FIR on Higher Education

Hosted by Kevin Anselmo, each episode features a main interview with an academic, journalist or thought leader and then concludes with short reports related to higher education communications and technology.

FIR on Higher Education #67: How Professors Can Use Comms Tools to Enhance the Student Experience

October 27, 2017 by Kevin Anselmo Leave a Comment

Podcast: Play in new window | Download (Duration: 42:44 — 19.6MB) | Embed

http://traffic.libsyn.com/fir/fir-highered67.mp3Podcast: Play in new window | Download (Duration: 42:44 — 19.6MB) | EmbedSubscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription OptionsHow can professors – regardless of field – be more creative? What are ways to use digital communications tools to enhance the student experience? How can professors become co-creators… Continue Reading →

FIR on Higher Education #66: Perhaps You Should Communicate Your Research via Instagram?

August 15, 2017 by Kevin Anselmo Leave a Comment

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Communicating research visually can be challenging. I have struggled to find really compelling examples of academics / researchers who are effective at using Instagram to communicate research. I was therefore grateful to come across the world of Paige Jarreau, a science communication specialist for the Louisiana State College of Science and previously a postdoctoral researcher studying and teaching science communication. She also leads Instagram training workshops, and on episode 66 of FIR on Higher Education, I interviewed her to discuss best practice and tips to consider.
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FIR on Higher Education #65: Perhaps It’s Time to Revamp Your Bio?

May 16, 2017 by Kevin Anselmo Leave a Comment

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An academic, researcher or expert’s bio is important real estate that often times is neglected. A compelling bio can go a long way towards supporting strategic goals, both at the individual and organizational levels. On episode 65 of FIR on Higher Education, I highlight common mistakes to avoid and interesting examples to consider.
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FIR on Higher Education 64: Communicating Research via Video

March 14, 2017 by Kevin Anselmo Leave a Comment

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How do you communicate complex ideas via video? If you are a researcher or communicator, perhaps this is a question on your mind. On episode 64 of the FIR on Higher Education podcast, guest Jonathan Ezer offers advice on how to communicate your research via video.
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FIR on Higher Education – Update

October 28, 2016 by Kevin Anselmo Leave a Comment

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This short episode is an update about FIR on Higher Education. In summary, FIR on Higher Education is going on a bit of a hiatus for the next few months. I share a bit of the rationale on this episode. If you don’t care about that, but are interested in accessing content focused on higher education marketing / communications, then I encourage you to access any of the 63 previous episodes of the podcast. The majority of these episodes are evergreen – they consist primarily of interviews with different experts sharing their thoughts on various aspects of higher education marketing and communications.
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FIR on Higher Education #63: How to Integrate Marketing Automation at your School

October 4, 2016 by Kevin Anselmo Leave a Comment

Podcast: Play in new window | Download (Duration: 26:56 — 12.3MB) | Embed

http://traffic.libsyn.com/fir/fir-highered63.mp3Podcast: Play in new window | Download (Duration: 26:56 — 12.3MB) | EmbedSubscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription OptionsHas your school integrated a marketing automation program? If not, or if you have not been successful with your marketing automation efforts, you will want to listen to the… Continue Reading →

FIR on Higher Education #62: How Gettysburg College Increased Its Visibility Through Medium

September 19, 2016 by Kevin Anselmo Leave a Comment

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Have you dabbled with Medium, the online publishing tool owned by Twitter? Not happy with your success? If that is the case for you and you want to discover how to change this narrative, then you will want to listen to episode 62 of FIR on Higher Education. My guests are two marketing / communications professionals from Gettysburg College: Carina Sitkus and Paul Redfern. Gettysburg College has been quite successful using Medium, and Paul and Carina share the tactics and strategies that have helped fuel such success.
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FIR on Higher Education #61: Using a Podcast to Sell a Course

September 1, 2016 by Kevin Anselmo Leave a Comment

Podcast: Play in new window | Download (Duration: 33:54 — 15.5MB) | Embed

http://traffic.libsyn.com/fir/fir-highered61.mp3Podcast: Play in new window | Download (Duration: 33:54 — 15.5MB) | EmbedSubscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription OptionsOn the FIR on Higher Education podcast, we have discussed how a podcast can be used in higher education to support big-picture objectives. We focused on using podcasts for… Continue Reading →

FIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead Generation

August 17, 2016 by Kevin Anselmo Leave a Comment

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James Henderson, a professor at IMD and a member of the management team responsible for programs and innovation, provided the inside story about the Global Leader Index, a compelling example of an effective lead magnet.
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FIR on Higher Education #59: How to Think Through Your Media Monitoring

July 30, 2016 by Kevin Anselmo Leave a Comment

Podcast: Play in new window | Download (Duration: 24:54 — 11.4MB) | Embed

http://traffic.libsyn.com/fir/fir-highered59.mp3Podcast: Play in new window | Download (Duration: 24:54 — 11.4MB) | EmbedSubscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription OptionsThe success of a PR program hinges on monitoring. We need to have the tools in place to know not only what is being said about our brand, but… Continue Reading →