As a strategic communicator, David Axelrod has seen it all. The communications brains behind Barack Obama’s presidential election victories in 2008 and 2012, Axelrod has navigated significant communications crises and developed strategic messaging that moved millions. He shared these stories and lessons in a terrific book, Believer: My Forty Years in Politics. In an FIR Book Review, Kevin Anselmo and Chip Griffin talk about what they learned from the book and what it means for communicators across various industries. The podcast review is based on Kevin’s blog post about the book.
Believer: My Forty Years in Politics
Publisher: Penguin Press
Hardcover, 528 pages
Published February 10, 2015