The FIR Podcast Network Everything Feed https://firpodcastnetwork.com Subscribe to receive every episode of every show on the FIR Podcast Network Thu, 17 Oct 2019 22:25:55 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.4 https://firpodcastnetwork.com/wp-content/uploads/2018/01/cropped-fir-site-icon-32x32.png The FIR Podcast Network Everything Feed https://firpodcastnetwork.com 32 32 The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network. The FIR Podcast Network Everything Feed The FIR Podcast Network Everything Feed shel@holtz.com shel@holtz.com (The FIR Podcast Network Everything Feed) The FIR Podcast Network Everything Feed The FIR Podcast Network Everything Feed http://firpodcastnetwork.com/wp-content/uploads/powerpress/fir-everything.jpg https://firpodcastnetwork.com TV-G 82122195 AMP Up Your Digital Marketing #108: Daniel Daines-Hutt on Driving Conversions With Retargeting and Research https://firpodcastnetwork.com/108-daniel-daines-hutt-on-driving-conversions-with-retargeting-and-research/ Thu, 17 Oct 2019 22:25:55 +0000 https://firpodcastnetwork.com/?p=10848 https://firpodcastnetwork.com/108-daniel-daines-hutt-on-driving-conversions-with-retargeting-and-research/#respond https://firpodcastnetwork.com/108-daniel-daines-hutt-on-driving-conversions-with-retargeting-and-research/feed/ 0 <p>Today on <a href="https://blog.gaggleamp.com/podcasts">AMP Up Your Digital Marketing</a> we’re speaking with Daniel Daines-Hutt, internationally recognized and certified Digital Marketer, Public Speaker, and Marketing Consultant. He dives into the importance of proper research and the effects it can have throughout your entire business when trying to have a one-to-one conversation with a potential buyer of your product. By failing (yes, you read that right), you become a stronger and better marketer in your advertising and retargeting efforts.<br /><a href="https://firpodcastnetwork.com/108-daniel-daines-hutt-on-driving-conversions-with-retargeting-and-research/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/108-daniel-daines-hutt-on-driving-conversions-with-retargeting-and-research/">#108: Daniel Daines-Hutt on Driving Conversions With Retargeting and Research</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Marketing is super simple, right? All you need to do is get some folks on your website, retarget them until they are ready to buy, and bada bing, bada boom, you have sales! If it were only that easy, right?

The thing is marketing is tough and retargeting website visitors with the right message at the right place at the right time is truly a science. It entails a great deal of research and a well-oiled machine to get the gears all working together. But, when your message resonates with the right person, when they are ready to buy, the magic starts to happen.

Today on AMP Up Your Digital Marketing we’re speaking with Daniel Daines-Hutt, internationally recognized and certified Digital Marketer, Public Speaker, and Marketing Consultant. He dives into the importance of proper research and the effects it can have throughout your entire business when trying to have a one-to-one conversation with a potential buyer of your product. By failing (yes, you read that right), you become a stronger and better marketer in your advertising and retargeting efforts.

In this episode of AMP Up Your Digital Marketing, you’ll learn from Daniel:

  • How the process of proper research can drive success beyond our retargeting campaigns.
  • Why the process of creating a one-to-one message can be time consuming but an absolute necessity for your business.
  • How to fail as an adult. We’re all pre-wired to want to be successful, but to be an effective marketer, failing brings success.
  • The four types of non-buyers, and how you speak directly to each of them.

Position yourself for failure, you have our permission! It will open your eyes to being a better marketer and will help you understand why proper A/B testing and retargeting can be infinitely effective in driving conversions for your business. And who knows, marketing may become super simple after all — or at least your retargeting ad strategy might.

Daniel’s Bio: Daniel is an internationally recognized and certified Digital Marketer, Public Speaker, and Marketing Consultant. He runs the retargeting blog Inbound Ascension the website Amp My Content, which marries together the two worlds. He is also an Englishman living in New Zealand and built Inbound Ascension while traveling as part of a 66 day challenge to grow a business to 10,000 email subscribers and 130,000 site visitors. If you want to reach Daniel, you can contact him here.

Want to appear on AMP Up Your Digital Marketing? Contact Us and let us know how our listeners can benefit from hearing your message.

The post #108: Daniel Daines-Hutt on Driving Conversions With Retargeting and Research appeared first on FIR Podcast Network.

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Today on AMP Up Your Digital Marketing we’re speaking with Daniel Daines-Hutt, internationally recognized and certified Digital Marketer, Public Speaker, and Marketing Consultant. He dives into the importance of proper research and the effects it can h... The thing is marketing is tough and retargeting website visitors with the right message at the right place at the right time is truly a science. It entails a great deal of research and a well-oiled machine to get the gears all working together. But, when your message resonates with the right person, when they are ready to buy, the magic starts to happen.
Today on AMP Up Your Digital Marketing we’re speaking with Daniel Daines-Hutt, internationally recognized and certified Digital Marketer, Public Speaker, and Marketing Consultant. He dives into the importance of proper research and the effects it can have throughout your entire business when trying to have a one-to-one conversation with a potential buyer of your product. By failing (yes, you read that right), you become a stronger and better marketer in your advertising and retargeting efforts.

In this episode of AMP Up Your Digital Marketing, you’ll learn from Daniel:

* How the process of proper research can drive success beyond our retargeting campaigns.
* Why the process of creating a one-to-one message can be time consuming but an absolute necessity for your business.
* How to fail as an adult. We’re all pre-wired to want to be successful, but to be an effective marketer, failing brings success.
* The four types of non-buyers, and how you speak directly to each of them.

