The FIR Podcast Network Everything Feed https://firpodcastnetwork.com Subscribe to receive every episode of every show on the FIR Podcast Network Mon, 23 Apr 2018 19:02:21 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.5 https://firpodcastnetwork.com/wp-content/uploads/2018/01/cropped-fir-site-icon-32x32.png The FIR Podcast Network Everything Feed https://firpodcastnetwork.com 32 32 The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network. The FIR Podcast Network Everything Feed The FIR Podcast Network Everything Feed shel@holtz.com shel@holtz.com (The FIR Podcast Network Everything Feed) The FIR Podcast Network Everything Feed The FIR Podcast Network Everything Feed https://firpodcastnetwork.com/wp-content/uploads/powerpress/fir-everything.jpg https://firpodcastnetwork.com TV-G 82122195 TIPS FOR ASPIRING DIGITAL MARKETERS https://firpodcastnetwork.com/tips-for-aspiring-digital-marketers/ Mon, 23 Apr 2018 19:02:21 +0000 https://firpodcastnetwork.com/?p=9102 https://firpodcastnetwork.com/tips-for-aspiring-digital-marketers/#respond https://firpodcastnetwork.com/tips-for-aspiring-digital-marketers/feed/ 0 <p class="p1">In this weeks episode, Pooja, Bharani and Suresh spoke about Resources for wanna be aspiring Digital Marketers and how each one of us started their journey in Digital Marketing, what type of research they did, how they came to know about Digital Marketing, whom did they speak to and everything in between.</p> <p class="p1">The 149th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  <a href="http://webmarketingacademy.in/"><span class="s1">Web Marketing Academy</span></a></p> <p><a href="https://firpodcastnetwork.com/tips-for-aspiring-digital-marketers/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/tips-for-aspiring-digital-marketers/">TIPS FOR ASPIRING DIGITAL MARKETERS</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> In this weeks episode Pooja, Bharani and Suresh spoke about Resources for wanna be aspiring Digital Marketers and how each one of us started their journey in Digital Marketing, what type of research they did, how they came to know about Digital Marketing, whom did they speak to and everything in between.

The 149th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

Here are the few steps and resources for anyone who want to get into Digital, can take an informed decision based on some of the steps and resources we shared in the podcast:

 

Step : 1 – Research Online:

 

It all starts with research.

 

  1. Simple Google search but the challenge with Google search is that whom can you trust, the author, how do you know whether that person who has written that article is an authority in their field?

 

  1. So here are few more resources:

 

Step : 2 – Research Offline:

 

Talk to someone who is already into Digital marketing field. How to find out?

 

  1. Look for alumni for example Go to LinkedIn Web Marketing Academy page and look for alumni’s of WMA. Talk to them, see what they are doing currently including their current job roles, where they are working and do more research on them and connect with them. Ask them: https://www.linkedin.com/school/web-marketing-academy/alumni/
  2. Network offline including attending events and meetups near you. https://www.meetup.com/

 

Step : 3 – Play with some tools and self learning:

 

Tools for self Learning

 

  1. Facebook Live – https://live.fb.com/
  2. Linkedin Pulse – https://blog.hubspot.com/marketing/linkedin-publishing-beginner-guide
  3. Facebook Notes – https://www.facebook.com/help/488014787881885/
  4. Youtube – https://www.wikihow.com/Upload-a-Video-to-YouTube
  5. Lynda – https://www.lynda.com/

 

Online Certification Course

 

  1. Google Adwords – https://support.google.com/partners/answer/3154326?hl=en
  2. Google Analytics – https://analytics.google.com/analytics/academy/

 

But of course if you like to do an offline Digital Marketing Course we have a guide for you to How to find out the Best Digital Marketing Institutes in India: https://www.quora.com/Which-is-the-best-Digital-Marketing-course-in-india/answer/Suresh-Babu

You can follow our Instagram account at https://www.instagram.com/webmarketingacademy/
You can share your feedback at: suresh@webmarketingacademy.in

Facebook: https://www.facebook.com/webmarketingacademy

Host: Suresh

Guest:Pooja

Podcast Manager & Editor : Bharani 

 

Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

  • The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
    designs from the past year.
    · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
    publications and events.
    · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

 

The post TIPS FOR ASPIRING DIGITAL MARKETERS appeared first on FIR Podcast Network.

]]>
In this weeks episode, Pooja, Bharani and Suresh spoke about Resources for wanna be aspiring Digital Marketers and how each one of us started their journey in Digital Marketing, what type of research they did, The 149th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
Here are the few steps and resources for anyone who want to get into Digital, can take an informed decision based on some of the steps and resources we shared in the podcast:
 
Step : 1 – Research Online:
 
It all starts with research.
 

Simple Google search but the challenge with Google search is that whom can you trust, the author, how do you know whether that person who has written that article is an authority in their field?

