The FIR Podcast Network Everything Feed https://firpodcastnetwork.com Subscribe to receive every episode of every show on the FIR Podcast Network Fri, 17 Aug 2018 20:40:08 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 https://firpodcastnetwork.com/wp-content/uploads/2018/01/cropped-fir-site-icon-32x32.png The FIR Podcast Network Everything Feed https://firpodcastnetwork.com 32 32 The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network. The FIR Podcast Network Everything Feed The FIR Podcast Network Everything Feed shel@holtz.com shel@holtz.com (The FIR Podcast Network Everything Feed) The FIR Podcast Network Everything Feed The FIR Podcast Network Everything Feed http://firpodcastnetwork.com/wp-content/uploads/powerpress/fir-everything.jpg https://firpodcastnetwork.com TV-G 82122195 Buying YouTube Videos? Let’s talk ethics. https://firpodcastnetwork.com/buying-youtube-videos-lets-talk-ethics/ Fri, 17 Aug 2018 01:50:35 +0000 https://firpodcastnetwork.com/?p=9428 https://firpodcastnetwork.com/buying-youtube-videos-lets-talk-ethics/#respond https://firpodcastnetwork.com/buying-youtube-videos-lets-talk-ethics/feed/ 0 <p>This week on Inside PR 518, we talk about the upgrade to the Twitter app that makes creating Tweet Threads as easy as clicking on a plus sign at the bottom of your tweet composition window. Twitter threads are a great way to tell more complex stories over time. And they have the extra value... <a href="https://firpodcastnetwork.com/buying-youtube-videos-lets-talk-ethics/">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/buying-youtube-videos-lets-talk-ethics/">Buying YouTube Videos? Let’s talk ethics.</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> This week on Inside PR 518, we talk about the upgrade to the Twitter app that makes creating Tweet Threads as easy as clicking on a plus sign at the bottom of your tweet composition window. Twitter threads are a great way to tell more complex stories over time. And they have the extra value of pulling all the tweets in the thread to the top of your followers’ timelines whenever you add a tweet to the thread. This is a great way to stay in front of your audience without repeating tweets.

Sidewalk Labs, a Google/Alphabet company, has big plans to redevelop an industrial section of Toronto’s waterfront into a demo of the smart city of the future. Sounds like a great idea! But Sidewalk Labs’ path to make Toronto a showcase has raised controversy around the stewardship of the data about people that willl be collected. And skepticism has only been accentuated by suggestions that Waterfront Toronto, the agency that is responsible for the lands Sidewalk Labs wants to develop, has been so eager to make the deal that they have become too cozy with Sidewalk Labs too early in the negotiation process. A communications challenge at any time. But an especially big challenge post-Cambridge Analytica.

The New York Times profile of the fake Youtube views business is the latest example of the social platforms rewarding bad actions. This is just plain wrong. But for PR folks, salt was rubbed in the wound by the suggestion in the article that most of the views are purchased by PR and marketing agencies. It’s hard to imagine who those agencies would be. Do you work at a PR firm or know someone who works at a PR firm that buys YouTube views? If you do, we’d love to hear from you and maybe even get you to come on the show to talk with us about this practice.

The post Buying YouTube Videos? Let’s talk ethics. appeared first on FIR Podcast Network.

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This week on Inside PR 518, we talk about the upgrade to the Twitter app that makes creating Tweet Threads as easy as clicking on a plus sign at the bottom of your tweet composition window. Twitter threads are a great way to tell more complex stories o...
Sidewalk Labs, a Google/Alphabet company, has big plans to redevelop an industrial section of Toronto’s waterfront into a demo of the smart city of the future. Sounds like a great idea! But Sidewalk Labs’ path to make Toronto a showcase has raised controversy around the stewardship of the data about people that willl be collected. And skepticism has only been accentuated by suggestions that Waterfront Toronto, the agency that is responsible for the lands Sidewalk Labs wants to develop, has been so eager to make the deal that they have become too cozy with Sidewalk Labs too early in the negotiation process. A communications challenge at any time. But an especially big challenge post-Cambridge Analytica.

