Neville Hobson joins host Shel Holtz for the February installment of “The Hobson & Holtz Report.” Topics include how KFC in the UK handled a chicken shortage that shut down half the operation’s restaurants, whether the way people are using their smart audio devices presents few opportunities for marketers, why companies need to start communicating with employees about their Artificial Intelligence plans, new criteria for evaluating making Fortune’s list of the best companies to work for, and a legal ruling that embedded tweets could violate intellectual property rights. Neville and Shel discuss comments from listeners Sheri Rosen, Tom Murphy, and Sallie Goetsch. Dan York’s Tech Report covers Mozilla Talk, the latest JetPack release, and Om Malik’s observations about Facebook from his podcast.
Be sure to listen to Neville’s Small Data Forum Podcast. Catch his Carma webinar, “Big Data, Small Data: Making the Most of the Data Available,” with Jen Phillips.
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
Neville Hobson was co-host of The Hobson & Holtz Report for over 10 years. For over 15 years, Neville has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it all means for your business. His experiences embrace deep understanding and subject-matter expertise in contemporary business issues that include social, digital and cognitive technologies, connecting that with a career in traditional public relations, marketing communication, employee compensation and benefits communication, and investor relations. Based in the Thames Valley some 30 miles west of London, Neville works either from his home office or from a client’s location; or from wherever he has a good network connection.
Links from this episode:
- As deadline nears, only 6% of companies ready for GDPR
- In One Tweet, Kylie Jenner Wiped Out $1.3 Billion of Snap’s Market Value
- KFC says ‘We’re sorry’ for chicken shortage in blunt newspaper campaign
- Andrew Bloch calls KFC’s apology “a masterclass in PR crisis management”
- What 3,000 voice search queries tell us about the ‘Voice Search Revolution’
- Will Alexa be the savior of the copywriting industry?
- Brands are struggling to keep up with the gender and inclusivity conversation, study suggests
- CMOs Eschew Politically Charged Issues, Mostly
- SocialChorus’s FutureComms 2018 conference info
- How to Get Employees to Stop Worrying and Love AI
- Steve Wozniak explains why he no longer agrees with Elon Musk, Stephen Hawking on A.I.
- What It Takes to Be One of the 100 Best Companies to Work For
- A Ruling Over Embedded Tweets Could Change Online Publishing
- Federal Judge Says embedding a Tweet can Be Copyright Infringement
- Goldman v Breaitbart (PDF of legal ruling)
Links from Dan York’s Report: