The FIR Podcast Network Everything Feed https://firpodcastnetwork.com Subscribe to receive every episode of every show on the FIR Podcast Network Mon, 18 Feb 2019 16:54:03 +0000 en-US hourly 1 https://wordpress.org/?v=5.0.3 https://firpodcastnetwork.com/wp-content/uploads/2018/01/cropped-fir-site-icon-32x32.png The FIR Podcast Network Everything Feed https://firpodcastnetwork.com 32 32 The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network. The FIR Podcast Network Everything Feed The FIR Podcast Network Everything Feed shel@holtz.com shel@holtz.com (The FIR Podcast Network Everything Feed) The FIR Podcast Network Everything Feed The FIR Podcast Network Everything Feed http://firpodcastnetwork.com/wp-content/uploads/powerpress/fir-everything.jpg https://firpodcastnetwork.com TV-G 82122195 For Immediate Release #176: Our 1000th Episode is Hefty But Good https://firpodcastnetwork.com/fir-176-our-100th-episode-is-hefty-but-good/ Mon, 18 Feb 2019 12:00:08 +0000 https://firpodcastnetwork.com/?p=10085 https://firpodcastnetwork.com/fir-176-our-100th-episode-is-hefty-but-good/#respond https://firpodcastnetwork.com/fir-176-our-100th-episode-is-hefty-but-good/feed/ 0 <p>Neville Hobson and Shel Holtz unite for the 1000th episode of "For Immediate Release." In addition to recollections of times past and comments from listeners from throughout FIR's 14-plus-year history, Neville and Shel report on these stories: Is it no longer acceptable to call people "users"? five revelations from Adobe's survey of digital content consumers; employee use of messaging apps that HR probably doesn't know about; how some big companies are tapping into crowdfunding to assess the viability of new products; Siemens' CEO went off the rails in a Twitter rant; MasterCard has launched a sonic logo; Dan York's Tech Report covers xxxxxxx<br /><a href="https://firpodcastnetwork.com/fir-176-our-100th-episode-is-hefty-but-good/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/fir-176-our-100th-episode-is-hefty-but-good/">FIR #176: Our 1000th Episode is Hefty But Good</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Neville Hobson and Shel Holtz unite for the 1000th episode of “For Immediate Release.” (176 episodes of “For Immediate Release” + 824 episodes of “For Immediate Release: The Hobson & Holtz Report” = 1,000.) In addition to recollections of times past and comments from listeners from throughout FIR’s 14-plus-year history, Neville and Shel report on these stories:

  • Is it no longer acceptable to call people “users”?
  • Five revelations from Adobe’s survey of digital content consumers
  • Employee use of messaging apps that HR probably doesn’t know about
  • How some big companies are tapping into crowdfunding to assess the viability of new products
  • Siemens’ CEO went off the rails in a Twitter rant
  • MasterCard has launched a sonic logo
  • Dan York’s Tech Report reports on the evolution of podcasting.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About Neville Hobson

Neville HobsonNeville Hobson co-founded the For Immediate Release podcast series with Shel Holtz in 2005. In 2017, he and Shel began co-presenting a monthly edition of The Hobson & Holtz Report. Neville also co-presents the monthly Small Data Forum Podcast that he started with Thomas Stoeckle and Sam Knowles in the summer of 2016, the goal of which is to help listeners make Big Data less intimidating, more actionable and thus more valuable. Neville is Director of Digital Marketing at the Internet Society, a global non-profit working for an open, globally-connected, secure, and trustworthy Internet for everyone. He is responsible for the definition, development and implementation of the Internet Society’s digital communications strategy. Follow Neville on Twitter @jangles

Links from this episode

Links from Dan York’s Report

The post FIR #176: Our 1000th Episode is Hefty But Good appeared first on FIR Podcast Network.

]]>
Neville Hobson and Shel Holtz unite for the 1000th episode of "For Immediate Release." In addition to recollections of times past and comments from listeners from throughout FIR's 14-plus-year history, Neville and Shel report on these stories: Is it no...
* Is it no longer acceptable to call people “users”?
* Five revelations from Adobe’s survey of digital content consumers
* Employee use of messaging apps that HR probably doesn’t know about
* How some big companies are tapping into crowdfunding to assess the viability of new products
* Siemens’ CEO went off the rails in a Twitter rant
* MasterCard has launched a sonic logo
* Dan York’s Tech Report reports on the evolution of podcasting.

Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
About Neville Hobson
Neville Hobson co-founded the For Immediate Release podcast series with Shel Holtz in 2005. In 2017, he and Shel began co-presenting a monthly edition of The Hobson & Holtz Report. Neville also co-presents the monthly Small Data Forum Podcast that he started with Thomas Stoeckle and Sam Knowles in the summer of 2016, the goal of which is to help listeners make Big Data less intimidating, more actionable and thus more valuable. Neville is Director of Digital Marketing at the Internet Society, a global non-profit working for an open, globally-connected, secure, and trustworthy Internet for everyone. He is responsible for the definition, development and implementation of the Internet Society’s digital communications strategy. Follow Neville on Twitter @jangles
Links from this episode

* I Was A Facebook Fact-Checker. It Was Like Playing A Doomed Game Of Whack-A-Mole.
* Calling people ‘users’ is unethical and outdated
* Consumer trends that are shaping digital content consumption
* Employees Are Using Messaging Apps, Whether HR Knows or Not
* Frontline Workers Frequently Turn to Unapproved Messaging Apps for Work-Related Communications Unbeknownst to HR
* How Coca-Cola, Lego, and Gillette tapped into the wisdom of crowds
* Siemens Boss Goes Off the Rails in Twitter Rant
* MasterCard just launched a sonic logo. Here’s what it sounds like
* MasterCard Has a New Sonic Logo

Links from Dan York’s Report

* Spotify Paid Nearly $340 Million to Buy Podcast Startups Gimlet and Anchor
Shel Holtz 1:55:52 10085
FIR B2B #115: Social Media Adoption Over the Years – the Latest from the Annual UMass Survey https://firpodcastnetwork.com/fir-b2b-115-social-media-adoption-over-the-years-the-latest-from-the-annual-umass-survey/ Thu, 14 Feb 2019 19:33:54 +0000 https://firpodcastnetwork.com/?p=10067 https://firpodcastnetwork.com/fir-b2b-115-social-media-adoption-over-the-years-the-latest-from-the-annual-umass-survey/#respond https://firpodcastnetwork.com/fir-b2b-115-social-media-adoption-over-the-years-the-latest-from-the-annual-umass-survey/feed/ 0 <p>University of Massachusetts Marketing Professor Nora Ganim Barnes has been surveying social media use by the Fortune 500 and Inc. 500 for 12 years, making her work probably the longest-running research of its kind. This year's study finds a big jump in blogging by the F500 along with declining interest in Instagram and Twitter. Executives say ROI is their biggest social media question mark, but more and more of them are putting social media marketing strategies in place nonetheless.<br /><a href="https://firpodcastnetwork.com/fir-b2b-115-social-media-adoption-over-the-years-the-latest-from-the-annual-umass-survey/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/fir-b2b-115-social-media-adoption-over-the-years-the-latest-from-the-annual-umass-survey/">FIR B2B #115: Social Media Adoption Over the Years – the Latest from the Annual UMass Survey</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Nora Ganim Barnes, Chancellor Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth.Today we talk to Nora Ganim Barnes, Chancellor Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth, about her latest survey of corporate social media usage. Barnes has been surveying two distinct populations for the past 12 years – the INC 500 and the Fortune 500 – to ascertain what social media platforms they use, how they use them and how they measure results. Her students visit the websites of all 1,000 companies measured and augment the research with telephone interviews.

For the first time in nine years, more F500 are using blogs than the INC 500, and the increase has been substantial in just the past three years (see chart below), jumping from 21% in 2015 to 53% in the most recent survey. Clearly, the largest companies have reclaimed blogging and are using their blogs to tell stories and better craft their marketing messages.

Barnes found that Twitter occupies an odd place in the social media pantheon: it is well used (with 369 out of 500 companies running active accounts), but not considered very effective. Still, companies don’t abandon Twitter, perhaps out of fear of missing out or the possibility that they might need it at some point.

What has also changed is that 56% of INC 500 execs are now doing a better job of listening on social media, tracking online conversations about their brands and products with various monitoring tools. That is a big increase from last year, when it was about half that number.

This year Barnes’ research  found a big concern about privacy, which is probably not surprising given the numerous breaches and missteps by Facebook and others in this area. Privacy was executives’ second biggest concern behind social ROI.

Finally, her survey saw double the firms who have formulated a social media plan from last year.  Although the overall percentage is still less than a quarter of the total, that’s progress.

You can download the UMass surveys at the link above, both the current ones and in year’s past. They are a rich resource that all corporate marketing departments should carefully examine.

The post FIR B2B #115: Social Media Adoption Over the Years – the Latest from the Annual UMass Survey appeared first on FIR Podcast Network.

