The FIR Podcast Network Everything Feed https://firpodcastnetwork.com Subscribe to receive every episode of every show on the FIR Podcast Network Thu, 05 Dec 2019 04:04:09 +0000 en-US hourly 1 https://wordpress.org/?v=5.3 https://firpodcastnetwork.com/wp-content/uploads/2018/01/cropped-fir-site-icon-32x32.png The FIR Podcast Network Everything Feed https://firpodcastnetwork.com 32 32 The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network. The FIR Podcast Network Everything Feed The FIR Podcast Network Everything Feed shel@holtz.com shel@holtz.com (The FIR Podcast Network Everything Feed) The FIR Podcast Network Everything Feed The FIR Podcast Network Everything Feed http://firpodcastnetwork.com/wp-content/uploads/powerpress/fir-everything.jpg https://firpodcastnetwork.com TV-G 82122195 #215: Kevin Wayne Johnson and Mitchell Levy on Thought Leader Life Credibility Episode https://firpodcastnetwork.com/215-kevin-wayne-johnson-and-mitchell-levy-on-thought-leader-life-credibility-episode/ Thu, 05 Dec 2019 04:04:09 +0000 https://firpodcastnetwork.com/?p=11216 https://firpodcastnetwork.com/215-kevin-wayne-johnson-and-mitchell-levy-on-thought-leader-life-credibility-episode/#respond https://firpodcastnetwork.com/215-kevin-wayne-johnson-and-mitchell-levy-on-thought-leader-life-credibility-episode/feed/ 0 <p>Turn your team into self-motivated individuals in order to grow your organization. This episode features #ThoughtLeader and #Expert <strong>Kevin Wayne Johnson <a href="http://aha.pub/KevinWayneJohnson">http://aha.pub/KevinJohnson</a></strong>, founder and CEO of the <strong>Johnson Leadership Group</strong>.<br /><a href="https://firpodcastnetwork.com/215-kevin-wayne-johnson-and-mitchell-levy-on-thought-leader-life-credibility-episode/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/215-kevin-wayne-johnson-and-mitchell-levy-on-thought-leader-life-credibility-episode/">#215: Kevin Wayne Johnson and Mitchell Levy on Thought Leader Life Credibility Episode</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p>

Turn your team into self-motivated individuals in order to grow your organization. This episode features #ThoughtLeader and #Expert Kevin Wayne Johnson http://aha.pub/KevinJohnson, founder and CEO of the Johnson Leadership Group.

Kevin’s mission is to train, coach, and mentor the current and next generation of leaders. Through workshops and seminars, he teaches leaders to visualize, create, and execute a customized leadership strategy to best fit their organizations’ needs.

To learn more about Kevin Wayne Johnson, go to http://aha.pub/KevinJohnson. To get in touch with him, visit https://thejohnsonleadershipgroup.com/.

Here are a couple of AHAmessages from this episode:

  • The pain point of leaders in organizations is that the people they hire are not always motivated and encouraged to do a phenomenal job. Is your team inspired to work? #MotivateYourTeam http://aha.pub/KevinJohnson
  • Are the people in your team self-motivated? Or is it taking a number of times to give direction for them to be motivated to move forward? #MotivateYourTeam http://aha.pub/KevinJohnson
  • Self-motivated people in an organization can create the right atmosphere that is conducive for building a great team. Are your employees fulfilled? #MotivateYourTeam https://thejohnsonleadershipgroup.com/ @Writing4theLord
  • Influence and not authority may be the key to successful leadership today. #MotivateYourTeam http://aha.pub/KevinJohnson
  • Improving your attitude and understanding how it affects you and those around you can be the key to your leadership success. #MotivateYourTeam https://thejohnsonleadershipgroup.com/ @Writing4theLord

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

The post #215: Kevin Wayne Johnson and Mitchell Levy on Thought Leader Life Credibility Episode appeared first on FIR Podcast Network.

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Turn your team into self-motivated individuals in order to grow your organization. This episode features #ThoughtLeader and #Expert Kevin Wayne Johnson http://aha.pub/KevinJohnson, founder and CEO of the Johnson Leadership Group.Continue Reading → Turn your team into self-motivated individuals in order to grow your organization. This episode features #ThoughtLeader and #Expert Kevin Wayne Johnson http://aha.pub/KevinJohnson, founder and CEO of the Johnson Leadership Group.
Kevin’s mission is to train, coach, and mentor the current and next generation of leaders. Through workshops and seminars, he teaches leaders to visualize, create, and execute a customized leadership strategy to best fit their organizations’ needs.
To learn more about Kevin Wayne Johnson, go to http://aha.pub/KevinJohnson. To get in touch with him, visit https://thejohnsonleadershipgroup.com/.
Here are a couple of AHAmessages from this episode:

* The pain point of leaders in organizations is that the people they hire are not always motivated and encouraged to do a phenomenal job. Is your team inspired to work? #MotivateYourTeam http://aha.pub/KevinJohnson
* Are the people in your team self-motivated? Or is it taking a number of times to give direction for them to be motivated to move forward? #MotivateYourTeam http://aha.pub/KevinJohnson
* Self-motivated people in an organization can create the right atmosphere that is conducive for building a great team. Are your employees fulfilled? #MotivateYourTeam https://thejohnsonleadershipgroup.com/ @Writing4theLord
* Influence and not authority may be the key to successful leadership today. #MotivateYourTeam http://aha.pub/KevinJohnson
* Improving your attitude and understanding how it affects you and those around you can be the key to your leadership success. #MotivateYourTeam https://thejohnsonleadershipgroup.com/ @Writing4theLord

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
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Mitchell Levy 7:20 11216
Episode #39: EE Voice CLIP – How can I spice up my CEO’s end-of-year letter? https://firpodcastnetwork.com/episode-39-how-can-i-spice-up-my-ceos-end-of-year-letter/ Thu, 05 Dec 2019 01:28:07 +0000 https://firpodcastnetwork.com/?p=11211 https://firpodcastnetwork.com/episode-39-how-can-i-spice-up-my-ceos-end-of-year-letter/#respond https://firpodcastnetwork.com/episode-39-how-can-i-spice-up-my-ceos-end-of-year-letter/feed/ 0 <p>We thought we’d end the year with a little twist – a new, abbreviated format which we hope you’ll find easy to fit into your busy day. With EE Voice Clip we aim to answer -- in under 8 minutes – a question that employee comms pros have on their minds. Sort of like a Quora for Comms.</p> <p>Our first question we answer is: How can I spice up my CEO's end-of-year letter. Sharon and I offer some ideas to consider - some creative, some more traditional. And all in six minutes.<br /><a href="https://firpodcastnetwork.com/episode-39-how-can-i-spice-up-my-ceos-end-of-year-letter/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/episode-39-how-can-i-spice-up-my-ceos-end-of-year-letter/">Episode #39: EE Voice CLIP – How can I spice up my CEO’s end-of-year letter?</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> We thought we’d end the year with a little twist – a new, abbreviated format which we hope you’ll find easy to fit into your busy day. With EE Voice Clip we aim to answer — in under 8 minutes – a question that employee comms pros have on their minds. Sort of like a Quora for Comms.