The New York Times profile of the fake Youtube views business is the latest example of the social platforms rewarding bad actions. This is just plain wrong. But for PR folks, salt was rubbed in the wound by the suggestion in the article that most of the views are purchased by PR and marketing agencies. It’s hard to imagine who those agencies would be. Do you work at a PR firm or know someone who works at a PR firm that buys YouTube views? If you do, we’d love to hear from you and maybe even get you to come on the show to talk with us about this practice.
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Joe Thornley 17:56 9428
FIR B2B #102: Fixing Facebook’s Flaws, For Real This Time https://firpodcastnetwork.com/fir-b2b-102-fixing-facebooks-flaws-for-real-this-time/ Tue, 14 Aug 2018 15:54:59 +0000 https://firpodcastnetwork.com/?p=9399 https://firpodcastnetwork.com/fir-b2b-102-fixing-facebooks-flaws-for-real-this-time/#respond https://firpodcastnetwork.com/fir-b2b-102-fixing-facebooks-flaws-for-real-this-time/feed/ 0 <p>This week we take some time to review what Facebook could be doing to make things better for all of us. Its problems have been well documented, from privacy violations to a massive sell off in its stocks to untrustworthy comments from its CEO. We try to offer some solutions.<br /><a href="https://firpodcastnetwork.com/fir-b2b-102-fixing-facebooks-flaws-for-real-this-time/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/fir-b2b-102-fixing-facebooks-flaws-for-real-this-time/">FIR B2B #102: Fixing Facebook’s Flaws, For Real This Time</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> This week we review what Facebook could be doing to make things better for all of us. Its problems have been well documented, from privacy violations to a massive sell-off in its stocks to untrustworthy comments from its CEO. Its CMO position has remained open for most of the year, prompting Facebook to list the job on LinkedIn, of all places.

David posted his thoughts on some of Facebook’s issues two months ago. We talk about how the company can rescue its image from the recent tarnishing, such as:

  • Really being truthful about how our private data is being consumed by Facebook and 3rd parties;
  • Eliminating People You May Know once and for all, or at least providing an easy-to-use opt-out mechanism;
  • Hiring a solid CMO who is empowered to actually get stuff done;
  • Shutting down the remaining data harvesters for real;
  • Make a real effort to terminate terrorists, hate-speakers and other vermin (the report from the Counter Extremism Project here is noteworthy);
  • Separating truth from fiction and intent, a process that starts with Zuck. No more apology tours of world capitals; and 
  • Finally, truly embracing journalists who want to cover the company.

The post FIR B2B #102: Fixing Facebook’s Flaws, For Real This Time appeared first on FIR Podcast Network.

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This week we take some time to review what Facebook could be doing to make things better for all of us. Its problems have been well documented, from privacy violations to a massive sell off in its stocks to untrustworthy comments from its CEO. list the job on LinkedIn, of all places.


David posted his thoughts on some of Facebook’s issues two months ago. We talk about how the company can rescue its image from the recent tarnishing, such as:

* Really being truthful about how our private data is being consumed by Facebook and 3rd parties;
* Eliminating People You May Know once and for all, or at least providing an easy-to-use opt-out mechanism;
* Hiring a solid CMO who is empowered to actually get stuff done;
* Shutting down the remaining data harvesters for real;
* Make a real effort to terminate terrorists, hate-speakers and other vermin (the report from the Counter Extremism Project here is noteworthy);
* Separating truth from fiction and intent, a process that starts with Zuck. No more apology tours of world capitals; and 
* Finally, truly embracing journalists who want to cover the company.
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David Strom 14:56 9399
For Immediate Release #150: Peak Social https://firpodcastnetwork.com/fir-150-peak-social/ Mon, 13 Aug 2018 11:00:06 +0000 https://firpodcastnetwork.com/?p=9416 https://firpodcastnetwork.com/fir-150-peak-social/#respond https://firpodcastnetwork.com/fir-150-peak-social/feed/ 0 <p>In the first conversation on this week’s episode, Redphlag CEO and former PRSA President Gerard Corbett joined FIR host Shel Holtz to discuss Nielsen’s recent Total Audience data, which revealed some counterintuitive trends. Later, Shel chats with Thornley Fallis CEO and Inside PR co-host Joe Thornley about Pandora’s podcast genome project. Also in this week’s... <a href="https://firpodcastnetwork.com/fir-150-peak-social/">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/fir-150-peak-social/">FIR #150: Peak Social</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> In the first conversation on this week’s episode, Redphlag CEO and former PRSA President Gerard Corbett joined FIR host Shel Holtz to discuss Nielsen’s recent Total Audience data, which revealed some counterintuitive trends. Later, Shel chats with Thornley Fallis CEO and Inside PR co-host Joe Thornley about Pandora’s podcast genome project. Also in this week’s episode, pundits are suddenly talking about “peak social” (it’s surprising that nobody has yet called it the “socialpocalypse“) and three stellar examples of experience marketing that don’t leverage social media. Dan York is also here with his Tech Report.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About our conversation partners

Gerard Corbett is Chair and CEO of strategic communications consulting firm Redphlag LLC., Founder and Partner of Wise Counsel, and CMO of real estate tech startup Producers Forum, Inc. in Palo Alto. He also is an award-winning career coach, blogger and Past Chair & CEO of the 32,000 member Public Relations Society of America, having served as Chair and CEO in 2012. Gerry is a versatile branding, marketing, public relations and communications executive and coach having served four decades in senior marketing and communications roles at Global Fortune 100 firms and earlier in his career in aerospace engineering and information technology with Silicon Valley firms and NASA.