]]>
University of Massachusetts Marketing Professor Nora Ganim Barnes has been surveying social media use by the Fortune 500 and Inc. 500 for 12 years, making her work probably the longest-running research of its kind. Today we talk to Nora Ganim Barnes, Chancellor Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth, about her latest survey of corporate social media usage. Barnes has been surveying two distinct populations for the past 12 years – the INC 500 and the Fortune 500 – to ascertain what social media platforms they use, how they use them and how they measure results. Her students visit the websites of all 1,000 companies measured and augment the research with telephone interviews.
For the first time in nine years, more F500 are using blogs than the INC 500, and the increase has been substantial in just the past three years (see chart below), jumping from 21% in 2015 to 53% in the most recent survey. Clearly, the largest companies have reclaimed blogging and are using their blogs to tell stories and better craft their marketing messages.
Barnes found that Twitter occupies an odd place in the social media pantheon: it is well used (with 369 out of 500 companies running active accounts), but not considered very effective. Still, companies don’t abandon Twitter, perhaps out of fear of missing out or the possibility that they might need it at some point.
What has also changed is that 56% of INC 500 execs are now doing a better job of listening on social media, tracking online conversations about their brands and products with various monitoring tools. That is a big increase from last year, when it was about half that number.
This year Barnes’ research  found a big concern about privacy, which is probably not surprising given the numerous breaches and missteps by Facebook and others in this area. Privacy was executives’ second biggest concern behind social ROI.
Finally, her survey saw double the firms who have formulated a social media plan from last year.  Although the overall percentage is still less than a quarter of the total, that’s progress.
You can download the UMass surveys at the link above, both the current ones and in year’s past. They are a rich resource that all corporate marketing departments should carefully examine.

]]>
David Strom 21:15 10067
ALP 18: How to handle clients who want 24/7 or other manpower-intensive service https://firpodcastnetwork.com/alp-18-how-to-handle-clients-who-want-24-7-or-other-manpower-intensive-service/ Thu, 14 Feb 2019 15:06:37 +0000 https://firpodcastnetwork.com/?p=10077 https://firpodcastnetwork.com/alp-18-how-to-handle-clients-who-want-24-7-or-other-manpower-intensive-service/#respond https://firpodcastnetwork.com/alp-18-how-to-handle-clients-who-want-24-7-or-other-manpower-intensive-service/feed/ 0 <p>This week, Chip and Gini explore how to handle clients who want around-the-clock social media management or other services that require major staff commitments -- and would prove to be quite expensive to offer.<br /><a href="https://firpodcastnetwork.com/alp-18-how-to-handle-clients-who-want-24-7-or-other-manpower-intensive-service/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/alp-18-how-to-handle-clients-who-want-24-7-or-other-manpower-intensive-service/">ALP 18: How to handle clients who want 24/7 or other manpower-intensive service</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> This week, Chip and Gini explore how to handle clients who want around-the-clock social media management or other services that require major staff commitments — and would prove to be quite expensive to offer.

As is often the case, this question originated in the Spin Sucks Community, where an agency leader said he had stopped providing social media management services:

We used to offer it a few years ago but continued to run into expectations issues with clients. Mostly our clients wanted our team to be 24/7 on and often they would not approve our content fast enough … To give the clients what they needed / wanted, we would have had to charge more than they were willing to pay so we stopped offering it to avoid losing clients.

This is a challenge that many agencies face — especially in a 24/7 media environment.

Chip and Gini discuss strategies for handling these situations, and also explore other lessons that come from requests like these.

The co-hosts also give a shoutout to Shel Holtz who will be recording the 1000th episode of the For Immediate Release podcast next Monday.

[read the transcript]

The post ALP 18: How to handle clients who want 24/7 or other manpower-intensive service appeared first on FIR Podcast Network.

]]>
This week, Chip and Gini explore how to handle clients who want around-the-clock social media management or other services that require major staff commitments -- and would prove to be quite expensive to offer.Continue Reading → As is often the case, this question originated in the Spin Sucks Community, where an agency leader said he had stopped providing social media management services:
We used to offer it a few years ago but continued to run into expectations issues with clients. Mostly our clients wanted our team to be 24/7 on and often they would not approve our content fast enough … To give the clients what they needed / wanted, we would have had to charge more than they were willing to pay so we stopped offering it to avoid losing clients.
This is a challenge that many agencies face — especially in a 24/7 media environment.
Chip and Gini discuss strategies for handling these situations, and also explore other lessons that come from requests like these.
The co-hosts also give a shoutout to Shel Holtz who will be recording the 1000th episode of the For Immediate Release podcast next Monday.
[read the transcript]
]]>
Chip Griffin 24:06 10077
Inside PR 534 – Know your ISP knows if you know what it knows about you https://firpodcastnetwork.com/inside-pr-534-know-your-isp-knows-if-you-know-what-it-knows-about-you/ Tue, 12 Feb 2019 20:59:28 +0000 https://firpodcastnetwork.com/?p=10072 https://firpodcastnetwork.com/inside-pr-534-know-your-isp-knows-if-you-know-what-it-knows-about-you/#respond https://firpodcastnetwork.com/inside-pr-534-know-your-isp-knows-if-you-know-what-it-knows-about-you/feed/ 0 <p>This week on Inside PR, we talk about the creep factor in social media and the need for us to be aware of the use of our data and to demand control back from the social platforms.<br /><a href="https://firpodcastnetwork.com/inside-pr-534-know-your-isp-knows-if-you-know-what-it-knows-about-you/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/inside-pr-534-know-your-isp-knows-if-you-know-what-it-knows-about-you/">Inside PR 534 – Know your ISP knows if you know what it knows about you</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> This week on Inside PR, we talk about the creep factor in social media and the need for us to be aware of the use of our data and to demand control back from the social platforms.