Our first question we answer is: How can I spice up my CEO’s end-of-year letter. Sharon and I offer some ideas to consider – some creative, some more traditional. And all in six minutes.

The post Episode #39: EE Voice CLIP – How can I spice up my CEO’s end-of-year letter? appeared first on FIR Podcast Network.

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We thought we’d end the year with a little twist – a new, abbreviated format which we hope you’ll find easy to fit into your busy day. With EE Voice Clip we aim to answer -- in under 8 minutes – a question that employee comms pros have on their minds. Our first question we answer is: How can I spice up my CEO’s end-of-year letter. Sharon and I offer some ideas to consider – some creative, some more traditional. And all in six minutes.
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Sharon McIntosh 6:34 11211
Spin Sucks Podcast #79: PR Trends for 2020 https://firpodcastnetwork.com/spin-sucks-podcast-79-pr-trends-for-2020/ Wed, 04 Dec 2019 15:06:47 +0000 https://firpodcastnetwork.com/?p=11198 https://firpodcastnetwork.com/spin-sucks-podcast-79-pr-trends-for-2020/#respond https://firpodcastnetwork.com/spin-sucks-podcast-79-pr-trends-for-2020/feed/ 0 <p><span style="font-weight: 400;">No matter where your communications role lies, Gini Dietrich says you can go into the new decade strong if you embrace these two trends: creative storytelling and the PESO model.</span><br /><a href="https://firpodcastnetwork.com/spin-sucks-podcast-79-pr-trends-for-2020/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/spin-sucks-podcast-79-pr-trends-for-2020/">Spin Sucks Podcast #79: PR Trends for 2020</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p>

During the month of December, we always host the 12 Days of Christmas—our take on the holiday tradition and song. Because we run it all month on the blog, we thought it’d be fun to do the second, 9th, and 16th days on the podcast. If you want the entire series, pop over to Spin Sucks and sing the song along in your head with us.

On the second day of Christmas, Spin Sucks gave to you two PR trends and one mindset shift (in a pear tree).

No matter where your communications role lies, you can go into the new decade strong if you embrace these two trends: creative storytelling and the PESO model.

PR TRENDS: CREATIVE STORYTELLING

Let’s start with creative storytelling. It’s not a new trend—we’ve been talking about storytelling for a few years now—and it’s not like sitting around a campfire trying to terrify the children in your life. No, this is about storytelling that allows your customers to imagine how miserable life would be without your product or service. 

In this episode, I talk you through what that means for your organization, no matter what it does, and how you can incorporate it into your marketing efforts in 2020.

Ignore the high school English class advice you received about how to craft a story and tell one instead that is relatable.

I discuss what that looks like, how you can ignore what you know, and where you’ll have the most success.

PR TRENDS: THE PESO MODEL

The PESO model, for those of you who are not familiar is the integration of paid, earned, shared, and owned media. Traditionally, PR falls under earned media—media relations, publicity, whatever you want to call it. 

AdAge recently published an article on this very topic and I couldn’t agree more. 

Today, even if we’re not asked to do more, it’s our responsibility to start to add in the other media types. Not only has media changed enough that it affects the E in the PESO model, but it’s hard to measure it beyond brand awareness and reputation.

SPIN SUCKS PODCAST

In this week’s Spin Sucks podcast episode, you’ll learn:

  • What storytelling looks like for B2B, B2C, and nonprofits.
  • How to tell a story that is relatable and engaging.
  • Where paid media fits into a communications program.
  • How earned media has changed—and what you can do about it.
  • Staying ahead of the trends in shared media and why you don’t have to do #allthethings.
  • What owned media looks like in 2020 and beyond.

Of course, it’s challenging to limit to only two trends. There are lots of other things on the forefront, such as artificial intelligence, machine learning, virtual reality, and virtual events made to look like real-life.

With that, I’d love to know what you think are the trends for 2020—and an entirely new decade. You can find me in the free Spin Sucks community.

The post Spin Sucks Podcast #79: PR Trends for 2020 appeared first on FIR Podcast Network.

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No matter where your communications role lies, Gini Dietrich says you can go into the new decade strong if you embrace these two trends: creative storytelling and the PESO model.Continue Reading → Play in new window | Download (Duration: 12:22) | Embed
Subscribe: Apple Podcasts | Overcast | Google Podcasts | Stitcher | RSS | Subscription Options
During the month of December, we always host the 12 Days of Christmas—our take on the holiday tradition and song. Because we run it all month on the blog, we thought it’d be fun to do the second, 9th, and 16th days on the podcast. If you want the entire series, pop over to Spin Sucks and sing the song along in your head with us.
On the second day of Christmas, Spin Sucks gave to you two PR trends and one mindset shift (in a pear tree).
No matter where your communications role lies, you can go into the new decade strong if you embrace these two trends: creative storytelling and the PESO model.
PR TRENDS: CREATIVE STORYTELLING
Let’s start with creative storytelling. It’s not a new trend—we’ve been talking about storytelling for a few years now—and it’s not like sitting around a campfire trying to terrify the children in your life. No, this is about storytelling that allows your customers to imagine how miserable life would be without your product or service. 
In this episode, I talk you through what that means for your organization, no matter what it does, and how you can incorporate it into your marketing efforts in 2020.
Ignore the high school English class advice you received about how to craft a story and tell one instead that is relatable.
I discuss what that looks like, how you can ignore what you know, and where you’ll have the most success.
PR TRENDS: THE PESO MODEL
The PESO model, for those of you who are not familiar is the integration of paid, earned, shared, and owned media. Traditionally, PR falls under earned media—media relations, publicity, whatever you want to call it. 
AdAge recently published an a...]]>
Gini Dietrich 12:25 11198
AMP Up Your Digital Marketing #114: Andres Botero on Creating a Groundswell Approach to an Accountant's Buyer's Journey with Demand Generation https://firpodcastnetwork.com/114-andres-botero-on-taking-a-groundswell-approach-to-an-accountants-buyers-journey/ Wed, 04 Dec 2019 14:06:55 +0000 https://firpodcastnetwork.com/?p=11196 https://firpodcastnetwork.com/114-andres-botero-on-taking-a-groundswell-approach-to-an-accountants-buyers-journey/#respond https://firpodcastnetwork.com/114-andres-botero-on-taking-a-groundswell-approach-to-an-accountants-buyers-journey/feed/ 0 <p><span style="font-weight: 400;">Imagine this - you have a market of potential clients in which your product or service can substantially streamline their day-to-day and make their jobs easier. I bet we’d all like to be a BRD selling these clients - they’re a slam dunk. But what if I told you these potential clients have a fiduciary responsibility to serve their business and client base, and not themselves, and certainly not by adding costs from a vendor. That changes your perspective on this market, doesn’t it?</span></p> <p><span style="font-weight: 400;">In this episode of </span><a href="https://blog.gaggleamp.com/podcasts"><span style="font-weight: 400;">AMP Up Your Digital Marketing</span></a><span style="font-weight: 400;">, we meet Andrew Botero, the Chief Marketing Officer at </span><a href="https://www.blackline.com/"><span style="font-weight: 400;">Blackline</span></a><span style="font-weight: 400;"> where he discusses building brand awareness and knowledge of his products. He’ll explain how working in concert with sales to achieve their goal of demand generation has helped accountants and those with fiduciary responsibility to a third-party see the value in Blackline’s products. This groundswell approach has allowed the team at Blackline to have a crystal clear and consistent message throughout the buyer's journey, allowing them to tap into this difficult to sell client base. </span><br /><a href="https://firpodcastnetwork.com/114-andres-botero-on-taking-a-groundswell-approach-to-an-accountants-buyers-journey/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/114-andres-botero-on-taking-a-groundswell-approach-to-an-accountants-buyers-journey/">#114 Andres Botero on Taking a Groundswell Approach to an Accountant’s Buyer’s Journey</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Imagine this – you have a market of potential clients in which your product or service can substantially streamline their day-to-day and make their jobs easier. I bet we’d all like to be a BRD selling these clients – they’re a slam dunk. But what if I told you these potential clients have a fiduciary responsibility to serve their business and client base, and not themselves, and certainly not by adding costs from a vendor. That changes your perspective on this market, doesn’t it?