Position yourself for failure, you have our permission! It will open your eyes to being a better marketer and will help you understand why proper A/B testing and retargeting can be infinitely effective in driving conversions for your business. And who knows, marketing may become super simple after all — or at least your retargeting ad strategy might.
Daniel’s Bio: Daniel is an internationally recognized and certified Digital Marketer, Public Speaker, and Marketing Consultant. He runs the retargeting blog Inbound Ascension the website Amp My Content, which marries together the two worlds. He is also an Englishman living in New Zealand and built Inbound Ascension while traveling as part of a 66 day challenge to grow a business to 10,000 email subscribers and 130,000 site visitors. If you want to reach Daniel, you can contact him here.
Want to appear on AMP Up Your Digital Marketing? Contact Us and let us know how our listeners can benefit from hearing your message.
]]>
Michelle Brammer 21:32 10848
AMP Up Your Digital Marketing #107: Ted Wright on Leveraging Word of Mouth to Drive Your Most Authentic Conversations https://firpodcastnetwork.com/107-ted-wright-on-leveraging-word-of-mouth-to-drive-your-most-authentic-conversations/ Thu, 17 Oct 2019 22:21:59 +0000 https://firpodcastnetwork.com/?p=10846 https://firpodcastnetwork.com/107-ted-wright-on-leveraging-word-of-mouth-to-drive-your-most-authentic-conversations/#respond https://firpodcastnetwork.com/107-ted-wright-on-leveraging-word-of-mouth-to-drive-your-most-authentic-conversations/feed/ 0 <p>In this episode, Ted discusses the differences between working with a real advocate versus an influencer. Take a bike and a motorcycle - both have two wheels, a seat, and handlebars. To someone who has never seen either, they share marked similarities. But what if you took the wrong one onto the highway? Now you’ve got yourself in a pickle.<br /><a href="https://firpodcastnetwork.com/107-ted-wright-on-leveraging-word-of-mouth-to-drive-your-most-authentic-conversations/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/107-ted-wright-on-leveraging-word-of-mouth-to-drive-your-most-authentic-conversations/">#107: Ted Wright on Leveraging Word of Mouth to Drive Your Most Authentic Conversations</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Before the days of radio and TV, where marketing could reach volumes at one time, there was a practice called word of mouth marketing that seems to have fallen behind. Broadcast advertising charged the world by storm, creating a generation that eventually was so used to broadcast advertising they tuned it out. And like a vintage road sign, word of mouth suddenly became cool again, positioning Ted Wright and his word of mouth agency, Fizz, top of mind.

In this episode, Ted discusses the differences between working with a real advocate versus an influencer. Take a bike and a motorcycle – both have two wheels, a seat, and handlebars. To someone who has never seen either, they share marked similarities. But what if you took the wrong one onto the highway? Now you’ve got yourself in a pickle.

In this episode of AMP Up Your Digital Marketing, you’ll learn from Ted:

  • How the practice of word of mouth communication dates back even before the earliest religions.
  • The difference between influencers and broadcasters and why it matters.
  • How Oprah was the queen of word of mouth marketing.
  • You will have more success with digital marketing if you do not forget the word of mouth conversation that is taking place at the same time.

With this insight, you’ll further understand how relevance, authenticity, and being interesting drive the strongest conversations. Deeply understanding the differences, and the conversations already taking place in your market, can help your brand continue a conversation offline.

Ted is the CEO of the global marketing company Fizz, an agency solely focused on word of mouth advertising.

Want to appear on AMP Up Your Digital Marketing? Contact Us and let us know how our listeners can benefit from hearing your message.

The post #107: Ted Wright on Leveraging Word of Mouth to Drive Your Most Authentic Conversations appeared first on FIR Podcast Network.

]]>
In this episode, Ted discusses the differences between working with a real advocate versus an influencer. Take a bike and a motorcycle - both have two wheels, a seat, and handlebars. To someone who has never seen either, word of mouth marketing that seems to have fallen behind. Broadcast advertising charged the world by storm, creating a generation that eventually was so used to broadcast advertising they tuned it out. And like a vintage road sign, word of mouth suddenly became cool again, positioning Ted Wright and his word of mouth agency, Fizz, top of mind.
In this episode, Ted discusses the differences between working with a real advocate versus an influencer. Take a bike and a motorcycle – both have two wheels, a seat, and handlebars. To someone who has never seen either, they share marked similarities. But what if you took the wrong one onto the highway? Now you’ve got yourself in a pickle.
In this episode of AMP Up Your Digital Marketing, you’ll learn from Ted:

* How the practice of word of mouth communication dates back even before the earliest religions.
* The difference between influencers and broadcasters and why it matters.
* How Oprah was the queen of word of mouth marketing.
* You will have more success with digital marketing if you do not forget the word of mouth conversation that is taking place at the same time.

With this insight, you’ll further understand how relevance, authenticity, and being interesting drive the strongest conversations. Deeply understanding the differences, and the conversations already taking place in your market, can help your brand continue a conversation offline.