 

So here are few more resources:


QUORA: https://www.quora.com/content  
Reddit: https://www.reddit.com/r/DigitalMarketing/
IAMAI: http://www.iamai.in/
LinkedIn for Business: https://business.linkedin.com/marketing-solutions/marketing-strategy#all/topics/products/types/all
Facebook IQ: https://www.facebook.com/iq
Google Trends: https://trends.google.com/trends/explore?date=all&q=digital%20marketing
Think with Google: https://www.thinkwithgoogle.com/
Instagram for Business: https://business.instagram.com/?locale=en_GB

 
Step : 2 – Research Offline:
 
Talk to someone who is already into Digital marketing field. How to find out?
 

Look for alumni for example Go to LinkedIn Web Marketing Academy page and look for alumni’s of WMA. Talk to them, see what they are doing currently including their current job roles, where they are working and do more research on them and connect with them. Ask them: https://www.linkedin.com/school/web-marketing-academy/alumni/
Network offline including attending events and meetups near you. https://www.meetup.com/

 
Step : 3 – Play with some tools and self learning:
 
Tools for self Learning
 

Facebook Live – https://live.fb.com/
Linkedin Pulse – https://blog.hubspot.com/marketing/linkedin-publishing-beginner-guide
Facebook Notes – https://www.facebook.com/help/488014787881885/
Youtube – https://www.wikihow.com/Upload-a-Video-to-YouTube
Lynda – https://www.lynda.com/

 
Online Certification Course
 

Google Adwords – https://support.google.com/partners/answer/3154326?hl=en
Google Analytics – 9102
For Immediate Release #134: Earned Media? Sponsored Content? Who Cares? https://firpodcastnetwork.com/fir-134-earned-media-sponsored-content-who-cares/ Mon, 23 Apr 2018 11:00:17 +0000 https://firpodcastnetwork.com/?p=9098 https://firpodcastnetwork.com/fir-134-earned-media-sponsored-content-who-cares/#respond https://firpodcastnetwork.com/fir-134-earned-media-sponsored-content-who-cares/feed/ 0 <p>In this April edition of The Hobson & Holtz Report, Neville and Shel talk about Starbucks' response to a racial incident in Philadelphia that went viral and sparked protests; in an effort to reduce "noise pollution," Ghana wants Muslims to issue the call to prayer via WhatsApp; the line between earned and paid media is blurring and consumers don't care which is which; there's a reckoning coming for terms and conditions; Augmented Reality is making huge inroads (except in corporate communications); Journalists in developing countries are using drones and sensors to cover environmental crimes and pollution. In his Tech Report, Dan York reports on what he found when he downloaded his Facebook data and more.<br /><a href="https://firpodcastnetwork.com/fir-134-earned-media-sponsored-content-who-cares/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/fir-134-earned-media-sponsored-content-who-cares/">FIR #134: Earned Media? Sponsored Content? Who Cares?</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> In this April edition of The Hobson & Holtz Report, Neville and Shel talk about…

  • Starbucks’ response to a racial incident in Philadelphia that went viral and sparked protests
  • In an effort to reduce “noise pollution,” Ghana wants Muslims to issue the call to prayer via WhatsApp
  • The line between earned and paid media is blurring and consumers don’t care which is which
  • There’s a reckoning coming for terms and conditions
  • Augmented Reality is making huge inroads (except in corporate communications)
  • Journalists in developing countries are using drones and sensors to cover environmental crimes and pollution

In his Tech Report, Dan York reports on what he found when he downloaded his Facebook data, Jordan Peel’s deepfake PSA from Barack Obama, why Chrome’s article recommendation feature could drive huge traffic to publishers, Flickr has been acquired by SmugMug (which plans to revitalize the photo service), and Mozilla has issued a call to storytellers to create content with Augmented and Virtual Reality.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About Neville Hobson

Neville Hobson was co-host of The Hobson & Holtz Report for over 10 years. For over 15 years, Neville has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it all means for your business. His experiences embrace deep understanding and subject-matter expertise in contemporary business issues that include social, digital and cognitive technologies, connecting that with a career in traditional public relations, marketing communication, employee compensation and benefits communication, and investor relations. Based in the Thames Valley some 30 miles west of London, Neville works either from his home office or from a client’s location; or from wherever he has a good network connection.

Links from this week’s episode

Links from Dan York’s report

The post FIR #134: Earned Media? Sponsored Content? Who Cares? appeared first on FIR Podcast Network.

]]> In this April edition of The Hobson & Holtz Report, Neville and Shel talk about Starbucks' response to a racial incident in Philadelphia that went viral and sparked protests; in an effort to reduce "noise pollution,
* Starbucks’ response to a racial incident in Philadelphia that went viral and sparked protests
* In an effort to reduce “noise pollution,” Ghana wants Muslims to issue the call to prayer via WhatsApp
* The line between earned and paid media is blurring and consumers don’t care which is which
* There’s a reckoning coming for terms and conditions
* Augmented Reality is making huge inroads (except in corporate communications)
* Journalists in developing countries are using drones and sensors to cover environmental crimes and pollution