This client base is accountants and while they are excellent corporate soldiers, their access to technology that can create efficiencies may go overlooked. But, they are still human and still interact only, which is where a lot of their journey starts in simply building awareness.

In this episode of AMP Up Your Digital Marketing, we meet Andres Botero, the Chief Marketing Officer at Blackline. He discusses building brand awareness and knowledge of his products by  working in concert with sales to achieve their goal of demand generation. This groundswell approach has allowed the team at Blackline to have a crystal clear and consistent message throughout the buyer’s journey, allowing them to tap into this difficult to sell client base.

Transcript: 

Glenn: Welcome back to the show. Today we’re speaking to Andres Botero. Andres, welcome to the show.

Andres: Thank you. Thank you for having me.

Glenn: Can you tell us a little bit about who you are and what you do?

Andres: Sure. I’m a Chief Marketing Officer at Blackline and we are the leader in software for accountants for financial closing. We help accountants close the books quarterly, monthly, yearly and at the same have a life, essentially. We automate a lot of the stuff they do manually. Things that they do in Excel and they improve the quality of life and the quality of the numbers.

Glenn: And so, accounts are kind of interesting, right, because you don’t necessarily think of accountants as spending a lot of time online, but maybe I’m wrong with that. So, how do you think about marketing to accountants and where are they hanging out? How are you getting a hold of them?

Andres: Good question. That’s a misconception that accountants are not online. They are people. They are online. They are really busy. And you got to find them where they read their news, where they buy their things. You gotta find them in their offices where they spend a lot of time and nights and to be really targeted geographically in where you advertise digitally.

Glenn: And so, I understand, one of the things that you are focused on right now is integrating various components of the marketing, whether it be physical, digital, people-wise and kind of bringing that all together. How did you get to the point where you said you needed to do that and then maybe you could walk us through how you’re approaching that?

Andres: Sure. I mean, we are finding that, you know, essentially connecting to our accountants from all – in an integrated way with all the channels, we’re talking about our message and putting them in front of our – what we can do for them is powerful. We have a solution that in many cases, they don’t know that exists. They’ve been doing this job for a long time. In the same way they use Excel, they use paper. And, you know, initially, years ago, there was very little volume online. And over time we’ve been investing in awareness, we’ve been finding where they are, where they read, where they shop. And the awareness has been rising. And now we have moved to a place where they might know who we are, now we just need to get them to consider adopting something like ours. And the accountants are a group of people that are not really used to buying a lot of software for themselves. If you sell to sales or to marketing, they buy all the time. Accountants don’t buy anything for themselves, they work, they’re frugal, and they are good corporate soldiers. So, the integration of channels was particularly well for them. You know, we use digital to get in the radar, you know, get them familiar with the brand. We use a lot of direct mail. We send them, for example, a kit, scones or cookies, something for their closing. They are closing and the whole team is camping there in the office for days and they get something from us and it is a nice touch. Hey, here’s something, close your quarter, we’re with you. And that’s the physical. And as they engage and they receive this, you know, we call them. And we call them, usually they are very grateful because no one really sends stuff to accountants. So, they are happy to receive something, attention from a vendor, this cool technology that will help them improve their lives. And that’s the one-on-one connection and it opens the door.

Glenn: And are you doing that on a frequency that’s quarterly, annually, I mean, because, well, technically they’re closing the books every month, right?

Andres: Yeah. And what we’re doing is we’re monitoring the interactions, all the touchpoints between our target market and us. Whenever they download, wherever they read something from us, whenever they visit the website, they attend a webinar, everything is being scored and at some point, when the account is demonstrating enough interest, enough engagement, at that point it moves to the next stage which is the direct mail. And after the direct mail – well, it goes to targeted awareness first, geographically bounded awareness. And then we go to direct mail and then we go to the physical or the call from our business development representative. And that combination of monitor engagement, targeted advertising to them physically to the office where they are located, you know, geofencing the area where they are located. And then direct mail and a call has been – it’s proven to be a good combination.

Glenn: So, what are you using on the upfront side, that’s all digital, right? I’m assuming. Kind of have they been to the website? Have they done certain things digitally that indicates that you should now start moving to some of this physical aspect, whether it be direct mail or some of the packages you’re sending?

Andres: Yeah. We have very powerful social channels on the digital advertising – I mean, of course, we Google, Bing. We are running display ads, we are running search ads. And we have a very interesting and good paid social media program. Our people live in LinkedIn, they are professionals. So, professional channels, you know, targeted engagement in social channels works really well. Then we do some account-based marketing, ABM advertising, you know, to the accounts that we deem are engaged enough to essentially build up, you know, maximize exposure to our brand ahead of getting something from us, which is more expensive.

Glenn: So, you would never – at this point, from what I’m hearing – you wouldn’t use direct mail as a pure cold prospecting tool. You’ve already identified that there are some level of interest and that’s how you keep those costs down, is that correct?

Andres: Yeah. I mean, direct mail, is something you use it to convert after the account has been already engaged and showing a strong interest or at least online engagement and engagement with your website, with your digital properties. And then you put – we use ABM ads on that account ahead of the direct mail. That improves receptiveness, people are familiar with your brand, they have seen you whenever they were reading their newspaper or shopping online, they have seen you. They might had not clicked on any of those ads, but they have seen you and that improves a few percentage points on the conversion on the direct mail.

Glenn: Are you able to identify – so, you’re having some sort of follow-up, I would imagine, there might be a call to action in there, but you’re also, you mentioned that you’re doing some phone follow-up – are you able to identify the effectiveness of the direct mail portion or even the package portion? Is that something that your reps will collect and put into the CRM, saying, yes, they received it and it was a good reaction or is it just – is it more of a feel scenario that you’re getting momentum with it that you didn’t get before?

