The FIR Podcast Network Everything Feed https://firpodcastnetwork.com Subscribe to receive every episode of every show on the FIR Podcast Network Wed, 12 Jun 2019 10:20:33 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.2 https://firpodcastnetwork.com/wp-content/uploads/2018/01/cropped-fir-site-icon-32x32.png The FIR Podcast Network Everything Feed https://firpodcastnetwork.com 32 32 The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network. The FIR Podcast Network Everything Feed The FIR Podcast Network Everything Feed shel@holtz.com shel@holtz.com (The FIR Podcast Network Everything Feed) The FIR Podcast Network Everything Feed The FIR Podcast Network Everything Feed http://firpodcastnetwork.com/wp-content/uploads/powerpress/fir-everything.jpg https://firpodcastnetwork.com TV-G 82122195 Inside PR 542: Welcome Dan York https://firpodcastnetwork.com/inside-pr-542-welcome-dan-york/ Wed, 12 Jun 2019 10:20:33 +0000 https://firpodcastnetwork.com/?p=10351 https://firpodcastnetwork.com/inside-pr-542-welcome-dan-york/#respond https://firpodcastnetwork.com/inside-pr-542-welcome-dan-york/feed/ 0 <p>Canada announces a Digital Charter. Our relationship with Google. And Dan York joins the Inside PR team.<br /><a href="https://firpodcastnetwork.com/inside-pr-542-welcome-dan-york/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/inside-pr-542-welcome-dan-york/">Inside PR 542: Welcome Dan York</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Dan York joins the IPR Team

We have big news this week: Dan York is joining the Inside PR team. Dan is well known to Inside PR listeners for his tech segments on Shel Holtz and Neville Hobson’s FIR podcast. And, if you didn’t know, his day job is as Director, Web Strategy, at the Internet Society.

Gini, Joe and Martin are big fans of Dan’s reports. He provides a perspective that combines expertise in communications and marketing with strong technology underpinnings. When Shel and Neville announced that FIR would be moving to a monthly format, Gini, Joe and Martin immediately put out a call to Dan to ask if he would be willing to contribute to IPR on the other three weeks of the month. And, happily, Dan said yes. So, you may hear Dan less often on FIR (and we encourage you to listen to FIR monthly), you’ll be able to hear him the rest of the time on Inside PR.

So, that leads us to this week’s debut of Dan’s Two Minutes of Tech for Communicators segment. We know he’s going to teach us a lot.

A digital charter for Canada

Canada has long taken privacy and consumer rights seriously. And as public concern about the unseen use of our personal by social networks data increased following the Cambridge Analytica scandal, calls for change have mounted. Now, the Government of Canada has made its next move with the announcement of a Digital Charter for Canada. While the Charter sums up established values and points to aspirational goals, it also takes two real steps toward action with references to Canada’s Privacy Commissioner and Competition Bureau. Both have regulatory muscle that they could flex in the near term. And both are in a position to scrutinize the social networks.

Europe, California, and now Canada. Momentum to reign in the previously underscrutinzed use of our data by the social networks is gaining momentum.

We really never are alone

As if we needed another reminder of where the early optimism of the open web and the social graph has taken us, the New York Times offers a thought provoking look at our relationship with Google.

The post Inside PR 542: Welcome Dan York appeared first on FIR Podcast Network.

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Canada announces a Digital Charter. Our relationship with Google. And Dan York joins the Inside PR team.Continue Reading → We have big news this week: Dan York is joining the Inside PR team. Dan is well known to Inside PR listeners for his tech segments on Shel Holtz and Neville Hobson’s FIR podcast. And, if you didn’t know, his day job is as Director, Web Strategy, at the Internet Society.
Gini, Joe and Martin are big fans of Dan’s reports. He provides a perspective that combines expertise in communications and marketing with strong technology underpinnings. When Shel and Neville announced that FIR would be moving to a monthly format, Gini, Joe and Martin immediately put out a call to Dan to ask if he would be willing to contribute to IPR on the other three weeks of the month. And, happily, Dan said yes. So, you may hear Dan less often on FIR (and we encourage you to listen to FIR monthly), you’ll be able to hear him the rest of the time on Inside PR.
So, that leads us to this week’s debut of Dan’s Two Minutes of Tech for Communicators segment. We know he’s going to teach us a lot.
A digital charter for Canada
Canada has long taken privacy and consumer rights seriously. And as public concern about the unseen use of our personal by social networks data increased following the Cambridge Analytica scandal, calls for change have mounted. Now, the Government of Canada has made its next move with the announcement of a Digital Charter for Canada. While the Charter sums up established values and points to aspirational goals, it also takes two real steps toward action with references to Canada’s Privacy Commissioner and Competition Bureau. Both have regulatory muscle that they could flex in the near term. And both are in a position to scrutinize the social networks.
Europe, California, and now Canada. Momentum to reign in the previously underscrutinzed use of our data by the social networks is gaining momentum.
We really never are alone
As if we needed another reminder of where the early optimism of the open web and the social graph has taken us, the New York Times offers a thought provoking look at our relationship with Google.
]]>
Joe Thornley 20:19 10351
FIR B2B #122: Why Techies Make Great Speakers https://firpodcastnetwork.com/fir-b2b-122-why-techies-make-great-speakers/ Fri, 07 Jun 2019 16:53:41 +0000 https://firpodcastnetwork.com/?p=10341 https://firpodcastnetwork.com/fir-b2b-122-why-techies-make-great-speakers/#respond https://firpodcastnetwork.com/fir-b2b-122-why-techies-make-great-speakers/feed/ 0 <p>For technology companies, the conventional wisdom is wrong when it comes to pitching a conference or webinar session. Instead of having your CMO or other C-suite executive tell your story, trust the technical people in your shop. Your audiences will thank you for it.<br /><a href="https://firpodcastnetwork.com/fir-b2b-122-why-techies-make-great-speakers/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/fir-b2b-122-why-techies-make-great-speakers/">FIR B2B #122: Why Techies Make Great Speakers</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> For technology companies, the conventional wisdom is wrong when it comes to pitching a conference or webinar session. Instead of having your CMO or other C-suite executive tell your story, trust the technical people in your shop. Your audiences will thank you for it.