The post Inside PR 534 – Know your ISP knows if you know what it knows about you appeared first on FIR Podcast Network.

]]>
This week on Inside PR, we talk about the creep factor in social media and the need for us to be aware of the use of our data and to demand control back from the social platforms.Continue Reading → ]]> Joe Thornley 11:31 10072
For Immediate Release #175: Alexa, Read My Emails https://firpodcastnetwork.com/fir-175-alexa-play-my-emails/ Mon, 11 Feb 2019 12:00:46 +0000 https://firpodcastnetwork.com/?p=10061 https://firpodcastnetwork.com/fir-175-alexa-play-my-emails/#respond https://firpodcastnetwork.com/fir-175-alexa-play-my-emails/feed/ 0 <p>Scott Monty joins FIR host Shel Holtz to discuss Spotify's acquisition of Gimlet Media and Anchor.fm, as well as Periscope's new audio call-in feature. Also in this episode: Tik Tok is a threat to Snapchat and Twitter; meanwhile, brands are figuring out how to make it fit in their social media toolkits; Facebook Pages can now join Facebook Groups; After 15 years, on balance, has Facebook been good or bad for the world? Instagram will inject IGTV video clips in your primary feed; Twitter reveals its daily active users, and it isn't pretty; Artificial Intelligence for writing copy is getting common in newsrooms -- can PR and marketing be far behind? An Alexa update means marketers will have to optimize email for voice; Dan York's report looks at Spotify's fight against ad blockers, Germany's order to Facebook, one reporter's attempt to cut the big five from her life (it was hell), and more.<br /><a href="https://firpodcastnetwork.com/fir-175-alexa-play-my-emails/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/fir-175-alexa-play-my-emails/">FIR #175: Alexa, Play My Emails</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Scott Monty joins FIR host Shel Holtz to discuss Spotify’s acquisition of Gimlet Media and Anchor.fm, as well as Periscope’s new audio call-in feature. Also in this episode:

  • Tik Tok is a threat to Snapchat and Twitter; meanwhile, brands are figuring out how to make it fit in their social media toolkits
  • Facebook Pages can now join Facebook Groups
  • After 15 years, on balance, has Facebook been good or bad for the world?
  • Instagram will inject IGTV video clips in your primary feed
  • Twitter reveals its daily active users, and it isn’t pretty
  • Artificial Intelligence for writing copy is getting common in newsrooms; can PR and marketing be far behind?
  • An Alexa update means marketers will have to optimize email for voice
  • Dan York’s report looks at the Spotify/Gimlet deal, more from Twitter’s earnings call, Spotify’s fight against ad blockers, Germany’s order to Facebook, and one reporter’s attempt to cut the big five from her life (it was hell)

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About Scott Monty

Scott Monty is an internationally recognized Fortune 10 leader whose background in classics positioned him to see through the shiny objects and drill down to understand the common human needs from throughout history that still drive us all. Scott speaks to and advises executives on understanding trends while embracing the timeless wisdom of human nature through classical literature, philosophy, and history. Scott spent six years as an executive at Ford Motor Company, where he helped turn the company around with an uncanny ability to merge technology with humanity. He served as a strategic adviser across a variety of business functions, leading the company’s global social media strategy. He also has a another decade and a half of experience in communications and marketing agencies. Scott’s clients have included Walmart, IBM, McDonalds, Coca-Cola, and Google, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders. He is a past board member of the American Marketing Association, a trustee of the Detroit Symphony Orchestra, and an adviser for a number of Silicon Valley companies. He writes about the changing landscape of business, technology, communications, marketing and leadership at ScottMonty.com, and produces the widely acclaimed weekly newsletter and podcast The Full Monty.

Links from this episode:

Links from Dan York’s Report:

The post FIR #175: Alexa, Play My Emails appeared first on FIR Podcast Network.