Andres: No. We monitor yield of the direct mail program because, I mean, compared to the digital and the ABM advertising, this is expensive, the expensive part of the program. It can get really expensive, so we control yield very closely. And we actually build multiple programs and then constantly we are evaluating one versus the other one. And there’s a challenge out there to reduce cost continuously. So, we’re always looking for, you know, ways of continuing with the program with cheaper, more efficient direct mail items. So, I mean, ultimately you build a portfolio, you have items, you know, all different price points to be used in all different kinds of accounts and different programs. I mean, more qualified accounts, more valuable accounts or accounts where you have a large team of accountants get something versus accounts that have or likely to have a small team of accountants. And ideally, you know, for the large team, you want something that they can share, that you build in branding not only with one person, with, like, with many.

Glenn: And are you – the best way to describe this, kind of chunking out the direct mail aspect? In other words, if on a given day you get let’s say 20 interested users or even 200 interested users, do you wait until you get to a certain point, like, maybe 500 or whatever that number is to trigger it to now ship something out to them or is it just in time deliver for all of these activities?

Andres: No. The engagement, of course, is really something you monitor and you want to – every account will have a baseline level of engagement. You know, in a large enterprise accounts, there’s always someone reading, downloading, doing something with our brand. We are a large vendor in this space. Is really the delta that is interesting. Is it surging? Is it – the number of engagements and touchpoints is going up as compared to the normal for that account and that what triggers a lot of the programs?

Glenn: I see. So, you could trigger a program in which it might send direct mail to a few people in an organization, even though you only had one indication from one person? Or what’s the algorithm you’re using from a high-level?

Andres: So, lets say Cisco Systems. Imagine a company of that size, we want to target them and we’ve been monitoring their engagement and the baseline engagement for them is, you know, we have 100 touchpoints in a given week. If you see something above, let’s say, 120, something is up, they might be in-market, they might be more interested, so that’s the appropriate time to send them something. So, now, that’s for a Cisco Systems type of account. If you have a mid-market type of account, you know, the number is really not 100, the number might be five. And anything over five, that might be your trigger. And if the account is really small maybe just having a couple of touchpoints or engagements is enough.

Glenn: And this obviously all of this is tied together with your CRM. So, the sales rep gets to see what’s been sent to them, when it’s been sent, etc.?

Andres: Oh, yeah, it’s all recorded in CRM. The BDRs work in close connection to the sales reps.

Glenn: And so, have you found that there is a – has this been fully embraced by the sales team? I mean, you must be getting some feedback in terms of – because this is not an everyday occurrence, right, because there’s so much reliance today on digital, adding this physical component I think can be really powerful. And salespeople are not always used to it, especially sales people who have been selling the last ten years that missed out on all the direct mail days.

Andres: Yeah, I mean, the sales people are really grateful for what we’re doing in a sense that we’re opening doors and our objective is to put them in front of a qualified prospect as soon as possible. And so, the work they do in collaboration with the BDR essentially is, because what we sell is something that is almost every company can use and every accountant would be happy to have. And it’s something that usually you don’t have a budget for, but you create a budget because you see the great value that the accounting department would derive from it. Then we want to put our sales people in front of the potential buyer as soon as possible. So, you know, in other places I’ve been to, you want to go for full bent before you call a sales person, here, you know, we want the sales person to really engage early because that salesperson is our best representative and he will convince this potential buyer the need and the need to create budget and go for it in the short-term. So, maybe that’s an interesting characteristic for us that is different from other companies. And it’s in our case, we want to put the sales person the sooner, the better, in front of someone that has the need and the authority or influence, but not necessarily a budget or a timeline because that can be created. In that interaction we’ve seen that it happens over and over. The solution is so good and a lot of accountants just don’t know that something like this or they haven’t seen it that way.

Glenn: And so, I think other companies who might be listening right now are thinking, wow! This sounds like a logistical challenge to say the least, especially when you’re dealing with physicality, you’re probably going to get third-party dropship, whatever, how did you go about bringing this into the organization, I’m assuming you just didn’t walk in with a  full-on program and there’s probably some amount of testing that got the initial buy-in from your peers in the c-suite?

Andres: Yeah. That’s how we get to this. I think, what we have is the result of a lot of continuous improvement and somehow integrating the different teams and putting together processes that just make it easier. Like, you know, people on the BDR side now understand the program and the demand generation team brings everybody together, the digital people, the BDRs, the direct mail people and the product marketing. Because all those ads, all those kits, all those calls need to say the same thing, pointing to the same direction. So, we have a good well-oiled cross-functional team that, you know, put together a program and refine it over time. I mean, you don’t get to nirvana all at once, you just get going and every time it improves a little bit. Every month, couple of months we get lower cost in our kit or we improve the way we integrate the digital advertising with the rest. Our scripts for the BDRs are continually refined by product marketing. So, everybody kind of works in concert. I think the driving force is marketing, here at least in Blackline, I mean, we really, in partnership with sales and our most important goal is demand generation. I mean, everything we do is in function of demand generation. That’s what everybody in my team, from PR all the way to the direct mail people talk about, everybody is looking for bookings and growth and timeline generation.

Glenn: So, you know, one of the things that I think people often think about is, how might I test something new? And in this case, because there’s a physicality approach, is there any advice that you would have? I mean, did you, like, segment part of the team, maybe a couple of BDRs only were attached to the initial deliveries of direct mail and then just get some feedback from them or was this kind of thing where you rolled out pretty wildly in the beginning but you just didn’t do too much of it?

Andres: No, initially we had two different teams targeting different segments, running programs, and running slightly different campaigns. And over time we look at them and compare and learn from both. And over time kind of standardized what’s standardize-able and tweak here and there. So, I’ll say, having two teams that are doing things slightly different helps, because I mean, piloting stuff is really important but having two pilot run in parallel where people are kind of competing in a friendly way. And over time exchanging information and sharing best practices and sharing what’s not working, I think that has been very interesting. The people running the program in enterprise have learned from the people running the program in mid-market and the other way around. I mean, that’s how this whole started. And I think I’ve seen really positive progress.

Glenn: It’s a great approach, because not only are you testing but you’re testing with two different groups who will see things in two different ways and you can gain even more information from that because there’s a – to your point, there’s a little bit of friendly competition there?

Andres: Yeah. They are doing things and it’s good to see them both. And by comparing, you get to really put your finger on what exactly is going on, what should change, what should we learn from the other program.

Glenn: Right. Andres, if there was one thing that our audience could put into action today to really have an impact on their digital marketing, what would that one thing be?

Andres: I think probably my best piece of advice is that it’s not about the destination but the journey. Everybody says that, is just to make sure that every week you’re making a little bit of improvement, don’t try to go for, like, heaven all at once. Stairway to heaven is laid with a gazillion little steps every counts so, you know, I push my team to move the needle a little bit every week.

Glenn: And it compounds over time.

