The FIR Podcast Network Everything Feed https://firpodcastnetwork.com Subscribe to receive every episode of every show on the FIR Podcast Network Sun, 21 Apr 2019 17:00:04 +0000 en-US hourly 1 https://wordpress.org/?v=5.1.1 https://firpodcastnetwork.com/wp-content/uploads/2018/01/cropped-fir-site-icon-32x32.png The FIR Podcast Network Everything Feed https://firpodcastnetwork.com 32 32 The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network. The FIR Podcast Network Everything Feed The FIR Podcast Network Everything Feed shel@holtz.com shel@holtz.com (The FIR Podcast Network Everything Feed) The FIR Podcast Network Everything Feed The FIR Podcast Network Everything Feed http://firpodcastnetwork.com/wp-content/uploads/powerpress/fir-everything.jpg https://firpodcastnetwork.com TV-G 82122195 Passport Travel Marketing & PR #033: Podcasting https://firpodcastnetwork.com/passport-travel-marketing-pr-033-podcasting/ Sun, 21 Apr 2019 17:00:04 +0000 https://firpodcastnetwork.com/?p=10227 https://firpodcastnetwork.com/passport-travel-marketing-pr-033-podcasting/#respond https://firpodcastnetwork.com/passport-travel-marketing-pr-033-podcasting/feed/ 0 <p>Leif turns the table on his co-host Chris Christensen as we get meta and talk about the state of podcasting and how destinations and other travel companies can use podcasting in their campaigns. Chris is the creator of AmateurTraveler.com. Amateur Traveler is a popular online travel website that focuses primarily on travel destinations. It includes... <a href="https://firpodcastnetwork.com/passport-travel-marketing-pr-033-podcasting/">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/passport-travel-marketing-pr-033-podcasting/">Passport Travel Marketing & PR #033: Podcasting</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Chris Christensen of AmateurTraveler.comLeif turns the table on his co-host Chris Christensen as we get meta and talk about the state of podcasting and how destinations and other travel companies can use podcasting in their campaigns.

Chris is the creator of AmateurTraveler.com. Amateur Traveler is a popular online travel website that focuses primarily on travel destinations. It includes a couple of audio podcasts and a blog. His travel podcasts got around 4 million downloads in 2018. He has created more than 1,500 podcast episodes across 4 different podcasts.

The Amateur Traveler is 13 years old and they use Amateur Traveler to teach English at Oxford University and to test English proficiency for employment with the Thailand Foreign Ministry.

Chris has won a Lowell Thomas Award, 6 NATJA awards, and a SMITTY Award from Travel+Leisure as the “best independent travel journalist”.

Chris is the owner of BloggerBridge.com which is a startup connecting bloggers and industry contacts.

He has worked for years in technology startups in Silicon Valley. He was formerly the Director of Engineering for TripAdvisor’s New Initiatives group and was the EVP Engineering at LiveWorld where his team built and ran online communities and events for companies including eBay, HBO, TV Guide, Expedia, Marriott, A&E, History Channel, the NBA, NBC, ABC, Disney, Microsoft, WebTV and American Express.

Slides of the Edison Share of Ear Study 2019

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

The post Passport Travel Marketing & PR #033: Podcasting appeared first on FIR Podcast Network.

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Leif turns the table on his co-host Chris Christensen as we get meta and talk about the state of podcasting and how destinations and other travel companies can use podcasting in their campaigns. Chris is the creator of AmateurTraveler.com. Chris is the creator of AmateurTraveler.com. Amateur Traveler is a popular online travel website that focuses primarily on travel destinations. It includes a couple of audio podcasts and a blog. His travel podcasts got around 4 million downloads in 2018. He has created more than 1,500 podcast episodes across 4 different podcasts.
The Amateur Traveler is 13 years old and they use Amateur Traveler to teach English at Oxford University and to test English proficiency for employment with the Thailand Foreign Ministry.
Chris has won a Lowell Thomas Award, 6 NATJA awards, and a SMITTY Award from Travel+Leisure as the “best independent travel journalist”.
Chris is the owner of BloggerBridge.com which is a startup connecting bloggers and industry contacts.
He has worked for years in technology startups in Silicon Valley. He was formerly the Director of Engineering for TripAdvisor’s New Initiatives group and was the EVP Engineering at LiveWorld where his team built and ran online communities and events for companies including eBay, HBO, TV Guide, Expedia, Marriott, A&E, History Channel, the NBA, NBC, ABC, Disney, Microsoft, WebTV and American Express.
Slides of the Edison Share of Ear Study 2019



Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.]]>
Chris Christensen 1:13:59 10227
FIR B2B #119: Our Favorite Email Newsletter Tips https://firpodcastnetwork.com/fir-b2b-119-our-favorite-email-newsletter-tips/ Fri, 19 Apr 2019 13:37:59 +0000 https://firpodcastnetwork.com/?p=10223 https://firpodcastnetwork.com/fir-b2b-119-our-favorite-email-newsletter-tips/#respond https://firpodcastnetwork.com/fir-b2b-119-our-favorite-email-newsletter-tips/feed/ 0 <p>We're old hands at writing and producing email newsletters. In this episode, we share some of our tips for segmenting audiences, choosing themes, timing delivery and picking the right email service vendor, among other things.<br /><a href="https://firpodcastnetwork.com/fir-b2b-119-our-favorite-email-newsletter-tips/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/fir-b2b-119-our-favorite-email-newsletter-tips/">FIR B2B #119: Our Favorite Email Newsletter Tips</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Paul and David are old hands at email newsletters. Paul had his own for several years and has produced several for his clients. David currently publishes two: his own Web Informant, which he has been doing almost weekly since 2003, and Inside Security which is part of a group of newsletters. We share a few tips from our years of experience.

The first is to know your audience and segment them for best results. This post in Marketing Week documents how marketers are segmenting the audiences at a much finer level than they previously did thanks to an explosion in behavioral data from third parties. One bottled water vendor was able to dramatically boost the response rate of its YouTube ads with an email newsletter sliced by 16 different segments. The survey found that behavior and location are the most effective segmentation methods, with the old stalwarts like age and gender being the least effective. 

We discuss how to craft your subject line and choose a coherent theme as well as how to pick the optimal length and number of hyperlinks to include. If you do use links, beware of URL shortening services, since many as spam filters block them. There’s also the question of whether to make your newsletters text-only or to go the HTML route. If you choose the latter, be sure to test each newsletter with different browsers and different screen depths. Finally, we cover how to choose the right tool for the mailings. We’ve used a variety of them over the years, and each has different strengths and weaknesses. Some of these topics are mentioned in this piece for Marketing360.

We’d love to hear from you about your favorite email newsletters and tips for creating your own.

The post FIR B2B #119: Our Favorite Email Newsletter Tips appeared first on FIR Podcast Network.

]]>
We're old hands at writing and producing email newsletters. In this episode, we share some of our tips for segmenting audiences, choosing themes, timing delivery and picking the right email service vendor, among other things.Continue Reading → his own Web Informant, which he has been doing almost weekly since 2003, and Inside Security which is part of a group of newsletters. We share a few tips from our years of experience.
The first is to know your audience and segment them for best results. This post in Marketing Week documents how marketers are segmenting the audiences at a much finer level than they previously did thanks to an explosion in behavioral data from third parties. One bottled water vendor was able to dramatically boost the response rate of its YouTube ads with an email newsletter sliced by 16 different segments. The survey found that behavior and location are the most effective segmentation methods, with the old stalwarts like age and gender being the least effective. 
We discuss how to craft your subject line and choose a coherent theme as well as how to pick the optimal length and number of hyperlinks to include. If you do use links, beware of URL shortening services, since many as spam filters block them. There’s also the question of whether to make your newsletters text-only or to go the HTML route. If you choose the latter, be sure to test each newsletter with different browsers and different screen depths. Finally, we cover how to choose the right tool for the mailings. We’ve used a variety of them over the years, and each has different strengths and weaknesses. Some of these topics are mentioned in this piece for Marketing360.
We’d love to hear from you about your favorite email newsletters and tips for creating your own.
]]>
David Strom 16:30 10223
ALP 26: How to avoid becoming an agency of one https://firpodcastnetwork.com/alp-26-how-to-avoid-becoming-an-agency-of-one/ Thu, 18 Apr 2019 13:01:05 +0000 https://firpodcastnetwork.com/?p=10221 https://firpodcastnetwork.com/alp-26-how-to-avoid-becoming-an-agency-of-one/#respond https://firpodcastnetwork.com/alp-26-how-to-avoid-becoming-an-agency-of-one/feed/ 0 <p>Most agencies begin as one-person shows. But to grow and expand — and keep the owner sane — it can’t stay that way forever. That’s the challenge that Chip Griffin and Gini Dietrich tackle in this week’s episode of the Agency Leadership Podcast.<br /><a href="https://firpodcastnetwork.com/alp-26-how-to-avoid-becoming-an-agency-of-one/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/alp-26-how-to-avoid-becoming-an-agency-of-one/">ALP 26: How to avoid becoming an agency of one</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Most agencies begin as one-person shows. But to grow and expand — and keep the owner sane — it can’t stay that way forever. That’s the challenge that Chip Griffin and Gini Dietrich tackle in this week’s episode of the Agency Leadership Podcast.

Clients who originally signed up with an individual naturally want to maintain that access even as the agency takes on more clients and employees.

But that doesn’t scale.

Owners need to focus their time to work on the business, not in it.

That doesn’t mean that there’s not a place for owners to step in and work on client service, but Chip and Gini explain how to position the team for success and set the right expectations with clients.

During this episode, you will hear:

  • Specific examples of cases where agency owners struggled with this challenge.
  • Detailed explanations of why it will hold back growth and make the owner miserable.
  • Strategies for dealing with the inevitable desire of an owner to micromanage projects.
  • Process improvements that will make it easier to escape the “agency of one” trap.
  • Personal stories of how Chip and Gini have addressed this issue in their own agency businesses.

A few notable quotes include:

  • “You do have to put priority on coaching and mentoring a team to be able to do the same level of work that you do.” – Gini
  • “You have to be needed, but not necessary. In other words, you have to bring something to the table, you can’t be in a situation where you’re worthless to your own agency, there needs to be some there there.” – Chip
  • “If I were going to do it, again, I would not put my name on the door.” – Gini
  • “As an agency owner, if you want to help your team grow, if you want to help build the relationship between your subordinates and the client, that means you have to shut up and just be the pretty face.” – Chip

[read the transcript]

The post ALP 26: How to avoid becoming an agency of one appeared first on FIR Podcast Network.

]]>
Most agencies begin as one-person shows. But to grow and expand — and keep the owner sane — it can’t stay that way forever. That’s the challenge that Chip Griffin and Gini Dietrich tackle in this week’s episode of the Agency Leadership Podcast. Clients who originally signed up with an individual naturally want to maintain that access even as the agency takes on more clients and employees.
But that doesn’t scale.
Owners need to focus their time to work on the business, not in it.
That doesn’t mean that there’s not a place for owners to step in and work on client service, but Chip and Gini explain how to position the team for success and set the right expectations with clients.
During this episode, you will hear:

* Specific examples of cases where agency owners struggled with this challenge.
* Detailed explanations of why it will hold back growth and make the owner miserable.
* Strategies for dealing with the inevitable desire of an owner to micromanage projects.
* Process improvements that will make it easier to escape the “agency of one” trap.
* Personal stories of how Chip and Gini have addressed this issue in their own agency businesses.

A few notable quotes include:

* “You do have to put priority on coaching and mentoring a team to be able to do the same level of work that you do.” – Gini
* “You have to be needed, but not necessary. In other words, you have to bring something to the table, you can’t be in a situation where you’re worthless to your own agency, there needs to be some there there.” – Chip
* “If I were going to do it, again, I would not put my name on the door.” – Gini
* “As an agency owner, if you want to help your team grow, if you want to help build the relationship between your subordinates and the client, that means you have to shut up and just be the pretty face.” – Chip

[read the transcript]
]]>
Chip Griffin 27:41 10221
Episode #35: Hey, Internal Comms: Marketing needs you https://firpodcastnetwork.com/episode-35-hey-internal-comms-marketing-needs-you/ Wed, 17 Apr 2019 12:37:52 +0000 https://firpodcastnetwork.com/?p=10218 https://firpodcastnetwork.com/episode-35-hey-internal-comms-marketing-needs-you/#respond https://firpodcastnetwork.com/episode-35-hey-internal-comms-marketing-needs-you/feed/ 0 <p>Douglas Spenc<img class="size-full wp-image-10219 alignleft" src="https://firpodcastnetwork.com/wp-content/uploads/2019/04/douglas-spencer.jpg" alt="" width="225" height="225" />er knows brand strategy. The former VP Global Brand Management for Thomson Reuters and founder of Boston-based consultancy <a href="https://spencerbrenneman.com/">Spencer Brenneman</a> has spent two decades traversing the globe to work with brands in every sector from financial services to nonprofits.</p> <p>He has the same advice for all of them: Embrace brand strategy as “your business’ very best friend – part coach, conscience, parent, partner, judge, jury, conductor and station agent.”</p> <p>The same advice applies to internal communicators. And in this episode of <em>EE Voice</em>, you’ll hear why.</p> <p>Tune in as we talk with Douglas about the many ways internal comms can support the brand.<br /><a href="https://firpodcastnetwork.com/episode-35-hey-internal-comms-marketing-needs-you/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/episode-35-hey-internal-comms-marketing-needs-you/">Episode #35: Hey, Internal Comms: Marketing needs you</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Douglas Spencer knows brand strategy. The former VP Global Brand Management for Thomson Reuters and founder of Boston-based consultancy Spencer Brenneman has spent two decades traversing the globe to work with brands in every sector from financial services to nonprofits.

He has the same advice for all of them: Embrace brand strategy as “your business’ very best friend – part coach, conscience, parent, partner, judge, jury, conductor and station agent.”

The same advice applies to internal communicators. And in this episode of EE Voice, you’ll hear why.

Tune in as we talk with Douglas about the many ways internal comms can support the brand and learn how to:

  • Incorporate branding elements in your internal communications plan
  • Engage employees (without turning them into salespeople)
  • Enhance your employee brand while staying true to the corporate brand
  • Turn branding and internal comms into the ultimate brand partnership

Join us as we discuss brand strategy’s role in business performance – and why the marketing team should be your new best friend.

The post Episode #35: Hey, Internal Comms: Marketing needs you appeared first on FIR Podcast Network.

]]>
Douglas Spencer knows brand strategy. The former VP Global Brand Management for Thomson Reuters and founder of Boston-based consultancy Spencer Brenneman has spent two decades traversing the globe to work with brands in every sector from financial serv... Spencer Brenneman has spent two decades traversing the globe to work with brands in every sector from financial services to nonprofits.
He has the same advice for all of them: Embrace brand strategy as “your business’ very best friend – part coach, conscience, parent, partner, judge, jury, conductor and station agent.”
The same advice applies to internal communicators. And in this episode of EE Voice, you’ll hear why.
Tune in as we talk with Douglas about the many ways internal comms can support the brand and learn how to:

* Incorporate branding elements in your internal communications plan
* Engage employees (without turning them into salespeople)
* Enhance your employee brand while staying true to the corporate brand
* Turn branding and internal comms into the ultimate brand partnership

Join us as we discuss brand strategy’s role in business performance – and why the marketing team should be your new best friend.
]]>
Sharon McIntosh 23:43 10218
CWC 28: Brent Lightner of Taoti Creative https://firpodcastnetwork.com/cwc-28-brent-lightner-of-taoti-creative/ Tue, 16 Apr 2019 19:00:03 +0000 https://firpodcastnetwork.com/?p=10208 https://firpodcastnetwork.com/cwc-28-brent-lightner-of-taoti-creative/#respond https://firpodcastnetwork.com/cwc-28-brent-lightner-of-taoti-creative/feed/ 0 <p>Brent Lightner of <a href="https://www.taoti.com/">Taoti Creative</a> in Washington, DC joins the podcast to talk about how he became an accidental — but quite successful — agency owner.</p> <p>At the dawn of the Netscape era, Brent took on a web development challenge in search of scholarship funds. Two decades later, he leads an award-winning creative firm.<br /><a href="https://firpodcastnetwork.com/cwc-28-brent-lightner-of-taoti-creative/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/cwc-28-brent-lightner-of-taoti-creative/">CWC 28: Brent Lightner of Taoti Creative</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Brent Lightner of Taoti Creative in Washington, DC joins the podcast to talk about how he became an accidental — but quite successful — agency owner.

At the dawn of the Netscape era, Brent took on a web development challenge in search of scholarship funds. Two decades later, he leads an award-winning creative firm.

“When I went to college, I was a chemistry and biology major, and I ended up getting accepted to Tulane medical school. And so this whole thing was supposed to come out with me being a doctor on the other end, and the websites were just kind of a means to an end to pay for school the whole way through the process,” Brent told Chip.

It turned out that wasn’t the path Brent followed. Instead, his work drew the attention of news outlets like the Wall Street Journal and Der Spiegel.

As a young web designer, Brent had the kind of life that many 20-somethings would envy. “I’m hanging out by the pool all day with my laptop and my bathing suit,” he explained.

Later, he gave up poolside work and set up his team at his house. “First, it was my second bedroom. And then we moved to the dining room. Then we moved to the basement, and I had to buy a new house just to get the bigger basement. And I was basically running a sweatshop out of my basement at that point.”

Today, Taoti makes its home in its own building in the nation’s capital.

As a marketing agency leader, Brent made an observation that will resonate with many of his peers. “The clients pay us, but it’s their audience that we actually work for.”

Brent isn’t content to rest on his hard-won success. Instead, he is looking to what the future holds.

“I think there’s a lot of new stuff that’s going to be coming out, between virtual and augmented reality, and all these other different ways that you bridge that gap. That’s where I think there’s just a huge amount of potential for innovation. That’s what excites me,” Brent said.

[read the transcript]

The post CWC 28: Brent Lightner of Taoti Creative appeared first on FIR Podcast Network.

]]>
Brent Lightner of Taoti Creative in Washington, DC joins the podcast to talk about how he became an accidental — but quite successful — agency owner. - At the dawn of the Netscape era, Brent took on a web development challenge in search of scholarship... Taoti Creative in Washington, DC joins the podcast to talk about how he became an accidental — but quite successful — agency owner.
At the dawn of the Netscape era, Brent took on a web development challenge in search of scholarship funds. Two decades later, he leads an award-winning creative firm.
“When I went to college, I was a chemistry and biology major, and I ended up getting accepted to Tulane medical school. And so this whole thing was supposed to come out with me being a doctor on the other end, and the websites were just kind of a means to an end to pay for school the whole way through the process,” Brent told Chip.
It turned out that wasn’t the path Brent followed. Instead, his work drew the attention of news outlets like the Wall Street Journal and Der Spiegel.
As a young web designer, Brent had the kind of life that many 20-somethings would envy. “I’m hanging out by the pool all day with my laptop and my bathing suit,” he explained.
Later, he gave up poolside work and set up his team at his house. “First, it was my second bedroom. And then we moved to the dining room. Then we moved to the basement, and I had to buy a new house just to get the bigger basement. And I was basically running a sweatshop out of my basement at that point.”
Today, Taoti makes its home in its own building in the nation’s capital.
As a marketing agency leader, Brent made an observation that will resonate with many of his peers. “The clients pay us, but it’s their audience that we actually work for.”
Brent isn’t content to rest on his hard-won success. Instead, he is looking to what the future holds.
“I think there’s a lot of new stuff that’s going to be coming out, between virtual and augmented reality, and all these other different ways that you bridge that gap. That’s where I think there’s just a huge amount of potential for innovation. That’s what excites me,” Brent said.
[read the transcript]
]]>
Chip Griffin 29:33 10208
#153: MITCHELL LEVY AND RONAN LEONARD ON MASTERMINDING https://firpodcastnetwork.com/153-mitchell-levy-and-ronan-leonard-on-masterminding/ Tue, 16 Apr 2019 18:02:37 +0000 https://firpodcastnetwork.com/?p=10211 https://firpodcastnetwork.com/153-mitchell-levy-and-ronan-leonard-on-masterminding/#respond https://firpodcastnetwork.com/153-mitchell-levy-and-ronan-leonard-on-masterminding/feed/ 0 <p>In this episode, Mitchell Levy (http://aha.pub/MitchellLevy), TEDx speaker and the AHA Guy at AHAthat (<a href="https://AHAthat.com">https://AHAthat.com</a>), introduces his co-host for the month, #ThoughtLeader Ronan Leonard (<a href="http://aha.pub/RonanLeonard">http://aha.pub/RonanLeonard</a>), an author, business mentor, speaker, and founder of the Return on Intellect and Eccountability, which helps overwhelmed and frustrated owners grow their businesses fast (<a href="https://www.eccountability.io/">https://www.eccountability.io/</a>).<br /><a href="https://firpodcastnetwork.com/153-mitchell-levy-and-ronan-leonard-on-masterminding/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/153-mitchell-levy-and-ronan-leonard-on-masterminding/">#153: MITCHELL LEVY AND RONAN LEONARD ON MASTERMINDING</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p>

In this episode, Mitchell Levy (http://aha.pub/MitchellLevy), TEDx speaker and the AHA Guy at AHAthat (https://AHAthat.com), introduces his co-host for the month, #ThoughtLeader Ronan Leonard (http://aha.pub/RonanLeonard), an author, business mentor, speaker, and founder of the Return on Intellect and Eccountability, which helps overwhelmed and frustrated owners grow their businesses fast (https://www.eccountability.io/). This month’s episodes will be interesting and motivating, as they will focus on the importance of creating a Mastermind group as a venue for learning and a tool for establishing credibility.

Ronan shares insights about how to run a mastermind group that promotes collaboration and respect for other people’s opinions. For him, being part of a mastermind group is a win-win situation, where every member is given the opportunity to learn new ideas and use these ideas to grow their businesses. He also believes that a person who doesn’t teach and doesn’t share their knowledge with other people is almost a nonexistent person. Four more stellar thought leaders will be speaking in the next episodes to share their valuable ideas on how to grow your business.

Here are a couple of AHA messages from the episode. See more in the “AHA Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, AHAthat: http://AHAthat.com.

