You Use Pop-Up Ads?
Do you love or hate pop-ups? Have you found an effective way to work them into your marketing strategy? We’d love to hear about it.
Tell us how you feel about pop-ups in the comments below!