International Women’s Day (IWD) coverage on YouTube and VR video (e.g., 360 degrees) where both covered this month in the Official YouTube Blog. I found it interesting that IWD and content with lots of video game related programming appearing (editorially) so close to each other.
International Women’s Day
The IWD post was published on March 7th. YouTube promoted IWD with this hashtag #HerVoiceisMyVoice and a custom graphic
They created this 01:28 minute video (to date it has more than 4.4 Millon views). They hared a link to many others https://www.youtube.com/youtube and encouraged their publics to “Today, we invite you to share a video [Twitter link] of a woman whose voice speaks to you. Let’s use our favorite brave, bold, or downright beautiful stories to remind our communities and ourselves just what we’re capable of. Happy International Women’s Day!”
The post is about 360 video but it is entitled Step into the games with new VR videos. The VR Video post was published on March 10th. As I noted above, I find given all of the contravesty and animus around Gamergate that YouTube would publish official blogs about both topics so close to each other. I can only assume the closeness of the publication dates was intentional to show support for both communities.
As YouTube have done in the past, the blog promotes a playlist of videos that are in the VR format. Some videos where in the 8k resolution which I wasn’t able to stream at 8k. I did view a few of the 4k videos on my laptop; the resolution was impressive. Using the 360 view field with a mouse cursor is a bit halting as I would often forget and mistakenly click causing the video to pause (and ads to load). I’m sure the experience with a VR headset is better.
I don’t play video games often or even recently although I love watching others play them. It was a great way to see some of the story lines in the games. The playlist is certainly worth checking out even if you don’t have a VR headset. If you do, it’s time to break it out.
2017 YouTube International Women’s Day blog post by Danielle Tiedt, Chief Marketing Officer at YouTube
Step into the games with new VR videos by Ryan Wyatt, Head of Gaming Content