The FIR Podcast Network Everything Feed https://firpodcastnetwork.com Subscribe to receive every episode of every show on the FIR Podcast Network Thu, 18 Oct 2018 18:21:29 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 https://firpodcastnetwork.com/wp-content/uploads/2018/01/cropped-fir-site-icon-32x32.png The FIR Podcast Network Everything Feed https://firpodcastnetwork.com 32 32 The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network. The FIR Podcast Network Everything Feed The FIR Podcast Network Everything Feed shel@holtz.com shel@holtz.com (The FIR Podcast Network Everything Feed) The FIR Podcast Network Everything Feed The FIR Podcast Network Everything Feed http://firpodcastnetwork.com/wp-content/uploads/powerpress/fir-everything.jpg https://firpodcastnetwork.com TV-G 82122195 FIR B2B #106: Tips For Auditing and Fine-Tuning Your Content https://firpodcastnetwork.com/fir-b2b-106-tips-for-auditing-and-fine-tuning-your-content/ Thu, 18 Oct 2018 17:57:20 +0000 https://firpodcastnetwork.com/?p=9660 https://firpodcastnetwork.com/fir-b2b-106-tips-for-auditing-and-fine-tuning-your-content/#respond https://firpodcastnetwork.com/fir-b2b-106-tips-for-auditing-and-fine-tuning-your-content/feed/ 0 <p>This week we look at several resources that can be used to help examine your content marketing strategy<br /><a href="https://firpodcastnetwork.com/fir-b2b-106-tips-for-auditing-and-fine-tuning-your-content/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/fir-b2b-106-tips-for-auditing-and-fine-tuning-your-content/">FIR B2B #106: Tips For Auditing and Fine-Tuning Your Content</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> This week we look at several resources that can be used to help examine your content marketing strategy. First up, this piece by an executive with Athena Health talks about how the company took the time to look at how their site visitors were reacting to their posted content and adjusted accordingly. It also discusses the importance of storytelling as a component of content marketing. There are great tips here on how to improve your content portfolio.

Last month, GlaxoSmithKline introduced a brand incubator that is used for internal audits of all aspects of its marketing and messaging. While your company may not have the resources to do this on a full-time basis, reading this post on MarketingWeek could help inform your own thinking about how you can accomplish rebranding and using content specifically for this task.

Paul shares his thoughts about how small teams can be useful for this effort, particularly since they aren’t direct stakeholders.  This could be a way to innovate and fail fast. He also refers to a presentation that he has put together about content audits. You can download this slide deck from one of Paul’s presentations here. 

He suggests that you think across what he calls the content cube, as shown here. Each cell of the cube classifies the type, delivery vehicle and stage in marketing funnel for a particular content asset. Finally, we offer another content auditing worksheet from Hilary Marsh here.

The post FIR B2B #106: Tips For Auditing and Fine-Tuning Your Content appeared first on FIR Podcast Network.

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This week we look at several resources that can be used to help examine your content marketing strategyContinue Reading → piece by an executive with Athena Health talks about how the company took the time to look at how their site visitors were reacting to their posted content and adjusted accordingly. It also discusses the importance of storytelling as a component of content marketing. There are great tips here on how to improve your content portfolio.
Last month, GlaxoSmithKline introduced a brand incubator that is used for internal audits of all aspects of its marketing and messaging. While your company may not have the resources to do this on a full-time basis, reading this post on MarketingWeek could help inform your own thinking about how you can accomplish rebranding and using content specifically for this task.
Paul shares his thoughts about how small teams can be useful for this effort, particularly since they aren’t direct stakeholders.  This could be a way to innovate and fail fast. He also refers to a presentation that he has put together about content audits. You can download this slide deck from one of Paul’s presentations here. 

