The firing of Intel CEO Brian Krzanich last week over a single sexual harassment claim shocked some people because the scope of the crime seemed out of proportion to the punishment. This article by Agility PR makes the case that one harassment claim can do more damage to your brand than a charge of financial fraud. The Register suggests that the reason for Krzanich’s dismissal goes deeper, and if that’s true, it wouldn’t reflect well on Intel. Companies need to navigate these waters with care, making sure they are prepared for a harassment charge, rather than hoping for the best.
What you ask Google influences the results you get. That’s probably not news, but it has interesting implications when you consider the trust people put in search engines to deliver the truth. Francesca Tripodi surveyed two Republican groups in Virginia — a women’s group and a college group — during their 2017 gubernatorial election. Just by varying one word in the search box, such as using “NFL ratings up” vs. “NFL ratings down,” proved to deliver two very different result sets. We discuss what marketers can learn from the exercise and how to craft better keyword collections and hashtags for your future campaigns.