In his Tech Report, Dan York reports on what he found when he downloaded his Facebook data, Jordan Peel’s deepfake PSA from Barack Obama, why Chrome’s article recommendation feature could drive huge traffic to publishers, Flickr has been acquired by SmugMug (which plans to revitalize the photo service), and Mozilla has issued a call to storytellers to create content with Augmented and Virtual Reality.
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
About Neville Hobson
Neville Hobson was co-host of The Hobson & Holtz Report for over 10 years. For over 15 years, Neville has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it all means for your business. His experiences embrace deep understanding and subject-matter expertise in contemporary business issues that include social, digital and cognitive technologies, connecting that with a career in traditional public relations, marketing communication, employee compensation and benefits communication, and investor relations. Based in the Thames Valley some 30 miles west of London, Neville works either from his home office or from a client’s location; or from wherever he has a good network connection.
Links from this week’s episode

* Starbucks will close 8,000 US stores May 29 for racial-bias training
* Want to Use the Starbucks Bathroom? These Are Your Rights
* Ghana asks mosques to turn down the noise and use WhatsApp for call to prayer
* GCR2018: Line Between Paid And Earned Is Blurring — And Many Consumers Don’t Care
* USC Annenberg Study Provides Insight Into Evolution of Global Communications Industry
* The ‘Terms and Conditions’ Reckoning Is Coming
* Welcome to Wikipedia for Terms of Service Agreements
* 5 Ways Augmented and Virtual Reality are Infiltrating the Enterprise
* Google will...]]>
Shel Holtz 1:32:34 9098 Passport Travel Marketing & PR #020: Affiliate Marketing https://firpodcastnetwork.com/passport-travel-marketing-pr-020-affiliate-marketing/ Sun, 22 Apr 2018 17:00:24 +0000 https://firpodcastnetwork.com/?p=9089 https://firpodcastnetwork.com/passport-travel-marketing-pr-020-affiliate-marketing/#respond https://firpodcastnetwork.com/passport-travel-marketing-pr-020-affiliate-marketing/feed/ 0 <p>Interview with Jeannine Crooks from Awin about how destinations and travel brands can use affiliate marketing.<br /><a href="https://firpodcastnetwork.com/passport-travel-marketing-pr-020-affiliate-marketing/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/passport-travel-marketing-pr-020-affiliate-marketing/">Passport Travel Marketing & PR #020: Affiliate Marketing</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Interview with Jeannine Crooks from Awin about how destinations and travel brands can use affiliate marketing.

Jeannine Crooks - AWinAs the Client Services Manager with Awin US, Jeannine Crooks works closely with many of their largest programs such as Viator, Etsy, eBags, and Lonely Planet. She is a frequent speaker at numerous events including Affiliate Management Days, TBEX and Affiliate Summit. Jeannine works with all types of publishers, especially bloggers, helping each to maximize their affiliate earnings. Jeannine, her photographer husband Brad, and their two Siberian Huskies live south of Denver.

Fun fact: Jeannine was the big winner on an episode of “Wheel of Fortune.”

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

 

The post Passport Travel Marketing & PR #020: Affiliate Marketing appeared first on FIR Podcast Network.

]]> Interview with Jeannine Crooks from Awin about how destinations and travel brands can use affiliate marketing.Continue Reading → Awin about how destinations and travel brands can use affiliate marketing.
As the Client Services Manager with Awin US, Jeannine Crooks works closely with many of their largest programs such as Viator, Etsy, eBags, and Lonely Planet. She is a frequent speaker at numerous events including Affiliate Management Days, TBEX and Affiliate Summit. Jeannine works with all types of publishers, especially bloggers, helping each to maximize their affiliate earnings. Jeannine, her photographer husband Brad, and their two Siberian Huskies live south of Denver.
Fun fact: Jeannine was the big winner on an episode of “Wheel of Fortune.”
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
 
]]>
Chris Christensen 52:49 9089 Is Reddit right for my business? https://firpodcastnetwork.com/is-reddit-right-for-my-business/ Sun, 22 Apr 2018 12:36:00 +0000 https://firpodcastnetwork.com/?p=9095 https://firpodcastnetwork.com/is-reddit-right-for-my-business/#respond https://firpodcastnetwork.com/is-reddit-right-for-my-business/feed/ 0 <p>Should you use Reddit for your business communications? Will the Reddit community welcome you or even accept you? And Gini, Martin and Joe have very different takes on Zuckerberg’s performance and its impact and potential consequences.<br /><a href="https://firpodcastnetwork.com/is-reddit-right-for-my-business/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/is-reddit-right-for-my-business/">Is Reddit right for my business?</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Should you use Reddit for your business communications? Will the Reddit community welcome you or even accept you? Mike Connell’s recent article on the Spin Sucks blog launched this week’s discussion.

And Gini, Martin and Joe have very different takes on Zuckerberg’s performance and its impact and potential consequences.

The post Is Reddit right for my business? appeared first on FIR Podcast Network.

