In this week’s episode of the Media Bullseye Radio Roundtable, I’m joined by Paul Gillin of the content marketing firm Gillin + Laberis. In addition, Paul is the author of several books on social media marketing.
As always, we cover 3 topics in 30 minutes or less:
- The future of the newspaper industry, spurred by a 19-minute segment on John Oliver’s HBO show over the weekend. (Since Paul started the website Newspaper Death Watch nearly a decade ago, he’s a great guest to cover this topic.)
- The business model of The Information and what it tells us about the ability of the media to develop successful economic models moving forward.
- The prospect that Facebook might be able to put a dent in clickbait headlines by changing its news feed algorithms.
(And my apologies for my own audio quality. For some reason Skype used my laptop microphone rather than my fancy-pants audio setup.)