Joseph Thornley Joseph Thornley is CEO of Thornley Fallis Communications, which comprises several well-known brands:

  • Thornley Fallis Communications, a digital engagement and communications consultancy,
  • 76design, a digital design and software development studio
  • 76engage, an online public participation platform,
  • 76insights, an analytics tool focusing on the resonance of social objects and gestures, and
  • 76BrandFilms, a video studio.

Joe recognized early the power of social media to change extend and transform our relationships to one another and the institutions in our society. He actively uses social media to explore the evolution of those relationships. Since 2005, he has blogged a ProPr.ca, and is co-host with Gini Dietrich and Martin Waxman of the Inside PR podcast, which, since its launch in March 2006, is now the second longest continuously running public relations podcast. (Shel Holtz’s FIR For Immediate Release podcast is the longest continuously running PR podcast.). He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook.

Links from this week’s episode:

Links from Dan York’s Report

The post FIR #150: Peak Social appeared first on FIR Podcast Network.

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In the first conversation on this week’s episode, Redphlag CEO and former PRSA President Gerard Corbett joined FIR host Shel Holtz to discuss Nielsen’s recent Total Audience data, which revealed some counterintuitive trends. Later,
Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About our conversation partners



Gerard Corbett is Chair and CEO of strategic communications consulting firm Redphlag LLC., Founder and Partner of Wise Counsel, and CMO of real estate tech startup Producers Forum, Inc. in Palo Alto. He also is an award-winning career coach, blogger and Past Chair & CEO of the 32,000 member Public Relations Society of America, having served as Chair and CEO in 2012. Gerry is a versatile branding, marketing, public relations and communications executive and coach having served four decades in senior marketing and communications roles at Global Fortune 100 firms and earlier in his career in aerospace engineering and information technology with Silicon Valley firms and NASA.



Joseph Thornley Joseph Thornley is CEO of Thornley Fallis Communications, which comprises several well-known brands:

* Thornley Fallis Communications, a digital engagement and communications consultancy,* 76design, a digital design and software development studio* 76engage, an online public participation platform,* 76insights, an analytics tool focusing on the resonance of social objects and gestures, and* 76BrandFilms, a video studio.

Joe recognized early the power of social media to change extend and transform our relationships to one another and the institutions in our society. He actively uses social media to explore the evolution of those relationships. Since 2005, he has blogged a ProPr.ca, and is co-host with Gini Dietrich and Martin Waxman of the Inside PR podcast, which, since its launch in March 2006, is now the second longest continuously running public relations podcast. (Shel Holtz’s FIR For Immediate Release podcast is the longest continuously running PR podcast.). He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook.

Links from this week’s episode:

* Snap’s Drop in Active Users Could Signal a Social Media Peak
* PEAK SOCIAL? The major social platforms are showing a significant slowdown in users
* Has Snapchat already stopped growing?
* Snapchat loses 3 million users despite Q2 revenue growth
*]]>
Shel Holtz 1:00:01 9416
Nothing About Us Without Us is For Us – Inside P2 009 https://firpodcastnetwork.com/nothing-about-us-without-us-is-for-us-inside-p2-009/ Sun, 12 Aug 2018 23:48:33 +0000 https://firpodcastnetwork.com/?p=9420 https://firpodcastnetwork.com/nothing-about-us-without-us-is-for-us-inside-p2-009/#respond https://firpodcastnetwork.com/nothing-about-us-without-us-is-for-us-inside-p2-009/feed/ 0 <p>Integrating real world facilitation with online engagement Rebecca Sutherns, CEO of Sage Solutions, co-hosts this week’s podcast.  Rebecca shares her insights into the value of facilitated conversations with stakeholder groups and the challenge of facilitation in an era in which people are more focused on the screens of their mobile devices than to the people... <a href="https://firpodcastnetwork.com/nothing-about-us-without-us-is-for-us-inside-p2-009/">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/nothing-about-us-without-us-is-for-us-inside-p2-009/">Nothing About Us Without Us is For Us – Inside P2 009</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Integrating real world facilitation with online engagement

Rebecca Sutherns, CEO of Sage Solutions, co-hosts this week’s podcast. 

Rebecca shares her insights into the value of facilitated conversations with stakeholder groups and the challenge of facilitation in an era in which people are more focused on the screens of their mobile devices than to the people who may be sitting only feet away. She talks about integrating the richness and value of in-person experiences with online experiences that will reach larger numbers of people. This presents not only the challenge of asking questions to obtain useful responses across media, but also the challenge of interpreting data sets that will vary in both number and richness of data.

Let’s Talk IAP2

Last September at the IAP2 North American conference in Denver, IAP2kicked off an examination of its organization and business model. This has been underway at an elite level, driven by a “Change Committee” drawn from North America, Australasia, Indonesia, Southern Africa and Latin America.

This week, IAP2 sent an email to members like us inviting us to provide our input on a set of strategic directions that were established by the Change Committee. The intent is to gather member input via the Let’s Talk IAP2 website for the next few weeks and then for a consensus decision from national and regional affiliate boards at IAP2 in Victoria.

