The FIR Podcast Network Everything Feed https://firpodcastnetwork.com Subscribe to receive every episode of every show on the FIR Podcast Network Fri, 03 Apr 2020 08:12:07 +0000 en-US hourly 1 https://wordpress.org/?v=5.4 https://firpodcastnetwork.com/wp-content/uploads/2018/01/cropped-fir-site-icon-32x32.png The FIR Podcast Network Everything Feed https://firpodcastnetwork.com 32 32 The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network. The FIR Podcast Network Everything Feed The FIR Podcast Network Everything Feed shel@holtz.com shel@holtz.com (The FIR Podcast Network Everything Feed) The FIR Podcast Network Everything Feed The FIR Podcast Network Everything Feed http://firpodcastnetwork.com/wp-content/uploads/powerpress/fir-everything.jpg https://firpodcastnetwork.com TV-G 82122195 #303: Jeff Shavitz and Mitchell Levy on Thought Leader Life Credibility Episode https://firpodcastnetwork.com/303-jeff-shavitz-and-mitchell-levy-on-thought-leader-life-credibility-episode/ Fri, 03 Apr 2020 08:12:07 +0000 https://firpodcastnetwork.com/?p=11831 https://firpodcastnetwork.com/303-jeff-shavitz-and-mitchell-levy-on-thought-leader-life-credibility-episode/#respond https://firpodcastnetwork.com/303-jeff-shavitz-and-mitchell-levy-on-thought-leader-life-credibility-episode/feed/ 0 <p>Reduce credit card processing fees and save more money for your company. This episode features #ThoughtLeader and #Expert <strong>Jeff Shavitz <a href="https://www.linkedin.com/in/jeffshavitz/">https://aha.pub/JeffShavitz/</a></strong>, who is a senior entrepreneur and has spent the majority of his career in the payment processing merchant services industry.<br /><a href="https://firpodcastnetwork.com/303-jeff-shavitz-and-mitchell-levy-on-thought-leader-life-credibility-episode/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/303-jeff-shavitz-and-mitchell-levy-on-thought-leader-life-credibility-episode/">#303: Jeff Shavitz and Mitchell Levy on Thought Leader Life Credibility Episode</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p>

Reduce credit card processing fees and save more money for your company. This episode features #ThoughtLeader and #Expert Jeff Shavitz https://aha.pub/JeffShavitz/, who is a senior entrepreneur and has spent the majority of his career in the payment processing merchant services industry.

He helps business owners save money on their credit card processing fees without needing to change their existing credit card processor or bank.

If you’re a CEO or CFO who pays more than you should on credit card processing and you want to figure out how to save that money, you should reach out to Jeff Shavitz by sending him an email at JShavitz@merchantadvocate.com.

Here are a few AHA messages from this episode:

  • CEOs and CFOs who are paying more than they should on credit card processing fees should reach out to Jeff Shavitz at https://aha.pub/JeffShavitz. #CreditCardFeeReduction
  • We want to help business leaders, executives, CEOs, CFOs, and office managers take control of their credit card expenses. https://aha.pub/JeffShavitz #CreditCardFeeReduction
  • Most business executives just don’t understand what they’re paying to VISA, Mastercard, AmEx, and Discover on a monthly basis. Do you know how much you can save when you learn #CreditCardFeeReduction? https://aha.pub/JeffShavitz
  • Our business model is that we don’t ask our clients to change anything. We let them stay with their existing bank while we discover ways to save money for them. https://aha.pub/JeffShavitz #CreditCardFeeReduction
  • Our clients give us a piece of the pie when we make or save them money through #CreditCardFeeReduction. If we saved them zero, then they pay us zero. Very simple. https://aha.pub/JeffShavitz

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

The post #303: Jeff Shavitz and Mitchell Levy on Thought Leader Life Credibility Episode appeared first on FIR Podcast Network.

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Reduce credit card processing fees and save more money for your company. This episode features #ThoughtLeader and #Expert Jeff Shavitz https://aha.pub/JeffShavitz/, who is a senior entrepreneur and has spent the majority of his career in the payment pr... Reduce credit card processing fees and save more money for your company. This episode features #ThoughtLeader and #Expert Jeff Shavitz https://aha.pub/JeffShavitz/, who is a senior entrepreneur and has spent the majority of his career in the payment processing merchant services industry.
He helps business owners save money on their credit card processing fees without needing to change their existing credit card processor or bank.
If you’re a CEO or CFO who pays more than you should on credit card processing and you want to figure out how to save that money, you should reach out to Jeff Shavitz by sending him an email at JShavitz@merchantadvocate.com.
Here are a few AHA messages from this episode:

* CEOs and CFOs who are paying more than they should on credit card processing fees should reach out to Jeff Shavitz at https://aha.pub/JeffShavitz. #CreditCardFeeReduction
* We want to help business leaders, executives, CEOs, CFOs, and office managers take control of their credit card expenses. https://aha.pub/JeffShavitz #CreditCardFeeReduction
* Most business executives just don’t understand what they’re paying to VISA, Mastercard, AmEx, and Discover on a monthly basis. Do you know how much you can save when you learn #CreditCardFeeReduction? https://aha.pub/JeffShavitz
* Our business model is that we don’t ask our clients to change anything. We let them stay with their existing bank while we discover ways to save money for them. https://aha.pub/JeffShavitz #CreditCardFeeReduction
* Our clients give us a piece of the pie when we make or save them money through #CreditCardFeeReduction. If we saved them zero, then they pay us zero. Very simple. https://aha.pub/JeffShavitz

