Does Amazon have a problem with Bot reviews? Are your purchase decisions influenced by the reviews that you read on Amazon? Just like fake news and fake people on Twitter and other social media platforms, we need to be constantly skeptical about what we read and see. The number one rule of online reviews? Do your research before you click. Consumer beware.
And when it comes to endorsements, the FTC makes it clear that influencers really must disclose any paid sponsorships or promotions connected to any of their social media posts. This is something about which PR professionals should be constantly mindful. However, we all can point to examples of PR people who post about client-related matters without any disclosure. We’ve all lapsed on occasion. But its’ essential that we keep this top of mind and observe the rules. Influencer beware. Influencer disclose.
Would you join the PR dream team? Gini has created the PR Dream Team as an online PR support community. Since launching in beta in February, PR practitioners have joined to learn from one another and help one another with common issues and challenges that we all have. Come for the content. Stay for the team.