Andres: Yeah. You start in one place and by the time you look at it from the end of the quarter, 14 weeks later, you are in a different place.

Glenn: Fantastic. Andres, thanks so much for being on the show. If people want to get in touch with you, what’s the best way to do that?

Andres: Oh, I’ll love to connect with people on LinkedIn. They can find me there. That’s probably the best channel.

Glenn: Perfect. Andres, thanks so much for being on the show.

Andres: Thank you. Thank you for having me, Glenn.

The post #114 Andres Botero on Taking a Groundswell Approach to an Accountant’s Buyer’s Journey appeared first on FIR Podcast Network.

]]> Imagine this - you have a market of potential clients in which your product or service can substantially streamline their day-to-day and make their jobs easier. I bet we’d all like to be a BRD selling these clients - they’re a slam dunk. This client base is accountants and while they are excellent corporate soldiers, their access to technology that can create efficiencies may go overlooked. But, they are still human and still interact only, which is where a lot of their journey starts in simply building awareness.
In this episode of AMP Up Your Digital Marketing, we meet Andres Botero, the Chief Marketing Officer at Blackline. He discusses building brand awareness and knowledge of his products by  working in concert with sales to achieve their goal of demand generation. This groundswell approach has allowed the team at Blackline to have a crystal clear and consistent message throughout the buyer’s journey, allowing them to tap into this difficult to sell client base.

Transcript: 
Glenn: Welcome back to the show. Today we’re speaking to Andres Botero. Andres, welcome to the show.
Andres: Thank you. Thank you for having me.
Glenn: Can you tell us a little bit about who you are and what you do?
Andres: Sure. I’m a Chief Marketing Officer at Blackline and we are the leader in software for accountants for financial closing. We help accountants close the books quarterly, monthly, yearly and at the same have a life, essentially. We automate a lot of the stuff they do manually. Things that they do in Excel and they improve the quality of life and the quality of the numbers.
Glenn: And so, accounts are kind of interesting, right, because you don’t necessarily think of accountants as spending a lot of time online, but maybe I’m wrong with that. So, how do you think about marketing to accountants and where are they hanging out? How are you getting a hold of them?
Andres: Good question. That’s a misconception that accountants are not online. They are people. They are online. They are really busy. And you got to find them where they read their news, where they buy their things. You gotta find them in their offices where they spend a lot of time and nights and to be really targeted geographically in where you advertise digitally.
Glenn: And so, I understand, one of the things that you are focused on right now is integrating various components of the marketing, whether it be physical, digital, people-wise and kind of bringing that all together. How did you get to the point where you said you needed to do that and then maybe you could walk us through how you’re approaching that?
Andres: Sure. I mean, we are finding that, you know, essentially connecting to our accountants from all – in an integrated way with all the channels, we’re talking about our message and putting them in front of our – what we can do for them is powerful. We have a solution that in many cases, they don’t know that exists. They’ve been doing this job for a long time. In the same way they use Excel, they use paper. And, you know, initially, years ago, there was very little volume online. And over time we’ve been investing in awareness, we’ve been finding where they are, where they read, where they shop. And the awareness has been rising. And now we have moved to a place where they might know who we are, now we just need to get them to consider adopting something like ours. And the accountants are a group of people that are not really used to b...]]>
Michelle Brammer 19:52 11196 #214: Doug Harris and Mitchell Levy on Thought Leader Life Credibility Episode https://firpodcastnetwork.com/214-doug-harris-and-mitchell-levy-on-thought-leader-life-credibility-episode/ Wed, 04 Dec 2019 07:02:02 +0000 https://firpodcastnetwork.com/?p=11192 https://firpodcastnetwork.com/214-doug-harris-and-mitchell-levy-on-thought-leader-life-credibility-episode/#respond https://firpodcastnetwork.com/214-doug-harris-and-mitchell-levy-on-thought-leader-life-credibility-episode/feed/ 0 <p>Effectively address diversity to create a positive change in your organization. This episode features #ThoughtLeader and #Expert <strong>Doug Harris <a href="http://aha.pub/DougHarris">http://aha.pub/DougHarris</a></strong>, CEO of <strong>Kaleidoscope Group</strong>.</p> <p> <br /><a href="https://firpodcastnetwork.com/214-doug-harris-and-mitchell-levy-on-thought-leader-life-credibility-episode/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/214-doug-harris-and-mitchell-levy-on-thought-leader-life-credibility-episode/">#214: Doug Harris and Mitchell Levy on Thought Leader Life Credibility Episode</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p>

Effectively address diversity to create a positive change in your organization. This episode features #ThoughtLeader and #Expert Doug Harris http://aha.pub/DougHarris, CEO of Kaleidoscope Group.

Doug helps organizations create customized strategies that address their specific and unique diversity needs. In our changing world, where differences are normal in every organization, Doug does a visionary work assessment to get to the core of these differences and turn them into something positive.

To learn more about Doug Harris, go to http://aha.pub/DougHarris. To get in touch with him, visit https://kgdiversity.com/.

Here are a couple of AHAmessages from this episode:

  • The pain point of some organizations is that they have a hard time navigating and maximizing the differences in their workplace. #DiversityAndInclusion https://kgdiversity.com/ @DougHarrisKG
  • The world is changing, and differences are a normal part of all organizations. Are you handling the differences in your workplace well? #DiversityAndInclusion https://kgdiversity.com/ @DougHarrisKG
  • Some people may make the most out of the differences in their organizations, while others may not. Are you turning the differences in your workplace into something positive? #DiversityAndInclusion http://aha.pub/DougHarris
  • Through in-person meetings, surveys, and group conversations, the organization can assess and understand its current state around #DiversityAndInclusion. This may help you create a roadmap to your desired business outcomes. http://aha.pub/DougHarris
  • When you have a holistic approach to addressing diversity in your corporate environment, you can impact the workforce culture positively. #DiversityAndInclusion http://aha.pub/DougHarris

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

The post #214: Doug Harris and Mitchell Levy on Thought Leader Life Credibility Episode appeared first on FIR Podcast Network.