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
]]>
Mitchell Levy 7:37 11831
#302: Steven Crawford and Mitchell Levy on Thought Leader Life Credibility Episode https://firpodcastnetwork.com/302-steven-crawford-and-mitchell-levy-on-thought-leader-life-credibility-episode/ Fri, 03 Apr 2020 08:11:59 +0000 https://firpodcastnetwork.com/?p=11830 https://firpodcastnetwork.com/302-steven-crawford-and-mitchell-levy-on-thought-leader-life-credibility-episode/#respond https://firpodcastnetwork.com/302-steven-crawford-and-mitchell-levy-on-thought-leader-life-credibility-episode/feed/ 0 <p>Giving your employees the work-life synergy they need with change management. This episode features #ThoughtLeader and #Expert, <strong>Steven Crawford</strong> (<strong><a href="http://aha.pub/StevenCrawford">http://aha.pub/StevenCrawford</a></strong>), Director of Sales and a senior consultant at <strong>McGhee Productivity Solutions</strong>.<br /><a href="https://firpodcastnetwork.com/302-steven-crawford-and-mitchell-levy-on-thought-leader-life-credibility-episode/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/302-steven-crawford-and-mitchell-levy-on-thought-leader-life-credibility-episode/">#302: Steven Crawford and Mitchell Levy on Thought Leader Life Credibility Episode</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p>

Giving your employees the work-life synergy they need with change management. This episode features #ThoughtLeader and #Expert, Steven Crawford (http://aha.pub/StevenCrawford), Director of Sales and a senior consultant at McGhee Productivity Solutions.

Steven conducts change management programs for individuals and orgs. He helps empower individuals, teams and orgs so that they can increase their performance and work-life balance. He is dedicated to helping his clients create a culture of productivity, alignment and accountability.

If your employees are not aligned or effective in the ways they need to be, there is a #ChangeManagement approach that you can use. You should consider reaching out to Steven Crawford by visiting his website at https://www.mcgheepro.com or http://aha.pub/StevenCrawford.

Here are a few AHA messages from this episode:

  • Clients who have employees who lack an alignment to the company’s goals and objectives should look at the work being done by Steven Crawford. #ChangeManagement https://www.mcgheepro.com @StevenDCrawford
  • Clients who are facing challenges with workflow management, email overload and too many meetings and interruptions should consider getting the help of an expert in dealing with those challenges. #ChangeManagement https://www.mcgheepro.com @StevenDCrawford
  • Get your work-life synergy by focusing on training and your personal workflow management. That training process enables you to set up your day and manage what matters most. #ChangeManagement https://www.mcgheepro.com @StevenDCrawford
  • Get work-life synergy for your organization with #ChangeManagement programs that will drive alignment and accountability within the org. https://www.mcgheepro.com @StevenDCrawford
  • Getting people truly aligned is more important than their just agreeing to company goals and missions. #ChangeManagement https://www.mcgheepro.com @StevenDCrawford

To learn more about Thought Leadership and how it can help you be successful, visit: https://thoughtleaderlife.com/.

The post #302: Steven Crawford and Mitchell Levy on Thought Leader Life Credibility Episode appeared first on FIR Podcast Network.

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Giving your employees the work-life synergy they need with change management. This episode features #ThoughtLeader and #Expert, Steven Crawford (http://aha.pub/StevenCrawford), Director of Sales and a senior consultant at McGhee Productivity Solutions.... Giving your employees the work-life synergy they need with change management. This episode features #ThoughtLeader and #Expert, Steven Crawford (http://aha.pub/StevenCrawford), Director of Sales and a senior consultant at McGhee Productivity Solutions.
Steven conducts change management programs for individuals and orgs. He helps empower individuals, teams and orgs so that they can increase their performance and work-life balance. He is dedicated to helping his clients create a culture of productivity, alignment and accountability.
If your employees are not aligned or effective in the ways they need to be, there is a #ChangeManagement approach that you can use. You should consider reaching out to Steven Crawford by visiting his website at https://www.mcgheepro.com or http://aha.pub/StevenCrawford.
Here are a few AHA messages from this episode:

* Clients who have employees who lack an alignment to the company’s goals and objectives should look at the work being done by Steven Crawford. #ChangeManagement https://www.mcgheepro.com @StevenDCrawford
* Clients who are facing challenges with workflow management, email overload and too many meetings and interruptions should consider getting the help of an expert in dealing with those challenges. #ChangeManagement https://www.mcgheepro.com @StevenDCrawford
* Get your work-life synergy by focusing on training and your personal workflow management. That training process enables you to set up your day and manage what matters most. #ChangeManagement https://www.mcgheepro.com @StevenDCrawford
* Get work-life synergy for your organization with #ChangeManagement programs that will drive alignment and accountability within the org. https://www.mcgheepro.com @StevenDCrawford
* Getting people truly aligned is more important than their just agreeing to company goals and missions. #ChangeManagement https://www.mcgheepro.com @StevenDCrawford