He suggests that you think across what he calls the content cube, as shown here. Each cell of the cube classifies the type, delivery vehicle and stage in marketing funnel for a particular content asset. Finally, we offer another content auditing worksheet from Hilary Marsh here.
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David Strom 17:16 9660
Inside P2 013: An Interview with Kylie Cochrane, Chair of the International Association for Public Participation https://firpodcastnetwork.com/inside-p2-013-an-interview-with-kylie-cochrane-chair-of-the-international-association-for-public-participation/ Wed, 17 Oct 2018 11:22:11 +0000 https://firpodcastnetwork.com/?p=9658 https://firpodcastnetwork.com/inside-p2-013-an-interview-with-kylie-cochrane-chair-of-the-international-association-for-public-participation/#respond https://firpodcastnetwork.com/inside-p2-013-an-interview-with-kylie-cochrane-chair-of-the-international-association-for-public-participation/feed/ 0 <p>Kylie Cochrane, Chair of the International Association for Public Participation, talks with Joseph Thornley about the IAP2 and the international public engagement movement.<br /><a href="https://firpodcastnetwork.com/inside-p2-013-an-interview-with-kylie-cochrane-chair-of-the-international-association-for-public-participation/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/inside-p2-013-an-interview-with-kylie-cochrane-chair-of-the-international-association-for-public-participation/">Inside P2 013: An Interview with Kylie Cochrane, Chair of the International Association for Public Participation</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> IAP2 is a federation of regional IAP2 organizations such as IAP2 USA and IAP2 Canada. Kylie Cochrane is the Chair of the overarching federation. Recently, while at the IAP2 North America Conference in Victoria, she talked with Joseph Thornley about IAP2, its changing structure, major issues in the P2 practice and a look into the future.

The post Inside P2 013: An Interview with Kylie Cochrane, Chair of the International Association for Public Participation appeared first on FIR Podcast Network.

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Kylie Cochrane, Chair of the International Association for Public Participation, talks with Joseph Thornley about the IAP2 and the international public engagement movement.Continue Reading → ]]> Joe Thornley 14:51 9658
#145: Jeffrey Hayzlett, Lisa McDonald & Mitchell Levy on Building Your #Legacy https://firpodcastnetwork.com/145-jeffrey-hayzlett-lisa-mcdonald-mitchell-levy-on-building-your-legacy/ Tue, 16 Oct 2018 21:11:13 +0000 https://firpodcastnetwork.com/?p=9653 https://firpodcastnetwork.com/145-jeffrey-hayzlett-lisa-mcdonald-mitchell-levy-on-building-your-legacy/#respond https://firpodcastnetwork.com/145-jeffrey-hayzlett-lisa-mcdonald-mitchell-levy-on-building-your-legacy/feed/ 0 <p>In this episode, Mitchell Levy (<a href="https://twitter.com/happyabout">@HappyAbout</a>), TEDx speaker and the AHA Guy at AHAthat (<a href="http://AHAthat.com">http://AHAthat.com</a>), and co-host Lisa McDonald <u>(<a href="https://twitter.com/fearlesslisam">@FearlessLisaM</a></u>), an author, motivational speaker, TV and radio host, and blogger (<a href="http://livingfearlesslywithlisa.com">http://livingfearlesslywithlisa.com</a>), exchange great insights with Jeffrey Hayzlett (<a href="https://twitter.com/JeffreyHayzlett">@JeffreyHayzlett</a>), a best-selling author, global business celebrity, speaker, and chairman of C-Suite Network.<br /><a href="https://firpodcastnetwork.com/145-jeffrey-hayzlett-lisa-mcdonald-mitchell-levy-on-building-your-legacy/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/145-jeffrey-hayzlett-lisa-mcdonald-mitchell-levy-on-building-your-legacy/">#145: Jeffrey Hayzlett, Lisa McDonald & Mitchell Levy on Building Your #Legacy</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Jeffrey Hayzlett

In this episode, Mitchell Levy (@HappyAbout), TEDx speaker and the AHA Guy at AHAthat (http://AHAthat.com), and co-host Lisa McDonald (@FearlessLisaM), an author, motivational speaker, TV and radio host, and blogger (http://livingfearlesslywithlisa.com), exchange great insights with Jeffrey Hayzlett (@JeffreyHayzlett), a best-selling author, global business celebrity, speaker, and chairman of C-Suite Network.

Jeffrey Hayzlett provides us with amazing insights about legacy, which is in line with the topic for this month. Jeffrey believes that what you do now determines the legacy that you leave behind. He points out that you should not worry or think about your legacy because it is more important to live your life the way that it should be lived today. Furthermore, in life, you can’t do it all, but you can do what you can.