]]>
Effectively address diversity to create a positive change in your organization. This episode features #ThoughtLeader and #Expert Doug Harris http://aha.pub/DougHarris, CEO of Kaleidoscope Group. -  Continue Reading → Effectively address diversity to create a positive change in your organization. This episode features #ThoughtLeader and #Expert Doug Harris http://aha.pub/DougHarris, CEO of Kaleidoscope Group.
Doug helps organizations create customized strategies that address their specific and unique diversity needs. In our changing world, where differences are normal in every organization, Doug does a visionary work assessment to get to the core of these differences and turn them into something positive.
To learn more about Doug Harris, go to http://aha.pub/DougHarris. To get in touch with him, visit https://kgdiversity.com/.
Here are a couple of AHAmessages from this episode:

* The pain point of some organizations is that they have a hard time navigating and maximizing the differences in their workplace. #DiversityAndInclusion https://kgdiversity.com/ @DougHarrisKG
* The world is changing, and differences are a normal part of all organizations. Are you handling the differences in your workplace well? #DiversityAndInclusion https://kgdiversity.com/ @DougHarrisKG
* Some people may make the most out of the differences in their organizations, while others may not. Are you turning the differences in your workplace into something positive? #DiversityAndInclusion http://aha.pub/DougHarris
* Through in-person meetings, surveys, and group conversations, the organization can assess and understand its current state around #DiversityAndInclusion. This may help you create a roadmap to your desired business outcomes. http://aha.pub/DougHarris
* When you have a holistic approach to addressing diversity in your corporate environment, you can impact the workforce culture positively. #DiversityAndInclusion http://aha.pub/DougHarris

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
]]>
Mitchell Levy 8:17 11192
#213: Bob Britton and Mitchell Levy on Thought Leader Life Credibility Episode https://firpodcastnetwork.com/213-bob-britton-and-mitchell-levy-on-thought-leader-life-credibility-episode/ Tue, 03 Dec 2019 01:09:44 +0000 https://firpodcastnetwork.com/?p=11188 https://firpodcastnetwork.com/213-bob-britton-and-mitchell-levy-on-thought-leader-life-credibility-episode/#respond https://firpodcastnetwork.com/213-bob-britton-and-mitchell-levy-on-thought-leader-life-credibility-episode/feed/ 0 <p>Reach your sales target through an effective sales enablement system. This episode features #ThoughtLeader and #Expert,<strong> Bob Britton</strong> (<strong><a href="http://aha.pub/BobBritton">http://aha.pub/BobBritton</a></strong>) who builds and leads teams and companies so that they have an effective sales enablement function within their organizations that will hit their revenue targets.<br /><a href="https://firpodcastnetwork.com/213-bob-britton-and-mitchell-levy-on-thought-leader-life-credibility-episode/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/213-bob-britton-and-mitchell-levy-on-thought-leader-life-credibility-episode/">#213: Bob Britton and Mitchell Levy on Thought Leader Life Credibility Episode</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p>

Reach your sales target through an effective sales enablement system. This episode features #ThoughtLeader and #Expert, Bob Britton (http://aha.pub/BobBritton) who builds and leads teams and companies so that they have an effective sales enablement function within their organizations that will hit their revenue targets.

Bob helps sales organizations and teams with sales optimization, cross-functional knowledge of management systems, integration of organizational development, leadership development coaching, performance improvement and paradigm alignment.

To learn more about Bob Britton, go to http://aha.pub/BobBritton. To get in touch with him, visit https://sesherpas.com/.

Here are a few AHA messages from this episode:

  • The pain point of sales teams and organizations is that they have trouble meeting their top line revenue because selling has become harder in today’s sales environment. #ReachYourSalesTarget http://aha.pub/BobBritton
  • Many sales organizations look at selling as climbing a ladder, but it can be more like making an ascent up a rock face, and moving left, right, and sideways. How do you #ReachYourSalesTarget? http://aha.pub/BobBritton
  • Being a salesman and being in sales leadership positions for many years can give one the credibility to help organizations reach their sales targets. Consider getting an expert to help you #ReachYourSalesTarget. https://sesherpas.com/ @SherpaBob
  • Sales enablement is an organizational system that can take disparate functions and make them work together. Is your sales team working together to #ReachYourSalesTarget? http://aha.pub/BobBritton
  • Sales enablement is the activity of reducing the friction which can impede sales. Recognizing and addressing these friction points in sales leader behavior and messaging can help you #ReachYourSalesTarget. http://aha.pub/BobBritton

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

The post #213: Bob Britton and Mitchell Levy on Thought Leader Life Credibility Episode appeared first on FIR Podcast Network.

]]>
Reach your sales target through an effective sales enablement system. This episode features #ThoughtLeader and #Expert, Bob Britton (http://aha.pub/BobBritton) who builds and leads teams and companies so that they have an effective sales enablement fun... Reach your sales target through an effective sales enablement system. This episode features #ThoughtLeader and #Expert, Bob Britton (http://aha.pub/BobBritton) who builds and leads teams and companies so that they have an effective sales enablement function within their organizations that will hit their revenue targets.
Bob helps sales organizations and teams with sales optimization, cross-functional knowledge of management systems, integration of organizational development, leadership development coaching, performance improvement and paradigm alignment.
To learn more about Bob Britton, go to http://aha.pub/BobBritton. To get in touch with him, visit https://sesherpas.com/.
Here are a few AHA messages from this episode:

* The pain point of sales teams and organizations is that they have trouble meeting their top line revenue because selling has become harder in today’s sales environment. #ReachYourSalesTarget http://aha.pub/BobBritton
* Many sales organizations look at selling as climbing a ladder, but it can be more like making an ascent up a rock face, and moving left, right, and sideways. How do you #ReachYourSalesTarget? http://aha.pub/BobBritton
* Being a salesman and being in sales leadership positions for many years can give one the credibility to help organizations reach their sales targets. Consider getting an expert to help you #ReachYourSalesTarget. https://sesherpas.com/ @SherpaBob
* Sales enablement is an organizational system that can take disparate functions and make them work together. Is your sales team working together to #ReachYourSalesTarget? http://aha.pub/BobBritton
* Sales enablement is the activity of reducing the friction which can impede sales. Recognizing and addressing these friction points in sales leader behavior and messaging can help you #ReachYourSalesTarget. http://aha.pub/BobBritton

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
]]>
Mitchell Levy 8:22 11188
#212: Alyssa Dver and Mitchell Levy on Thought Leader Life Credibility Episode https://firpodcastnetwork.com/212-alyssa-dver-and-mitchell-levy-on-thought-leader-life-credibility-episode/ Mon, 02 Dec 2019 11:51:34 +0000 https://firpodcastnetwork.com/?p=11185 https://firpodcastnetwork.com/212-alyssa-dver-and-mitchell-levy-on-thought-leader-life-credibility-episode/#respond https://firpodcastnetwork.com/212-alyssa-dver-and-mitchell-levy-on-thought-leader-life-credibility-episode/feed/ 0 <p>Learn the brain science behind confidence so you can be happier and more productive. This episode features #ThoughtLeader and #Expert <strong>Alyssa Dver</strong>, (<strong><a href="http://aha.pub/AlyssaDver">http://aha.pub/AlyssaDver</a></strong>), who teaches CEOs, leaders, entrepreneurs and professionals how to use brain science to pitch and be confident in front of investors, customers and employees.<br /><a href="https://firpodcastnetwork.com/212-alyssa-dver-and-mitchell-levy-on-thought-leader-life-credibility-episode/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/212-alyssa-dver-and-mitchell-levy-on-thought-leader-life-credibility-episode/">#212: Alyssa Dver and Mitchell Levy on Thought Leader Life Credibility Episode</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p>

Learn the brain science behind confidence so you can be happier and more productive. This episode features #ThoughtLeader and #Expert Alyssa Dver, (http://aha.pub/AlyssaDver), who teaches CEOs, leaders, entrepreneurs and professionals how to use brain science to pitch and be confident in front of investors, customers and employees.

