It’s A Material World – for YouTube
A public un-veiling of this new material design look was announced in the official YouTube blog by Brian Marquardt whose title is listed as Product Manager. You can find Brian on Twitter.
Clean & Universal: Material Design
Keeping to the basic tenets of material design the new is clean and simple. Some users features have moved from the left navigation to the right. The right side navigation borrows from the notification and user setting menus found in Google Plus. User settings include country selection and an easy way to toggle the “Dark Theme.”
@MKBHD HOLY SHIT THEATER MODE FINALLY MATCHES WIDTH OF BROWSER WINDOW
— Neal (@NealEffinEss) May 2, 2017
Embrace the Dark Theme
The new main page, allows users to toggle the left navigation on or off via the “hamburger” menu. When off the new main page look super simple and clean. Material design is clearly a good approach for YouTube. Besides introducing this new look they are also introducing a large ad element.
One Big Promotional Box
On top of all of the videos they are displaying for your enjoyment, you may find 1 or more stacked ads promoting a YouTube channel; perhaps some day just a regular advertiser. If you have hidden the left navigation the the ad units will be as wide as your full screen.
I’d love to know what you think of this design and when you start to see it. You can message me on Twitter @hhawk or leave a message on the FIR Group on Facebook.
The Official Announcement (link)
The Material Design philosophy (link)
Polymer 2.0 – the progressive web app framework (link)
Check out the new YouTube look (link)