To learn more about Thought Leadership and how it can help you be successful, visit: https://thoughtleaderlife.com/.
]]>
Mitchell Levy 6:56 11830
ALP 67: How to handle agency business development during the Covid-19 crisis https://firpodcastnetwork.com/alp-67-how-to-handle-agency-business-development-during-the-covid-19-crisis/ Thu, 02 Apr 2020 14:36:09 +0000 https://firpodcastnetwork.com/?p=11801 https://firpodcastnetwork.com/alp-67-how-to-handle-agency-business-development-during-the-covid-19-crisis/#respond https://firpodcastnetwork.com/alp-67-how-to-handle-agency-business-development-during-the-covid-19-crisis/feed/ 0 <div class="elementor-element elementor-element-13ef1cb6 elementor-widget elementor-widget-theme-post-excerpt" data-id="13ef1cb6" data-element_type="widget" data-widget_type="theme-post-excerpt.default"> <div class="elementor-widget-container">Finding the right balance and meeting the needs of your prospective clients</div> </div> <div class="elementor-element elementor-element-6662e50e elementor-widget elementor-widget-shortcode" data-id="6662e50e" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"> <div id="powerpress_player_4804" class="powerpress_player"></div> </div> </div> </div> <p><a href="https://firpodcastnetwork.com/alp-67-how-to-handle-agency-business-development-during-the-covid-19-crisis/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/alp-67-how-to-handle-agency-business-development-during-the-covid-19-crisis/">ALP 67: How to handle agency business development during the Covid-19 crisis</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> There’s no need to sugarcoat it. These are challenging times. But agencies can and should continue to engage in business development.

It requires a delicate balance, so Chip and Gini address how to thread the needle appropriately to make sure you are meeting the needs of prospects without unnecessarily alienating those who may be less receptive to your message right now.

[read the transcript]

The post ALP 67: How to handle agency business development during the Covid-19 crisis appeared first on FIR Podcast Network.

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Finding the right balance and meeting the needs of your prospective clients - Continue Reading → It requires a delicate balance, so Chip and Gini address how to thread the needle appropriately to make sure you are meeting the needs of prospects without unnecessarily alienating those who may be less receptive to your message right now.
[read the transcript]
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Chip Griffin 26:12 11801
#301: Andrew Mellen and Mitchell Levy on Thought Leader Life Credibility Episode https://firpodcastnetwork.com/301-andrew-mellen-and-mitchell-levy-on-thought-leader-life-credibility-episode/ Thu, 02 Apr 2020 09:01:48 +0000 https://firpodcastnetwork.com/?p=11822 https://firpodcastnetwork.com/301-andrew-mellen-and-mitchell-levy-on-thought-leader-life-credibility-episode/#respond https://firpodcastnetwork.com/301-andrew-mellen-and-mitchell-levy-on-thought-leader-life-credibility-episode/feed/ 0 <p>Declutter your life and your work, based on your values and what truly matters to you, in order to turbocharge your productivity. This episode features #ThoughtLeader and #Expert, <strong>Andrew Mellen</strong> (<strong><a href="https://aha.pub/AndrewMellen">https://aha.pub/AndrewMellen</a></strong>), CEO of <strong>Andrew Mellen, Inc.</strong>, keynote speaker, executive coach and author of “Unstuff Your Life!” He is often sourced in all of the media platforms, has an active podcast, blogs every week, has been in every major publication and is popularly known as THE most organized man in America.<br /><a href="https://firpodcastnetwork.com/301-andrew-mellen-and-mitchell-levy-on-thought-leader-life-credibility-episode/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/301-andrew-mellen-and-mitchell-levy-on-thought-leader-life-credibility-episode/">#301: Andrew Mellen and Mitchell Levy on Thought Leader Life Credibility Episode</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p>

Declutter your life and your work, based on your values and what truly matters to you, in order to turbocharge your productivity. This episode features #ThoughtLeader and #Expert, Andrew Mellen (https://aha.pub/AndrewMellen), CEO of Andrew Mellen, Inc., keynote speaker, executive coach and author of “Unstuff Your Life!” He is often sourced in all of the media platforms, has an active podcast, blogs every week, has been in every major publication and is popularly known as THE most organized man in America.

Andrew’s clientele list includes The Metropolitan Museum of Art, the New York Mets Ball Club, Goldman Sachs, American Express, Bank of America and Nationwide Insurance. He has worked with many businesses and organizations that want to maximize their productivity from the mailroom to the C-suite.

If you think that you are as busy as you could possibly be, and you need to break out of that, consider reaching out to Andrew Mellen by visiting his website https://www.andrewmellen.com/ and going to https://aha.pub/AndrewMellen.

Here are a few AHA messages from this episode:

  • Successful business owners and high net worth individuals who need to maximize their #Productivity, but who still live in the fiction that there’s too much to do and not enough time to do it all, should reach out to Andrew Mellen. https://aha.pub/AndrewMellen
  • Are you doing what’s important to you? I can help you focus your energy into an alignment with your values, and even avoid being physically disorganized, so that you’re doing what’s really important to you. #Productivity https://www.andrewmellen.com/ @andrewjmellen
  • Both time and physical clutter could be blocking your #Productivity at work. How do you choose the things that you do, when (and where) do you accomplish them and what are your objectives? https://www.andrewmellen.com/ @andrewjmellen
  • Nowadays, people are not delivering what they have promised. I can teach you how to streamline and organize your life, from clearing clutter to putting systems for things in place for you, until you can do it better yourself. #Productivity https://aha.pub/AndrewMellen
  • C-suite executives and entrepreneurs alike think they are too busy all the time. I can help maximize your #Productivity by focusing on what’s important and minimizing what’s urgent. https://www.andrewmellen.com/ @andrewjmellen

To learn more about Thought Leadership and how it can help you be successful, visit https://thoughtleaderlife.com/.

The post #301: Andrew Mellen and Mitchell Levy on Thought Leader Life Credibility Episode appeared first on FIR Podcast Network.