Here are some of the reasons:

  • Audiences want black-and-white issues. CMOs usually see the world in nuance and infinite shades of gray. Techies value certainty.
  • Facts are an endangered species these days.  So who better to deliver facts that a techie?
  • Audiences want to hear stories. First-person experience from people on the front lines can deliver authenticity and credibility that the audience relates to.
  • Techies steer clear of self-promotion, which is the fastest turnoff for an audience.
  • Techies can be more effective at reaching potential customers precisely because they don’t try to promote or sell.
  • Techies can be trained to be good and sometimes great speakers. We have some tips for how to do it.

David wrote more about this for Sam Whitmore’s Media Survey. It is normally gated, but today you can read the post here.

 

The post FIR B2B #122: Why Techies Make Great Speakers appeared first on FIR Podcast Network.

]]>
For technology companies, the conventional wisdom is wrong when it comes to pitching a conference or webinar session. Instead of having your CMO or other C-suite executive tell your story, trust the technical people in your shop. Here are some of the reasons:

* Audiences want black-and-white issues. CMOs usually see the world in nuance and infinite shades of gray. Techies value certainty.
* Facts are an endangered species these days.  So who better to deliver facts that a techie?
* Audiences want to hear stories. First-person experience from people on the front lines can deliver authenticity and credibility that the audience relates to.
* Techies steer clear of self-promotion, which is the fastest turnoff for an audience.
* Techies can be more effective at reaching potential customers precisely because they don’t try to promote or sell.
* Techies can be trained to be good and sometimes great speakers. We have some tips for how to do it.

David wrote more about this for Sam Whitmore’s Media Survey. It is normally gated, but today you can read the post here.
 
]]>
David Strom 13:04 10341
ALP 32: Referring prospects to other agencies when they’re not a good fit for you https://firpodcastnetwork.com/alp-32-referring-prospects-to-other-agencies-when-theyre-not-a-good-fit-for-you/ Fri, 07 Jun 2019 16:00:21 +0000 https://firpodcastnetwork.com/?p=10333 https://firpodcastnetwork.com/alp-32-referring-prospects-to-other-agencies-when-theyre-not-a-good-fit-for-you/#respond https://firpodcastnetwork.com/alp-32-referring-prospects-to-other-agencies-when-theyre-not-a-good-fit-for-you/feed/ 0 <p>Every agency comes across a potential client that simply isn’t a good fit. In a <a href="http://agencyleaders.kinsta.cloud/alp-28-saying-no-to-prospects-and-firing-clients-of-your-agency/">previous episode</a>, Chip and Gini discussed how important it is to walk away from prospects and clients that don’t match up with the agency’s needs.</p> <p>But how do you do that well?</p> <p>On this show, Chip and Gini look at how you can effectively refer these prospects to other agencies in your network. They will share the experiences of other agency owners, as well as offering their own advice.<br /><a href="https://firpodcastnetwork.com/alp-32-referring-prospects-to-other-agencies-when-theyre-not-a-good-fit-for-you/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/alp-32-referring-prospects-to-other-agencies-when-theyre-not-a-good-fit-for-you/">ALP 32: Referring prospects to other agencies when they’re not a good fit for you</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Every agency comes across a potential client that simply isn’t a good fit. In a previous episode, Chip and Gini discussed how important it is to walk away from prospects and clients that don’t match up with the agency’s needs.

But how do you do that well?

On this show, Chip and Gini look at how you can effectively refer these prospects to other agencies in your network. They will share the experiences of other agency owners, as well as offering their own advice.

“One of the important things for a lot of agency owners to overcome is that too many agency owners view other agencies as their competitors. And as soon as they start thinking competitor, they think enemy. And that’s really not true,” explains Chip.

Gini shares how she used to think that way, but came around to seeing opportunities with other agencies. “[I thought] wait a second, we can all do work together. And if they don’t have the capacity, or it’s not the right client for them, and vice versa, we can certainly share the wealth.”

[read the transcript]

The post ALP 32: Referring prospects to other agencies when they’re not a good fit for you appeared first on FIR Podcast Network.

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Every agency comes across a potential client that simply isn’t a good fit. In a previous episode, Chip and Gini discussed how important it is to walk away from prospects and clients that don’t match up with the agency’s needs. - previous episode, Chip and Gini discussed how important it is to walk away from prospects and clients that don’t match up with the agency’s needs.
But how do you do that well?
On this show, Chip and Gini look at how you can effectively refer these prospects to other agencies in your network. They will share the experiences of other agency owners, as well as offering their own advice.
“One of the important things for a lot of agency owners to overcome is that too many agency owners view other agencies as their competitors. And as soon as they start thinking competitor, they think enemy. And that’s really not true,” explains Chip.
Gini shares how she used to think that way, but came around to seeing opportunities with other agencies. “[I thought] wait a second, we can all do work together. And if they don’t have the capacity, or it’s not the right client for them, and vice versa, we can certainly share the wealth.”
[read the transcript]
]]>
Chip Griffin 21:48 10333
CWC 31: Using your lawyer as a business advisor with Matt Benson https://firpodcastnetwork.com/cwc-31-using-your-lawyer-as-a-business-advisor-with-matt-benson/ Thu, 06 Jun 2019 15:08:17 +0000 https://firpodcastnetwork.com/?p=10331 https://firpodcastnetwork.com/cwc-31-using-your-lawyer-as-a-business-advisor-with-matt-benson/#respond https://firpodcastnetwork.com/cwc-31-using-your-lawyer-as-a-business-advisor-with-matt-benson/feed/ 0 <p>Many of us think of lawyers like we do doctors: someone to go to for a fix when something goes wrong. Just as seeing your doctor when you are healthy helps improve outcomes, so does building a relationship with the attorney you use for your agency business.</p> <p>In this episode, Chip speaks with Matt Benson of <a href="http://www.clrm.com/">Cook Little Rosenblatt & Manson</a> of Manchester, New Hampshire.</p> <p>Matt has decades of experience in working with business owners on challenges ranging from the formation of the business to its eventual sale. He discusses why — and how — you should leverage your lawyer for more than just legal advice.<br /><a href="https://firpodcastnetwork.com/cwc-31-using-your-lawyer-as-a-business-advisor-with-matt-benson/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/cwc-31-using-your-lawyer-as-a-business-advisor-with-matt-benson/">CWC 31: Using your lawyer as a business advisor with Matt Benson</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Many of us think of lawyers like we do doctors: someone to go to for a fix when something goes wrong. Just as seeing your doctor when you are healthy helps improve outcomes, so does building a relationship with the attorney you use for your agency business.

In this episode, Chip speaks with Matt Benson of Cook Little Rosenblatt & Manson of Manchester, New Hampshire.

Matt has decades of experience in working with business owners on challenges ranging from the formation of the business to its eventual sale. He discusses why — and how — you should leverage your lawyer for more than just legal advice.

“One of the things that we try to do is to make sure that my clients are making fully informed decisions. And some of that is liability considerations. But some of it is also providing information and insight in terms of what we’ve seen done before, what deal structures may work or should be taken into account, what issues may pop up that we’ve seen arise,” Matt explained.

It’s all about helping the client achieve their goals. Matt says he tries “to figure out if a client is at point A and wants to get to point B, what might be the most sensible path for them to get there.”

Chip and Matt discuss a range of topics, including:

  • Finding a lawyer that can give you good business advice alongside legal counsel.
  • Managing the impulse to hear the clock ticking on billable hours.
  • Tapping in to your law firm’s connections for networking.
  • Maximizing the relationship by sharing more information about your business.
  • Helping your lawyer get you the best results by sharing your ultimate goals.

“It’s always less expensive to avoid a land mine than to try to pick up the pieces after you’ve stepped on one,” Matt concludes.

[read the transcript]

The post CWC 31: Using your lawyer as a business advisor with Matt Benson appeared first on FIR Podcast Network.

]]>
Many of us think of lawyers like we do doctors: someone to go to for a fix when something goes wrong. Just as seeing your doctor when you are healthy helps improve outcomes, so does building a relationship with the attorney you use for your agency busi... In this episode, Chip speaks with Matt Benson of Cook Little Rosenblatt & Manson of Manchester, New Hampshire.
Matt has decades of experience in working with business owners on challenges ranging from the formation of the business to its eventual sale. He discusses why — and how — you should leverage your lawyer for more than just legal advice.
“One of the things that we try to do is to make sure that my clients are making fully informed decisions. And some of that is liability considerations. But some of it is also providing information and insight in terms of what we’ve seen done before, what deal structures may work or should be taken into account, what issues may pop up that we’ve seen arise,” Matt explained.
It’s all about helping the client achieve their goals. Matt says he tries “to figure out if a client is at point A and wants to get to point B, what might be the most sensible path for them to get there.”
Chip and Matt discuss a range of topics, including:

* Finding a lawyer that can give you good business advice alongside legal counsel.
* Managing the impulse to hear the clock ticking on billable hours.
* Tapping in to your law firm’s connections for networking.
* Maximizing the relationship by sharing more information about your business.
* Helping your lawyer get you the best results by sharing your ultimate goals.

“It’s always less expensive to avoid a land mine than to try to pick up the pieces after you’ve stepped on one,” Matt concludes.
[read the transcript]
]]>
Chip Griffin 27:28 10331
#156: MITCHELL LEVY & JEFFREY SHAVITZ ON SAVING BUSINESS MONEY BY REDUCING CREDIT CARD PROCESSING EXPENSES https://firpodcastnetwork.com/155-mitchell-levy-jeffrey-shavitz-on-saving-business-money-by-reducing-credit-card-processing-expenses/ Wed, 05 Jun 2019 23:11:32 +0000 https://firpodcastnetwork.com/?p=10324 https://firpodcastnetwork.com/155-mitchell-levy-jeffrey-shavitz-on-saving-business-money-by-reducing-credit-card-processing-expenses/#respond https://firpodcastnetwork.com/155-mitchell-levy-jeffrey-shavitz-on-saving-business-money-by-reducing-credit-card-processing-expenses/feed/ 0 <p>In this episode, Mitchell Levy (<a href="http://aha.pub/MitchellLevy">http://aha.pub/MitchellLevy</a>), TEDx speaker and the AHA Guy at AHAthat (<a href="https://ahathat.com">https://AHAthat.com</a>), introduces his co-host, #ThoughtLeader Jeff Shavitz (<a href="http://aha.pub/JeffShavitz">http://aha.pub/JeffShavitz</a>), a number-one Amazon bestselling author, an investment banking analyst with four years’ work experience at Lehman Brothers, a merchant advocate, and the CEO of Shavitz Group, whose aim is to help explain to business owners the confusing world of payment processing.<br /><a href="https://firpodcastnetwork.com/155-mitchell-levy-jeffrey-shavitz-on-saving-business-money-by-reducing-credit-card-processing-expenses/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/155-mitchell-levy-jeffrey-shavitz-on-saving-business-money-by-reducing-credit-card-processing-expenses/">#156: MITCHELL LEVY & JEFFREY SHAVITZ ON SAVING BUSINESS MONEY BY REDUCING CREDIT CARD PROCESSING EXPENSES</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p>

In this episode, Mitchell Levy (http://aha.pub/MitchellLevy), TEDx speaker and the AHA Guy at AHAthat (https://AHAthat.com), introduces his co-host, #ThoughtLeader Jeff Shavitz (http://aha.pub/JeffShavitz), a number-one Amazon bestselling author, an investment banking analyst with four years’ work experience at Lehman Brothers, a merchant advocate, and the CEO of Shavitz Group, whose aim is to help explain to business owners the confusing world of payment processing.