Both Rebecca and I are looking forward to providing our input. However, for me, the fact that IAP2 is consulting members so late in the process, and only consulting members, as opposed to the groups that it is “involving”, such as trainers, or empowering (both of those terms are defined in the IAP2 spectrum) elevates my puzzlement at the top-focused nature of IAP2. It is the only membership-based organization that I have participated in that treats members as peripheral to decision-making. That’s ironic, when you think about the mission and mandate embodied in the organization’s name – the International Association for Public Participation.

IAP2 is important to me — I hope they get it right.

Let’s Talk IAP2 launched August 8 and runs to August 27. Find out more information at Let’s Talk IAP2.

Sidewalk goes off the rails?

Sidewalk Labs is planning to build a model smart community in Toronto. But their approach to community relations and public participation has undermined trust and raised opposition in the community.

The post Nothing About Us Without Us is For Us – Inside P2 009 appeared first on FIR Podcast Network.

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Integrating real world facilitation with online engagement Rebecca Sutherns, CEO of Sage Solutions, co-hosts this week’s podcast.  Rebecca shares her insights into the value of facilitated conversations with stakeholder groups and the challenge of faci...
Rebecca Sutherns, CEO of Sage Solutions, co-hosts this week’s podcast. 

Rebecca shares her insights into the value of facilitated conversations with stakeholder groups and the challenge of facilitation in an era in which people are more focused on the screens of their mobile devices than to the people who may be sitting only feet away. She talks about integrating the richness and value of in-person experiences with online experiences that will reach larger numbers of people. This presents not only the challenge of asking questions to obtain useful responses across media, but also the challenge of interpreting data sets that will vary in both number and richness of data.

Let’s Talk IAP2

Last September at the IAP2 North American conference in Denver, IAP2kicked off an examination of its organization and business model. This has been underway at an elite level, driven by a “Change Committee” drawn from North America, Australasia, Indonesia, Southern Africa and Latin America.

This week, IAP2 sent an email to members like us inviting us to provide our input on a set of strategic directions that were established by the Change Committee. The intent is to gather member input via the Let’s Talk IAP2 website for the next few weeks and then for a consensus decision from national and regional affiliate boards at IAP2 in Victoria.

Both Rebecca and I are looking forward to providing our input. However, for me, the fact that IAP2 is consulting members so late in the process, and only consulting members, as opposed to the groups that it is “involving”, such as trainers, or empowering (both of those terms are defined in the IAP2 spectrum) elevates my puzzlement at the top-focused nature of IAP2. It is the only membership-based organization that I have participated in that treats members as peripheral to decision-making. That’s ironic, when you think about the mission and mandate embodied in the organization’s name – the International Association for Public Participation.

IAP2 is important to me — I hope they get it right.

Let’s Talk IAP2 launched August 8 and runs to August 27. Find out more information at Let’s Talk IAP2.

Sidewalk goes off the rails?

Sidewalk Labs is planning to build a model smart community in Toronto. But their approach to community relations and public participation has undermined trust and raised opposition in the community.
]]>
Joe Thornley 34:14 9420
Passport Travel Marketing & PR #024: Over Tourism https://firpodcastnetwork.com/passport-travel-marketing-pr-024-over-tourism/ Sun, 12 Aug 2018 17:00:48 +0000 https://firpodcastnetwork.com/?p=9405 https://firpodcastnetwork.com/passport-travel-marketing-pr-024-over-tourism/#respond https://firpodcastnetwork.com/passport-travel-marketing-pr-024-over-tourism/feed/ 0 <p>Interview with Jiri Duzar and Michaela Claudino from Czech Tourism about Over Tourism. For more than 5 years Jiri  Duzar has been working with CzechTourism, the destination marketing agency of the Czech Republic, on digital and social media campaigns, content creation, and web and mobile apps development. He also builds and executes digital, influencer & social... <a href="https://firpodcastnetwork.com/passport-travel-marketing-pr-024-over-tourism/">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/passport-travel-marketing-pr-024-over-tourism/">Passport Travel Marketing & PR #024: Over Tourism</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Interview with Jiri Duzar and Michaela Claudino from Czech Tourism about Over Tourism.

For more than 5 years Jiri  Duzar has been working with CzechTourism, the destination marketing agency of the Czech Republic, on digital and social media campaigns, content creation, and web and mobile apps development. He also builds and executes digital, influencer & social media strategies in the United States and Canada and works as a freelance photo & video content creator in New York City where he also runs a small family-owned specialty coffee business.

 

 

Michaela Claudino has been working for CzechTourism North America for over 10 years. She is responsible for trade relations development; marketing and overall promotion of the Czech Republic in the United States and Canada. She previously worked as a Media Manager at the Portuguese Embassy in Prague. She is an active member of the National Tours Association, United States Tour Operators Association , European Travel Commission and SKAL. She has also served on the board of American Tourism Society (ATS).