Here are a couple of AHA messages from the episode. See more in the “AHA Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, AHAthat: http://AHAthat.com.

  • A #Legacy is a collective result of what you do, whom you’ve been associated with, and how it represented you. What’s your legacy? #TLL http://aha.pub/JeffreyHayzlett
  • If you want to #LeaveAMark in today’s world, you need to know what kind of human being you are. #Legacy #TLL http://aha.pub/LisaMcDonald
  • The most important thing in life is to show up and be there. #NoExcuses #TLL http://aha.pub/MitchellLevy
  • Don’t live your life for label’s sake, because it’s disingenuous. Be who you truly are. #NoPretentions #Legacy #TLL http://aha.pub/LisaMcDonald
  • In this life, people come and go. It’s up to you to decide what kind of #Legacy you will leave behind. Start building your legacy now! #LeaveAMark#TLL http://aha.pub/JeffreyHayzlett

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

The post #145: Jeffrey Hayzlett, Lisa McDonald & Mitchell Levy on Building Your #Legacy appeared first on FIR Podcast Network.

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In this episode, Mitchell Levy (@HappyAbout), TEDx speaker and the AHA Guy at AHAthat (http://AHAthat.com), and co-host Lisa McDonald (@FearlessLisaM), an author, motivational speaker, TV and radio host, and blogger (http://livingfearlesslywithlisa.
In this episode, Mitchell Levy (@HappyAbout), TEDx speaker and the AHA Guy at AHAthat (http://AHAthat.com), and co-host Lisa McDonald (@FearlessLisaM), an author, motivational speaker, TV and radio host, and blogger (http://livingfearlesslywithlisa.com), exchange great insights with Jeffrey Hayzlett (@JeffreyHayzlett), a best-selling author, global business celebrity, speaker, and chairman of C-Suite Network.
Jeffrey Hayzlett provides us with amazing insights about legacy, which is in line with the topic for this month. Jeffrey believes that what you do now determines the legacy that you leave behind. He points out that you should not worry or think about your legacy because it is more important to live your life the way that it should be lived today. Furthermore, in life, you can’t do it all, but you can do what you can.
Here are a couple of AHA messages from the episode. See more in the “AHA Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, AHAthat: http://AHAthat.com.

* A #Legacy is a collective result of what you do, whom you’ve been associated with, and how it represented you. What’s your legacy? #TLL http://aha.pub/JeffreyHayzlett
* If you want to #LeaveAMark in today’s world, you need to know what kind of human being you are. #Legacy #TLL http://aha.pub/LisaMcDonald
* The most important thing in life is to show up and be there. #NoExcuses #TLL http://aha.pub/MitchellLevy
* Don’t live your life for label’s sake, because it’s disingenuous. Be who you truly are. #NoPretentions #Legacy #TLL http://aha.pub/LisaMcDonald
* In this life, people come and go. It’s up to you to decide what kind of #Legacy you will leave behind. Start building your legacy now! #LeaveAMark#TLL http://aha.pub/JeffreyHayzlett

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
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Mitchell Levy 38:23 9653
ALP 1: Starting your own agency https://firpodcastnetwork.com/alp-1-starting-your-own-agency/ Tue, 16 Oct 2018 13:02:59 +0000 https://firpodcastnetwork.com/?p=9642 https://firpodcastnetwork.com/alp-1-starting-your-own-agency/#respond https://firpodcastnetwork.com/alp-1-starting-your-own-agency/feed/ 0 <p>In the debut episode of the Agency Leadership Podcast, co-hosts Chip Griffin and Gini Dietrich discuss some of the things that new and prospective agency owners should be thinking about. From naming to legal and accounting issues, there are important decisions that need to be made in the early days.<br /><a href="https://firpodcastnetwork.com/alp-1-starting-your-own-agency/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/alp-1-starting-your-own-agency/">ALP 1: Starting your own agency</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> In the debut episode of the Agency Leadership Podcast, co-hosts Chip Griffin and Gini Dietrich discuss some of the things that new and prospective agency owners should be thinking about. From naming to legal and accounting issues, there are important decisions that need to be made in the early days.