]]>
Should you use Reddit for your business communications? Will the Reddit community welcome you or even accept you? And Gini, Martin and Joe have very different takes on Zuckerberg’s performance and its impact and potential consequences.Continue Reading → And Gini, Martin and Joe have very different takes on Zuckerberg’s performance and its impact and potential consequences.
]]>
Joe Thornley 24:46 9095
Circle of Fellows #32: Communication Skills for the Future https://firpodcastnetwork.com/circle-of-fellows-32-communication-skills-for-the-future/ Sat, 21 Apr 2018 15:16:22 +0000 https://firpodcastnetwork.com/?p=9084 https://firpodcastnetwork.com/circle-of-fellows-32-communication-skills-for-the-future/#respond https://firpodcastnetwork.com/circle-of-fellows-32-communication-skills-for-the-future/feed/ 0 <p>n Thursday, April 18, four Fellows of the International Association of Business Communicators gathered for a live online conversation about the competencies that will be required for communicators in the years ahead — both the tactics and tools used to communicate and the business acumen required to understand the problems leaders need solved that allow us to devise solutions that move the business forward.<br /><a href="https://firpodcastnetwork.com/circle-of-fellows-32-communication-skills-for-the-future/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/circle-of-fellows-32-communication-skills-for-the-future/">Circle of Fellows #32: Communication Skills for the Future</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Are you positioned to succeed in the next five years? The next 10?

The competencies and skills required for communicating on behalf of employers or clients are not static. Not that long ago, communicators traded in press releases, media pitches, and printed employee newsletters. While these tactics have not vanished, the technologies that serve as communication channels have evolved and new ones are introduced all the time. The business environment shifts, new business models are adopted, and expectations of leaders, consumers, and other stakeholders change. In fact, we can expect the very role communication plays in organizations to undergo dramatic change.

The challenges to effective communication are due to change, as well. You deal with fake news now, for example. Are you prepared to cope with videos that purport to show your CEO doing or saying something she never said or did?

On Thursday, April 18, four Fellows of the International Association of Business Communicators gathered for a live online conversation about the competencies that will be required for communicators in the years ahead — both the tactics and tools used to communicate and the business acumen required to understand the problems leaders need solved that allow us to devise solutions that move the business forward.

The panel included Mary Hills, Mary Ann McCauley, Jim Shaffer, and Angela Sinickas.

Watch the video replay here or listen to the podcast. (Subscribe to the podcast and you’ll never miss an episode!)

About the panel

Mary Hills’ career as a marketing and communication professional has been in companies undergoing significant evolution, change and growth. She has held leadership positions with responsibility for developing plans and schemas to support long term growth and business sustainability goals. She has more than 20 years experience and expertise in designing and delivering training and development programs for companies and organizations, bringing theories, models and frameworks into everyday practice. In addition to her role at HeimannHills Marketing Group, Mary serves as Adjunct Faculty in the MS – Global Strategic Communication program at Loyola University Chicago.  Mary speaks internationally and nationally on marketing, communication, standards and practices and women’s leadership topics. She is licensed in Adobe Connect and WebEx, using these to conduct virtual professional learning and education sessions.

Mary Ann McCauley is committed to ensuring people communicate more effectively about their organizations’ products and services. With a specialty practice in crisis management, Mary Ann addresses sensitive issues with timeliness, dignity, and minimal backlash. “Managing communication during a crisis requires common sense folded into a structured process,” she says.

Jim Shaffer is a business advisor, leadership coach, author, and speaker. As leader of the Jim Shaffer Group, he helps organizations accelerate results through superior strategy execution. The Jim Shaffer Group creates hard business results by translating the business strategy to the people who need to implement it, aligning systems, processes, and culture to make the gains sustainable. Jim was an architect and leading practitioner of Towers Perrin’s (now Towers Willis Watson) change management consulting practice. He designed and produced the IABC Academy Course, “Managing Change Communication to Drive Results and Value.” Some of his change management clients have included: Abbott, ConAgra Foods, FedEx, IBM, ITT, Mayo Clinic, Medtronic, Owens Corning, Pfizer, Toyota.

Angela Sinickas is the founder of Sinickas Communications, which has worked with companies, organizations and governments in 32 countries on six continents. Her clients include 25% of the Forbes Top 100 largest global companies. Before starting her own consulting firm, she held positions from editor to vice president in for-profit and government organizations, and worked as a senior consultant and practice leader at Hewitt and Mercer. She is author of a manual, How to Measure Your Communication Programs (now in its third edition),and chapters in several books. Her 50+ articles in professional journals can be found on her website,www.sinicom.com. Her work has been recognized with 20 international-level Gold Quill Awards from IABC, plus her firm was named IABC Boutique Agency of the Year in 2015. She holds a BS degree in Journalism from the University of Illinois at Urbana-Champaign and an MS in Leadership from Northeastern University.

The post Circle of Fellows #32: Communication Skills for the Future appeared first on FIR Podcast Network.