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

The post Passport Travel Marketing & PR #024: Over Tourism appeared first on FIR Podcast Network.

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Interview with Jiri Duzar and Michaela Claudino from Czech Tourism about Over Tourism. For more than 5 years Jiri  Duzar has been working with CzechTourism, the destination marketing agency of the Czech Republic, on digital and social media campaigns,
For more than 5 years Jiri  Duzar has been working with CzechTourism, the destination marketing agency of the Czech Republic, on digital and social media campaigns, content creation, and web and mobile apps development. He also builds and executes digital, influencer & social media strategies in the United States and Canada and works as a freelance photo & video content creator in New York City where he also runs a small family-owned specialty coffee business.
 
 
Michaela Claudino has been working for CzechTourism North America for over 10 years. She is responsible for trade relations development; marketing and overall promotion of the Czech Republic in the United States and Canada. She previously worked as a Media Manager at the Portuguese Embassy in Prague. She is an active member of the National Tours Association, United States Tour Operators Association , European Travel Commission and SKAL. She has also served on the board of American Tourism Society (ATS).

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
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Chris Christensen 56:02 9405
For Immediate Release #149: RIP, VR? https://firpodcastnetwork.com/fir-149-rip-vr/ Mon, 06 Aug 2018 11:00:35 +0000 https://firpodcastnetwork.com/?p=9377 https://firpodcastnetwork.com/fir-149-rip-vr/#comments https://firpodcastnetwork.com/fir-149-rip-vr/feed/ 1 <p>Reports of tanking VR headset sales have been plentiful, leading marketers to begin questioning the wisdom of adding Virtual Reality to their arsenals. Shel Israel, co-author of "The Fourth Transformation" -- a book about the VR/AR/MR inflection point -- joins FIR host Shel Holtz to discuss VR's viability for marketing. Also in this episode, chat story apps are all the rage with young users. Are they also the next big thing in native advertising?  Hawaiian Airlines bot answers travelers' baggage questions, if only they know where to find it; an AI-based Alexa skill from lawnmower company Troy-Bilt delivers useful information by linking local weather and your personal calendar; WhatsApp adds functionality for customer service and engaging with customers directly from Facebook ads; Search Engine Optimization (SEO) is less and less important to marketers these days; Google will deliver rich-text search results for Q&As, FAQs, and how-to content; Twitter reveals how it ranks its search results; Google employees are upset again, this time about their employer's plans to introduce a search engine in China with censorship built in; a new study finds Americans believe CEOs who speak out about their values influence government policy; brands are backing away from using stock photos; one government agency is getting its word out through memes.<br /><a href="https://firpodcastnetwork.com/fir-149-rip-vr/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/fir-149-rip-vr/">FIR #149: RIP, VR?</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Reports of tanking VR headset sales have been plentiful, leading marketers to begin questioning the wisdom of adding Virtual Reality to their arsenals. Shel Israel, co-author of “The Fourth Transformation” — a book about the VR/AR/MR inflection point — joins FIR host Shel Holtz to discuss VR’s viability for marketing. Also in this episode…

  • Chat story apps are all the rage among young users. Are they also the next big thing in native advertising?
  • A Hawaiian Airlines bot answers travelers’ baggage questions, if only they know where to find it
  • An AI-based Alexa skill from lawnmower company Troy-Bilt delivers useful information by linking local weather and your personal calendar
  • WhatsApp adds functionality for customer service and engaging with customers directly from Facebook ads
  • Search Engine Optimization (SEO) is less and less important to marketers these days
  • Google will deliver rich-text search results for Q&As, FAQs, and how-to content
  • Twitter reveals how it ranks its search results
  • Google employees are upset again, this time about their employer’s plans to introduce a search engine in China with censorship built in
  • A new study finds Americans believe CEOs who speak out about their values influence government policy
  • Brands are backing away from using stock photos
  • One government agency is getting its word out through memes

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About our guest

The first startup Shel Israel helped was Sun Microsystems; there have been hundreds since. Shel writes on his website, “I gave PowerPoint its name, introduced sound to the personal computer, and was backstage at the Mac launch.” He is best known as a writer and speaker. He writes, “I have been working with disruptive tech companies for a very long time. I have lots to brag about and many lessons learned.” Shel offers four services: writer (he writes speeches, presentations, white papers and books, including Naked Conversations, The Age of Context, Twitterville, Lethal Curiosity, and most recently, The Fourth Transformation); advisor (everyone who talks with a CEO has their own agenda; Shel says his is to serve her or his best interests); anecdotal researcher (market research is a powerful data science, but it misses certain aspects of human behavior; and speaker (Shel has well-received as a keynoter on all continents not covered by ice).

Links from this episode:

Links from Dan York’s Report

The post FIR #149: RIP, VR? appeared first on FIR Podcast Network.