Ted is the CEO of the global marketing company Fizz, an agency solely focused on word of mouth advertising.
Want to appear on AMP Up Your Digital Marketing? Contact Us and let us know how our listeners can benefit from hearing your message.
]]>
Michelle Brammer 25:09 10846
AMP Up Your Digital Marketing #106: Michael Waterman on How CHG Healthcare Uses Social Media to Tell Their Culture Story https://firpodcastnetwork.com/106-michael-waterman-on-how-chg-healthcare-uses-social-media-to-tell-their-culture-story/ Thu, 17 Oct 2019 20:40:21 +0000 https://firpodcastnetwork.com/?p=10844 https://firpodcastnetwork.com/106-michael-waterman-on-how-chg-healthcare-uses-social-media-to-tell-their-culture-story/#respond https://firpodcastnetwork.com/106-michael-waterman-on-how-chg-healthcare-uses-social-media-to-tell-their-culture-story/feed/ 0 <p>In this episode, Michael Waterman, VP of Communications and Creative Services at CHG Healthcare speaks to how leveraging the MAGIC model led to the growth and development of their highly-visible social channels. Engaging their employees and encouraging them to contribute content from the field helped CHG Healthcare secure a coveted spot on the Fortune magazine’s “Best Places to Work For” list for not just one year but the last ten consecutive years.<br /><a href="https://firpodcastnetwork.com/106-michael-waterman-on-how-chg-healthcare-uses-social-media-to-tell-their-culture-story/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/106-michael-waterman-on-how-chg-healthcare-uses-social-media-to-tell-their-culture-story/">#106: Michael Waterman on How CHG Healthcare Uses Social Media to Tell Their Culture Story</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Who would have guessed beat boxing on your first day would lead to an epic social media promotion?

If you are the folks at CHG Healthcare, you knew it would be an instant hit and ran off to make some MAGIC. Fostering a culture of employee engagement, their social strategy is defined by the value “people first” and it shows. Social media channels are dedicated to telling the stories of present, past, and soon-to-be employees, garnering attention and engagement while fostering their MAGIC engagement model:

Meaning

Autonomy

Growth

Impact

Connection

In this episode, Michael Waterman, VP of Communications and Creative Services at CHG Healthcare speaks to how leveraging the MAGIC model led to the growth and development of their highly-visible social channels. Engaging their employees and encouraging them to contribute content from the field helped CHG Healthcare secure a coveted spot on the Fortune magazine’s “Best Places to Work For” list for not just one year but the last ten consecutive years.

Listen to the Podcast Below

In this episode of AMP Up Your Digital Marketing, you’ll learn from Michael:

  • Don’t be afraid of new ideas. Figure out what works and what doesn’t. Try something new and see where it goes. Your audience doesn’t need perfection. They need content that engages them, makes them laugh, or inspires them.
  • Commit to actively managing your social channels. Give your team members clear brands to support and the autonomy to make social work for them.
  • Video isn’t the future; it’s now! YouTube recently announced that their users upload more than 500 hours of new video every minute. That 30,000 hours of new content per hour, and 720,000 hours of new content per day. It’s a powerful way to share stories and highlight the best parts of your business. And it doesn’t have to be perfect.

With this insight, you’ll learn how they empower field teams to capture and contribute content to their company through employee advocacy. By leveraging different social media channels, CHG Healthcare has segmented their content for different audiences and use cases: Twitter for job postings, LinkedIn for career and culture tips, and Facebook and Instagram for culture, stories and videos. At CHG Healthcare, when you can see the impact of your job, and your job is more than just a job, it’s so much more meaningful.

Michael’s Bio: Michael Waterman is the Vice President of Communications and Creative Services at CHG Healthcare, a healthcare staffing company. His company is responsible for placing doctors, nurses, and therapists in hospitals and clinics throughout the United States and even internationally. As the largest physician staffing business in the country, CHG Healthcare is known for their award-winning culture and celebrates ten consecutive years on the Fortune magazine “100 Best Companies to Work For” list.

You can find CHG Healthcare on InstagramFacebookTwitter, or LinkedIn. Michael can be found on LinkedIn and Twitter.

Want to appear on AMP Up Your Digital Marketing? Contact Us and let us know how our listeners can benefit from hearing your message.

The post #106: Michael Waterman on How CHG Healthcare Uses Social Media to Tell Their Culture Story appeared first on FIR Podcast Network.

]]>
In this episode, Michael Waterman, VP of Communications and Creative Services at CHG Healthcare speaks to how leveraging the MAGIC model led to the growth and development of their highly-visible social channels.
If you are the folks at CHG Healthcare, you knew it would be an instant hit and ran off to make some MAGIC. Fostering a culture of employee engagement, their social strategy is defined by the value “people first” and it shows. Social media channels are dedicated to telling the stories of present, past, and soon-to-be employees, garnering attention and engagement while fostering their MAGIC engagement model:
Meaning
Autonomy
Growth
Impact
Connection
In this episode, Michael Waterman, VP of Communications and Creative Services at CHG Healthcare speaks to how leveraging the MAGIC model led to the growth and development of their highly-visible social channels. Engaging their employees and encouraging them to contribute content from the field helped CHG Healthcare secure a coveted spot on the Fortune magazine’s “Best Places to Work For” list for not just one year but the last ten consecutive years.
Listen to the Podcast Below

In this episode of AMP Up Your Digital Marketing, you’ll learn from Michael:

* Don’t be afraid of new ideas. Figure out what works and what doesn’t. Try something new and see where it goes. Your audience doesn’t need perfection. They need content that engages them, makes them laugh, or inspires them.
* Commit to actively managing your social channels. Give your team members clear brands to support and the autonomy to make social work for them.
* Video isn’t the future; it’s now! YouTube recently announced that their users upload more than 500 hours of new video every minute. That 30,000 hours of new content per hour, and 720,000 hours of new content per day. It’s a powerful way to share stories and highlight the best parts of your business. And it doesn’t have to be perfect.