[read the transcript]

The post ALP 1: Starting your own agency appeared first on FIR Podcast Network.

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In the debut episode of the Agency Leadership Podcast, co-hosts Chip Griffin and Gini Dietrich discuss some of the things that new and prospective agency owners should be thinking about. From naming to legal and accounting issues, [read the transcript]
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Chip Griffin 26:11 9642
Inside PR 522 – Crisis Expectations https://firpodcastnetwork.com/inside-pr-522-crisis-expectations/ Tue, 16 Oct 2018 11:57:04 +0000 https://firpodcastnetwork.com/?p=9639 https://firpodcastnetwork.com/inside-pr-522-crisis-expectations/#respond https://firpodcastnetwork.com/inside-pr-522-crisis-expectations/feed/ 0 <p>Talking about metadata and privacy. And are we realistic in our expectations of how much information organizations should provide to us during a crisis?<br /><a href="https://firpodcastnetwork.com/inside-pr-522-crisis-expectations/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/inside-pr-522-crisis-expectations/">Inside PR 522 – Crisis Expectations</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Gini, Martin and Joe talk about privacy and the continuing interest of government legislators about what the social networks and search engines are doing – and not doing – to protect it. Privacy is not just about the personally identifiable data. It’s as much about the metadata that flows from it.

We also talk about how realistic it is to expect agencies and organizations to respond to individual people during a crisis. The case is Joe’s over-two-day return to the dark ages when he and 250,000 other Hydro customers lost their power following a tornado in Ottawa. Is it good enough for organizations to simply publish general information – or should they attempt to respond to individuals and communicate information that would be useful to specific groups, such as neighbourhoods?

The post Inside PR 522 – Crisis Expectations appeared first on FIR Podcast Network.

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Talking about metadata and privacy. And are we realistic in our expectations of how much information organizations should provide to us during a crisis?Continue Reading → We also talk about how realistic it is to expect agencies and organizations to respond to individual people during a crisis. The case is Joe’s over-two-day return to the dark ages when he and 250,000 other Hydro customers lost their power following a tornado in Ottawa. Is it good enough for organizations to simply publish general information – or should they attempt to respond to individuals and communicate information that would be useful to specific groups, such as neighbourhoods?
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Joe Thornley 21:55 9639
CWC 19: Craig Carroll on corporate reputation and measurement https://firpodcastnetwork.com/cwc-19-craig-carroll-on-corporate-reputation-and-measurement/ Mon, 15 Oct 2018 18:06:45 +0000 https://firpodcastnetwork.com/?p=9624 https://firpodcastnetwork.com/cwc-19-craig-carroll-on-corporate-reputation-and-measurement/#respond https://firpodcastnetwork.com/cwc-19-craig-carroll-on-corporate-reputation-and-measurement/feed/ 0 <p>Craig Carroll, Executive Director of the <a href="http://www.ocrnetwork.com/">OCR Network</a>, joins Chip to discuss corporate reputation and the measurement and evaluation of corporate communications.<br /><a href="https://firpodcastnetwork.com/cwc-19-craig-carroll-on-corporate-reputation-and-measurement/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/cwc-19-craig-carroll-on-corporate-reputation-and-measurement/">CWC 19: Craig Carroll on corporate reputation and measurement</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Craig Carroll, Executive Director of the OCR Network, joins Chip to discuss corporate reputation and the measurement and evaluation of corporate communications.

They explore current trends in corporate reputation, the rise of the CCO, and challenges in PR evaluation and media measurement.

[read the transcript]

The post CWC 19: Craig Carroll on corporate reputation and measurement appeared first on FIR Podcast Network.