]]>
Declutter your life and your work, based on your values and what truly matters to you, in order to turbocharge your productivity. This episode features #ThoughtLeader and #Expert, Andrew Mellen (https://aha.pub/AndrewMellen), CEO of Andrew Mellen, Declutter your life and your work, based on your values and what truly matters to you, in order to turbocharge your productivity. This episode features #ThoughtLeader and #Expert, Andrew Mellen (https://aha.pub/AndrewMellen), CEO of Andrew Mellen, Inc., keynote speaker, executive coach and author of “Unstuff Your Life!” He is often sourced in all of the media platforms, has an active podcast, blogs every week, has been in every major publication and is popularly known as THE most organized man in America.
Andrew’s clientele list includes The Metropolitan Museum of Art, the New York Mets Ball Club, Goldman Sachs, American Express, Bank of America and Nationwide Insurance. He has worked with many businesses and organizations that want to maximize their productivity from the mailroom to the C-suite.
If you think that you are as busy as you could possibly be, and you need to break out of that, consider reaching out to Andrew Mellen by visiting his website https://www.andrewmellen.com/ and going to https://aha.pub/AndrewMellen.
Here are a few AHA messages from this episode:

* Successful business owners and high net worth individuals who need to maximize their #Productivity, but who still live in the fiction that there’s too much to do and not enough time to do it all, should reach out to Andrew Mellen. https://aha.pub/AndrewMellen
* Are you doing what’s important to you? I can help you focus your energy into an alignment with your values, and even avoid being physically disorganized, so that you’re doing what’s really important to you. #Productivity https://www.andrewmellen.com/ @andrewjmellen
* Both time and physical clutter could be blocking your #Productivity at work. How do you choose the things that you do, when (and where) do you accomplish them and what are your objectives? https://www.andrewmellen.com/ @andrewjmellen
* Nowadays, people are not delivering what they have promised. I can teach you how to streamline and organize your life, from clearing clutter to putting systems for things in place for you, until you can do it better yourself. #Productivity https://aha.pub/AndrewMellen
* C-suite executives and entrepreneurs alike think they are too busy all the time. I can help maximize your #Productivity by focusing on what’s important and minimizing what’s urgent. https://www.andrewmellen.com/ @andrewjmellen

To learn more about Thought Leadership and how it can help you be successful, visit https://thoughtleaderlife.com/.
]]>
Mitchell Levy 9:56 11822
#300: Will Bachman and Mitchell Levy on Thought Leader Life Credibility Episode https://firpodcastnetwork.com/300-will-bachman-and-mitchell-levy-on-thought-leader-life-credibility-episode/ Thu, 02 Apr 2020 09:01:40 +0000 https://firpodcastnetwork.com/?p=11821 https://firpodcastnetwork.com/300-will-bachman-and-mitchell-levy-on-thought-leader-life-credibility-episode/#respond https://firpodcastnetwork.com/300-will-bachman-and-mitchell-levy-on-thought-leader-life-credibility-episode/feed/ 0 <p>Acquiring top-tier management consulting services without paying high-end rates. This episode features #ThoughtLeader and #Expert, <strong>Will Bachman</strong> (<strong><a href="http://aha.pub/WillBachman">http://aha.pub/WillBachman</a></strong>), co-founder of <strong>Umbrex</strong> and host of “<strong>Unleashed</strong>,” the podcast that explores how to thrive as an independent professional. He is also a global leader in the world of independent management consulting.<br /><a href="https://firpodcastnetwork.com/300-will-bachman-and-mitchell-levy-on-thought-leader-life-credibility-episode/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/300-will-bachman-and-mitchell-levy-on-thought-leader-life-credibility-episode/">#300: Will Bachman and Mitchell Levy on Thought Leader Life Credibility Episode</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p>

Acquiring top-tier management consulting services without paying high-end rates. This episode features #ThoughtLeader and #Expert, Will Bachman (http://aha.pub/WillBachman), co-founder of Umbrex and host of “Unleashed,” the podcast that explores how to thrive as an independent professional. He is also a global leader in the world of independent management consulting.

Will Bachman is a management consultant who serves senior leaders and he provides his clients with top-rated management consulting services at reasonable rates. He also helps connect independent consultants to potential clients who are in need of their skills.

If you are looking for top-tier #ManagementConsulting services without necessarily paying the high-end prices, you should consider visiting Will Bachman’s website at https://www.umbrex.com or http://aha.pub/WillBachman.

Here are a few AHA messages from this episode:

  • Senior leaders who need a management consultant and also need the caliber of a top-tier consulting firm, but are seeking for just one person for their project needs, should come to Umbrex. #ManagementConsulting https://www.umbrex.com
  • Senior leaders who are seeking an independent consultant for their project needs and need help to get connected to the right person should come to Umbrex. #ManagementConsulting https://www.umbrex.com
  • When a client calls and explains what the project is, we go out and find the consultant with the right skills who is available for the project and we connect them to the client. #ManagementConsulting https://www.umbrex.com
  • Getting to know the members of Umbrex personally helps us find the right person for a client when they’re looking for a consultant. #ManagementConsulting https://www.umbrex.com
  • To get to know our members well, I personally fly around the world, host social and professional development events every year and regularly interview our members. #ManagementConsulting https://www.umbrex.com

To learn more about Thought Leadership and how it can help you be successful, visit: https://thoughtleaderlife.com/.

The post #300: Will Bachman and Mitchell Levy on Thought Leader Life Credibility Episode appeared first on FIR Podcast Network.