Alyssa teaches tactical and practical tips that enable her clients to have sustainable confidence that allows them to deliver a compelling, persuasive and influential message.

To learn more about Alyssa Dver, go to http://aha.pub/AlyssaDver. To get in touch with her, visit http://www.americanconfidenceinstitute.com/.

Here are a few AHA messages from this episode:

  • The pain point of many CEOs, leaders, entrepreneurs and professionals is that they worry about work because they feel that something’s not right with them or with the people around them. #BeConfident http://www.americanconfidenceinstitute.com/ @AlyssaDver
  • When you are not confident, you may want to have a new job, or you may feel stuck in your current job, or you may worry that you will lose your job, which can cause stress and less productivity. How do you handle this challenge? #BeConfident http://aha.pub/AlyssaDver
  • There can be a tendency for smart people to be horrible at pitching because they may have fear inside – fear of failure, regret and rejection. If you want to succeed, #BeConfident. http://aha.pub/AlyssaDver
  • Learning the brain science behind what motivates people to do things can give one the credibility to teach others how to use confidence to succeed. Consider getting someone who knows brain science to help you. http://aha.pub/AlyssaDver
  • When you are confident, people trust you more. This can contribute to you becoming a successful leader or professional. How confident are you? #BeConfident http://aha.pub/AlyssaDver

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

The post #212: Alyssa Dver and Mitchell Levy on Thought Leader Life Credibility Episode appeared first on FIR Podcast Network.

]]>
Learn the brain science behind confidence so you can be happier and more productive. This episode features #ThoughtLeader and #Expert Alyssa Dver, (http://aha.pub/AlyssaDver), who teaches CEOs, leaders, entrepreneurs and professionals how to use brain ... Learn the brain science behind confidence so you can be happier and more productive. This episode features #ThoughtLeader and #Expert Alyssa Dver, (http://aha.pub/AlyssaDver), who teaches CEOs, leaders, entrepreneurs and professionals how to use brain science to pitch and be confident in front of investors, customers and employees.
Alyssa teaches tactical and practical tips that enable her clients to have sustainable confidence that allows them to deliver a compelling, persuasive and influential message.
To learn more about Alyssa Dver, go to http://aha.pub/AlyssaDver. To get in touch with her, visit http://www.americanconfidenceinstitute.com/.
Here are a few AHA messages from this episode:

* The pain point of many CEOs, leaders, entrepreneurs and professionals is that they worry about work because they feel that something’s not right with them or with the people around them. #BeConfident http://www.americanconfidenceinstitute.com/ @AlyssaDver
* When you are not confident, you may want to have a new job, or you may feel stuck in your current job, or you may worry that you will lose your job, which can cause stress and less productivity. How do you handle this challenge? #BeConfident http://aha.pub/AlyssaDver
* There can be a tendency for smart people to be horrible at pitching because they may have fear inside – fear of failure, regret and rejection. If you want to succeed, #BeConfident. http://aha.pub/AlyssaDver
* Learning the brain science behind what motivates people to do things can give one the credibility to teach others how to use confidence to succeed. Consider getting someone who knows brain science to help you. http://aha.pub/AlyssaDver
* When you are confident, people trust you more. This can contribute to you becoming a successful leader or professional. How confident are you? #BeConfident http://aha.pub/AlyssaDver

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
]]>
Mitchell Levy 11:01 11185
#211: Brian Olds and Mitchell Levy on Thought Leader Life Credibility Episode https://firpodcastnetwork.com/211-brian-olds-and-mitchell-levy-on-thought-leader-life-credibility-episode/ Sun, 01 Dec 2019 05:48:33 +0000 https://firpodcastnetwork.com/?p=11182 https://firpodcastnetwork.com/211-brian-olds-and-mitchell-levy-on-thought-leader-life-credibility-episode/#respond https://firpodcastnetwork.com/211-brian-olds-and-mitchell-levy-on-thought-leader-life-credibility-episode/feed/ 0 <p>Empower your speaking career by mastering the 5 M's to become a successful speaker. This episode features #ThoughtLeader and #Expert, <strong>Brian Olds</strong> (<strong><a href="http://aha.pub/BrianOlds">http://aha.pub/BrianOlds</a></strong>), who equips, connects and inspires the next generation of black professional speakers to achieve success in their speaking journeys.<br /><a href="https://firpodcastnetwork.com/211-brian-olds-and-mitchell-levy-on-thought-leader-life-credibility-episode/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/211-brian-olds-and-mitchell-levy-on-thought-leader-life-credibility-episode/">#211: Brian Olds and Mitchell Levy on Thought Leader Life Credibility Episode</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p>

Empower your speaking career by mastering the 5 M’s to become a successful speaker. This episode features #ThoughtLeader and #Expert, Brian Olds (http://aha.pub/BrianOlds), who equips, connects and inspires the next generation of black professional speakers to achieve success in their speaking journeys.

Brian helps black professional speakers connect to their target audiences by providing access to training, speaking opportunities and resources that will help improve and grow their speaking businesses.

To learn more about Brian Olds, go to http://aha.pub/BrianOlds. To get in touch with him, visit https://www.blackspeakersnetwork.com/.

Here are a few AHA messages from this episode:

  • The pain point of black professional speakers is that they have a passion to speak but they struggle to connect with the audiences they are called to serve. #SuccessfulSpeakers http://aha.pub/BrianOlds
  • There may be no prerequisite to becoming a professional speaker, but you can miss out on a lot of knowledge, expertise and the resources needed to stay booked consistently. Are you having a hard time getting booked? #SuccessfulSpeakers http://aha.pub/BrianOlds
  • Learning about a competency model that addresses the core areas needed to be a #SuccessfulSpeaker can help you rise up in your speaking journey. Are you learning to grow and succeed? http://aha.pub/BrianOlds
  • You can have a better chance of becoming a #SuccessfulSpeaker if you get clarity on these 5 M’s – your mission, message, marketing, monetization and management of your speaking business. https://www.blackspeakersnetwork.com/ @BrianJOlds
  • Engaging in constant speaking engagements for many years can give one the credibility to lead other speakers on their speaking journeys. Consider getting the help of an expert to help you become a #SuccessfulSpeaker. http://aha.pub/BrianOlds

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

The post #211: Brian Olds and Mitchell Levy on Thought Leader Life Credibility Episode appeared first on FIR Podcast Network.