]]>
n Thursday, April 18, four Fellows of the International Association of Business Communicators gathered for a live online conversation about the competencies that will be required for communicators in the years ahead — both the tactics and tools used to... The competencies and skills required for communicating on behalf of employers or clients are not static. Not that long ago, communicators traded in press releases, media pitches, and printed employee newsletters. While these tactics have not vanished, the technologies that serve as communication channels have evolved and new ones are introduced all the time. The business environment shifts, new business models are adopted, and expectations of leaders, consumers, and other stakeholders change. In fact, we can expect the very role communication plays in organizations to undergo dramatic change.
The challenges to effective communication are due to change, as well. You deal with fake news now, for example. Are you prepared to cope with videos that purport to show your CEO doing or saying something she never said or did?
On Thursday, April 18, four Fellows of the International Association of Business Communicators gathered for a live online conversation about the competencies that will be required for communicators in the years ahead — both the tactics and tools used to communicate and the business acumen required to understand the problems leaders need solved that allow us to devise solutions that move the business forward.
The panel included Mary Hills, Mary Ann McCauley, Jim Shaffer, and Angela Sinickas.
Watch the video replay here or listen to the podcast. (Subscribe to the podcast and you’ll never miss an episode!)

About the panel
Mary Hills’ career as a marketing and communication professional has been in companies undergoing significant evolution, change and growth. She has held leadership positions with responsibility for developing plans and schemas to support long term growth and business sustainability goals. She has more than 20 years experience and expertise in designing and delivering training and development programs for companies and organizations, bringing theories, models and frameworks into everyday practice. In addition to her role at HeimannHills Marketing Group, Mary serves as Adjunct Faculty in the MS – Global Strategic Communication program at Loyola University Chicago.  Mary speaks internationally and nationally on marketing, communication, standards and practices and women’s leadership topics. She is licensed in Adobe Connect and WebEx, using these to conduct virtual professional learning and education sessions.
Mary Ann McCauley is committed to ensuring people communicate more effectively about their organizations’ products and services. With a specialty practice in crisis management, Mary Ann addresses sensitive issues with timeliness, dignity, and minimal backlash. “Managing communication during a crisis requires common sense folded into a structured process,” she says.
Jim Shaffer is a business advisor, leadership coach, author, and speaker. As leader of the Jim Shaffer Group, he helps organizations accelerate results through superior strategy execution. The Jim Shaffer Group creates hard business results by translating the business strategy to the people who need to implement it, aligning systems, processes, and culture to make the gains sustainable. Jim was an architect and leading practitioner of Towers Perrin’s (now Towers Willis Watson) change management consulting practice. He designed and produced the IABC Academy Course, “Managing Change Communication to Drive Results and Value.” Some of his change management clients have included: Abbott, ConAgra Foods, FedEx, IBM, ITT, Mayo Clinic, Medtronic, Owens Corning, Pfizer, Toyota.
Angela Sinickas is the founder of Sinickas Communications, which has worked with companies, organizations and governments in 32 countries on six continents. Her clients include 25% of the Forbes Top 100 largest global companies.]]>
Shel Holtz 1:01:20 9084
For Immediate Release #133: Narcissism, Consumerism, and Activism https://firpodcastnetwork.com/fir-133-narcissism-consumerism-and-activism/ Mon, 16 Apr 2018 11:00:58 +0000 https://firpodcastnetwork.com/?p=9075 https://firpodcastnetwork.com/fir-133-narcissism-consumerism-and-activism/#respond https://firpodcastnetwork.com/fir-133-narcissism-consumerism-and-activism/feed/ 0 <p>This week's conversations feature PR analytics thought leader Christopher S. Penn on the growing risks posed by "deepfakes," videos convincingly altered with the help of Artificial Intelligence, and customer service expert Frank Eliason on why Facebook users just aren't abandoning the social network in droves in the wake of its Cambridge Analytica scandal. Also in this episode: The Arthur W. Page Society is updating its mission and purpose (and launching a podcast); an Augmented Reality app (on hold for now due to trademark issues) presents the activist's view of SeaWorld in Orlando while visitors are touring the park; Millennials are officially the largest generation in the American workforce, but you'd better get to know the post-millennial generation sooner rather than later; Amazon's Echo delivered a conspiracy theory in response to a question; the Florida Justice Association has introduced a flash news briefing for the Echo; as survey finds out what would Americans give up for a 10% raise.<br /><a href="https://firpodcastnetwork.com/fir-133-narcissism-consumerism-and-activism/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/fir-133-narcissism-consumerism-and-activism/">FIR #133: Narcissism, Consumerism, and Activism</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> This week’s conversations feature PR analytics thought leader Christopher S. Penn on the growing risks posed by “deepfakes,” videos convincingly altered with the help of Artificial Intelligence, and customer service expert Frank Eliason on why Facebook users just aren’t abandoning the social network in droves in the wake of its Cambridge Analytica scandal. Also in this episode:

  • The Arthur W. Page Society is updating its mission and purpose (and launching a podcast)
  • An Augmented Reality app (on hold for now due to trademark issues) presents the activist’s view of SeaWorld in Orlando while visitors are touring the park
  • Millennials are officially the largest generation in the American workforce, but you’d better get to know the post-millennial generation sooner rather than later
  • Amazon’s Echo delivered a conspiracy theory in response to a question
  • The Florida Justice Association has introduced a flash news briefing for the Echo
  • What would Americans give up for a 10% raise?