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Acquiring top-tier management consulting services without paying high-end rates. This episode features #ThoughtLeader and #Expert, Will Bachman (http://aha.pub/WillBachman), co-founder of Umbrex and host of “Unleashed, Acquiring top-tier management consulting services without paying high-end rates. This episode features #ThoughtLeader and #Expert, Will Bachman (http://aha.pub/WillBachman), co-founder of Umbrex and host of “Unleashed,” the podcast that explores how to thrive as an independent professional. He is also a global leader in the world of independent management consulting.
Will Bachman is a management consultant who serves senior leaders and he provides his clients with top-rated management consulting services at reasonable rates. He also helps connect independent consultants to potential clients who are in need of their skills.
If you are looking for top-tier #ManagementConsulting services without necessarily paying the high-end prices, you should consider visiting Will Bachman’s website at https://www.umbrex.com or http://aha.pub/WillBachman.
Here are a few AHA messages from this episode:

* Senior leaders who need a management consultant and also need the caliber of a top-tier consulting firm, but are seeking for just one person for their project needs, should come to Umbrex. #ManagementConsulting https://www.umbrex.com
* Senior leaders who are seeking an independent consultant for their project needs and need help to get connected to the right person should come to Umbrex. #ManagementConsulting https://www.umbrex.com
* When a client calls and explains what the project is, we go out and find the consultant with the right skills who is available for the project and we connect them to the client. #ManagementConsulting https://www.umbrex.com
* Getting to know the members of Umbrex personally helps us find the right person for a client when they’re looking for a consultant. #ManagementConsulting https://www.umbrex.com
* To get to know our members well, I personally fly around the world, host social and professional development events every year and regularly interview our members. #ManagementConsulting https://www.umbrex.com

To learn more about Thought Leadership and how it can help you be successful, visit: https://thoughtleaderlife.com/.
]]>
Mitchell Levy 8:44 11821
Spin Sucks 095: How to Market When the World Is On Fire https://firpodcastnetwork.com/spin-sucks-095-market-during-a-crisis/ Wed, 01 Apr 2020 15:00:24 +0000 https://firpodcastnetwork.com/?p=11805 https://firpodcastnetwork.com/spin-sucks-095-market-during-a-crisis/#respond https://firpodcastnetwork.com/spin-sucks-095-market-during-a-crisis/feed/ 0 <p><span style="font-weight: 400;">The good news is you can still market during a crisis. The bad news is someone will find it offensive and light you up. There are some guiding principles by which to live as you decide what and how to market.</span><br /><a href="https://firpodcastnetwork.com/spin-sucks-095-market-during-a-crisis/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/spin-sucks-095-market-during-a-crisis/">Spin Sucks 095: How to Market When the World Is On Fire</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> These are unprecedented times we are in. While we’re all struggling to make ends meet, business does have to go on. How do you know what is appropriate and what is not? I have a friend who said the other day, “I feel so grateful to have a job right now, but when your job is marketing and no one wants to hear from you, it’s a real challenge.”

Amen, sister. 

The good news is you can still market during a crisis. The bad news is someone will find it offensive and light you up. There are some guiding principles by which to live as you decide what and how to market.

That’s what we talk about in this week’s Spin Sucks podcast episode. 

Five Guiding Principles to Market During a Crisis

I know it feels weird to market right now—and some of you may have bosses or clients who are dictating what you say and how you say it, no matter the climate.

I am going to give you five guiding principles to help you figure out what will work and what needs to stay on the shelf.

  1. What is the context? Is your message right in the current context? Keep abreast of what’s happening in your or your client’s local markets to help you decide.
  2. Does it still make sense? If the answer is no, postpone it. You’ll be able to come back to it when things get better.
  3. Is the creative appropriate? Don’t overthink it, but do take a step back and ask yourself if the creative is appropriate in the moment.
  4. Which products or services do you support right now? Are there products or services that are better served with your marketing right now, even if they are not your core product or service? Think about switching your marketing messages to support products or services that make sense in this time.
  5. How can our brand be helpful? This is the most important way you can market right now. Focus on being helpful to your clients and community over immediate profits. People may not remember what you did, but they will always remember how you made them feel.

If you can answer all five of those questions, and tweak your messaging to match, you can market in this environment.

Have Your Say

You’re invited to be part of the best community for communicators on the internet.

Resources

The post Spin Sucks 095: How to Market When the World Is On Fire appeared first on FIR Podcast Network.

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The good news is you can still market during a crisis. The bad news is someone will find it offensive and light you up. There are some guiding principles by which to live as you decide what and how to market.Continue Reading → Amen, sister. 
The good news is you can still market during a crisis. The bad news is someone will find it offensive and light you up. There are some guiding principles by which to live as you decide what and how to market.
That’s what we talk about in this week’s Spin Sucks podcast episode. 
Five Guiding Principles to Market During a Crisis
I know it feels weird to market right now—and some of you may have bosses or clients who are dictating what you say and how you say it, no matter the climate.
I am going to give you five guiding principles to help you figure out what will work and what needs to stay on the shelf.

* What is the context? Is your message right in the current context? Keep abreast of what’s happening in your or your client’s local markets to help you decide.
* Does it still make sense? If the answer is no, postpone it. You’ll be able to come back to it when things get better.
* Is the creative appropriate? Don’t overthink it, but do take a step back and ask yourself if the creative is appropriate in the moment.
* Which products or services do you support right now? Are there products or services that are better served with your marketing right now, even if they are not your core product or service? Think about switching your marketing messages to support products or services that make sense in this time.
* How can our brand be helpful? This is the most important way you can market right now. Focus on being helpful to your clients and community over immediate profits. People may not remember what you did, but they will always remember how you made them feel.

