Picture this: You work for a US-based Fortune 100 corporation with more employees than the population of Buffalo, N.Y. You’re responsible for communications to hundreds of thousands of employees across the US, Canada, Latin America, Europe, Asia, Middle East, North Africa and Sub-Saharan Africa.
Your assignment (should you have any choice but to accept it): Complete a global internal communications audit in 60 days.
In this episode of EE Voice, Sharon Phillips and Sharon McIntosh reflect on how they not only survived a high-pressure global IC audit for PepsiCo (23 focus groups and in-person visits to six countries!) but walked away with valuable new insights into the very thing they were auditing – internal communications. Tune in to hear them relive the journey and the lessons they learned along the way.
They’ll review the what and why of the audit and the five key takeaways, including:
- What your workforce really thinks of your electronic employee newsletter
- Why employees want and need candid communication – the good with the bad
- Why managers want more, not less, communications training
It’s a classic case study in planning and executing an IC audit for communications professionals at all levels. We hope you’ll listen in.