Today’s panel features DomainSkate COO Howard Greenstein, Scott Monty Strategies founder Scott Monty, and Trafalgar Communications principal Donna Papacosta, along with host Shel Holtz, exploring these topics:
- Facebook’s Trending Topics kerfuffle, what it means for communicators, and the broader implications of trying to get a message across to people who live in the “filter bubble”
- Instagram’s new logo, which (if you just read tweets in the first 24 hours) everybody hated
- The state of domain fraud, how it’s like sexually transmitted diseases, and why it means IT and marketing need a closer relationship
- The growing trend of publishing the same content across multiple sites (the “hub-and-spoke” model of content distribution)
- Research shows influencers on Twitter, Vine, YouTube, and Instagram are trusted by consumers nearly as much as friends
- A study demonstrates yet again that consumers want customer support via social media, but brands aren’t providing it
- The media continues reporting on CEO scandals for years after the CEO has left. What does that mean for crisis planning?
- Dan York reports on the growing mistrust of Internet privacy and security and the implications for e-commerce and other online activities.
Links to the source material for this episode are on Delicious.
Special thanks to Jay Moonah for the opening and closing music.
About today’s panel:
Howard Greenstein is a marketing technology strategist, working with companies to form strategies for online communities, social networking, blogs, and other media. He helped found the Social Media Club, which he served as CEO and executive director. Currently, Howard is chief operating officer at DomainSkate, which helps companies protect themselves from brand fraud and cybercrimes. And he is an adjunct lecturer at Columbia University.
Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. As principal of Scott Monty Strategies, he counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives. Scott spent six years at Ford Motor Company, as a strategic advisor on crisis communications, influencer relations, digital customer service, innovative product launches and more. He is a board member of the American Marketing Association and an advisor for RPM Ventures,My Dealer Service, and Crowd Companies. He writes about the changing landscape of business, technology, communications, marketing and leadership at ScottMonty.com and is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock Everywhere.
Donna Papacosta is a writer, speaker, podcaster and consultant, operating Trafalgar Communications in Toronto. In addition to leading workshops on social media and communications topics, Donna teaches Digital Communications Strategy and Social Media at the University of Toronto School of Continuing Studies. In 2005 Donna launched Trafcom News, one of the first business podcasts in Canada. Since then she has expanded her expertise in both social media and multimedia, and helps people integrate these tools into their communications. She is the co-author, with Steve Lubetkin, of the recently launched book, The Business of Podcasting, and the author of The Podcast Scripting Book. A dual U.S.-Canadian citizen, Donna holds a Masters degree in Public Administration from New York University and a Certificate in Magazine Journalism from Ryerson University.