This episode is packed with eye-opening AHAmessages focusing on expense reduction from credit card fees in order to educate business owners in managing payment processing-related transactions and increase company valuation by minimizing credit card expenses.

Jeff’s expertise is largely attributed to his years of experience in the payments processing industry. He pioneered and successfully sold several companies involved in the processing industry, including Charge Card Systems, which he co-founded and led as CEO for 13 years. His eagerness and drive are manifested in all the companies he’s worked with to deliver quality service to his merchant base at competitive pricing. He has extensive technical know-how in providing secure and efficient integrated processing in managing payments of businesses and has maintained relationships born out of the network he has built, with close ties to the banks and merchant processors, including First Data.

Jeff’s business path from being an investment banker in the corporate world to becoming an entrepreneur and an independent business owner in the payment processing industry is born out of a realization that he wanted more out of his professional life. Jeff’s passion is to help business owners in explaining hidden fees of credit card processing, the 600+ various interchange rates, and new regulatory fees and sharing new technologies entering the marketplace.

Here are a couple of AHAmessages from the episode. See more in the “AHA Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, AHAthat: http://AHAthat.com.

  • If you can save a thousand dollars a month of #CreditCardFees, wouldn’t it be worth it? #ExpenseReduction http://aha.pub/JeffShavitz
  • The smart approach in managing finances is to direct the money to the business owner and not to the credit card processors. #ExpenseReduction http://aha.pub/JeffShavitz
  • #CreditCard companies can legitimately increase your rates. These erroneous fees are difficult to catch; find a merchant advocate that will look at avoiding these mistakes in your statements. #ExpenseReduction http://aha.pub/JeffShavitz
  • A dollar saved on #CreditCardFees is often more valuable than a dollar earned. A dollar saved may be dependent on your tax bracket. When there is money saved, that’s a win! #ExpenseReduction http://aha.pub/JeffShavitz

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

The post #156: MITCHELL LEVY & JEFFREY SHAVITZ ON SAVING BUSINESS MONEY BY REDUCING CREDIT CARD PROCESSING EXPENSES appeared first on FIR Podcast Network.

]]>
In this episode, Mitchell Levy (http://aha.pub/MitchellLevy), TEDx speaker and the AHA Guy at AHAthat (https://AHAthat.com), introduces his co-host, #ThoughtLeader Jeff Shavitz (http://aha.pub/JeffShavitz), a number-one Amazon bestselling author,
In this episode, Mitchell Levy (http://aha.pub/MitchellLevy), TEDx speaker and the AHA Guy at AHAthat (https://AHAthat.com), introduces his co-host, #ThoughtLeader Jeff Shavitz (http://aha.pub/JeffShavitz), a number-one Amazon bestselling author, an investment banking analyst with four years’ work experience at Lehman Brothers, a merchant advocate, and the CEO of Shavitz Group, whose aim is to help explain to business owners the confusing world of payment processing.
This episode is packed with eye-opening AHAmessages focusing on expense reduction from credit card fees in order to educate business owners in managing payment processing-related transactions and increase company valuation by minimizing credit card expenses.
Jeff’s expertise is largely attributed to his years of experience in the payments processing industry. He pioneered and successfully sold several companies involved in the processing industry, including Charge Card Systems, which he co-founded and led as CEO for 13 years. His eagerness and drive are manifested in all the companies he’s worked with to deliver quality service to his merchant base at competitive pricing. He has extensive technical know-how in providing secure and efficient integrated processing in managing payments of businesses and has maintained relationships born out of the network he has built, with close ties to the banks and merchant processors, including First Data.
Jeff’s business path from being an investment banker in the corporate world to becoming an entrepreneur and an independent business owner in the payment processing industry is born out of a realization that he wanted more out of his professional life. Jeff’s passion is to help business owners in explaining hidden fees of credit card processing, the 600+ various interchange rates, and new regulatory fees and sharing new technologies entering the marketplace.
Here are a couple of AHAmessages from the episode. See more in the “AHA Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, AHAthat: http://AHAthat.com.

* If you can save a thousand dollars a month of #CreditCardFees, wouldn’t it be worth it? #ExpenseReduction http://aha.pub/JeffShavitz
* The smart approach in managing finances is to direct the money to the business owner and not to the credit card processors. #ExpenseReduction http://aha.pub/JeffShavitz
* #CreditCard companies can legitimately increase your rates. These erroneous fees are difficult to catch; find a merchant advocate that will look at avoiding these mistakes in your statements. #ExpenseReduction http://aha.pub/JeffShavitz
* A dollar saved on #CreditCardFees is often more valuable than a dollar earned. A dollar saved may be dependent on your tax bracket. When there is money saved, that’s a win! #ExpenseReduction http://aha.pub/JeffShavitz

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
]]>
Mitchell Levy 27:44 10324
EPISODE #36: CEO ACTIVISM AND THE ACTIVE ROLE OF COMMUNICATORS https://firpodcastnetwork.com/episode-36-ceo-activism-and-the-active-role-of-communicators/ Sat, 01 Jun 2019 18:42:47 +0000 https://firpodcastnetwork.com/?p=10319 https://firpodcastnetwork.com/episode-36-ceo-activism-and-the-active-role-of-communicators/#respond https://firpodcastnetwork.com/episode-36-ceo-activism-and-the-active-role-of-communicators/feed/ 0 <p>In today’s highly charged sociopolitical environment, corporate leaders can feel the impulse to take a stand just like any of us. They’re only human, after all.</p> <p>As communicators, it’s our job to help them understand when and how to speak out on issues that live outside the business realm. What are the expectations around CEO activism? What are the ramifications of taking a stand on a highly charged issue? Which CEOs are doing it right?</p> <p>In this episode of <em>EE Voice</em>, we’ll explore this sensitive topic and the critical role internal communications teams play in keeping their leaders on point, on brand and on a path toward making a truly positive impact.<br /><a href="https://firpodcastnetwork.com/episode-36-ceo-activism-and-the-active-role-of-communicators/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/episode-36-ceo-activism-and-the-active-role-of-communicators/">EPISODE #36: CEO ACTIVISM AND THE ACTIVE ROLE OF COMMUNICATORS</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> In today’s highly charged sociopolitical environment, corporate leaders can feel the impulse to take a stand just like any of us. They’re only human, after all.