If you can answer all five of those questions, and tweak your messaging to match, you can market in this environment.
Have Your Say
You’re invited to be part of the best community for communicators on the internet.
Resources

* How to handle agency business development during the COVID-19 crisis
* PESO Model Certification

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Gini Dietrich 11:29 11805
ALP 66: Managing your agency in the middle of the Covid-19 crisis https://firpodcastnetwork.com/alp-66-managing-your-agency-in-the-middle-of-the-covid-19-crisis/ Wed, 01 Apr 2020 14:34:28 +0000 https://firpodcastnetwork.com/?p=11799 https://firpodcastnetwork.com/alp-66-managing-your-agency-in-the-middle-of-the-covid-19-crisis/#respond https://firpodcastnetwork.com/alp-66-managing-your-agency-in-the-middle-of-the-covid-19-crisis/feed/ 0 <div class="elementor-element elementor-element-13ef1cb6 elementor-widget elementor-widget-theme-post-excerpt" data-id="13ef1cb6" data-element_type="widget" data-widget_type="theme-post-excerpt.default"> <div class="elementor-widget-container">Handling the challenge to emerge stronger</div> </div> <div class="elementor-element elementor-element-6662e50e elementor-widget elementor-widget-shortcode" data-id="6662e50e" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"> <div id="powerpress_player_4932" class="powerpress_player"></div> </div> </div> </div> <p><a href="https://firpodcastnetwork.com/alp-66-managing-your-agency-in-the-middle-of-the-covid-19-crisis/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/alp-66-managing-your-agency-in-the-middle-of-the-covid-19-crisis/">ALP 66: Managing your agency in the middle of the Covid-19 crisis</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> It’s an uncertain time for everyone. Business is disrupted. Personal lives are upended. Fear and anxiety are common feelings.

On this episode of the Agency Leadership Podcast, Chip and Gini look at how agencies can and should be handling the situation. There’s no one size fits all answer — it really does depend — but they have both been through tough times in business and the economy before and they share the lessons they have learned along the way.

From staffing to business development, the pair have helpful advice designed to help you get through this challenge and come out stronger on the other side.

Even though it’s a difficult time, Chip and Gini still try to bring some of their trademark humor to lighten the conversation.

RESOURCES

[read the transcript]

The post ALP 66: Managing your agency in the middle of the Covid-19 crisis appeared first on FIR Podcast Network.

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Handling the challenge to emerge stronger - Continue Reading → On this episode of the Agency Leadership Podcast, Chip and Gini look at how agencies can and should be handling the situation. There’s no one size fits all answer — it really does depend — but they have both been through tough times in business and the economy before and they share the lessons they have learned along the way.
From staffing to business development, the pair have helpful advice designed to help you get through this challenge and come out stronger on the other side.
Even though it’s a difficult time, Chip and Gini still try to bring some of their trademark humor to lighten the conversation.
RESOURCES

* How agencies can handle the economic fallout of the Covid-19 crisis
* Agencies already feeling economic impact of Covid-19 crisis

[read the transcript]
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Chip Griffin 27:38 11799
CWC 62: The power of creativity and community in difficult times (featuring Carl Smith) https://firpodcastnetwork.com/cwc-62-the-power-of-creativity-and-community-in-difficult-times-featuring-carl-smith/ Wed, 01 Apr 2020 14:27:26 +0000 https://firpodcastnetwork.com/?p=11792 https://firpodcastnetwork.com/cwc-62-the-power-of-creativity-and-community-in-difficult-times-featuring-carl-smith/#respond https://firpodcastnetwork.com/cwc-62-the-power-of-creativity-and-community-in-difficult-times-featuring-carl-smith/feed/ 0 <div class="elementor-element elementor-element-bda00c4 elementor-widget elementor-widget-theme-post-excerpt" data-id="bda00c4" data-element_type="widget" data-widget_type="theme-post-excerpt.default"> <div class="elementor-widget-container">Ideas and insights for future success in the midst of this crisis</div> </div> <p><a href="https://firpodcastnetwork.com/cwc-62-the-power-of-creativity-and-community-in-difficult-times-featuring-carl-smith/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/cwc-62-the-power-of-creativity-and-community-in-difficult-times-featuring-carl-smith/">CWC 62: The power of creativity and community in difficult times (featuring Carl Smith)</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> While the current crisis may be nothing like any of us has seen before, Carl Smith of the Bureau of Digital has been through a serious economic downturn and knows how it can impact running a business. He joins Chip on this episode to talk about the impact on the agency community.

Carl discusses how he is having to reinvent his own business of helping digital agencies, as well as how the community he has created is supporting each other. You’ll hear a lot of creative ideas that you may be able to use as you look for the path forward for your own agency in the months ahead.

RESOURCES

[read the transcript]

The post CWC 62: The power of creativity and community in difficult times (featuring Carl Smith) appeared first on FIR Podcast Network.

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Ideas and insights for future success in the midst of this crisis Continue Reading → Carl discusses how he is having to reinvent his own business of helping digital agencies, as well as how the community he has created is supporting each other. You’ll hear a lot of creative ideas that you may be able to use as you look for the path forward for your own agency in the months ahead.
RESOURCES

