Episode 132 of IABC’s Circle of Fellows examines what the newly released Reimagining Tomorrow 2026 report from the Global Alliance for Public Relations and Communication Management means for the profession. The report surveyed 536 communication professionals across six global regions and found a profession that has embraced AI in practice but not yet claimed AI governance in leadership: 95.9% of organizations now permit AI, yet only 8.6% have communication professionals leading the formal governance structure. One in four organizations discloses AI use to no one at all.
Joining moderator Shel Holtz are Bonnie Caver and Adrian Cropley OAM, both Global Alliance board directors and the research partners behind the survey, along with Theomary Karamanis and Mike Klein. Together, they dig into what the data means for the profession, what it will take to move from adoption to accountability, and what it takes to be a leader in the AI era.
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