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Craig Carroll, Executive Director of the OCR Network, joins Chip to discuss corporate reputation and the measurement and evaluation of corporate communications.Continue Reading → OCR Network, joins Chip to discuss corporate reputation and the measurement and evaluation of corporate communications.
They explore current trends in corporate reputation, the rise of the CCO, and challenges in PR evaluation and media measurement.
[read the transcript]
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Chip Griffin 25:35 9624
For Immediate Release #159: How Long Will You Remember This Episode? https://firpodcastnetwork.com/fir-159-how-long-will-you-remember-this-episode/ Mon, 15 Oct 2018 11:00:05 +0000 https://firpodcastnetwork.com/?p=9626 https://firpodcastnetwork.com/fir-159-how-long-will-you-remember-this-episode/#respond https://firpodcastnetwork.com/fir-159-how-long-will-you-remember-this-episode/feed/ 0 <p>There's no conversation with a subject matter expert this week, just host Shel Holtz nattering on about whether a brand voice should remain consistent across multiple social channels; the BBC's new communication metric: long-term memory; how evolving business response to disasters is changing how communities deal with them; making managers a discrete audience as a core part of the Employee Experience; the long, slow demise of Google+; a human-like Artificial Intelligence that could appear in your room to answer your questions -- assuming you bought the right AR headset; Amazon's recruitment AI that was biased against female candidates; Delta's Twitter poll that will determine its in-flight holiday movie; the "personal podcast" Pocket will play for you; Twitter's decision to end Moment creation on its mobile apps, and the blockchain that will verify journalism (which Forbes is joining). You'll also hear Dan York's Tech Report.<br /><a href="https://firpodcastnetwork.com/fir-159-how-long-will-you-remember-this-episode/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/fir-159-how-long-will-you-remember-this-episode/">FIR #159: How Long Will You Remember This Episode?</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> There’s no conversation with a subject matter expert this week, just host Shel Holtz nattering on about…

  • Whether a brand voice should remain consistent across multiple social channels
  • The BBC’s new communication metric: long-term memory
  • How evolving business response to disasters is changing how communities deal with them
  • Making managers a discrete audience as a core part of the Employee Experience
  • The long, slow demise of Google+
  • A human-like Artificial Intelligence that could appear in your room to answer your questions — assuming you bought the right AR headset
  • Amazon’s recruitment AI that was biased against female candidates
  • Delta’s Twitter poll that will determine its in-flight holiday movie
  • The “personal podcast” Pocket will play for you
  • Twitter’s decision to end Moment creation on its mobile apps
  • The blockchain that will verify journalism (which Forbes is joining)

Dan York’s Tech Report covers the successful DNSSEC key rollover, the shutdown of Google+, Spotify opening its podcast beta to everyone, new video hardware from Facebook and Google, Snapchat’s original daily scripted shows, and Facebook’s 3D photos.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

Links from this week’s episode:

Links from Dan York’s Report:

The post FIR #159: How Long Will You Remember This Episode? appeared first on FIR Podcast Network.

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There's no conversation with a subject matter expert this week, just host Shel Holtz nattering on about whether a brand voice should remain consistent across multiple social channels; the BBC's new communication metric: long-term memory; how evolving b...
* Whether a brand voice should remain consistent across multiple social channels
* The BBC’s new communication metric: long-term memory
* How evolving business response to disasters is changing how communities deal with them
* Making managers a discrete audience as a core part of the Employee Experience
* The long, slow demise of Google+
* A human-like Artificial Intelligence that could appear in your room to answer your questions — assuming you bought the right AR headset
* Amazon’s recruitment AI that was biased against female candidates
* Delta’s Twitter poll that will determine its in-flight holiday movie
* The “personal podcast” Pocket will play for you
* Twitter’s decision to end Moment creation on its mobile apps
* The blockchain that will verify journalism (which Forbes is joining)

Dan York’s Tech Report covers the successful DNSSEC key rollover, the shutdown of Google+, Spotify opening its podcast beta to everyone, new video hardware from Facebook and Google, Snapchat’s original daily scripted shows, and Facebook’s 3D photos.
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
Links from this week’s episode:

* Should Your Brand Voice Stay the Same Across Social Channels?
* How the BBC ties memory to branded content effectiveness
* As Michael Approaches, Companies Are Changing the Way We Weather Natural Disasters
* Design an Employee Experience That Attracts Star Talent
* Leadership development series entertains staff on just $15 (for theme music)
* Google+ to shut down after security bug
* Magic Leap’s Mica is a human-like AI in augmented reality
* Amazon Reportedly Killed an AI Recruitment System Because It Couldn’t Stop the Tool from Discriminating Against Women
* Die Hard or Elf? Delta lets passengers Twitter-vote for movies
* Pocket Plans to Turn Your Never-Ending News Reading List Into a Podcast
* Twitter sunsets the ability to create Moments on mobile
* Meredith is developing 10 original shows for Instagram’s IGTV
* Forbes Enters Blockchain Game, Partners With Civil