* Bureau of Digital
* Resource Roundup: COVID-19 Edition

[read the transcript]
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Chip Griffin 29:11 11792
#299: Jennifer Fondrevay and Mitchell Levy on Thought Leader Life Credibility Episode https://firpodcastnetwork.com/299-jennifer-fondrevay-and-mitchell-levy-on-thought-leader-life-credibility-episode/ Wed, 01 Apr 2020 08:38:33 +0000 https://firpodcastnetwork.com/?p=11812 https://firpodcastnetwork.com/299-jennifer-fondrevay-and-mitchell-levy-on-thought-leader-life-credibility-episode/#respond https://firpodcastnetwork.com/299-jennifer-fondrevay-and-mitchell-levy-on-thought-leader-life-credibility-episode/feed/ 0 <p>Overcoming culture and people challenges in mergers and acquisitions. This episode features #ThoughtLeader and #Expert, <strong>Jennifer Fondrevay</strong> (<strong><a href="http://aha.pub/JenniferFondrevay">http://aha.pub/JenniferFondrevay</a></strong>), founder and chief humanity officer of <strong>Day1 Ready</strong>.  She is also an author, professional speaker and business consultant.<br /><a href="https://firpodcastnetwork.com/299-jennifer-fondrevay-and-mitchell-levy-on-thought-leader-life-credibility-episode/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/299-jennifer-fondrevay-and-mitchell-levy-on-thought-leader-life-credibility-episode/">#299: Jennifer Fondrevay and Mitchell Levy on Thought Leader Life Credibility Episode</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p>

Overcoming culture and people challenges in mergers and acquisitions. This episode features #ThoughtLeader and #Expert, Jennifer Fondrevay (http://aha.pub/JenniferFondrevay), founder and chief humanity officer of Day1 Ready.  She is also an author, professional speaker and business consultant.

Jennifer conducts consultations for business executives about mergers and acquisitions. She is dedicated to helping them cultivate the human side of their businesses and how to prepare for the human capital challenges of mergers and acquisitions.

If you’re an executive and you want to make sure that the people and the culture of the mergers that you’re doing are handled successfully, you should reach out to Jennifer Fondrevay by visiting her website at https://jenniferjfondrevay.com or http://aha.pub/JenniferFondrevay.

Here are a few AHA messages from this episode:

  • Small and mid-market to Fortune 500 companies who are facing people challenges in #MergersAndAcquisitions should look at the work being done by Jennifer Fondrevay. https://jenniferjfondrevay.com @JJFondrevay
  • Having been through three multi-billion dollar acquisition experiences, I saw how the integration of cultures affects the org on how they perceive their mission and vision. #MergersAndAcquisitions https://jenniferjfondrevay.com @JJFondrevay
  • Orgs and companies that are doing #MergersAndAcquisitions have to deal with people challenges and the integration of cultures. How do you overcome those challenges? https://jenniferjfondrevay.com @JJFondrevay
  • Mid-market or Fortune 500 companies should think smart when it comes to #MergersAndAcquisitions in order to survive or prevent possible problems. https://jenniferjfondrevay.com @JJFondrevay
  • The people aspect when doing #MergersAndAcquisitions must be considered, as well as how to communicate the vision, mission and values in a way that galvanizes your workforce to really get behind them. https://jenniferjfondrevay.com @JJFondrevay

To learn more about Thought Leadership and how it can help you be successful, visit: https://thoughtleaderlife.com/.

The post #299: Jennifer Fondrevay and Mitchell Levy on Thought Leader Life Credibility Episode appeared first on FIR Podcast Network.

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Overcoming culture and people challenges in mergers and acquisitions. This episode features #ThoughtLeader and #Expert, Jennifer Fondrevay (http://aha.pub/JenniferFondrevay), founder and chief humanity officer of Day1 Ready.  She is also an author, Overcoming culture and people challenges in mergers and acquisitions. This episode features #ThoughtLeader and #Expert, Jennifer Fondrevay (http://aha.pub/JenniferFondrevay), founder and chief humanity officer of Day1 Ready.  She is also an author, professional speaker and business consultant.
Jennifer conducts consultations for business executives about mergers and acquisitions. She is dedicated to helping them cultivate the human side of their businesses and how to prepare for the human capital challenges of mergers and acquisitions.
If you’re an executive and you want to make sure that the people and the culture of the mergers that you’re doing are handled successfully, you should reach out to Jennifer Fondrevay by visiting her website at https://jenniferjfondrevay.com or http://aha.pub/JenniferFondrevay.
Here are a few AHA messages from this episode:

* Small and mid-market to Fortune 500 companies who are facing people challenges in #MergersAndAcquisitions should look at the work being done by Jennifer Fondrevay. https://jenniferjfondrevay.com @JJFondrevay
* Having been through three multi-billion dollar acquisition experiences, I saw how the integration of cultures affects the org on how they perceive their mission and vision. #MergersAndAcquisitions https://jenniferjfondrevay.com @JJFondrevay
* Orgs and companies that are doing #MergersAndAcquisitions have to deal with people challenges and the integration of cultures. How do you overcome those challenges? https://jenniferjfondrevay.com @JJFondrevay
* Mid-market or Fortune 500 companies should think smart when it comes to #MergersAndAcquisitions in order to survive or prevent possible problems. https://jenniferjfondrevay.com @JJFondrevay
* The people aspect when doing #MergersAndAcquisitions must be considered, as well as how to communicate the vision, mission and values in a way that galvanizes your workforce to really get behind them. https://jenniferjfondrevay.com @JJFondrevay