]]>
Scott Monty joins FIR host Shel Holtz to discuss Spotify's acquisition of Gimlet Media and Anchor.fm, as well as Periscope's new audio call-in feature. Also in this episode: Tik Tok is a threat to Snapchat and Twitter; meanwhile,
* Tik Tok is a threat to Snapchat and Twitter; meanwhile, brands are figuring out how to make it fit in their social media toolkits
* Facebook Pages can now join Facebook Groups
* After 15 years, on balance, has Facebook been good or bad for the world?
* Instagram will inject IGTV video clips in your primary feed
* Twitter reveals its daily active users, and it isn’t pretty
* Artificial Intelligence for writing copy is getting common in newsrooms; can PR and marketing be far behind?
* An Alexa update means marketers will have to optimize email for voice
* Dan York’s report looks at the Spotify/Gimlet deal, more from Twitter’s earnings call, Spotify’s fight against ad blockers, Germany’s order to Facebook, and one reporter’s attempt to cut the big five from her life (it was hell)

Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
About Scott Monty
Scott Monty is an internationally recognized Fortune 10 leader whose background in classics positioned him to see through the shiny objects and drill down to understand the common human needs from throughout history that still drive us all. Scott speaks to and advises executives on understanding trends while embracing the timeless wisdom of human nature through classical literature, philosophy, and history. Scott spent six years as an executive at Ford Motor Company, where he helped turn the company around with an uncanny ability to merge technology with humanity. He served as a strategic adviser across a variety of business functions, leading the company’s global social media strategy. He also has a another decade and a half of experience in communications and marketing agencies. Scott’s clients have included Walmart, IBM, McDonalds, Coca-Cola, and Google, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders. He is a past board member of the American Marketing Association, a trustee of the Detroit Symphony Orchestra, and an adviser for a number of Silicon Valley companies. He writes about the changing landscape of business, technology, communications, marketing and leadership at ScottMonty.com, and produces the widely acclaimed weekly newsletter and podcast The Full Monty.
Links from this episode:

* Google releases Chrome extension to check for leaked usernames and passwords
* How TikTok is climbing the download charts, taking on Snapchat and Twitter
* Facebook Finally Lets Brands And Publishers into Groups
* Has Facebook been good for the world?
* Instagram will put IGTV videos in your feed
* In a First,]]>
Shel Holtz 1:04:25 10061
PASSPORT TRAVEL MARKETING & PR #031: “FOOD TOURISM and CREATIVITY” https://firpodcastnetwork.com/passport-travel-marketing-pr-031-food-tourism-and-creativity/ Sun, 10 Feb 2019 18:00:16 +0000 https://firpodcastnetwork.com/?p=10051 https://firpodcastnetwork.com/passport-travel-marketing-pr-031-food-tourism-and-creativity/#respond https://firpodcastnetwork.com/passport-travel-marketing-pr-031-food-tourism-and-creativity/feed/ 0 <p>We start a conversation with Edward Harris from Valley Forge Tourism about how to creatively promote a destination’s food tourism scene and then talk about encouraging creativity in general. Edward Harris is the Chief Marketing Officer at the Valley Forge Tourism & Convention Board, representing Montgomery County, PA.  Prior to joining the Tourism Board, Harris... <a href="https://firpodcastnetwork.com/passport-travel-marketing-pr-031-food-tourism-and-creativity/">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/passport-travel-marketing-pr-031-food-tourism-and-creativity/">PASSPORT TRAVEL MARKETING & PR #031: “FOOD TOURISM and CREATIVITY”</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Edward Harris - Valley Forge TourismWe start a conversation with Edward Harris from Valley Forge Tourism about how to creatively promote a destination’s food tourism scene and then talk about encouraging creativity in general.

Edward Harris is the Chief Marketing Officer at the Valley Forge Tourism & Convention Board, representing Montgomery County, PA.  Prior to joining the Tourism Board, Harris served in brand development leadership roles at a select group of iconic brands including Converse, Timberland, Under Armour, Destination Maternity Corporation, and eBay.  Mr. Harris also serves as Chairman of the Marketing Advisory Board at the Haub School of Business at Saint Joseph’s University, where he is an adjunct professor.  A native of Philadelphia, PA, Harris holds an MBA from Boston College and a Bachelor of Science in Marketing from Saint Joseph’s.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

The post PASSPORT TRAVEL MARKETING & PR #031: “FOOD TOURISM and CREATIVITY” appeared first on FIR Podcast Network.