Links from Dan York’s Report:

* Project Strobe: Protecting your data, improving our third-party APIs,]]>
Shel Holtz 1:05:47 9626
Passport Travel Marketing & PR #027: Chinese Tourism Market https://firpodcastnetwork.com/passport-travel-marketing-pr-027-chinese-tourism-market/ Sun, 14 Oct 2018 17:00:18 +0000 https://firpodcastnetwork.com/?p=9591 https://firpodcastnetwork.com/passport-travel-marketing-pr-027-chinese-tourism-market/#respond https://firpodcastnetwork.com/passport-travel-marketing-pr-027-chinese-tourism-market/feed/ 0 <p>Interview with Humphrey Ho from Hylink USA about the Chinese Tourism Market and how to attract Chinese tourists. As current Managing Partner of Hylink USA, Humphrey Ho is focused on building the first global advertising agency that natively understands the Chinese digital landscape and the burgeoning group of Chinese companies seeking to go abroad. Having spent seven... <a href="https://firpodcastnetwork.com/passport-travel-marketing-pr-027-chinese-tourism-market/">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/passport-travel-marketing-pr-027-chinese-tourism-market/">Passport Travel Marketing & PR #027: Chinese Tourism Market</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Humphrey Ho - Hylink USA Interview with Humphrey Ho from Hylink USA about the Chinese Tourism Market and how to attract Chinese tourists.

As current Managing Partner of Hylink USA, Humphrey Ho is focused on building the first global advertising agency that natively understands the Chinese digital landscape and the burgeoning group of Chinese companies seeking to go abroad.

Having spent seven years in Shanghai as Wieden+Kennedy’s Business Director and as Leagas Delaney’s Business Operations Director, Humphrey has experience serving clients across the automotive, agriculture, FMCG, tech, and travel sectors.

Humphrey earned his Masters of Business Administration from Ryerson University, and his Bachelor of Science in Neuroscience from the University of Toronto and received the ‘Top 30 under 30’ award in 2009.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

The post Passport Travel Marketing & PR #027: Chinese Tourism Market appeared first on FIR Podcast Network.

]]> Interview with Humphrey Ho from Hylink USA about the Chinese Tourism Market and how to attract Chinese tourists. As current Managing Partner of Hylink USA, Humphrey Ho is focused on building the first global advertising agency that natively understands... As current Managing Partner of Hylink USA, Humphrey Ho is focused on building the first global advertising agency that natively understands the Chinese digital landscape and the burgeoning group of Chinese companies seeking to go abroad.
Having spent seven years in Shanghai as Wieden+Kennedy’s Business Director and as Leagas Delaney’s Business Operations Director, Humphrey has experience serving clients across the automotive, agriculture, FMCG, tech, and travel sectors.
Humphrey earned his Masters of Business Administration from Ryerson University, and his Bachelor of Science in Neuroscience from the University of Toronto and received the ‘Top 30 under 30’ award in 2009.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.]]>
Chris Christensen 49:09 9591 Keeping calm in the storm: Employee comms during natural disasters https://firpodcastnetwork.com/communicating-to-employees-during-a-hurricane/ Thu, 11 Oct 2018 01:35:46 +0000 https://firpodcastnetwork.com/?p=9615 https://firpodcastnetwork.com/communicating-to-employees-during-a-hurricane/#respond https://firpodcastnetwork.com/communicating-to-employees-during-a-hurricane/feed/ 0 <p>Hurricanes, floods, earthquakes and other natural disasters can wreak havoc on business. They can keep employees out of work, customers and clients in the dark and offices closed for days on end. That’s why it’s so important to have a solid crisis response plan. And the time to start one is now.</p> <p>With Hurricane Michael and another superstorm season upon us, we wanted to share some lessons learned from a past one – Hurricane Sandy. Because beyond its epic size and cost, Sandy was also an object lesson in <strong>crisis communications.</strong><br /><a href="https://firpodcastnetwork.com/communicating-to-employees-during-a-hurricane/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/communicating-to-employees-during-a-hurricane/">Keeping calm in the storm: Employee comms during natural disasters</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Hurricanes, floods, earthquakes and other natural disasters can wreak havoc on business. They can keep employees out of work, customers and clients in the dark and offices closed for days on end. That’s why it’s so important to have a solid crisis response plan. And the time to start one is now.