With this insight, you’ll learn how they empower field teams to capture and contribute content to their company through employee advocacy. By leveraging different social media channels, CHG Healthcare has segmented their content for different audiences and use cases: Twitter for job postings, LinkedIn for career and culture tips, and Facebook and Instagram for culture, stories and videos. At CHG Healthcare, when you can see the impact of your job, and your job is more than just a job, it’s so much more meaningful.
Michael’s Bio: Michael Waterman is the Vice President of Communications and Creative Services at CHG Healthcare, a healthcare staffing company. His company is responsible for placing doctors, nurses, and therapists in hospitals and clinics throughout the United States and even internationally. As the largest physician staffing business in the country, CHG Healthcare is known for their award-winning culture and celebrates ten consecutive years on the Fortune magazine “100 Best Companies to Work For” list.
You can find CHG Healthcare on InstagramFacebookTwitter, or LinkedIn. Michael can be found on LinkedIn and Twitter.
Want to appear on AMP Up Your Digital Marketing? Contact Us and let us know how our listeners can benefit from hearing your message.
]]>
Michelle Brammer 26:02 10844
AMP Up Your Digital Marketing #105: Erin Balsa on Harnessing Your Employees to Create Great Content https://firpodcastnetwork.com/105-erin-balsa-on-harnessing-your-employees-to-create-great-content/ Thu, 17 Oct 2019 20:37:16 +0000 https://firpodcastnetwork.com/?p=10842 https://firpodcastnetwork.com/105-erin-balsa-on-harnessing-your-employees-to-create-great-content/#respond https://firpodcastnetwork.com/105-erin-balsa-on-harnessing-your-employees-to-create-great-content/feed/ 0 <p>In the past, if you stuffed the right keywords into a piece of content, someone might find you but they may not find your content helpful. Today, 90% of content has been created in the last two years so keyword stuffing simply doesn’t work and content creation is becoming a never-ending process. This is a challenge for any content marketer - get people to find you via content so that you can increase brand awareness and drive people to the site.<br /><a href="https://firpodcastnetwork.com/105-erin-balsa-on-harnessing-your-employees-to-create-great-content/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/105-erin-balsa-on-harnessing-your-employees-to-create-great-content/">#105: Erin Balsa on Harnessing Your Employees to Create Great Content</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> In the past, if you stuffed the right keywords into a piece of content, someone might find you but they may not find your content helpful. Today, 90% of content has been created in the last two years so keyword stuffing simply doesn’t work and content creation is becoming a never-ending process. This is a challenge for any content marketer – get people to find you via content so that you can increase brand awareness and drive people to the site.

In this episode of AMP Up Your Digital Marketing, Erin Balsa, Content Marketing Manager for The Predictive Index discusses how to make your content marketing efforts go further by harnessing the power of your employee network. What happens if your employees are just not writers? They can help, too! Erin delves into how getting executive buy-in led her team to amass 3 gated pieces per week as well as 5-10 well-thought-out blog posts, all while leveraging the strengths of employees even outside of the marketing department.

Listen to the Podcast Below

In this podcast Erin shares tips on:

  • Writing content to improve lives, solve a problem, or to address pain points of your ideal audience members.
  • Keyword practices on how to determine what to write about, semantic matching, and keyword intent.
  • Creating content at scale with a lunch and a bit of budget to empower employees.
  • Getting executive buy-in and creating a culture of collaboration to highlight talent while creating helpful tools and topics for their audience personas.

With these tips, you’ll learn how every single person in your company can be a content creator. If you arm them with the tools and knowledge to be confident in their process and let them write or create what they know, you can harness your employees to create amazing content to help with your marketing efforts.

Erin’s Bio: Erin Balsa is the Content Marketing Manager at The Predictive index. In her role, she oversees the writers, editors, videographers, and photographers to ensure that great content is being put out every day. You can reach her on LinkedIn, where she is fortunate enough to be the only Erin Balsa on LinkedIn.

Want to appear on AMP Up Your Digital Marketing? Contact Us and let us know how our listeners can benefit from hearing your message.

The post #105: Erin Balsa on Harnessing Your Employees to Create Great Content appeared first on FIR Podcast Network.

]]>
In the past, if you stuffed the right keywords into a piece of content, someone might find you but they may not find your content helpful. Today, 90% of content has been created in the last two years so keyword stuffing simply doesn’t work and content ... In this episode of AMP Up Your Digital Marketing, Erin Balsa, Content Marketing Manager for The Predictive Index discusses how to make your content marketing efforts go further by harnessing the power of your employee network. What happens if your employees are just not writers? They can help, too! Erin delves into how getting executive buy-in led her team to amass 3 gated pieces per week as well as 5-10 well-thought-out blog posts, all while leveraging the strengths of employees even outside of the marketing department.
Listen to the Podcast Below

In this podcast Erin shares tips on:

* Writing content to improve lives, solve a problem, or to address pain points of your ideal audience members.
* Keyword practices on how to determine what to write about, semantic matching, and keyword intent.
* Creating content at scale with a lunch and a bit of budget to empower employees.
* Getting executive buy-in and creating a culture of collaboration to highlight talent while creating helpful tools and topics for their audience personas.