To learn more about Thought Leadership and how it can help you be successful, visit: https://thoughtleaderlife.com/.
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Mitchell Levy 10:36 11812
#298: Scott Crabtree and Mitchell Levy on Thought Leader Life Credibility Episode https://firpodcastnetwork.com/298-scott-crabtree-and-mitchell-levy-on-thought-leader-life-credibility-episode/ Wed, 01 Apr 2020 08:38:17 +0000 https://firpodcastnetwork.com/?p=11811 https://firpodcastnetwork.com/298-scott-crabtree-and-mitchell-levy-on-thought-leader-life-credibility-episode/#respond https://firpodcastnetwork.com/298-scott-crabtree-and-mitchell-levy-on-thought-leader-life-credibility-episode/feed/ 0 <p>Foster productivity, creativity and happiness at work with peer-reviewed brain science. This episode features #ThoughtLeader and #Expert, <strong>Scott Crabtree</strong> (<strong><a href="https://aha.pub/ScottCrabtree">https://aha.pub/ScottCrabtree</a></strong>), Chief Happiness Officer at <strong>Happy Brain Science</strong>. He delivers happier and more engaged brains at work with keynotes, workshops, coaching, an e-course and a card game called, “Choose Happiness at Work.”<br /><a href="https://firpodcastnetwork.com/298-scott-crabtree-and-mitchell-levy-on-thought-leader-life-credibility-episode/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/298-scott-crabtree-and-mitchell-levy-on-thought-leader-life-credibility-episode/">#298: Scott Crabtree and Mitchell Levy on Thought Leader Life Credibility Episode</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p>

Foster productivity, creativity and happiness at work with peer-reviewed brain science. This episode features #ThoughtLeader and #Expert, Scott Crabtree (https://aha.pub/ScottCrabtree), Chief Happiness Officer at Happy Brain Science. He delivers happier and more engaged brains at work with keynotes, workshops, coaching, an e-course and a card game called, “Choose Happiness at Work.”

Scott spent more than six years as a Tech Strategist at Intel and later pursued his passion to help people to apply science in order to be happier and more successful. Some of his clients include Nike, DreamWorks, Activision, Boeing, Bose, HP and Intel. Scott holds a B.A. in Cognitive Science from Vassar College and currently lives in Portland, Oregon.

If you’re not happy or you are managing somebody who’s not happy at work, consider reaching out to Scott Crabtree by visiting his website http://www.happybrainscience.com/ and going to https://aha.pub/ScottCrabtree.

Here are a few AHA messages from this episode:

  • Leaders who are managing people who are unhappy and disengaged at work should reach out to Scott Crabtree. Employees might also want to contact him. #ChooseHappiness http://www.happybrainscience.com/ @ScottCrab
  • There’s a solid science of happiness in being engaged, feeling committed and giving your best effort at work. I can teach you how to #ChooseHappiness to be more creative and more excited about going to work. http://www.happybrainscience.com/ @ScottCrab
  • Peer-reviewed science shows that the choices we make can boost happiness. If we #ChooseHappiness, our brains work better. My clientele success stories give me the perceived credibility to guide you on how to achieve this. https://aha.pub/ScottCrabtree
  • My experience in data and engineering-driven environments refined my strong scientific thought process in the #ChooseHappiness methodology. Scientific evidence gives me the credibility to talk about smiling as a catalyst for happiness, for example. https://aha.pub/ScottCrabtree
  • Are your team members lacking the interest to connect and communicate? My role is to provide you with powerful happiness-boosting tools based on brain science that you can use to revitalize relationships at work. #ChooseHappiness http://www.happybrainscience.com/ @ScottCrab

To learn more about Thought Leadership and how it can help you be successful, visit https://thoughtleaderlife.com/.

The post #298: Scott Crabtree and Mitchell Levy on Thought Leader Life Credibility Episode appeared first on FIR Podcast Network.

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Foster productivity, creativity and happiness at work with peer-reviewed brain science. This episode features #ThoughtLeader and #Expert, Scott Crabtree (https://aha.pub/ScottCrabtree), Chief Happiness Officer at Happy Brain Science. Foster productivity, creativity and happiness at work with peer-reviewed brain science. This episode features #ThoughtLeader and #Expert, Scott Crabtree (https://aha.pub/ScottCrabtree), Chief Happiness Officer at Happy Brain Science. He delivers happier and more engaged brains at work with keynotes, workshops, coaching, an e-course and a card game called, “Choose Happiness at Work.”
Scott spent more than six years as a Tech Strategist at Intel and later pursued his passion to help people to apply science in order to be happier and more successful. Some of his clients include Nike, DreamWorks, Activision, Boeing, Bose, HP and Intel. Scott holds a B.A. in Cognitive Science from Vassar College and currently lives in Portland, Oregon.
If you’re not happy or you are managing somebody who’s not happy at work, consider reaching out to Scott Crabtree by visiting his website http://www.happybrainscience.com/ and going to https://aha.pub/ScottCrabtree.
Here are a few AHA messages from this episode:

* Leaders who are managing people who are unhappy and disengaged at work should reach out to Scott Crabtree. Employees might also want to contact him. #ChooseHappiness http://www.happybrainscience.com/ @ScottCrab
* There’s a solid science of happiness in being engaged, feeling committed and giving your best effort at work. I can teach you how to #ChooseHappiness to be more creative and more excited about going to work. http://www.happybrainscience.com/ @ScottCrab
* Peer-reviewed science shows that the choices we make can boost happiness. If we #ChooseHappiness, our brains work better. My clientele success stories give me the perceived credibility to guide you on how to achieve this. https://aha.pub/ScottCrabtree
* My experience in data and engineering-driven environments refined my strong scientific thought process in the #ChooseHappiness methodology. Scientific evidence gives me the credibility to talk about smiling as a catalyst for happiness, for example. https://aha.pub/ScottCrabtree
* Are your team members lacking the interest to connect and communicate? My role is to provide you with powerful happiness-boosting tools based on brain science that you can use to revitalize relationships at work. #ChooseHappiness http://www.happybrainscience.com/ @ScottCrab

To learn more about Thought Leadership and how it can help you be successful, visit https://thoughtleaderlife.com/.
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Mitchell Levy 9:32 11811