With Hurricane Michael and another superstorm season upon us, we wanted to share some lessons learned from a past one – Hurricane Sandy. Because beyond its epic size and cost, Sandy was also an object lesson in crisis communications.

In this episode of EE Voice, we recount our experiences handling crisis communications for PepsiCo during Superstorm Sandy. We we living the hurricane (see photo of the tree that fell in Sharon’s yard) and managing the communications as well. Tune in to hear what to do before, during and after a crisis, and how to put together a crisis communications plan that puts you in as much control as possible.

You’ll learn how to:

  • Form a cross-functional rapid response team
  • Keep internal communications channels up and running
  • Get leadership involved in the communication
  • Get employees involved in the recovery process
  • Establish clear messaging guidelines

Superstorm Sandy not only taught us how to work together across multiple locations, it reinforced our bond as a team. Listen in to get all the details.

 

 

The post Keeping calm in the storm: Employee comms during natural disasters appeared first on FIR Podcast Network.

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Hurricanes, floods, earthquakes and other natural disasters can wreak havoc on business. They can keep employees out of work, customers and clients in the dark and offices closed for days on end. That’s why it’s so important to have a solid crisis resp... With Hurricane Michael and another superstorm season upon us, we wanted to share some lessons learned from a past one – Hurricane Sandy. Because beyond its epic size and cost, Sandy was also an object lesson in crisis communications.
In this episode of EE Voice, we recount our experiences handling crisis communications for PepsiCo during Superstorm Sandy. We we living the hurricane (see photo of the tree that fell in Sharon’s yard) and managing the communications as well. Tune in to hear what to do before, during and after a crisis, and how to put together a crisis communications plan that puts you in as much control as possible.
You’ll learn how to:

* Form a cross-functional rapid response team
* Keep internal communications channels up and running
* Get leadership involved in the communication
* Get employees involved in the recovery process
* Establish clear messaging guidelines

Superstorm Sandy not only taught us how to work together across multiple locations, it reinforced our bond as a team. Listen in to get all the details.
 
 
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Sharon McIntosh 26:04 9615
#144: Lisa McDonald & Mitchell Levy on Establishing #Legacy https://firpodcastnetwork.com/144-lisa-mcdonald-mitchell-levy-on-establishing-legacy/ Tue, 09 Oct 2018 16:06:26 +0000 https://firpodcastnetwork.com/?p=9610 https://firpodcastnetwork.com/144-lisa-mcdonald-mitchell-levy-on-establishing-legacy/#respond https://firpodcastnetwork.com/144-lisa-mcdonald-mitchell-levy-on-establishing-legacy/feed/ 0 <p>In this episode, Mitchell Levy (<a href="http://aha.pub/MitchellLevy">http://aha.pub/MitchellLevy</a>), TEDx speaker and the AHA Guy at AHAthat (<a href="http://AHAthat.com">http://AHAthat.com</a>), introduces his co-host for the month, #ThoughtLeader Lisa McDonald (<a href="http://aha.pub/LisaMcDonald">http://aha.pub/LisaMcDonald</a>), an author, motivational speaker, and radio TV show host who empowers business owners, individuals, and entrepreneurs to become successful by approaching life, love, and work with fearless gratitude, enthusiasm, and hope (<a href="http://www.livingfearlesslywithlisa.com">http://www.livingfearlesslywithlisa.com</a>). This month’s episodes will be fun and interesting, as they will focus on the general concept of legacy and what it means in today’s world.<br /><a href="https://firpodcastnetwork.com/144-lisa-mcdonald-mitchell-levy-on-establishing-legacy/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/144-lisa-mcdonald-mitchell-levy-on-establishing-legacy/">#144: Lisa McDonald & Mitchell Levy on Establishing #Legacy</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Lisa McDonald

In this episode, Mitchell Levy (http://aha.pub/MitchellLevy), TEDx speaker and the AHA Guy at AHAthat (http://AHAthat.com), introduces his co-host for the month, #ThoughtLeader Lisa McDonald (http://aha.pub/LisaMcDonald), an author, motivational speaker, and radio-TV show host who empowers business owners, individuals, and entrepreneurs to become successful by approaching life, love, and work with fearless gratitude, enthusiasm, and hope (http://www.livingfearlesslywithlisa.com). This month’s episodes will be fun and interesting, as they will focus on the general concept of legacy and what it means in today’s world.