]]> We start a conversation with Edward Harris from Valley Forge Tourism about how to creatively promote a destination’s food tourism scene and then talk about encouraging creativity in general. Edward Harris is the Chief Marketing Officer at the Valley Fo... food tourism scene and then talk about encouraging creativity in general.
Edward Harris is the Chief Marketing Officer at the Valley Forge Tourism & Convention Board, representing Montgomery County, PA.  Prior to joining the Tourism Board, Harris served in brand development leadership roles at a select group of iconic brands including Converse, Timberland, Under Armour, Destination Maternity Corporation, and eBay.  Mr. Harris also serves as Chairman of the Marketing Advisory Board at the Haub School of Business at Saint Joseph’s University, where he is an adjunct professor.  A native of Philadelphia, PA, Harris holds an MBA from Boston College and a Bachelor of Science in Marketing from Saint Joseph’s.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
]]>
Chris Christensen 45:17 10051 ALP 17: What Responsibility Do Agencies Have For Client Behavior? https://firpodcastnetwork.com/alp-17-what-responsibility-do-agencies-have-for-client-behavior/ Thu, 07 Feb 2019 21:15:45 +0000 https://firpodcastnetwork.com/?p=10047 https://firpodcastnetwork.com/alp-17-what-responsibility-do-agencies-have-for-client-behavior/#respond https://firpodcastnetwork.com/alp-17-what-responsibility-do-agencies-have-for-client-behavior/feed/ 0 <p>The recent documentaries about the disaster that was the Fyre Festival raise an interesting question: are agencies responsible for their clients’ actions?<br /><a href="https://firpodcastnetwork.com/alp-17-what-responsibility-do-agencies-have-for-client-behavior/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/alp-17-what-responsibility-do-agencies-have-for-client-behavior/">ALP 17: What Responsibility Do Agencies Have For Client Behavior?</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> The recent documentaries about the disaster that was the Fyre Festival raise an interesting question: are agencies responsible for their clients’ actions?

Chip and Gini tackle the topic in this week’s episode and explore the different ways that agency leaders can handle their concerns about prospects and clients.

The duo discuss what expectations of agencies are reasonable, how money influences decision-making, and some real-world examples where both have had to confront ethical dilemmas in the past.

[read the transcript]

The post ALP 17: What Responsibility Do Agencies Have For Client Behavior? appeared first on FIR Podcast Network.

]]>
The recent documentaries about the disaster that was the Fyre Festival raise an interesting question: are agencies responsible for their clients’ actions?Continue Reading → Chip and Gini tackle the topic in this week’s episode and explore the different ways that agency leaders can handle their concerns about prospects and clients.
The duo discuss what expectations of agencies are reasonable, how money influences decision-making, and some real-world examples where both have had to confront ethical dilemmas in the past.
[read the transcript]
]]>
Chip Griffin 32:06 10047
For Immediate Release #174: Is Content Marketing Killing Journalism? https://firpodcastnetwork.com/fir-174-is-content-marketing-killing-journalism/ Mon, 04 Feb 2019 12:00:35 +0000 https://firpodcastnetwork.com/?p=10035 https://firpodcastnetwork.com/fir-174-is-content-marketing-killing-journalism/#respond https://firpodcastnetwork.com/fir-174-is-content-marketing-killing-journalism/feed/ 0 <p>David Murray, executive director of the Professional Speechwriters Association, joins host Shel Holtz to talk about mending the relationship between executive communicators and internal communicators. Also in this week's episode: As many as 2,100 people have lost media jobs in the last two weeks. How much is content marketing to blame? it's time to start using data journalism in content marketing; one survey reinforces the need for CEOs to take positions on social and political issues. Another looks at what CEOs want to talk about in 2019. Are they aligned? Spotify wants to spend $200 million on a podcast production company; the Economist is the latest entry in the crowded daily news podcast field; Google is adding a microphone the query field on Android phones -- and you'll get the answer in audio, too; Starbucks is telling employees how to respond when Howard Schultz's presidential ambitions come up; it may be getting close to bidding farewell to the URL; leaving Facebook may make you happier, but there's a negative consequence, too; sharing Instagram Stories privately is just one new product feature Facebook plans for 2019; Dan York's Tech Report covers Apple's decision to drop apps from Facebook and Google in its App Store, and more.<br /><a href="https://firpodcastnetwork.com/fir-174-is-content-marketing-killing-journalism/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/fir-174-is-content-marketing-killing-journalism/">FIR #174: Is Content Marketing Killing Journalism?</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> David Murray, executive director of the Professional Speechwriters Association, joins host Shel Holtz to talk about mending the relationship between executive communicators and internal communicators. Also in this week’s episode:

  • As many as 2,100 people have lost media jobs in the last two weeks. How much is content marketing to blame?
  • It’s time to start using data journalism in content marketing
  • One survey reinforces the need for CEOs to take positions on social and political issues. Another looks at what CEOs want to talk about in 2019. Are they aligned?
  • Spotify wants to spend $200 million on a podcast production company
  • The Economist is the latest entry in the crowded daily news podcast field
  • Google is adding a microphone the query field on Android phones — and you’ll get the answer in audio, too
  • Starbucks is telling employees how to respond when Howard Schultz’s presidential ambitions come up
  • It may be getting close to bidding farewell to the URL
  • Leaving Facebook may make you happier, but there’s a negative consequence, too
  • Sharing Instagram Stories privately is just one new product feature Facebook plans for 2019
  • Dan York’s Tech Report covers Apple’s decision to drop apps from Facebook and Google in its App Store, and more

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About David Murray

themurrFor 20 years David Murray has written and spoken frequently on corporate, political and personal communication issues—particularly employee communication, and speechwriting. He also done extensive feature writing on wide-ranging subjects: politics, golf, murder, hairpiece making, boxing, ballet, homelessness, motorcycling, the state supreme court, sailing, dinosaurs, professional poker and other related subjects, for publications and media outlets as disparate as the The New York Times, the Chicago Tribune, Sailing Magazine, Golf Magazine, Car Collector Magazine, Chicago Magazine, Advertising Age, Vibe.com and the Huffington Post. He is the executive director for the Professional Speechwriters Association, publisher of Vital Speeches of the Day, author of two books, and a prolific blogger at Writing Boots.