With these tips, you’ll learn how every single person in your company can be a content creator. If you arm them with the tools and knowledge to be confident in their process and let them write or create what they know, you can harness your employees to create amazing content to help with your marketing efforts.
Erin’s Bio: Erin Balsa is the Content Marketing Manager at The Predictive index. In her role, she oversees the writers, editors, videographers, and photographers to ensure that great content is being put out every day. You can reach her on LinkedIn, where she is fortunate enough to be the only Erin Balsa on LinkedIn.
Want to appear on AMP Up Your Digital Marketing? Contact Us and let us know how our listeners can benefit from hearing your message.
]]>
Michelle Brammer 21:27 10842
AMP Up Your Digital Marketing #104: Nick Pavlidis on Attorney Marketing and Keeping Clients https://firpodcastnetwork.com/101-nick-pavlidis-on-attorney-marketing-and-keeping-clients-in-mind/ Thu, 17 Oct 2019 20:24:39 +0000 https://firpodcastnetwork.com/?p=10836 https://firpodcastnetwork.com/101-nick-pavlidis-on-attorney-marketing-and-keeping-clients-in-mind/#respond https://firpodcastnetwork.com/101-nick-pavlidis-on-attorney-marketing-and-keeping-clients-in-mind/feed/ 0 <p><span class="s1">On this episode of AMP UP Your Digital Marketing, Nick Pavlidis, Founder and CEO of Attorney Marketing Institute, joins host Glenn Gaudet to discuss social media marketing in the legal field. Nick explains why lawyers need to begin all content with the end in mind by explaining what you can do for clients, rather than what your background is. </span><span class="s1">A former attorney himself, Nick founded Attorney Marketing Institute in 2014, where he helps attorneys and law firms connect with potential clients and influencers to grow their business.</span><br /><a href="https://firpodcastnetwork.com/101-nick-pavlidis-on-attorney-marketing-and-keeping-clients-in-mind/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/101-nick-pavlidis-on-attorney-marketing-and-keeping-clients-in-mind/">#104: Nick Pavlidis on Attorney Marketing and Keeping Clients in Mind</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> On this episode of AMP UP Your Digital Marketing, Nick Pavlidis, Founder and CEO of Attorney Marketing Institute, joins host Glenn Gaudet to discuss social media marketing in the legal field. Nick explains why lawyers need to begin all content with the end in mind by explaining what you can do for clients, rather than what your background is. A former attorney himself, Nick founded Attorney Marketing Institute in 2014, where he helps attorneys and law firms connect with potential clients and influencers to grow their business.

Listen to the Podcast Below

In this podcast you will learn about:

  • Why many lawyers are resistant to change, and what changes they should make.
  • How to build great content with your clients wants in mind, including blog posts, social media posts and even your website.
  • How to build a social presence in the area you’re targeting.
  • Why your website shouldn’t be about you.
  • What to consider when deciding which social media platform to focus.

You can connect with Nick and find his contact information at attorneymarketinginstitute.com

The post #104: Nick Pavlidis on Attorney Marketing and Keeping Clients in Mind appeared first on FIR Podcast Network.

]]>
On this episode of AMP UP Your Digital Marketing, Nick Pavlidis, Founder and CEO of Attorney Marketing Institute, joins host Glenn Gaudet to discuss social media marketing in the legal field. Nick explains why lawyers need to begin all content with the... AMP UP Your Digital Marketing, Nick Pavlidis, Founder and CEO of Attorney Marketing Institute, joins host Glenn Gaudet to discuss social media marketing in the legal field. Nick explains why lawyers need to begin all content with the end in mind by explaining what you can do for clients, rather than what your background is. A former attorney himself, Nick founded Attorney Marketing Institute in 2014, where he helps attorneys and law firms connect with potential clients and influencers to grow their business.
Listen to the Podcast Below

In this podcast you will learn about:

Why many lawyers are resistant to change, and what changes they should make.
How to build great content with your clients wants in mind, including blog posts, social media posts and even your website.
How to build a social presence in the area you’re targeting.
Why your website shouldn’t be about you.
What to consider when deciding which social media platform to focus.

You can connect with Nick and find his contact information at attorneymarketinginstitute.com
]]>
Michelle Brammer 22:15 10836
#169: Neil McDonnell and Mitchell Levy on Thought Leader Life Credibility Episode https://firpodcastnetwork.com/169-neil-mcdonnell-and-mitchell-levy-on-thought-leader-life-credibility-episode/ Thu, 17 Oct 2019 04:22:08 +0000 https://firpodcastnetwork.com/?p=10831 https://firpodcastnetwork.com/169-neil-mcdonnell-and-mitchell-levy-on-thought-leader-life-credibility-episode/#respond https://firpodcastnetwork.com/169-neil-mcdonnell-and-mitchell-levy-on-thought-leader-life-credibility-episode/feed/ 0 <p>Grow your business to over $1M in government contracting through simple process steps. This episode features #ThoughtLeader and #Expert <strong>Neil McDonnell</strong> (<strong><a href="http://aha.pub/NeilMcDonnell">http://aha.pub/NeilMcDonnell</a></strong>), a speaker, trainer, and author dedicated to the success of small businesses with less than 1M in revenue contracting to the federal government.<br /><a href="https://firpodcastnetwork.com/169-neil-mcdonnell-and-mitchell-levy-on-thought-leader-life-credibility-episode/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/169-neil-mcdonnell-and-mitchell-levy-on-thought-leader-life-credibility-episode/">#169: Neil McDonnell and Mitchell Levy on Thought Leader Life Credibility Episode</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p>

Grow your business to over $1M in government contracting through simple process steps. This episode features #ThoughtLeader and #Expert Neil McDonnell (http://aha.pub/NeilMcDonnell), a speaker, trainer, and author dedicated to the success of small businesses with less than 1M in revenue contracting to the federal government.