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About our guests

Frank Eliason is a renowned customer experience leader who introduces disruptive and transformative strategies to revolutionize businesses. Working for Comcast, he was recognized by BusinessWeek as “the most famous customer service manager in the U.S., possibly in the world.” At Citi he was recognized as one of the most innovative people in banking, not once, but twice by Bank Technology News. He drives the right behaviors at all levels by bringing focus to the customer and their story. Besides working for Comcast, Citi and Vanguard Investments, he has advised many Fortune 500 companies. Prior to joining the team at Brain+Trust, he led U.S. digital for Zeno Group, a Daniel J. Edelman company. He is the author of “@YourService” (Wiley, 2012).

cspennChristopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. Known for his high-octane, here’s how to get it done approach, Penn recently co-founded Brain+Trust Insights, with a mission to light up data and help businesses make better decisions faster. He is a founding member of IBM’s Watson Analytics Predictioneers, co-founder of the groundbreaking PodCamp Conference, and co-host of the “Marketing Over Coffee” marketing podcast. Christopher is a Google Analytics Certified Professional and a Google AdWords Certified Professional. He is the author of over two dozen marketing books including bestsellers such as Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero. He was most recently vide president of Marketing Technology for SHIFT Communications. Christopher is on Twitter at @cspenn.

Links from this week’s episode:

Links from Dan York’s report

The post FIR #133: Narcissism, Consumerism, and Activism appeared first on FIR Podcast Network.

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This week's conversations feature PR analytics thought leader Christopher S. Penn on the growing risks posed by "deepfakes," videos convincingly altered with the help of Artificial Intelligence, and customer service expert Frank Eliason on why Facebook...
* The Arthur W. Page Society is updating its mission and purpose (and launching a podcast)
* An Augmented Reality app (on hold for now due to trademark issues) presents the activist’s view of SeaWorld in Orlando while visitors are touring the park
* Millennials are officially the largest generation in the American workforce, but you’d better get to know the post-millennial generation sooner rather than later
* Amazon’s Echo delivered a conspiracy theory in response to a question
* The Florida Justice Association has introduced a flash news briefing for the Echo
* What would Americans give up for a 10% raise?

Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
About our guests
Frank Eliason is a renowned customer experience leader who introduces disruptive and transformative strategies to revolutionize businesses. Working for Comcast, he was recognized by BusinessWeek as “the most famous customer service manager in the U.S., possibly in the world.” At Citi he was recognized as one of the most innovative people in banking, not once, but twice by Bank Technology News. He drives the right behaviors at all levels by bringing focus to the customer and their story. Besides working for Comcast, Citi and Vanguard Investments, he has advised many Fortune 500 companies. Prior to joining the team at Brain+Trust, he led U.S. digital for Zeno Group, a Daniel J. Edelman company. He is the author of “@YourService” (Wiley, 2012).
Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. Known for his high-octane, here’s how to get it done approach, Penn recently co-founded Brain+Trust Insights, with a mission to light up data and help businesses make better decisions faster. He is a founding member of IBM’s Watson Analytics Predictioneers, co-founder of the groundbreaking PodCamp Conference, and co-host of the “Marketing Over Coffee” marketing podcast. Christopher is a Google Analytics Certified Professional and a Google AdWords Certified Professional. He is the author of over two dozen marketing books including bestsellers such as Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero. He was most recently vide president of Marketing Technology for SHIFT Communications. Christopher is on Twitter at @cspenn.
Links from this week’s episode:

* Page Society Aims To Broaden Purpose With Brand Revamp
* ‘Trademark issue’ puts developer of ‘SeeWorld’ app on notice
* More than a third of th...]]>
Shel Holtz 1:17:23 9075
IMPORTANCE OF PRACTICING DIGITAL MARKETING – SOCIAL MEDIA https://firpodcastnetwork.com/importance-of-practicing-digital-marketing/ Fri, 13 Apr 2018 23:50:23 +0000 https://firpodcastnetwork.com/?p=9068 https://firpodcastnetwork.com/importance-of-practicing-digital-marketing/#respond https://firpodcastnetwork.com/importance-of-practicing-digital-marketing/feed/ 0 <p dir="ltr">Learning is one thing but practicing is another thing. We discussed why we should practice Digital Marketing what we learn and how to practice. Passion, patience, Discipline, teaching others what we learned.</p> <p>The 148th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  <a href="http://webmarketingacademy.in/"><span class="s1">Web Marketing Academy</span></a><br /><a href="https://firpodcastnetwork.com/importance-of-practicing-digital-marketing/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/importance-of-practicing-digital-marketing/">IMPORTANCE OF PRACTICING DIGITAL MARKETING – SOCIAL MEDIA</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p>

Learning is one thing but practicing is another thing. We discussed why we should practice Digital Marketing what we learn and how to practice. Passion, Patience, Discipline, Teaching others what we learned.

