Olivier Blanchard and Christine Perkett joined host Shel Holtz for conversations about these topics:
- PR and communication associations are lining up — with varying levels of enthusiasm — to answer Richard Edelman’s call for a universal set of ethics principles.
- The role of the CMO is changing. Those can’t adapt are being cast aside.
- Data suggests that longer-form content is just fine with some people.
- Are we missing some steps when planning communication campaigns?
- A study finds that consumers like it when brands break gender stereotypes
- In his Tech Report, Dan York reports on Facebook’s clarification about their “Explore” test (which Dan covered in FIR #110), Facebook’s new News Feed Publisher Guidelines, the addition of screen sharing to Facebook Live, Instagram opening its live video “Add a Friend” to everyone, and Vimeo/Livestream’s acquisition of Mevo and the introduction of the new Mevo Plus camera for live streaming.
Special thanks to Jay Moonah for the opening and closing music.
About today’s guest co-hosts:
Olivier Blanchard is a French-born, American-based Brand Management and Digital Marketing consultant, the author of two best-selling books, and an acclaimed keynote speaker. As a Senior Analyst with Futurum Research, Olivier helps organizations better understand the crucial role that emerging technologies like Cloud computing, Big Data, Virtualization, Augmented Reality, Smart Automation, IoT and AI will play their industries and markets over the next 10 to 20 years. Though based in the US, his geographic range extends beyond North America to Europe, Latin America, the Middle East and Asia. Olivier is the author of the best-selling #1 social business desk reference for digital managers and business executives: Social Media ROI: Managing and Measuring Social Media Efforts In Your Organization (Que/Pearson). Olivier is also a sought-after subject-matter expert and corporate trainer.
Christine Perkett founded PerkettPR in 1998 and SeeDepth, a PR analytics platform, in 2013. She has been named one of the ‘Top 25 Authorities Moving PR Forward’ in a recent industry study, and is routinely recognized as one of the most social media-savvy CEOs – currently ranked as one of the 100 Most Powerful Women on Twitter (by Hubspot), a “Top Influential Woman in Tech on Twitter” (by Google’s Don Dodge, alongside such greats as Marissa Mayer, WSJ’s Kara Swisher, Huffington Post’s Arianna Huffington, and others), and featured two consecutive years in BusinessWeek’s Social Media Special Report (keeping company of notable CEOs from Zappos, Virgin, Digg, HDNet, Mint and more). Christine was also awarded “Best Communications, IR or PR Executive” by the American Business Awards.
Links for this episode:
- PR Council, Page Society Open to Edelman Ethics Proposal
- IABC Applauds Edelman’s Proposed PR Compact for Ethical Standards
- Global Alliance Answers Call for New Global Code of Ethics
- Is Your CMO — or Any CMO — Still Relevant?
- The Geekification of B2B CMOs in 2018
- Under Armour CMO Out After Just 15 Months
- Audiences May Be Hungry for Longer Content
- Critical Questions Go Unanswered Before the Campaign Launches
- Consumers Respond Positively to Marketing that Breaks Gender Stereotyping
- This Ad Completely Redefines the Phrase “Like a Girl”
Links from Dan York’s report: