Update: Bob Berzok has joined the panel, filling in for Mark Schumann, who had a scheduling conflict. Bob is retired from Union Carbide, where he worked for more than 17 years as director of Corporate Communications, and was responsible for the company’s crisis response to the Bophal chemical leak.
There is no shortage of crises to fuel the discussion when four IABC Fellows join FIR Podcast Network host Shel Holtz (also a Fellow) on the next episode of Circle of Fellows. Volkswagen’s self-inflicted crisis will certainly be on the table, as will other crises du jour. The panel will address age-old crisis wisdom along with the new realities of the digital age.
Mark your calendars so you can watch the conversation live on a Google+ Hangout on Air, where for the first time on a Circle of Fellows broadcast you will be able to ask questions. The broadcast is set for noon Eastern on Friday, October 23. You’ll be able to watch right here in this post (at the bottom of the page) or on the FIR Podcast Network’s YouTube channel. Don’t worry if you can’t make it to the broadcast. The session will be available aftewards as a YouTube video and as a Circle of Fellows audio podcast.
The panel includes…
John Deveney — In 1996, while on the fast track to a partnership in a growing PR agency, John opted to strike out on his own and form Deveney, a process and a practice that embraces the soundest principles, the newest media, and the most innovative technologies. Based in New Orleans, Deveney is particularly strong in the areas of crisis, healthcare, tourism, and hospitality. (After hurricanes Katrina and Rita, John led the only on-site communication operation and media center for both the City of New Orleans and the Louisiana Office of Tourism.) See John’s LinkedIn profile.
Mary Ann McCauley — Mary Ann is committed to ensuring people communicate more effectively about their organizations’ products and services. With a specialty practice in crisis management, Mary Ann addresses sensitive issues with timeliness, dignity, and minimal backlash. “Managing communication during a crisis requires common sense folded into a structured process,” she says. See Mary Ann’s LinkedIn profile.
George McGrath — Founder and managing pincipal of McGrath Business Communications, which helps clients build winning corporate reputations, promote their products and services, and advance their views on key issues. George brings more than 25 years in PR and public affairs to his firm. Over the course of his career, he has held senior management positions at leading strategic communications and integrated marketing agencies including Hill and Knowlton, Carl Byoir & Associats, and Brouillard Communications. See George’s LinkedIn profile.
Bob Berzok — Bob’s career in corporate communications spanned nearly 30 years, beginning as a publications manager at Uniroyal in 1969 and ending with his retirement from Union Carbide, where was director of Corporate Communications. His stint at Union Carbide included crisis communications leadership during the tragic Bophal chemical leak. Bob currently serves as secretary to the board of trustees of the Berkshire Theatre Group and as a board member of the Southwwest Folklife Alliance. See Bob’s LinkedIn profile.