  • The collaboration of amazing people gathered in one heart produces a great #Mastermind. #TwoIsBetterThanOne http://aha.pub/RonanLeonard http://aha.pub/MitchellLevy
  • What are the fruits of a #Mastermind? 1) Greater ideas, 2) bigger business opportunities, and 3) the #LearningNeverStops. http://aha.pub/RonanLeonard
  • What types of people participate in a #Mastermind? 1) People who are open and curious of other people’s opinions and 2) people who welcome feedback from their audience. http://aha.pub/RonanLeonard
  • The reason some people fail in establishing their #Credibility is that they are not willing to share what they know. #Mastermind http://aha.pub/RonanLeonard
  • It is only through #Collaboration with people who potentially have different ideas and solutions that a business may be able to keep up with technology and advances in any industry. #Mastermind http://aha.pub/RonanLeonard

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

The post #153: MITCHELL LEVY AND RONAN LEONARD ON MASTERMINDING appeared first on FIR Podcast Network.

]]>
In this episode, Mitchell Levy (http://aha.pub/MitchellLevy), TEDx speaker and the AHA Guy at AHAthat (https://AHAthat.com), introduces his co-host for the month, #ThoughtLeader Ronan Leonard (http://aha.pub/RonanLeonard), an author, business mentor,
In this episode, Mitchell Levy (http://aha.pub/MitchellLevy), TEDx speaker and the AHA Guy at AHAthat (https://AHAthat.com), introduces his co-host for the month, #ThoughtLeader Ronan Leonard (http://aha.pub/RonanLeonard), an author, business mentor, speaker, and founder of the Return on Intellect and Eccountability, which helps overwhelmed and frustrated owners grow their businesses fast (https://www.eccountability.io/). This month’s episodes will be interesting and motivating, as they will focus on the importance of creating a Mastermind group as a venue for learning and a tool for establishing credibility.
Ronan shares insights about how to run a mastermind group that promotes collaboration and respect for other people’s opinions. For him, being part of a mastermind group is a win-win situation, where every member is given the opportunity to learn new ideas and use these ideas to grow their businesses. He also believes that a person who doesn’t teach and doesn’t share their knowledge with other people is almost a nonexistent person. Four more stellar thought leaders will be speaking in the next episodes to share their valuable ideas on how to grow your business.
Here are a couple of AHA messages from the episode. See more in the “AHA Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, AHAthat: http://AHAthat.com.

* The collaboration of amazing people gathered in one heart produces a great #Mastermind. #TwoIsBetterThanOne http://aha.pub/RonanLeonard http://aha.pub/MitchellLevy
* What are the fruits of a #Mastermind? 1) Greater ideas, 2) bigger business opportunities, and 3) the #LearningNeverStops. http://aha.pub/RonanLeonard
* What types of people participate in a #Mastermind? 1) People who are open and curious of other people’s opinions and 2) people who welcome feedback from their audience. http://aha.pub/RonanLeonard
* The reason some people fail in establishing their #Credibility is that they are not willing to share what they know. #Mastermind http://aha.pub/RonanLeonard
* It is only through #Collaboration with people who potentially have different ideas and solutions that a business may be able to keep up with technology and advances in any industry. #Mastermind http://aha.pub/RonanLeonard

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
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Mitchell Levy 31:34 10211
ALP 25: Unlimited PTO policies for agencies https://firpodcastnetwork.com/alp-25-unlimited-pto-policies-for-agencies/ Sun, 14 Apr 2019 21:54:41 +0000 https://firpodcastnetwork.com/?p=10206 https://firpodcastnetwork.com/alp-25-unlimited-pto-policies-for-agencies/#respond https://firpodcastnetwork.com/alp-25-unlimited-pto-policies-for-agencies/feed/ 0 <p>Chip and Gini discuss the pros and cons of unlimited paid time off (PTO) policies for agency employees.<br /><a href="https://firpodcastnetwork.com/alp-25-unlimited-pto-policies-for-agencies/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/alp-25-unlimited-pto-policies-for-agencies/">ALP 25: Unlimited PTO policies for agencies</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> As Gini returns from a vacation of her own, she and Chip discuss the pros and cons of unlimited paid time off (PTO) policies for agency employees.

Gini has implemented such an approach in her own business, while Chip has simply taken a lax approach to counting days instead of a full-blown open-ended plan.

What works and what doesn’t when it comes to unlimited PTO? How do you avoid abuse, plan for agency needs (especially on small teams), and still deliver on the promise of unshackled time off?

[read the transcript]

The post ALP 25: Unlimited PTO policies for agencies appeared first on FIR Podcast Network.

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Chip and Gini discuss the pros and cons of unlimited paid time off (PTO) policies for agency employees.Continue Reading → Gini has implemented such an approach in her own business, while Chip has simply taken a lax approach to counting days instead of a full-blown open-ended plan.
What works and what doesn’t when it comes to unlimited PTO? How do you avoid abuse, plan for agency needs (especially on small teams), and still deliver on the promise of unshackled time off?
[read the transcript]
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Chip Griffin 27:24 10206
FIR B2B #118: Customers as Advocates, the Open Data Initiative and Why You Need a Style Guide https://firpodcastnetwork.com/fir-b2b-118-customers-as-advocates-the-open-data-initiative-and-why-you-need-a-style-guide/ Thu, 11 Apr 2019 12:27:20 +0000 https://firpodcastnetwork.com/?p=10200 https://firpodcastnetwork.com/fir-b2b-118-customers-as-advocates-the-open-data-initiative-and-why-you-need-a-style-guide/#respond https://firpodcastnetwork.com/fir-b2b-118-customers-as-advocates-the-open-data-initiative-and-why-you-need-a-style-guide/feed/ 0 <p>Why you need a style guide for your content marketing platforms, the latest developments in the Open Data Initiative for customer data standards and how existing customers can be your best brand advocates.<br /><a href="https://firpodcastnetwork.com/fir-b2b-118-customers-as-advocates-the-open-data-initiative-and-why-you-need-a-style-guide/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/fir-b2b-118-customers-as-advocates-the-open-data-initiative-and-why-you-need-a-style-guide/">FIR B2B #118: Customers as Advocates, the Open Data Initiative and Why You Need a Style Guide</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> We have a trio of discussion items this week. The first is from DigitalCommerce360 and concerns how customers should be your best advocates at building your brand identity and promoting your company. Marketers who focus on improving the customer experience and figuring out ways to regularly listen to customers’ desires and complaints can benefit from low-cost and powerful word-of-mouth promotion. So why don’t more B2B marketers have programs aimed at loyal customers?

Late last month there was some progress to report on the Open Data Initiative, a standards effort launched last fall that seeks to create a standard for the interchange of marketing data. Sounds boring, but with marketers spending more on analytics than IT organizations these days, we thing it’s important. Executives from Adobe, Microsoft and SAP just gave more details about how the three will standardize interfaces among their products to help common customers get a clearer view of their customers without going through a lot of messy data transformation. The trio also announced a slew of VAR partners that will support ODI. But the list was also notable for the big companies that weren’t there, like Oracle, Salesforce.com and marketing automation vendors. 

Our final item is How to Create a Style Guide for Content Marketing. Too often marketers jump in to content programs without laying the groundwork for a consistent style and direction for their blogs and websites. Having a solid style guide isn’t just about where to place your commas but the right tone of voice and point of view that your authors should take. There is a lot of good advice in this piece.

The post FIR B2B #118: Customers as Advocates, the Open Data Initiative and Why You Need a Style Guide appeared first on FIR Podcast Network.

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Why you need a style guide for your content marketing platforms, the latest developments in the Open Data Initiative for customer data standards and how existing customers can be your best brand advocates.Continue Reading → first is from DigitalCommerce360 and concerns how customers should be your best advocates at building your brand identity and promoting your company. Marketers who focus on improving the customer experience and figuring out ways to regularly listen to customers’ desires and complaints can benefit from low-cost and powerful word-of-mouth promotion. So why don’t more B2B marketers have programs aimed at loyal customers?
Late last month there was some progress to report on the Open Data Initiative, a standards effort launched last fall that seeks to create a standard for the interchange of marketing data. Sounds boring, but with marketers spending more on analytics than IT organizations these days, we thing it’s important. Executives from Adobe, Microsoft and SAP just gave more details about how the three will standardize interfaces among their products to help common customers get a clearer view of their customers without going through a lot of messy data transformation. The trio also announced a slew of VAR partners that will support ODI. But the list was also notable for the big companies that weren’t there, like Oracle, Salesforce.com and marketing automation vendors. 
Our final item is How to Create a Style Guide for Content Marketing. Too often marketers jump in to content programs without laying the groundwork for a consistent style and direction for their blogs and websites. Having a solid style guide isn’t just about where to place your commas but the right tone of voice and point of view that your authors should take. There is a lot of good advice in this piece.
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David Strom 14:01 10200
ALP 24: 7 Key Skills For Agency Owners To Develop (Part 2 Of 2) https://firpodcastnetwork.com/alp-24-7-key-skills-for-agency-owners-to-develop-part-2-of-2/ Thu, 04 Apr 2019 17:49:57 +0000 https://firpodcastnetwork.com/?p=10196 https://firpodcastnetwork.com/alp-24-7-key-skills-for-agency-owners-to-develop-part-2-of-2/#respond https://firpodcastnetwork.com/alp-24-7-key-skills-for-agency-owners-to-develop-part-2-of-2/feed/ 0 <p>In the second part of a special two episode series, Chip and Gini discuss fundamental skills that PR and marketing agency owners should spend time and effort to improve to be more successful. The topic was first raised by Gini on her Spin Sucks Podcast. The skills she identifies include: Networking Financials Estimates Patience Communication Negotiation... <a href="https://firpodcastnetwork.com/alp-24-7-key-skills-for-agency-owners-to-develop-part-2-of-2/">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/alp-24-7-key-skills-for-agency-owners-to-develop-part-2-of-2/">ALP 24: 7 Key Skills For Agency Owners To Develop (Part 2 Of 2)</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> In the second part of a special two episode series, Chip and Gini discuss fundamental skills that PR and marketing agency owners should spend time and effort to improve to be more successful.