As communicators, it’s our job to help them understand when and how to speak out on issues that live outside the business realm. What are the expectations around CEO activism? What are the ramifications of taking a stand on a highly charged issue? Which CEOs are doing it right?

In this episode of EE Voice, we’ll explore this sensitive topic and the critical role internal communications teams play in keeping their leaders on point, on brand and on a path toward making a truly positive impact.

Tune in as we talk about why internal comms teams need to come together as a united front when corporate leaders take on challenging societal topics. You’ll learn:

  • Where people stand on CEO activism, both internally and externally
  • Why preparation is the holy grail for outspoken CEOs
  • How to minimize fallout (hint: align your marketing and comms teams)
  • How to engage employees in your communications plan

As culture wars and polarization intensify, this is must-listen stuff for every internal comms professional. We hope you’ll join us.

The post EPISODE #36: CEO ACTIVISM AND THE ACTIVE ROLE OF COMMUNICATORS appeared first on FIR Podcast Network.

]]>
In today’s highly charged sociopolitical environment, corporate leaders can feel the impulse to take a stand just like any of us. They’re only human, after all. - As communicators, it’s our job to help them understand when and how to speak out on issu... As communicators, it’s our job to help them understand when and how to speak out on issues that live outside the business realm. What are the expectations around CEO activism? What are the ramifications of taking a stand on a highly charged issue? Which CEOs are doing it right?
In this episode of EE Voice, we’ll explore this sensitive topic and the critical role internal communications teams play in keeping their leaders on point, on brand and on a path toward making a truly positive impact.
Tune in as we talk about why internal comms teams need to come together as a united front when corporate leaders take on challenging societal topics. You’ll learn:

* Where people stand on CEO activism, both internally and externally
* Why preparation is the holy grail for outspoken CEOs
* How to minimize fallout (hint: align your marketing and comms teams)
* How to engage employees in your communications plan

As culture wars and polarization intensify, this is must-listen stuff for every internal comms professional. We hope you’ll join us.
]]>
Sharon McIntosh 24:53 10319
ALP 31: Do you negotiate pricing with prospective clients? https://firpodcastnetwork.com/alp-31-do-you-negotiate-pricing-with-prospective-clients/ Thu, 30 May 2019 12:00:36 +0000 https://firpodcastnetwork.com/?p=10311 https://firpodcastnetwork.com/alp-31-do-you-negotiate-pricing-with-prospective-clients/#respond https://firpodcastnetwork.com/alp-31-do-you-negotiate-pricing-with-prospective-clients/feed/ 0 <p>A participant in the <a href="https://www.spinsucks.com/spin-sucks-community/">Spin Sucks Community</a> asked if other agency owners negotiate with prospective clients.</p> <p>It sparked some great conversation on the Slack channel, so Chip and Gini decided to address the topic on this episode of the Agency Leadership Podcast.</p> <p>Here's the original question from an agency owner:</p> <p style="padding-left: 30px;"><em>I just finished listening to a podcast and a question popped into my head. I’m still pretty new to this but I haven’t had any prospect or client try negotiate with me yet over pricing. I’m just curious. How many of you when you give a price for services do it anticipating that your client is going to negotiate? If so, how do you do this? Start at a certain percentage above what you know line is?....</em></p> <p><a href="https://firpodcastnetwork.com/alp-31-do-you-negotiate-pricing-with-prospective-clients/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/alp-31-do-you-negotiate-pricing-with-prospective-clients/">ALP 31: Do you negotiate pricing with prospective clients?</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> A participant in the Spin Sucks Community asked if other agency owners negotiate with prospective clients.

It sparked some great conversation on the Slack channel, so Chip and Gini decided to address the topic on this episode of the Agency Leadership Podcast.

Here’s the original question from an agency owner:

I just finished listening to a podcast and a question popped into my head. I’m still pretty new to this but I haven’t had any prospect or client try negotiate with me yet over pricing. I’m just curious. How many of you when you give a price for services do it anticipating that your client is going to negotiate? If so, how do you do this? Start at a certain percentage above what you know line is?….

Chip’s immediate reply was: “if they haven’t pushed back at all, you’re not charging enough.”

Of course, it’s more complicated than that. You might even say, “it depends.”

The hosts emphasized that agencies need to hold firm on pricing and not allow it turn into a bazaar where everything is negotiable.

Gini explained it this way: “I look at at at it just like you would in a restaurant. You don’t go in and say to the chef, I think I’m going to decide how much I’ll pay for this meal after I eat. It’s not how it works, the price the price.”

Instead, Chip and Gini explained that every adjustment in price needs to have a corresponding change in the scope of work. Otherwise you risk clients feeling overcharged or knowing they can always take advantage of you.

They discuss how agency owners can handle clients who want to low-ball price, when to start talking about costs with prospects, and how to hold firm even when you really want the business.

[read the transcript]

The post ALP 31: Do you negotiate pricing with prospective clients? appeared first on FIR Podcast Network.