Neil formed and operated seven small businesses, including three federal government contracting firms focused on IT consulting and the HUBZone Chamber of Commerce. He helps small business owners to earn revenue from federal agencies while competing with multi-billion-dollar companies. Neil also runs the Small Business Success Club, a monthly membership-based organization that answers questions that small businesses have about their specific next steps.

To learn more about Neil, go to http://aha.pub/NeilMcDonnell. To get in touch with him, visit https://www.govconchamber.com/.

Here are a couple of AHAmessages from this episode:

  • The pain point of many small businesses with less than $1M in revenue is not knowing how to navigate the quagmire of the federal government to do business. #GovernmentContracting https://www.govconchamber.com @NeilMcDonnell
  • Small businesses with less than $1M in revenue can be overwhelmed by how complex #GovernmentContracting is. How do you navigate this complexity? https://www.govconchamber.com @NeilMcDonnell
  • Small businesses that want to do #GovernmentContracting can benefit from knowing the steps to follow and the pitfalls to avoid. Consider learning from one who has the knowhow! http://aha.pub/NeilMcDonnell
  • Over 20 years of federal #GovernmentContracting experience as a small business owner can give one the credibility to help other small businesses succeed. Consider learning from one with years of experience to help you! http://aha.pub/NeilMcDonnell
  • #GovernmentContracting is not a secret, it is a process. What processes do you have to help your small business succeed? https://www.govconchamber.com @NeilMcDonnell

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

The post #169: Neil McDonnell and Mitchell Levy on Thought Leader Life Credibility Episode appeared first on FIR Podcast Network.

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Grow your business to over $1M in government contracting through simple process steps. This episode features #ThoughtLeader and #Expert Neil McDonnell (http://aha.pub/NeilMcDonnell), a speaker, trainer, and author dedicated to the success of small busi... Grow your business to over $1M in government contracting through simple process steps. This episode features #ThoughtLeader and #Expert Neil McDonnell (http://aha.pub/NeilMcDonnell), a speaker, trainer, and author dedicated to the success of small businesses with less than 1M in revenue contracting to the federal government.
Neil formed and operated seven small businesses, including three federal government contracting firms focused on IT consulting and the HUBZone Chamber of Commerce. He helps small business owners to earn revenue from federal agencies while competing with multi-billion-dollar companies. Neil also runs the Small Business Success Club, a monthly membership-based organization that answers questions that small businesses have about their specific next steps.
To learn more about Neil, go to http://aha.pub/NeilMcDonnell. To get in touch with him, visit https://www.govconchamber.com/.
Here are a couple of AHAmessages from this episode:

* The pain point of many small businesses with less than $1M in revenue is not knowing how to navigate the quagmire of the federal government to do business. #GovernmentContracting https://www.govconchamber.com @NeilMcDonnell
* Small businesses with less than $1M in revenue can be overwhelmed by how complex #GovernmentContracting is. How do you navigate this complexity? https://www.govconchamber.com @NeilMcDonnell
* Small businesses that want to do #GovernmentContracting can benefit from knowing the steps to follow and the pitfalls to avoid. Consider learning from one who has the knowhow! http://aha.pub/NeilMcDonnell
* Over 20 years of federal #GovernmentContracting experience as a small business owner can give one the credibility to help other small businesses succeed. Consider learning from one with years of experience to help you! http://aha.pub/NeilMcDonnell
* #GovernmentContracting is not a secret, it is a process. What processes do you have to help your small business succeed? https://www.govconchamber.com @NeilMcDonnell

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
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Mitchell Levy 10:32 10831
#168: MITCHELL LEVY AND WES SCHAEFFER ON THOUGHT LEADER LIFE CREDIBILITY EPISODE https://firpodcastnetwork.com/168-mitchell-levy-and-wes-schaeffer-on-thought-leader-life-credibility-episode/ Wed, 16 Oct 2019 06:12:01 +0000 https://firpodcastnetwork.com/?p=10823 https://firpodcastnetwork.com/168-mitchell-levy-and-wes-schaeffer-on-thought-leader-life-credibility-episode/#respond https://firpodcastnetwork.com/168-mitchell-levy-and-wes-schaeffer-on-thought-leader-life-credibility-episode/feed/ 0 <p>Grow your sales effectively through sales training and optimizing your marketing tools. This episode features #ThoughtLeader and #Expert <strong>Wes Schaeffer</strong> (<a href="http://aha.pub/WesShaeffer">http://aha.pub/WesShaeffer</a>), HubSpot CRM expert, sales trainer, author, speaker and podcast host at The Sales Whisperer.<br /><a href="https://firpodcastnetwork.com/168-mitchell-levy-and-wes-schaeffer-on-thought-leader-life-credibility-episode/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/168-mitchell-levy-and-wes-schaeffer-on-thought-leader-life-credibility-episode/">#168: MITCHELL LEVY AND WES SCHAEFFER ON THOUGHT LEADER LIFE CREDIBILITY EPISODE</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p>

Grow your sales effectively through sales training and optimizing your marketing tools. This episode features #ThoughtLeader and #Expert Wes Schaeffer (http://aha.pub/WesShaeffer), HubSpot CRM expert, sales trainer, author, speaker and podcast host at The Sales Whisperer.

Wes conducts sales training seminars and keynote presentations for salesmen in order for them to improve their marketing strategies and accelerate their sales. He coaches his clients and creates memorable marketing that accelerates sales in any industry, any economy and at any time to sell more, faster, and at a higher margin with ease. Wes is passionate about helping his clients find the exact tools and programs they need to grow.