]]>
Reports of tanking VR headset sales have been plentiful, leading marketers to begin questioning the wisdom of adding Virtual Reality to their arsenals. Shel Israel, co-author of "The Fourth Transformation" -- a book about the VR/AR/MR inflection point ...
* Chat story apps are all the rage among young users. Are they also the next big thing in native advertising?
* A Hawaiian Airlines bot answers travelers’ baggage questions, if only they know where to find it
* An AI-based Alexa skill from lawnmower company Troy-Bilt delivers useful information by linking local weather and your personal calendar
* WhatsApp adds functionality for customer service and engaging with customers directly from Facebook ads
* Search Engine Optimization (SEO) is less and less important to marketers these days
* Google will deliver rich-text search results for Q&As, FAQs, and how-to content
* Twitter reveals how it ranks its search results
Google employees are upset again, this time about their employer’s plans to introduce a search engine in China with censorship built in
* A new study finds Americans believe CEOs who speak out about their values influence government policy
* Brands are backing away from using stock photos
* One government agency is getting its word out through memes

Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
About our guest
The first startup Shel Israel helped was Sun Microsystems; there have been hundreds since. Shel writes on his website, “I gave PowerPoint its name, introduced sound to the personal computer, and was backstage at the Mac launch.” He is best known as a writer and speaker. He writes, “I have been working with disruptive tech companies for a very long time. I have lots to brag about and many lessons learned.” Shel offers four services: writer (he writes speeches, presentations, white papers and books, including Naked Conversations, The Age of Context, Twitterville, Lethal Curiosity, and most recently, The Fourth Transformation); advisor (everyone who talks with a CEO has their own agenda; Shel says his is to serve her or his best interests); anecdotal researcher (market research is a powerful data science, but it misses certain aspects of human behavior; and speaker (Shel has well-received as a keynoter on all continents not covered by ice).
Links from this episode:

* IHOP says fake name change was a big success
* Are Chat Stories the Future of native Advertising?
* Wattpad takes ‘chat fiction’ beyond text with launch of Tap Originals
* Are Chat-Fiction Apps the New YA Novels?
* I wrote a text message thriller, and so should you
* Surfboard? Kid’s Car Seat? Hawaiian Baggage Bot Aims to Help
* 9377
Inside PR 517: Trolling for Good? https://firpodcastnetwork.com/inside-pr-517-trolling-for-good/ Mon, 06 Aug 2018 01:59:04 +0000 https://firpodcastnetwork.com/?p=9393 https://firpodcastnetwork.com/inside-pr-517-trolling-for-good/#respond https://firpodcastnetwork.com/inside-pr-517-trolling-for-good/feed/ 0 <p>This week, we look at the decision of the New York Times to stand behind Sarah Jeong following the trolling controversy. Also, Gini Dietrich offers advice on converting your speaking opportunities into business leads. Finally, in our #IPRMustKnow segment, we talk about how Feedly is involving users in the redesign of its iOS app and... <a href="https://firpodcastnetwork.com/inside-pr-517-trolling-for-good/">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/inside-pr-517-trolling-for-good/">Inside PR 517: Trolling for Good?</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> This week, we look at the decision of the New York Times to stand behind Sarah Jeong following the trolling controversy. Also, Gini Dietrich offers advice on converting your speaking opportunities into business leads. Finally, in our #IPRMustKnow segment, we talk about how Feedly is involving users in the redesign of its iOS app and how WordPress is moving closer to a full rollout of Project Gutenberg.

The post Inside PR 517: Trolling for Good? appeared first on FIR Podcast Network.

]]> This week, we look at the decision of the New York Times to stand behind Sarah Jeong following the trolling controversy. Also, Gini Dietrich offers advice on converting your speaking opportunities into business leads. Finally, ]]> Joe Thornley 26:11 9393 FIR B2B #101: Machine Learning Comes to Marketing https://firpodcastnetwork.com/fir-b2b-101-machine-learning-comes-to-marketing/ Fri, 03 Aug 2018 16:52:56 +0000 https://firpodcastnetwork.com/?p=9362 https://firpodcastnetwork.com/fir-b2b-101-machine-learning-comes-to-marketing/#respond https://firpodcastnetwork.com/fir-b2b-101-machine-learning-comes-to-marketing/feed/ 0 <p>This week we talk about new ways that machine learning and artificial intelligence can benefit marketing organizations. While these three news items are all different aspects of this technology, they show collectively how these new technologies are changing the way marketing is done. First up is a new smartphone app called Truthify that does advertising context... <a href="https://firpodcastnetwork.com/fir-b2b-101-machine-learning-comes-to-marketing/">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/fir-b2b-101-machine-learning-comes-to-marketing/">FIR B2B #101: Machine Learning Comes to Marketing</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> This week we talk about new ways that machine learning and artificial intelligence can benefit marketing organizations. While these three news items are all different aspects of this technology, they show collectively how these new technologies are changing the way marketing is done.

