There is an art to communicating research in a compelling a way. There is also a process to strategically disseminating research to achieve institutional goals. On episode 43, Kirk Englehardt from Georgia Institute of Technology discusses this dynamic.
Kirk has developed and led the execution of the university’s first-ever integrated strategic marketing and communications plan supporting a $730 Million research enterprise. It involves coordinating the activities of 6 colleges, 29 schools, 10 research institutes, the GT Research Corporation and the GT Enterprise Innovation Institute.
Kirk shares his experience growing the Georgia Tech Research Institute from a team of one employee and no resources to a high-performance team of 11 communications professionals with an annual budget of nearly $1.4 million. He offers best practice for communicators and academics on the following:
– The importance of communicating research
– Linking research communications to big picture institutional goals and formulating a strategy
– Developing an editorial strategy
– Communicating research in a visually compelling way
– Creating a print magazine
– Leveraging Research Gate
About Kirk Englehardt
Kirk Englehardt is Director of Research Communication and Marketing for the Georgia Institute of Technology. He is responsible for establishing and executing the strategic communications and marketing plan supporting the school’s $700M research enterprise. His past lives include serving as Director of Communication for the Georgia Tech Research Institute (GTRI), Public Information Officer for the Georgia Department of Education, Director of Community Relations for Broward County (FL) Public Schools, Media Relations Specialist for the Broward County (FL) Sheriff’s Office and a Reporter for WIOD Newsradio 610 in Miami.
He blogs about research communications best practice at http://www.scilogs.com and you can connect with him on Twitter @kirkenglehardt.