The 148th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

If we’re talking about Facebook, there are various formats of posts but most people stick to just images, videos and carousel. There’s a lot to experiment. You can add notes, this again is a feature most people aren’t using. You can have polls and then there’s also Facebook’s live feature. Then there’s also a feature called ‘frames’ that helps in brand awareness. Go to Facebook camera effects – create an account, it will automatically fetch your page and ask you to create a frame, here you upload your created frame – add the proper title, description and keywords.
Now, coming to Facebook Messenger, many features like we see on Instagram or Snapchat and also has an additional features like cutting a video. FB messenger tool is sufficient to create an instant picture.
If you have a page on Facebook, you can target audience organically too under Preferred Page audience or you can also restrict or exclude audience.
Another feature for pages is Branded Content – request from the brand you want to partner with – request FB to add this feature to your page – brand associations.

Important Tools for Facebook

 

  1. Canva – for creating post

https://www.canva.com/

 

  1. Grammarly – Automated Grammar Checker

https://www.grammarly.com/

 

  1. Hootsuite –  For Scheduling Post

https://hootsuite.com/

 

  1. Sprout Social – Social Media Management Platform

https://sproutsocial.com/

 

  1. Buffer – Social Media Management Platform

https://buffer.com/

 

Important Tools for Instagram

 

  1. Filmmaker Pro

http://www.filmmakerproapp.com/

 

  1. PicPlayPost

http://download.cnet.com/PicPlayPost-Video-Collage/3000-12511_4-77376351.html

 

  1. Spark Post

https://spark.adobe.com/

 

  1. Cute Cut

https://play.google.com/store/apps/details?id=com.mobivio.android.cutecut&hl=en_IN

 

  1. Flipagram

https://play.google.com/store/apps/details?id=com.cheerfulinc.flipagram&hl=en_IN

 

  1. Inshot

https://play.google.com/store/apps/details?id=com.camerasideas.instashot

 

  1. Hype Type

https://play.google.com/store/apps/details?id=com.devlopers.byinc.tipsforkirakir&hl=en_IN

You can follow our Instagram account at https://www.instagram.com/webmarketingacademy/
You can share your feedback at: suresh@webmarketingacademy.in

Facebook: https://www.facebook.com/webmarketingacademy

Host: Suresh

Guest:Pooja

Podcast Manager & Editor : Bharani 

 

Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

  • The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
    designs from the past year.
    · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
    publications and events.
    · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

 

The post IMPORTANCE OF PRACTICING DIGITAL MARKETING – SOCIAL MEDIA appeared first on FIR Podcast Network.

]]> Learning is one thing but practicing is another thing. We discussed why we should practice Digital Marketing what we learn and how to practice. Passion, patience, Discipline, teaching others what we learned. Learning is one thing but practicing is another thing. We discussed why we should practice Digital Marketing what we learn and how to practice. Passion, Patience, Discipline, Teaching others what we learned.
The 148th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy


If we’re talking about Facebook, there are various formats of posts but most people stick to just images, videos and carousel. There’s a lot to experiment. You can add notes, this again is a feature most people aren’t using. You can have polls and then there’s also Facebook’s live feature. Then there’s also a feature called ‘frames’ that helps in brand awareness. Go to Facebook camera effects – create an account, it will automatically fetch your page and ask you to create a frame, here you upload your created frame – add the proper title, description and keywords.
Now, coming to Facebook Messenger, many features like we see on Instagram or Snapchat and also has an additional features like cutting a video. FB messenger tool is sufficient to create an instant picture.
If you have a page on Facebook, you can target audience organically too under Preferred Page audience or you can also restrict or exclude audience.
Another feature for pages is Branded Content – request from the brand you want to partner with – request FB to add this feature to your page – brand associations.

Important Tools for Facebook
 


Canva – for creating post


https://www.canva.com/
 


Grammarly – Automated Grammar Checker


https://www.grammarly.com/
 


Hootsuite –  For Scheduling Post


https://hootsuite.com/
 


Sprout Social – Social Media Management Platform


https://sproutsocial.com/
 


Buffer – Social Media Management Platform


https://buffer.com/
 
Important Tools for Instagram
 


Filmmaker Pro


http://www.filmmakerproapp.com/
 


PicPlayPost


9068 All eyes on Washington https://firpodcastnetwork.com/all-eyes-on-washington/ Tue, 10 Apr 2018 12:57:22 +0000 https://firpodcastnetwork.com/?p=9061 https://firpodcastnetwork.com/all-eyes-on-washington/#respond https://firpodcastnetwork.com/all-eyes-on-washington/feed/ 0 <p>We CAN change the balance of power between people and the social networks. But to do so, we need to be aware that it is our presence that makes social networks economically viable. And we need to look to government and public interest groups to champion and, if necessary, force the changes that will assert our rights and interests as a precondition to social networks being able to operate in our country.<br /><a href="https://firpodcastnetwork.com/all-eyes-on-washington/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/all-eyes-on-washington/">All eyes on Washington</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> We CAN change the balance of power between people and the social networks. But to do so, we need to be aware that it is our presence that makes social networks economically viable. And we need to look to government and public interest groups to champion and, if necessary, force the changes that will assert our rights and interests as a precondition to social networks being able to operate in our country.