Links from this week’s episode

Links from Dan York’s Tech Report

The post FIR #174: Is Content Marketing Killing Journalism? appeared first on FIR Podcast Network.

]]>
David Murray, executive director of the Professional Speechwriters Association, joins host Shel Holtz to talk about mending the relationship between executive communicators and internal communicators. Also in this week's episode: As many as 2,
* As many as 2,100 people have lost media jobs in the last two weeks. How much is content marketing to blame?
* It’s time to start using data journalism in content marketing
* One survey reinforces the need for CEOs to take positions on social and political issues. Another looks at what CEOs want to talk about in 2019. Are they aligned?
* Spotify wants to spend $200 million on a podcast production company
* The Economist is the latest entry in the crowded daily news podcast field
* Google is adding a microphone the query field on Android phones — and you’ll get the answer in audio, too
* Starbucks is telling employees how to respond when Howard Schultz’s presidential ambitions come up
* It may be getting close to bidding farewell to the URL
* Leaving Facebook may make you happier, but there’s a negative consequence, too
* Sharing Instagram Stories privately is just one new product feature Facebook plans for 2019
* Dan York’s Tech Report covers Apple’s decision to drop apps from Facebook and Google in its App Store, and more

Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
About David Murray
For 20 years David Murray has written and spoken frequently on corporate, political and personal communication issues—particularly employee communication, and speechwriting. He also done extensive feature writing on wide-ranging subjects: politics, golf, murder, hairpiece making, boxing, ballet, homelessness, motorcycling, the state supreme court, sailing, dinosaurs, professional poker and other related subjects, for publications and media outlets as disparate as the The New York Times, the Chicago Tribune, Sailing Magazine, Golf Magazine, Car Collector Magazine, Chicago Magazine, Advertising Age, Vibe.com and the Huffington Post. He is the executive director for the Professional Speechwriters Association, publisher of Vital Speeches of the Day, author of two books, and a prolific blogger at Writing Boots.
Links from this week’s episode

* The New Branding Strategy: Churn Out ‘Content’
* As Many As 2,100 People Have Lost Media Jobs in the Past Two Weeks
* 2009: The internet is killing (print) journalism. 2019: The internet is killing (internet) journalism.
* How to use data journalism in your content marketing
* New York City, St. Petersburg, Fla., Ramp Up Data Storytelling
* Doing Journalism with Data (a MOOC)
* Brand purpose is the future for the majority of marketing leaders
* New Survey Finds CEOs Want to Talk Sales, Not Social Issues, in 2019
* 10035
ALP 16: How To Benefit From “Pick Your Brain” Meeting Requests https://firpodcastnetwork.com/alp-16-how-to-benefit-from-pick-your-brain-meeting-requests/ Fri, 01 Feb 2019 11:42:25 +0000 https://firpodcastnetwork.com/?p=10031 https://firpodcastnetwork.com/alp-16-how-to-benefit-from-pick-your-brain-meeting-requests/#respond https://firpodcastnetwork.com/alp-16-how-to-benefit-from-pick-your-brain-meeting-requests/feed/ 0 <p>If you’re a PR or marketing agency leader, you have likely had someone ask to “pick your brain” recently.</p> <p>These requests can seem like a burden. After all, someone wants to get a bit of your time for free. And agencies are used to selling their time.</p> <p>This topic recently came up in the Spin Sucks Community, and it inspired Chip to write an article encouraging agency leaders to <a href="https://www.agencyleadership.com/hub/2019/01/just-say-yes-to-pick-your-brain-meeting-requests/">say “yes” to “pick your brain” requests</a>.</p> <p>Since this topic struck a nerve with many agency owners and executives, it seemed like a good subject for Chip and Gini to take up on the podcast. So they did.<br /><a href="https://firpodcastnetwork.com/alp-16-how-to-benefit-from-pick-your-brain-meeting-requests/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/alp-16-how-to-benefit-from-pick-your-brain-meeting-requests/">ALP 16: How To Benefit From “Pick Your Brain” Meeting Requests</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> If you’re a PR or marketing agency leader, you have likely had someone ask to “pick your brain” recently.

These requests can seem like a burden. After all, someone wants to get a bit of your time for free. And agencies are used to selling their time.