First up is a new smartphone app called Truthify that does advertising context analysis (as shown at right). The app interprets the user’s facial expressions to deliver what it thinks the user’s emotional state is, including fear, anger, or happiness, among other traits. The app comes with a web dashboard so you can analyze your campaigns and the resulting demographics. The app is now available for iOS users and soon for Android.

Second is a new influencer platform called AdHive. It is a combination of influencer marketing and AI-powered campaign management. You can sign up for the tool and influencers are paid to participate, while advertisers can choose the right kinds of people to exploit, er, we mean make use of, their tool.

Finally, Google last week announced four new products using machine learning that are aimed at helping marketers create more effective ads. These include responsive search ads, tools to optimize YouTube traction and local campaign management and smarter shopping. Google claims that advertisers who have tested these services have seen clicks increase by 15 percent.

Marketers who have been loathe to adopt new technologies do so at their own peril. These tools are good examples of what the future portends.

The post FIR B2B #101: Machine Learning Comes to Marketing appeared first on FIR Podcast Network.

]]>
This week we talk about new ways that machine learning and artificial intelligence can benefit marketing organizations. While these three news items are all different aspects of this technology, they show collectively how these new technologies are cha... First up is a new smartphone app called Truthify that does advertising context analysis (as shown at right). The app interprets the user’s facial expressions to deliver what it thinks the user’s emotional state is, including fear, anger, or happiness, among other traits. The app comes with a web dashboard so you can analyze your campaigns and the resulting demographics. The app is now available for iOS users and soon for Android.
Second is a new influencer platform called AdHive. It is a combination of influencer marketing and AI-powered campaign management. You can sign up for the tool and influencers are paid to participate, while advertisers can choose the right kinds of people to exploit, er, we mean make use of, their tool.
Finally, Google last week announced four new products using machine learning that are aimed at helping marketers create more effective ads. These include responsive search ads, tools to optimize YouTube traction and local campaign management and smarter shopping. Google claims that advertisers who have tested these services have seen clicks increase by 15 percent.
Marketers who have been loathe to adopt new technologies do so at their own peril. These tools are good examples of what the future portends.
]]>
David Strom 17:43 9362
Inside PR 516: Time to listen, reconcile and forgive? https://firpodcastnetwork.com/inside-pr-516-time-to-listen-reconcile-and-forgive/ Mon, 30 Jul 2018 23:35:19 +0000 https://firpodcastnetwork.com/?p=9358 https://firpodcastnetwork.com/inside-pr-516-time-to-listen-reconcile-and-forgive/#respond https://firpodcastnetwork.com/inside-pr-516-time-to-listen-reconcile-and-forgive/feed/ 0 <p>Gini Dietrich is back with us this week. And that’s a good thing as we dig into the reactions to James Gunn’s firing and the allegations against Les Moonves. Do the responses of the Guardians of the Galaxy cast and the CBS Films’ President Terry Press signal a turning point in the conversation? Are we ready for learning, reconciliation and forgiveness?<br /><a href="https://firpodcastnetwork.com/inside-pr-516-time-to-listen-reconcile-and-forgive/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/inside-pr-516-time-to-listen-reconcile-and-forgive/">Inside PR 516: Time to listen, reconcile and forgive?</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Gini Dietrich is back with us this week. And that’s a good thing as we dig into the reactions to James Gunn’s firing and the allegations against Les Moonves. Do the responses of the Guardians of the Galaxy cast and the CBS Films’ President Terry Press signal a turning point in the conversation? Are we ready for learning, reconciliation and forgiveness?

The post Inside PR 516: Time to listen, reconcile and forgive? appeared first on FIR Podcast Network.

]]>
Gini Dietrich is back with us this week. And that’s a good thing as we dig into the reactions to James Gunn’s firing and the allegations against Les Moonves. Do the responses of the Guardians of the Galaxy cast and the CBS Films’ President Terry Press ... ]]> Joe Thornley 17:20 9358
For Immediate Release #148: Communicators and Bad CEO Behavior https://firpodcastnetwork.com/fir-148-communicators-and-bad-ceo-behavior/ Mon, 30 Jul 2018 11:00:52 +0000 https://firpodcastnetwork.com/?p=9352 https://firpodcastnetwork.com/fir-148-communicators-and-bad-ceo-behavior/#respond https://firpodcastnetwork.com/fir-148-communicators-and-bad-ceo-behavior/feed/ 0 <p>2018 PRSA Chair Anthony D'Angelo joins host Shel Holtz in a follow-up to Shel's conversation two weeks ago with PRSA volunteer leader Mary Beth West. In the chat, Anthony outlines his (and the PRSA board's) perspectives on the controversy that has been the consuming focus of his term as chair. Also in this episode: CEOs and other senior leaders are being fired over inappropriate behavior at a record clip. What does this say about the qualifications for a leader in the values-driven marketplace? Google is bringing AI-driven grammar checking to Google Docs; LinkedIn is adding voicemail to its messaging tool; group video-watching is coming to Facebook Groups; teens are using "flop" accounts on Instagram to debate societal issues free of bots, trolls, and dismissive adults; and Dan York is here with his weekly Tech Report.<br /><a href="https://firpodcastnetwork.com/fir-148-communicators-and-bad-ceo-behavior/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/fir-148-communicators-and-bad-ceo-behavior/">FIR #148: Communicators and Bad CEO Behavior</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> 2018 PRSA Chair Anthony D’Angelo joins host Shel Holtz in a follow-up to Shel’s conversation two weeks ago with PRSA volunteer leader Mary Beth West. In the chat, Anthony outlines his (and the PRSA board’s) perspectives on the controversy that has been the consuming focus of his term as chair. Also in this episode…

