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You are here: Home / Inside PR / Inside PR 496: Talking about accountability and responsibility
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Inside PR 496: Talking about accountability and responsibility

February 5, 2018 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

http://traffic.libsyn.com/prworks/IPR496.mp3

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We take a further look at Facebook’s shifting treatment of news that appears in our newsfeeds. The problem: Facebook has become the dominant news distribution platform. However, the algorithms have had a nasty propensity to elevate what has been broadly labelled as fake news. So, in this new world, how are we to know what is real, what is reliable, what is trustworthy?

In recent weeks, Facebook has announced measures to address this issue. Today, our conversation centers on the introduction of two survey questions to ask Facebook users about their awareness of and trust in news sources.

Also on this week’s agenda, payola PR. Does it exist? What does it say about ethics in PR? What should we as an industry and as individual practitioners do to combat it?

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About Joe Thornley

Joseph Thornley, co-host of Inside PR, is CEO of Thornley Fallis and 76design. He is a Senior Fellow of the Society for New Communications Research and Immediate Past Chair of the Canadian Council of Public Relations Firms. Full bio

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio

About Martin Waxman

Martin Waxman is a digital, social media and communications strategist, content marketer, social media trainer and instructor and president of Martin Waxman Communications. He writes a blog, myPALETTE, is one of the hosts of the Inside PR podcast and can be found on Twitter @martinwaxman. Full bio

Filed Under: Inside PR Tagged With: Facebook, Payola PR

Share Your Comments on Inside PR

One last thing. Many of you listen to us on iTunes and it would be great if you could leave us a comment or rating. Thanks!

Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Facebook.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

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