The topic was first raised by Gini on her Spin Sucks Podcast.

The skills she identifies include:

  • Networking
  • Financials
  • Estimates
  • Patience
  • Communication
  • Negotiation
  • Learning

Over the course of these two episodes, Chip and Gini look at why each is important and how to find ways to improve.

No matter how experienced an agency owner may be, there is always room to grow.

[read the transcript]

The post ALP 24: 7 Key Skills For Agency Owners To Develop (Part 2 Of 2) appeared first on FIR Podcast Network.

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In the second part of a special two episode series, Chip and Gini discuss fundamental skills that PR and marketing agency owners should spend time and effort to improve to be more successful. The topic was first raised by Gini on her Spin Sucks Podcast... The topic was first raised by Gini on her Spin Sucks Podcast.
The skills she identifies include:

* Networking
* Financials
* Estimates
* Patience
* Communication
* Negotiation
* Learning

Over the course of these two episodes, Chip and Gini look at why each is important and how to find ways to improve.
No matter how experienced an agency owner may be, there is always room to grow.
[read the transcript]
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Chip Griffin 17:27 10196
Inside PR 538 – Roger McNamee is Zucked https://firpodcastnetwork.com/inside-pr-538-roger-mcnamee-is-zucked/ Tue, 02 Apr 2019 11:54:46 +0000 https://firpodcastnetwork.com/?p=10193 https://firpodcastnetwork.com/inside-pr-538-roger-mcnamee-is-zucked/#respond https://firpodcastnetwork.com/inside-pr-538-roger-mcnamee-is-zucked/feed/ 0 <p>This week, we take a deep dive into Roger McNamee's Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media have changed over time.<br /><a href="https://firpodcastnetwork.com/inside-pr-538-roger-mcnamee-is-zucked/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/inside-pr-538-roger-mcnamee-is-zucked/">Inside PR 538 – Roger McNamee is Zucked</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> This week, we take a deep dive into Roger McNamee‘s Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media have changed over time. It is an account that throws light on questions of responsibility and accountability. And while it pulls no punches, it also presents a vision of what might be done to create a healthier relationship between the giant entities that dominate search, social and tech.

This should be a a must-read for anyone who deals with social media and search, with marketing and online advertising, with community building.

Also, on this week’s show, we pay tribute to Shel Holtz and Neville Hobson’s FIR Podcast, which just hit the 1,000 episode mark. Sometimes weekly, sometimes biweekly and now monthly, Shel and Neville are the seminal PR podcasters. And they’re still going strong and providing insight that we can’t do without. Keep it up guys.

Finally, a shoutout to Martin on the completion of an important milestone. Huzzah Martin!

The post Inside PR 538 – Roger McNamee is Zucked appeared first on FIR Podcast Network.

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This week, we take a deep dive into Roger McNamee's Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media have ch... Roger McNamee‘s Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media have changed over time. It is an account that throws light on questions of responsibility and accountability. And while it pulls no punches, it also presents a vision of what might be done to create a healthier relationship between the giant entities that dominate search, social and tech.
This should be a a must-read for anyone who deals with social media and search, with marketing and online advertising, with community building.
Also, on this week’s show, we pay tribute to Shel Holtz and Neville Hobson’s FIR Podcast, which just hit the 1,000 episode mark. Sometimes weekly, sometimes biweekly and now monthly, Shel and Neville are the seminal PR podcasters. And they’re still going strong and providing insight that we can’t do without. Keep it up guys.
Finally, a shoutout to Martin on the completion of an important milestone. Huzzah Martin!
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Joe Thornley 23:29 10193