Felix Cha creates richly detailed and highly produced video on a full time basis. Although very busy preparing for the Call-To-Action Conference he graciously give us some of his time.
His internal clients are trying to sell products, support an event or explain a complex feature. Each video that Felix produces fits into a precise communications chain. It may start with an Ad (PPC), a post, or even an email. The video has to serve as a communications bridge from the external communications that is attracting attention to next stage of messages that are designed to education, delight, nurture, or even transact.
Felix also talks about why these sorts of videos may not play well on YouTube or Facebook… and he explains why even though it is free, his employer (Unbounce.com) doesn’t host on YouTube. There is an overtime conversation that continues from where this interview ends. It is available on TalkingAboutEverything.com.