To learn more about Wes, go to http://aha.pub/WesSchaeffer. To get in touch with him, visit https://www.thesaleswhisperer.com/.

Here are a few AHA messages from this episode:

  • The pain point of many salespeople is that they don’t know the exact tools to use in order to market their products and services effectively. #GrowYourSales https://www.thesaleswhisperer.com/ @SalesWhisperer
  • Knowing your products and services can help salespeople to choose the right #MarketingTool for your business. How well do you know your products and services? https://www.thesaleswhisperer.com/ @SalesWhisperer
  • Marketing tools are essential so that salespeople can make every sale faster and easier. They should consider working with an expert in order to help them effectively use their marketing tools. #GrowYourSales http://aha.pub/WesSchaeffer
  • Using a marketing automation strategy can help salespeople to accelerate their sales with ease. Are you using marketing automation to #GrowYourSales? https://www.thesaleswhisperer.com/ @SalesWhisperer
  • Many years of experience in implementing and optimizing marketing tools can give someone the credibility to help salespeople grow their sales. Consider getting help from someone who is credible to #GrowYourSales. http://aha.pub/WesSchaeffer

To learn more about thought leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

The post #168: MITCHELL LEVY AND WES SCHAEFFER ON THOUGHT LEADER LIFE CREDIBILITY EPISODE appeared first on FIR Podcast Network.

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Grow your sales effectively through sales training and optimizing your marketing tools. This episode features #ThoughtLeader and #Expert Wes Schaeffer (http://aha.pub/WesShaeffer), HubSpot CRM expert, sales trainer, author, Grow your sales effectively through sales training and optimizing your marketing tools. This episode features #ThoughtLeader and #Expert Wes Schaeffer (http://aha.pub/WesShaeffer), HubSpot CRM expert, sales trainer, author, speaker and podcast host at The Sales Whisperer.
Wes conducts sales training seminars and keynote presentations for salesmen in order for them to improve their marketing strategies and accelerate their sales. He coaches his clients and creates memorable marketing that accelerates sales in any industry, any economy and at any time to sell more, faster, and at a higher margin with ease. Wes is passionate about helping his clients find the exact tools and programs they need to grow.
To learn more about Wes, go to http://aha.pub/WesSchaeffer. To get in touch with him, visit https://www.thesaleswhisperer.com/.
Here are a few AHA messages from this episode:

* The pain point of many salespeople is that they don’t know the exact tools to use in order to market their products and services effectively. #GrowYourSales https://www.thesaleswhisperer.com/ @SalesWhisperer
* Knowing your products and services can help salespeople to choose the right #MarketingTool for your business. How well do you know your products and services? https://www.thesaleswhisperer.com/ @SalesWhisperer
* Marketing tools are essential so that salespeople can make every sale faster and easier. They should consider working with an expert in order to help them effectively use their marketing tools. #GrowYourSales http://aha.pub/WesSchaeffer
* Using a marketing automation strategy can help salespeople to accelerate their sales with ease. Are you using marketing automation to #GrowYourSales? https://www.thesaleswhisperer.com/ @SalesWhisperer
* Many years of experience in implementing and optimizing marketing tools can give someone the credibility to help salespeople grow their sales. Consider getting help from someone who is credible to #GrowYourSales. http://aha.pub/WesSchaeffer

To learn more about thought leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
]]>
Mitchell Levy 8:56 10823
The Spin Sucks Podcast #72: Mobile Apps for All Seasons https://firpodcastnetwork.com/mobile-apps-for-all-seasons/ Tue, 15 Oct 2019 22:18:23 +0000 https://firpodcastnetwork.com/?p=10818 https://firpodcastnetwork.com/mobile-apps-for-all-seasons/#respond https://firpodcastnetwork.com/mobile-apps-for-all-seasons/feed/ 0 <p>Not all mobile apps are for everyone. And just because all of your friends are raving about one that has made their life easier doesn't necessarily mean it's going to work for you. Gini Dietrich offers tips on how to select the apps that will help you achieve your goals.<br /><a href="https://firpodcastnetwork.com/mobile-apps-for-all-seasons/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/mobile-apps-for-all-seasons/">The Spin Sucks Podcast #72: Mobile Apps for All Seasons</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> mobile appsHave you ever wondered how many mobile apps there are in both the Google Play and Apple app stores combined?

It’s probably not something you think about on a regular basis but the number is staggering.

It’s over 2.5 million.

There’s no way you could ever weed through all of those apps to find ones that work best for you without wasting an exorbitant amount of time.

There are apps for everything imaginable.

So, the last thing you want is another one to download, right?

But before you log off, hear me out.

There many apps available that can make your life easier, help you get more done, become happier, and connect with more people.

You Can’t Win ‘Em All

Not every mobile app is right for you and just because all of your friends are raving about one that’s made their life easier doesn’t necessarily mean it’s going to work for you.

This is why you need to set certain criteria when you’re searching for a new app.

So how do you decide which apps get the honor of hanging out on your phone?

In this episode of the Spin Sucks podcast, we talk about all the apps and how to decide which ones are for you.

The Spin Sucks Podcast

In this episode of the podcast, we talk about:

  • Determining if a new app solves a problem for you
  • Figuring out whether an app integrates easily
  • Whether or not an app is intuitive and easy to use
  • Whittling down your favorite apps
  • Setting the criteria on whether or not a new app is for you

Your Favorite Mobile Apps

I’m always looking for new mobile apps I can add to my phone, but they have to make the cut based on my criteria.

Are there certain apps you can’t live without?