This topic recently came up in the Spin Sucks Community, and it inspired Chip to write an article encouraging agency leaders to say “yes” to “pick your brain” requests.

Since this topic struck a nerve with many agency owners and executives, it seemed like a good subject for Chip and Gini to take up on the podcast. So they did.

[read the transcript]

The post ALP 16: How To Benefit From “Pick Your Brain” Meeting Requests appeared first on FIR Podcast Network.

]]> If you’re a PR or marketing agency leader, you have likely had someone ask to “pick your brain” recently. - These requests can seem like a burden. After all, someone wants to get a bit of your time for free. These requests can seem like a burden. After all, someone wants to get a bit of your time for free. And agencies are used to selling their time.
This topic recently came up in the Spin Sucks Community, and it inspired Chip to write an article encouraging agency leaders to say “yes” to “pick your brain” requests.
Since this topic struck a nerve with many agency owners and executives, it seemed like a good subject for Chip and Gini to take up on the podcast. So they did.
[read the transcript]
]]>
Chip Griffin 25:54 10031 FIR B2B #114: Does “Moral Marketing” Mean Wading into Politics? https://firpodcastnetwork.com/fir-b2b-114-does-moral-marketing-mean-wading-into-politics/ Thu, 31 Jan 2019 20:57:00 +0000 https://firpodcastnetwork.com/?p=10017 https://firpodcastnetwork.com/fir-b2b-114-does-moral-marketing-mean-wading-into-politics/#respond https://firpodcastnetwork.com/fir-b2b-114-does-moral-marketing-mean-wading-into-politics/feed/ 0 <p><span style="font-weight: 400;">CEOs have the power to significantly influence public opinion, but is is fair to their shareholders to exercise that power? In a polarized political climate, they may be better off focusing on sales. </span><br /><a href="https://firpodcastnetwork.com/fir-b2b-114-does-moral-marketing-mean-wading-into-politics/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/fir-b2b-114-does-moral-marketing-mean-wading-into-politics/">FIR B2B #114: Does “Moral Marketing” Mean Wading into Politics?</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p>

Writing on Brandwatch, CMO Will McInnes says there are three gaps CMOs need to bridge: metrics, moral marketing, and innovation gaps. Understanding each one is essential to being a better marketer. We examine more closely the second one, where the author cites an Edelman study that found that two-thirds of consumers will choose, switch, avoid or boycott a brand based upon its stand on societal issues. Given the amount of polarization in American society right now, marketers should thing twice about wading into political debates. 

Another survey by Annenberg PR Center at USC found that 44% of CEOs said their most important communication goal for 2019 is to sell their products and services while 39% say their primary goal is to differentiate their company’s brand from the competition. We disagree on whether this is a positive trend or not; CEOs have the power to significantly influence public opinion, but is is fair to their shareholders to exercise that power? 

Finally, we look at a joint study by researchers at Boston University and the University of Georgia that found that only one in ten people can distinguish between sponsored editorial content.  People who mistook the advertisements for legitimate news articles were generally older, less educated and more likely to consume news media for entertainment purposes. We agree that any short-term boost a brand might get by deceiving an audience is negated by the reputation damage of being outed for that deed. However, Paul points out that one factor in the confusion is that branded content is getting better, and marketers should take credit for that fact. 

 

The post FIR B2B #114: Does “Moral Marketing” Mean Wading into Politics? appeared first on FIR Podcast Network.

]]>
CEOs have the power to significantly influence public opinion, but is is fair to their shareholders to exercise that power? In a polarized political climate, they may be better off focusing on sales. Continue Reading → Writing on Brandwatch, CMO Will McInnes says there are three gaps CMOs need to bridge: metrics, moral marketing, and innovation gaps. Understanding each one is essential to being a better marketer. We examine more closely the second one, where the author cites an Edelman study that found that two-thirds of consumers will choose, switch, avoid or boycott a brand based upon its stand on societal issues. Given the amount of polarization in American society right now, marketers should thing twice about wading into political debates. 
Another survey by Annenberg PR Center at USC found that 44% of CEOs said their most important communication goal for 2019 is to sell their products and services while 39% say their primary goal is to differentiate their company’s brand from the competition. We disagree on whether this is a positive trend or not; CEOs have the power to significantly influence public opinion, but is is fair to their shareholders to exercise that power? 
Finally, we look at a joint study by researchers at Boston University and the University of Georgia that found that only one in ten people can distinguish between sponsored editorial content.  People who mistook the advertisements for legitimate news articles were generally older, less educated and more likely to consume news media for entertainment purposes. We agree that any short-term boost a brand might get by deceiving an audience is negated by the reputation damage of being outed for that deed. However, Paul points out that one factor in the confusion is that branded content is getting better, and marketers should take credit for that fact. 
 
]]>
David Strom 14:08 10017