]]>
A participant in the Spin Sucks Community asked if other agency owners negotiate with prospective clients. - It sparked some great conversation on the Slack channel, so Chip and Gini decided to address the topic on this episode of the Agency Leadershi... Spin Sucks Community asked if other agency owners negotiate with prospective clients.
It sparked some great conversation on the Slack channel, so Chip and Gini decided to address the topic on this episode of the Agency Leadership Podcast.
Here’s the original question from an agency owner:
I just finished listening to a podcast and a question popped into my head. I’m still pretty new to this but I haven’t had any prospect or client try negotiate with me yet over pricing. I’m just curious. How many of you when you give a price for services do it anticipating that your client is going to negotiate? If so, how do you do this? Start at a certain percentage above what you know line is?….
Chip’s immediate reply was: “if they haven’t pushed back at all, you’re not charging enough.”
Of course, it’s more complicated than that. You might even say, “it depends.”
The hosts emphasized that agencies need to hold firm on pricing and not allow it turn into a bazaar where everything is negotiable.
Gini explained it this way: “I look at at at it just like you would in a restaurant. You don’t go in and say to the chef, I think I’m going to decide how much I’ll pay for this meal after I eat. It’s not how it works, the price the price.”
Instead, Chip and Gini explained that every adjustment in price needs to have a corresponding change in the scope of work. Otherwise you risk clients feeling overcharged or knowing they can always take advantage of you.
They discuss how agency owners can handle clients who want to low-ball price, when to start talking about costs with prospects, and how to hold firm even when you really want the business.
[read the transcript]
]]>
Chip Griffin 20:56 10311
FIR B2B #121: Standouts from The Conference Board’s 2019 Excellence in Marketing & Communications Awards https://firpodcastnetwork.com/fir-b2b-121-standouts-from-the-conference-boards-2019-excellence-in-marketing-communications-awards/ Wed, 29 May 2019 14:24:06 +0000 https://firpodcastnetwork.com/?p=10305 https://firpodcastnetwork.com/fir-b2b-121-standouts-from-the-conference-boards-2019-excellence-in-marketing-communications-awards/#respond https://firpodcastnetwork.com/fir-b2b-121-standouts-from-the-conference-boards-2019-excellence-in-marketing-communications-awards/feed/ 0 <p>We highlight three winners of The Conference Board's 2019 Excellence in Marketing & Communications Awards that demonstrate applications of advanced technology that are rooted in practical, bottom-line thinking.<br /><a href="https://firpodcastnetwork.com/fir-b2b-121-standouts-from-the-conference-boards-2019-excellence-in-marketing-communications-awards/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/fir-b2b-121-standouts-from-the-conference-boards-2019-excellence-in-marketing-communications-awards/">FIR B2B #121: Standouts from The Conference Board’s 2019 Excellence in Marketing & Communications Awards</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> We first met Jen McClure (left) more than a decade ago and shortly after she founded the Society for New Communications Research (SNCR) in 2005. Jen, who has been a frequent guest on Shel Holtz’s FIR main podcast, was one of the first people to see the potential of social media in business communications. SNCR merged with The Conference Board three years ago, and fortunately the awards program Jen created at SNCR has continued as The Conference Board’s Excellence in Marketing & Communications Awards. This week we discuss three outstanding winners of the awards, which will be presented in New York City on June 26th, in conjunction with The Conference Board’s 24th Annual Corporate Communications Conference. Two of our picks are B2B.

  • SAP used Dynamic Signal to track and encourage employee engagement and brand advocacy. Staffers now share more than 15,000 social posts monthly and drive an impressive amount of traffic to the main SAP website.
  • Southern California Edison adopted Sprout Social’s chatbot technology to supplement the two staffers who respond to customers inquiries. The utility has not only increased the volume of questions it can field without adding staff but has maintained high satisfaction ratings and is now able to respond more quickly to major power outages. The project succeeded on all metrics.
  • Siemens used augmented and virtual reality technology to greatly expand the variety of equipment is can show at trade shows. These large and expensive machines are costly to ship and take up a lot of floor space. With AR/VR, Siemens was able to deliver a virtual experience that was in many ways better than a live demo.

Congratulations to these and all the other finalists and winners in this year’s awards program. The quality of entries keeps getting better every year.

 

 

The post FIR B2B #121: Standouts from The Conference Board’s 2019 Excellence in Marketing & Communications Awards appeared first on FIR Podcast Network.

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We highlight three winners of The Conference Board's 2019 Excellence in Marketing & Communications Awards that demonstrate applications of advanced technology that are rooted in practical, bottom-line thinking.Continue Reading → Shel Holtz’s FIR main podcast, was one of the first people to see the potential of social media in business communications. SNCR merged with The Conference Board three years ago, and fortunately the awards program Jen created at SNCR has continued as The Conference Board’s Excellence in Marketing & Communications Awards. This week we discuss three outstanding winners of the awards, which will be presented in New York City on June 26th, in conjunction with The Conference Board’s 24th Annual Corporate Communications Conference. Two of our picks are B2B.

* SAP used Dynamic Signal to track and encourage employee engagement and brand advocacy. Staffers now share more than 15,000 social posts monthly and drive an impressive amount of traffic to the main SAP website.
* Southern California Edison adopted Sprout Social’s chatbot technology to supplement the two staffers who respond to customers inquiries. The utility has not only increased the volume of questions it can field without adding staff but has maintained high satisfaction ratings and is now able to respond more quickly to major power outages. The project succeeded on all metrics.
* Siemens used augmented and virtual reality technology to greatly expand the variety of equipment is can show at trade shows. These large and expensive machines are costly to ship and take up a lot of floor space. With AR/VR, Siemens was able to deliver a virtual experience that was in many ways better than a live demo.

Congratulations to these and all the other finalists and winners in this year’s awards program. The quality of entries keeps getting better every year.
 