Well worth your time:

The post All eyes on Washington appeared first on FIR Podcast Network.

]]> We CAN change the balance of power between people and the social networks. But to do so, we need to be aware that it is our presence that makes social networks economically viable. And we need to look to government and public interest groups to champio... Well worth your time:

* Mark Zuckerberg can still fix this mess, by Jonathan Zittrain
* A Tough Task for Facebook: European-type Privacy for All, by Natasha Singer

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Joe Thornley 19:40 9061 FIR B2B #94: Panera Dread https://firpodcastnetwork.com/fir-b2b-94-panera-dread/ Mon, 09 Apr 2018 21:35:29 +0000 https://firpodcastnetwork.com/?p=9051 https://firpodcastnetwork.com/fir-b2b-94-panera-dread/#respond https://firpodcastnetwork.com/fir-b2b-94-panera-dread/feed/ 0 <p>Last week's set of stories around a data breach at Panera Bread is a classic example of what not to do in a crisis. Why do companies keep making the same mistakes?<br /><a href="https://firpodcastnetwork.com/fir-b2b-94-panera-dread/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/fir-b2b-94-panera-dread/">FIR B2B #94: Panera Dread</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Panera Bread’s reaction to a breach of its customer records is a classic example of what not to do on so many levels that it’s hard to know where to start. Officials lied to reporters about the nature and extent of the breach, treated the security experts that knew what actually happened with disdain, took months to recognize the existence of the breach only after others revealed it to the public, told people that the leak was fixed when it wasn’t and glossed over the real issue: a major IT flaw in its application program interface specs that caused the breach to begin with (as well as another this week at P.F. Chang’s). It didn’t help matters that the chief information security officer at Panera came there from a similar job at Equifax in 2013.

The reaction from Ragan is a good summary of what happened and how the situation was mis-handled, and if you want more specifics from the security researcher that first found out about the flaw last August, can read this post on Medium. That latter link reproduces the email messages that showed how the company ignored the researcher’s notification. Firms need to hold themselves to better accountability, have breach plans in place, and make it easier for security researchers to submit vulnerability disclosures in a non-threatening and simple way.

The post FIR B2B #94: Panera Dread appeared first on FIR Podcast Network.

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Last week's set of stories around a data breach at Panera Bread is a classic example of what not to do in a crisis. Why do companies keep making the same mistakes?Continue Reading → breach of its customer records is a classic example of what not to do on so many levels that it’s hard to know where to start. Officials lied to reporters about the nature and extent of the breach, treated the security experts that knew what actually happened with disdain, took months to recognize the existence of the breach only after others revealed it to the public, told people that the leak was fixed when it wasn’t and glossed over the real issue: a major IT flaw in its application program interface specs that caused the breach to begin with (as well as another this week at P.F. Chang’s). It didn’t help matters that the chief information security officer at Panera came there from a similar job at Equifax in 2013.
The reaction from Ragan is a good summary of what happened and how the situation was mis-handled, and if you want more specifics from the security researcher that first found out about the flaw last August, can read this post on Medium. That latter link reproduces the email messages that showed how the company ignored the researcher’s notification. Firms need to hold themselves to better accountability, have breach plans in place, and make it easier for security researchers to submit vulnerability disclosures in a non-threatening and simple way.
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David Strom 13:43 9051
Inside P2 008: Hillary Hartley, Chief Digital Officer of the Government of Ontario https://firpodcastnetwork.com/inside-p2-008-hillary-hartley-chief-digital-officer-of-the-government-of-ontario/ Mon, 09 Apr 2018 14:22:19 +0000 https://firpodcastnetwork.com/?p=9049 https://firpodcastnetwork.com/inside-p2-008-hillary-hartley-chief-digital-officer-of-the-government-of-ontario/#respond https://firpodcastnetwork.com/inside-p2-008-hillary-hartley-chief-digital-officer-of-the-government-of-ontario/feed/ 0 <p>Hillary Hartley, Ontario's Chief Digital Officer, talks with Joseph Thornley about her role and the Ontario Digital Service.<br /><a href="https://firpodcastnetwork.com/inside-p2-008-hillary-hartley-chief-digital-officer-of-the-government-of-ontario/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/inside-p2-008-hillary-hartley-chief-digital-officer-of-the-government-of-ontario/">Inside P2 008: Hillary Hartley, Chief Digital Officer of the Government of Ontario</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Ontario’s Chief Digital Officer, Hillary Hartley, made some time to talk with me about the position of Chief Digital Officer and the perspective and approach she is bringing to it. We had a wide-ranging conversation, one that made me even more optimistic about the direction Ontario has set in this area.

The post Inside P2 008: Hillary Hartley, Chief Digital Officer of the Government of Ontario appeared first on FIR Podcast Network.

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Ontario's Chief Digital Officer, Hillary Hartley ]]> Josep Thornley 26:42 9049