  • CEOs and other senior leaders are being fired over inappropriate behavior at a record clip. What does this say about the qualifications for a leader in the values-driven marketplace?
  • Google is bringing AI-driven grammar checking to Google Docs.
  • LinkedIn is adding voicemail to its messaging tool
  • Group video-watching is coming to Facebook Groups
  • Teens are using “flop” accounts on Instagram to debate societal issues free of bots, trolls, and dismissive adults
  • Dan York reports on user drop-offs on Facebook and Twitter, Slack’s victory in the enterprise messaging wars, vulnerabilities in Samsung’s Internet of Things hub, one tale of a stranger destroying someone’s life, Instagram’s “flop” accounts, and the release of WordPress 4.9.8 on Tuesday.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About Anthony D’Angelo

Anthony D’Angelo joined Syracuse University’s Newhouse School of Public Communications as a professor of practice in public relations in August 2015. In 2016 he was named director of Newhouse’s Executive Master’s Program in Communications Management, and of a new academic offering called the Financial and Investor Communications Emphasis. D’Angelo’s career has included public relations leadership roles in the corporate, agency and not-for-profit sectors, most recently for ITT Corporation and previously for the St. Joseph’s Hospital Foundation, Magna International, United Technologies and Sage Marketing Communications. His practice areas include change management, reputation management, branding and marketing communications. D’Angelo is 2018 National Chair of the Public Relations Society of America (PRSA), serving approximately 21,400 professional members and 11,000 students. He is a past chair of PRSA’s College of Fellows and a founder of PRSA’s MBA program to bring strategic communications content to MBA curricula nationwide.

Links from this week’s episode:

Links from Dan York’s Report

The post FIR #148: Communicators and Bad CEO Behavior appeared first on FIR Podcast Network.

]]>
2018 PRSA Chair Anthony D'Angelo joins host Shel Holtz in a follow-up to Shel's conversation two weeks ago with PRSA volunteer leader Mary Beth West. In the chat, Anthony outlines his (and the PRSA board's) perspectives on the controversy that has been...
* CEOs and other senior leaders are being fired over inappropriate behavior at a record clip. What does this say about the qualifications for a leader in the values-driven marketplace?
* Google is bringing AI-driven grammar checking to Google Docs.
* LinkedIn is adding voicemail to its messaging tool
* Group video-watching is coming to Facebook Groups
* Teens are using “flop” accounts on Instagram to debate societal issues free of bots, trolls, and dismissive adults
* Dan York reports on user drop-offs on Facebook and Twitter, Slack’s victory in the enterprise messaging wars, vulnerabilities in Samsung’s Internet of Things hub, one tale of a stranger destroying someone’s life, Instagram’s “flop” accounts, and the release of WordPress 4.9.8 on Tuesday.

Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
About Anthony D’Angelo

Anthony D’Angelo joined Syracuse University’s Newhouse School of Public Communications as a professor of practice in public relations in August 2015. In 2016 he was named director of Newhouse’s Executive Master’s Program in Communications Management, and of a new academic offering called the Financial and Investor Communications Emphasis. D’Angelo’s career has included public relations leadership roles in the corporate, agency and not-for-profit sectors, most recently for ITT Corporation and previously for the St. Joseph’s Hospital Foundation, Magna International, United Technologies and Sage Marketing Communications. His practice areas include change management, reputation management, branding and marketing communications. D’Angelo is 2018 National Chair of the Public Relations Society of America (PRSA), serving approximately 21,400 professional members and 11,000 students. He is a past chair of PRSA’s College of Fellows and a founder of PRSA’s MBA program to bring strategic communications content to MBA curricula nationwide.
Links from this week’s episode:

* Number of CEOs who exited after bad behavior grows
* Paramount Fires TV Chief Over Allegations of Insensitive Remarks
* Most Americans want more ‘conscious’ leaders—how to be one
* Google will use AI to fix your grammar mistakes
* LinkedIn adds voice messages for some reason
* Facebook’s ‘shared viewing’ video feature is coming to all groups
* Teens Are Debating the News on Instagram
* Study: Satisfaction with social media drops 1.4%,]]>
Shel Holtz 1:10:29 9352