 
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David Strom 15:58 10305
FIR #183: Let’s Get Personal https://firpodcastnetwork.com/fir-183-lets-get-personal/ Mon, 27 May 2019 11:00:35 +0000 https://firpodcastnetwork.com/?p=10307 https://firpodcastnetwork.com/fir-183-lets-get-personal/#respond https://firpodcastnetwork.com/fir-183-lets-get-personal/feed/ 0 <p>The May edition of "The Hobson and Holtz Report" features Neville Hobson and Shel Holtz talking about these stories: A trio of technologies -- from Google, Amazon, and The New York Times -- show how marketers will be able to get into your head, assess your emotional state, and manipulate your intent; GDPR is one year old. Has it succeeded in protecting Europeans' privacy? PR professionals are relegating earned media to the dustbin; Arabic podcasts are on the rise, embracing a long tradition of oral storytelling; more CEOs were terminated in 2018 over ethical lapses than financial performance; and The Wall Street Journal is limiting comments to paying subscribers, and it's working. Dan York reports on a new podcast report from Andreesen-Horowitz and looks at two podcast announcements from Spotify.<br /><a href="https://firpodcastnetwork.com/fir-183-lets-get-personal/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/fir-183-lets-get-personal/">FIR #183: Let’s Get Personal</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> The May edition of “The Hobson and Holtz Report” features Neville Hobson and Shel Holtz talking about these stories:

  • A trio of technologies — from Google, Amazon, and The New York Times — show how marketers will be able to get into your head, assess your emotional state, and manipulate your intent.
  • GDPR is one year old. Has it succeeded in protecting Europeans’ privacy?
  • PR professionals are relegating earned media to the dustbin.
  • Arabic podcasts are on the rise, embracing a long tradition of oral storytelling.
  • More CEOs were terminated in 2018 over ethical lapses than financial performance.
  • The Wall Street Journal is limiting comments to paying subscribers, and it’s working.
  • Dan York reports on a new podcast report from Andreesen-Horowitz and looks at two podcast announcements from Spotify.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

The next episode of For Immediate Release will be posted on Monday, June 24.

Links from This Week’s Episode

Links from Dan York’s Tech Report

The post FIR #183: Let’s Get Personal appeared first on FIR Podcast Network.

]]>
The May edition of "The Hobson and Holtz Report" features Neville Hobson and Shel Holtz talking about these stories: A trio of technologies -- from Google, Amazon, and The New York Times -- show how marketers will be able to get into your head,
* A trio of technologies — from Google, Amazon, and The New York Times — show how marketers will be able to get into your head, assess your emotional state, and manipulate your intent.
* GDPR is one year old. Has it succeeded in protecting Europeans’ privacy?
* PR professionals are relegating earned media to the dustbin.
* Arabic podcasts are on the rise, embracing a long tradition of oral storytelling.
* More CEOs were terminated in 2018 over ethical lapses than financial performance.
* The Wall Street Journal is limiting comments to paying subscribers, and it’s working.
* Dan York reports on a new podcast report from Andreesen-Horowitz and looks at two podcast announcements from Spotify.

Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
The next episode of For Immediate Release will be posted on Monday, June 24.
Links from This Week’s Episode

* Google Ushers In The Era Of Anticipatory Marketing
* Amazon is reportedly working on wearables that can read your emotions
* The New York Times Can Now Predict Your Emotions and Motivations After Reading a Story
* General Data Protection Regulation: one year on
* The truth behind the dumbest GDPR myths, one year later
* GDPR One Year On: Survey Findings Show Consumer Awareness with Data Use is Concerningly Low
* Widespread confusion over GDPR rules that protect your privacy
* Study: PR pros prioritizing owned and shared media
* The rise of Arabic podcasts: ‘a digital revival of a long-term tradition’
* PODU, a Podcast Platform For Arabic Speakers, Wins UChicago’s CNVC
* More CEOs were forced out for ethical lapses in 2018 than poor financial performance
* How not to handle a MeToo-related PR crisis
* Why The Wall Street Journal limited commenting to paying subscribers

Links from Dan York’s Tech Report

* Investing in the Podcast Ecosystem in 2019
* 10307
#155: MITCHELL LEVY, RONAN LEONARD & CORY WARFIELD ON MASTERMIND BUSINESS ASSET https://firpodcastnetwork.com/155-mitchell-levy-ronan-leonard-cory-warfield-on-mastermind-business-asset/ Mon, 20 May 2019 03:45:34 +0000 https://firpodcastnetwork.com/?p=10301 https://firpodcastnetwork.com/155-mitchell-levy-ronan-leonard-cory-warfield-on-mastermind-business-asset/#respond https://firpodcastnetwork.com/155-mitchell-levy-ronan-leonard-cory-warfield-on-mastermind-business-asset/feed/ 0 <p>In this episode, Mitchell Levy (<u><a href="http://aha.pub/MitchellLevy">http://aha.pub/MitchellLevy</a></u>), TEDx speaker and the AHA Guy at AHAthat (<u><a href="https://ahathat.com">https://AHAthat.com</a></u>), introduces his co-host, #ThoughtLeader Ronan Leonard (<u><a href="http://aha.pub/RonanLeonard">http://aha.pub/RonanLeonard</a></u>), an author, business mentor, speaker, and founder of Return on Intellect and Eccountability, which helps overwhelmed and frustrated owners grow their businesses fast (<u><a href="https://www.eccountability.io/">https://www.eccountability.io/</a></u>), and their guest, #ThoughtLeader Cory Warfield (<u><a href="http://aha.pub/CoryWarfield">http://aha.pub/CoryWarfield</a></u>), a brand ambassador and evangelist, mentor, speaker, co-founder of #MentorYou Global Consultants Network, and founder of ShedWool Scheduling (<u><a href="https://www.shedwool.com">https://www.shedwool.com</a></u>), which has helped revolutionize the way businesses from different industries connect their employees to each other and their work schedules through customizable web and mobile apps.<br /><a href="https://firpodcastnetwork.com/155-mitchell-levy-ronan-leonard-cory-warfield-on-mastermind-business-asset/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/155-mitchell-levy-ronan-leonard-cory-warfield-on-mastermind-business-asset/">#155: MITCHELL LEVY, RONAN LEONARD & CORY WARFIELD ON MASTERMIND BUSINESS ASSET</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p>

In this episode, Mitchell Levy (http://aha.pub/MitchellLevy), TEDx speaker and the AHA Guy at AHAthat (https://AHAthat.com), introduces his co-host, #ThoughtLeader Ronan Leonard (http://aha.pub/RonanLeonard), an author, business mentor, speaker, and founder of Return on Intellect and Eccountability, which helps overwhelmed and frustrated owners grow their businesses fast (https://www.eccountability.io/), and their guest, #ThoughtLeader Cory Warfield (http://aha.pub/CoryWarfield), a brand ambassador and evangelist, mentor, speaker, co-founder of #MentorYou Global Consultants Network, and founder of ShedWool Scheduling (https://www.shedwool.com), which has helped revolutionize the way businesses from different industries connect their employees to each other and their work schedules through customizable web and mobile apps. This episode is packed with thought-provoking AHAmessages as they focus on #Masterminding to build additional revenue and authority using this framework.