Lisa inspires people to live life fully every single day. For her, it’s important that we understand our connection with others and the relationship we build with them. She believes that in order to build a life and business you love, you need to move away from fear, anxiety, and feeling overwhelmed. Four more stellar thought leaders will be speaking in the next episodes to share their valuable ideas pertaining to legacy and how it affects life and living.

Here are a couple of AHA messages from the episode. See more in the “AHA Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, AHAthat: http://AHAthat.com.

  • A #Legacy can mean a different thing to different people. For some, it may mean when you take yourself up to a leadership position. What does legacy mean to you? #TLL http://aha.pub/LisaMcDonald
  • When you contribute to society in a servant leadership way, people will remember your name — both today when you’re living and tomorrow when you’re no longer physically present on this planet. #LeaveAMark #Legacy #TLL http://aha.pub/MitchellLevy
  • A #Legacy isn’t about hierarchy nor status; it’s about being the best person you can possibly be. Are you being the best you can be? #TLL http://aha.pub/LisaMcDonald
  • Life is more important than just business, so if you’re going to leave something, make it memorable. #Legacy #TLL http://aha.pub/MitchellLevy
  • When is the best time to establish your #Legacy? It’s when you understand contribution, leadership, paying it forward, and being of service. #TLL http://aha.pub/LisaMcDonald

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

The post #144: Lisa McDonald & Mitchell Levy on Establishing #Legacy appeared first on FIR Podcast Network.

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In this episode, Mitchell Levy (http://aha.pub/MitchellLevy), TEDx speaker and the AHA Guy at AHAthat (http://AHAthat.com), introduces his co-host for the month, #ThoughtLeader Lisa McDonald (http://aha.pub/LisaMcDonald), an author,
In this episode, Mitchell Levy (http://aha.pub/MitchellLevy), TEDx speaker and the AHA Guy at AHAthat (http://AHAthat.com), introduces his co-host for the month, #ThoughtLeader Lisa McDonald (http://aha.pub/LisaMcDonald), an author, motivational speaker, and radio-TV show host who empowers business owners, individuals, and entrepreneurs to become successful by approaching life, love, and work with fearless gratitude, enthusiasm, and hope (http://www.livingfearlesslywithlisa.com). This month’s episodes will be fun and interesting, as they will focus on the general concept of legacy and what it means in today’s world.
Lisa inspires people to live life fully every single day. For her, it’s important that we understand our connection with others and the relationship we build with them. She believes that in order to build a life and business you love, you need to move away from fear, anxiety, and feeling overwhelmed. Four more stellar thought leaders will be speaking in the next episodes to share their valuable ideas pertaining to legacy and how it affects life and living.
Here are a couple of AHA messages from the episode. See more in the “AHA Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, AHAthat: http://AHAthat.com.

* A #Legacy can mean a different thing to different people. For some, it may mean when you take yourself up to a leadership position. What does legacy mean to you? #TLL http://aha.pub/LisaMcDonald
* When you contribute to society in a servant leadership way, people will remember your name — both today when you’re living and tomorrow when you’re no longer physically present on this planet. #LeaveAMark #Legacy #TLL http://aha.pub/MitchellLevy
* A #Legacy isn’t about hierarchy nor status; it’s about being the best person you can possibly be. Are you being the best you can be? #TLL http://aha.pub/LisaMcDonald
* Life is more important than just business, so if you’re going to leave something, make it memorable. #Legacy #TLL http://aha.pub/MitchellLevy
* When is the best time to establish your #Legacy? It’s when you understand contribution, leadership, paying it forward, and being of service. #TLL http://aha.pub/LisaMcDonald

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
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Mitchell Levy 21:25 9610