Are there ones you thought were great at first but promptly fizzled out?

Let’s hear about all of your favorite and not-so-favorite mobile apps. The comments belong to you.

The post The Spin Sucks Podcast #72: Mobile Apps for All Seasons appeared first on FIR Podcast Network.

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Not all mobile apps are for everyone. And just because all of your friends are raving about one that has made their life easier doesn't necessarily mean it's going to work for you. Gini Dietrich offers tips on how to select the apps that will help you ... It’s probably not something you think about on a regular basis but the number is staggering.
It’s over 2.5 million.
There’s no way you could ever weed through all of those apps to find ones that work best for you without wasting an exorbitant amount of time.
There are apps for everything imaginable.
So, the last thing you want is another one to download, right?
But before you log off, hear me out.
There many apps available that can make your life easier, help you get more done, become happier, and connect with more people.
You Can’t Win ‘Em All
Not every mobile app is right for you and just because all of your friends are raving about one that’s made their life easier doesn’t necessarily mean it’s going to work for you.
This is why you need to set certain criteria when you’re searching for a new app.
So how do you decide which apps get the honor of hanging out on your phone?
In this episode of the Spin Sucks podcast, we talk about all the apps and how to decide which ones are for you.
The Spin Sucks Podcast
In this episode of the podcast, we talk about:

* Determining if a new app solves a problem for you
* Figuring out whether an app integrates easily
* Whether or not an app is intuitive and easy to use
* Whittling down your favorite apps
* Setting the criteria on whether or not a new app is for you

Your Favorite Mobile Apps
I’m always looking for new mobile apps I can add to my phone, but they have to make the cut based on my criteria.
Are there certain apps you can’t live without?
Are there ones you thought were great at first but promptly fizzled out?
Let’s hear about all of your favorite and not-so-favorite mobile apps. The comments belong to you.
]]>
Gini Dietrich 13:02 10818
Inside PR 545: Autumn Intent https://firpodcastnetwork.com/inside-pr-545-autumn-intent/ Tue, 15 Oct 2019 19:55:12 +0000 https://firpodcastnetwork.com/?p=10815 https://firpodcastnetwork.com/inside-pr-545-autumn-intent/#respond https://firpodcastnetwork.com/inside-pr-545-autumn-intent/feed/ 0 <p>Summer vacation is over - and it's time to fire up the Inside PR podcast.<br /><a href="https://firpodcastnetwork.com/inside-pr-545-autumn-intent/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/inside-pr-545-autumn-intent/">Inside PR 545: Autumn Intent</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Summer vacation is over – and it’s time to fire up the Inside PR podcast.

The post Inside PR 545: Autumn Intent appeared first on FIR Podcast Network.

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Summer vacation is over - and it's time to fire up the Inside PR podcast.Continue Reading → ]]> Joe Thornley 15:53 10815
ALP 46: How agencies can prepare for the coming recession (part 2 of 2) https://firpodcastnetwork.com/al-46-how-agencies-can-prepare-for-the-coming-recession-part-2-of-2/ Tue, 15 Oct 2019 13:00:19 +0000 https://firpodcastnetwork.com/?p=10808 https://firpodcastnetwork.com/al-46-how-agencies-can-prepare-for-the-coming-recession-part-2-of-2/#respond https://firpodcastnetwork.com/al-46-how-agencies-can-prepare-for-the-coming-recession-part-2-of-2/feed/ 0 <div class="elementor-element elementor-element-13ef1cb6 elementor-widget elementor-widget-theme-post-excerpt" data-id="13ef1cb6" data-element_type="widget" data-widget_type="theme-post-excerpt.default"> <div class="elementor-widget-container">What owners can do now for their businesses and their teams before times get tough.</div> </div> <div class="elementor-element elementor-element-6662e50e elementor-widget elementor-widget-shortcode" data-id="6662e50e" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"> <div id="powerpress_player_5265" class="powerpress_player"></div> </div> </div> </div> <p><a href="https://firpodcastnetwork.com/al-46-how-agencies-can-prepare-for-the-coming-recession-part-2-of-2/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/al-46-how-agencies-can-prepare-for-the-coming-recession-part-2-of-2/">ALP 46: How agencies can prepare for the coming recession (part 2 of 2)</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> One of the most frequent questions that Gini and Chip receive from agency clients is “how do I prepare for the recession?”

In this two-part episode, they explore the question of whether/when we should expect an economic downturn and what agencies can do to prepare themselves for it. As important, they also discuss how to help their team prepares for any challenges that lie ahead.

Last week’s first part examined the economic outlook, including signs that Chip and Gini are seeing in their work, along with some relevant industry research.

This week, the co-hosts tackle what agencies can do to better prepare their business and their team members for what lies ahead.

RESOURCES

[read the transcript]

The post ALP 46: How agencies can prepare for the coming recession (part 2 of 2) appeared first on FIR Podcast Network.

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What owners can do now for their businesses and their teams before times get tough. - Continue Reading → In this two-part episode, they explore the question of whether/when we should expect an economic downturn and what agencies can do to prepare themselves for it. As important, they also discuss how to help their team prepares for any challenges that lie ahead.
Last week’s first part examined the economic outlook, including signs that Chip and Gini are seeing in their work, along with some relevant industry research.
This week, the co-hosts tackle what agencies can do to better prepare their business and their team members for what lies ahead.
RESOURCES

* Recession Outlook (Promethean Research)
* Whether or not a downturn is coming, the time to prepare is now (HR Daily Advisor)

[read the transcript]
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Chip Griffin 27:38 10808