Ronan’s expertise and his succinct way of conveying the #Mastermind message can help any aspiring individual or company grow business to new heights. He shares valuable insights about when to pursue knowledge at the right time and to be good at it. For him, your biggest asset is yourself and how you present yourself to people who are watching you: your network. Ronan believes that you should invest time, money, and knowledge in yourself as you connect with other people who have the same values and passion. He strongly suggests to always find ways to collaborate and explore new ideas together, and opportunities will come up to add revenue for your respective businesses.

Cory’s humble beginning, on the other hand — from being homeless to becoming a food server and eventually becoming a business entrepreneur himself — is a testament that #Masterminding is effective by allowing you to be the best version of yourself in the hope that people in your sphere of influence catch on with the same positivity, ambition, and sincerity to do what you really are passionate about. Cory is keen on you presenting your authentic self, showing that you actually care about what you do and the people you meet and eventually work with.

Here are a couple of AHAmessages from the episode. See more in the “AHA Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, AHAthat: https://AHAthat.com.

  • It’s not just what you know that makes you #Valuable. It’s also either what you #Give or what you #Teach. #Mastermind http://aha.pub/RonanLeonard
  • How do you inspire other people, in and out of your network? You do this by #Helping and #Teaching them from a place of #Authenticity. #Mastermind http://aha.pub/RonanLeonard
  • Show integrity, vulnerability, and #Authenticity. That’s when you build #Trust. #Mastermind http://aha.pub/MitchellLevy
  • There are concepts that might work for some, but not for others. Learn alongside like-minded individuals, and listen to the #Sincerity of their stories to discover valuable lessons. #Mastermind http://aha.pub/CoryWarfield
  • The people who taught you valuable things and skills in the past are your #Mentors. You can do the same for others as they go to you for advice. #Mastermind http://aha.pub/CoryWarfield

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

The post #155: MITCHELL LEVY, RONAN LEONARD & CORY WARFIELD ON MASTERMIND BUSINESS ASSET appeared first on FIR Podcast Network.

]]> In this episode, Mitchell Levy (http://aha.pub/MitchellLevy), TEDx speaker and the AHA Guy at AHAthat (https://AHAthat.com), introduces his co-host, #ThoughtLeader Ronan Leonard (http://aha.pub/RonanLeonard), an author, business mentor, speaker,
In this episode, Mitchell Levy (http://aha.pub/MitchellLevy), TEDx speaker and the AHA Guy at AHAthat (https://AHAthat.com), introduces his co-host, #ThoughtLeader Ronan Leonard (http://aha.pub/RonanLeonard), an author, business mentor, speaker, and founder of Return on Intellect and Eccountability, which helps overwhelmed and frustrated owners grow their businesses fast (https://www.eccountability.io/), and their guest, #ThoughtLeader Cory Warfield (http://aha.pub/CoryWarfield), a brand ambassador and evangelist, mentor, speaker, co-founder of #MentorYou Global Consultants Network, and founder of ShedWool Scheduling (https://www.shedwool.com), which has helped revolutionize the way businesses from different industries connect their employees to each other and their work schedules through customizable web and mobile apps. This episode is packed with thought-provoking AHAmessages as they focus on #Masterminding to build additional revenue and authority using this framework.
Ronan’s expertise and his succinct way of conveying the #Mastermind message can help any aspiring individual or company grow business to new heights. He shares valuable insights about when to pursue knowledge at the right time and to be good at it. For him, your biggest asset is yourself and how you present yourself to people who are watching you: your network. Ronan believes that you should invest time, money, and knowledge in yourself as you connect with other people who have the same values and passion. He strongly suggests to always find ways to collaborate and explore new ideas together, and opportunities will come up to add revenue for your respective businesses.
Cory’s humble beginning, on the other hand — from being homeless to becoming a food server and eventually becoming a business entrepreneur himself — is a testament that #Masterminding is effective by allowing you to be the best version of yourself in the hope that people in your sphere of influence catch on with the same positivity, ambition, and sincerity to do what you really are passionate about. Cory is keen on you presenting your authentic self, showing that you actually care about what you do and the people you meet and eventually work with.
Here are a couple of AHAmessages from the episode. See more in the “AHA Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, AHAthat: https://AHAthat.com.

* It’s not just what you know that makes you #Valuable. It’s also either what you #Give or what you #Teach. #Mastermind http://aha.pub/RonanLeonard
* How do you inspire other people, in and out of your network? You do this by #Helping and #Teaching them from a place of #Authenticity. #Mastermind http://aha.pub/RonanLeonard
* Show integrity, vulnerability, and #Authenticity. That’s when you build #Trust. #Mastermind http://aha.pub/MitchellLevy
* There are concepts that might work for some, but not for others. Learn alongside like-minded individuals, and listen to the #Sincerity of their stories to discover valuable lessons. #Mastermind http://aha.pub/CoryWarfield
* The people who taught you valuable things and skills in the past are your #Mentors. You can do the same for others as they go to you for advice. #Mastermind http://aha.pub/CoryWarfield

To learn more about Thought Leadership and how it can help you be successful,]]>
Mitchell Levy 47:48 10301