]]>
Empower your speaking career by mastering the 5 M's to become a successful speaker. This episode features #ThoughtLeader and #Expert, Brian Olds (http://aha.pub/BrianOlds), who equips, connects and inspires the next generation of black professional spe... Empower your speaking career by mastering the 5 M’s to become a successful speaker. This episode features #ThoughtLeader and #Expert, Brian Olds (http://aha.pub/BrianOlds), who equips, connects and inspires the next generation of black professional speakers to achieve success in their speaking journeys.
Brian helps black professional speakers connect to their target audiences by providing access to training, speaking opportunities and resources that will help improve and grow their speaking businesses.
To learn more about Brian Olds, go to http://aha.pub/BrianOlds. To get in touch with him, visit https://www.blackspeakersnetwork.com/.
Here are a few AHA messages from this episode:

* The pain point of black professional speakers is that they have a passion to speak but they struggle to connect with the audiences they are called to serve. #SuccessfulSpeakers http://aha.pub/BrianOlds
* There may be no prerequisite to becoming a professional speaker, but you can miss out on a lot of knowledge, expertise and the resources needed to stay booked consistently. Are you having a hard time getting booked? #SuccessfulSpeakers http://aha.pub/BrianOlds
* Learning about a competency model that addresses the core areas needed to be a #SuccessfulSpeaker can help you rise up in your speaking journey. Are you learning to grow and succeed? http://aha.pub/BrianOlds
* You can have a better chance of becoming a #SuccessfulSpeaker if you get clarity on these 5 M’s – your mission, message, marketing, monetization and management of your speaking business. https://www.blackspeakersnetwork.com/ @BrianJOlds
* Engaging in constant speaking engagements for many years can give one the credibility to lead other speakers on their speaking journeys. Consider getting the help of an expert to help you become a #SuccessfulSpeaker. http://aha.pub/BrianOlds

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
]]>
Mitchell Levy 8:00 11182
#210: Carole O’Brien and Mitchell Levy on Thought Leader Life Credibility Episode https://firpodcastnetwork.com/210-carole-obrien-and-mitchell-levy-on-thought-leader-life-credibility-episode/ Sat, 30 Nov 2019 10:27:40 +0000 https://firpodcastnetwork.com/?p=11176 https://firpodcastnetwork.com/210-carole-obrien-and-mitchell-levy-on-thought-leader-life-credibility-episode/#respond https://firpodcastnetwork.com/210-carole-obrien-and-mitchell-levy-on-thought-leader-life-credibility-episode/feed/ 0 <p>Update your educational programs to suit the needs of the 21st-century children. This episode features #ThoughtLeader and #Expert, <strong>Carole O’Brien</strong> (<strong><a href="http://aha.pub/CaroleOBrien">http://aha.pub/CaroleOBrien</a></strong>), who helps educators evaluate and update their curriculums to ensure their alignment to a school’s objectives.<br /><a href="https://firpodcastnetwork.com/210-carole-obrien-and-mitchell-levy-on-thought-leader-life-credibility-episode/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/210-carole-obrien-and-mitchell-levy-on-thought-leader-life-credibility-episode/">#210: Carole O’Brien and Mitchell Levy on Thought Leader Life Credibility Episode</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p>

Update your educational programs to suit the needs of the 21st-century children. This episode features #ThoughtLeader and #Expert, Carole O’Brien (http://aha.pub/CaroleOBrien), who helps educators evaluate and update their curriculums to ensure their alignment to a school’s objectives.

Carole assists educational institutions in designing, developing and implementing training materials and educational programs which meet, support and incorporate an institution’s objectives and the new challenges of teaching children of the 21st century.

To learn more about Carole O’Brien, go to http://aha.pub/CaroleOBrien. To get in touch with her, email her at carolevobrien@gmail.com.

Here are a few AHA messages from this episode:

  • The pain point of educators is that they have a difficult time looking for meaningful and updated professional development opportunities that deal with 21st-century children. http://aha.pub/CaroleOBrien
  • Parents want to make sure that educators are up-to-date with everything that’s happening today. Are your educators trained to handle the students of today? #UpdatedEducatorsTraining http://aha.pub/CaroleOBrien
  • Providing staff development training to schools for many years can give one the credibility to teach #UpdatedEducatorsTraining to school instructors and teachers. Consider getting an expert to help you effectively teach children today. http://aha.pub/CaroleOBrien
  • Most children these days are likely to spend a large amount of time with electronic gadgets. This can present a challenge to educators as to how to effectively teach students. http://aha.pub/CaroleOBrien
  • It can be challenging to communicate with children these days when they have this wonderful magical pocket-sized instrument that is right there for them. How do you effectively communicate with children nowadays? http://aha.pub/CaroleOBrien

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

The post #210: Carole O’Brien and Mitchell Levy on Thought Leader Life Credibility Episode appeared first on FIR Podcast Network.

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Update your educational programs to suit the needs of the 21st-century children. This episode features #ThoughtLeader and #Expert, Carole O’Brien (http://aha.pub/CaroleOBrien), who helps educators evaluate and update their curriculums to ensure their a... Update your educational programs to suit the needs of the 21st-century children. This episode features #ThoughtLeader and #Expert, Carole O’Brien (http://aha.pub/CaroleOBrien), who helps educators evaluate and update their curriculums to ensure their alignment to a school’s objectives.
Carole assists educational institutions in designing, developing and implementing training materials and educational programs which meet, support and incorporate an institution’s objectives and the new challenges of teaching children of the 21st century.
To learn more about Carole O’Brien, go to http://aha.pub/CaroleOBrien. To get in touch with her, email her at carolevobrien@gmail.com.
Here are a few AHA messages from this episode:

* The pain point of educators is that they have a difficult time looking for meaningful and updated professional development opportunities that deal with 21st-century children. http://aha.pub/CaroleOBrien
* Parents want to make sure that educators are up-to-date with everything that’s happening today. Are your educators trained to handle the students of today? #UpdatedEducatorsTraining http://aha.pub/CaroleOBrien
* Providing staff development training to schools for many years can give one the credibility to teach #UpdatedEducatorsTraining to school instructors and teachers. Consider getting an expert to help you effectively teach children today. http://aha.pub/CaroleOBrien
* Most children these days are likely to spend a large amount of time with electronic gadgets. This can present a challenge to educators as to how to effectively teach students. http://aha.pub/CaroleOBrien
* It can be challenging to communicate with children these days when they have this wonderful magical pocket-sized instrument that is right there for them. How do you effectively communicate with children nowadays? http://aha.pub/CaroleOBrien

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
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Mitchell Levy 10:21 11176
#209: Ande Lyons and Mitchell Levy on Thought Leader Life Credibility Episode https://firpodcastnetwork.com/209-ande-lyons-and-mitchell-levy-on-thought-leader-life-credibility-episode/ Fri, 29 Nov 2019 09:30:32 +0000 https://firpodcastnetwork.com/?p=11173 https://firpodcastnetwork.com/209-ande-lyons-and-mitchell-levy-on-thought-leader-life-credibility-episode/#respond https://firpodcastnetwork.com/209-ande-lyons-and-mitchell-levy-on-thought-leader-life-credibility-episode/feed/ 0 <p>Accelerate your startup progress by removing your mental chokehold on your business. This episode features #ThoughtLeader and #Expert, <strong>Ande Lyons</strong> (<strong><a href="http://aha.pub/AndeLyons">http://aha.pub/AndeLyons</a></strong>) who helps founders of startups to accelerate toward their objectives through efficient and scalable strategies.<br /><a href="https://firpodcastnetwork.com/209-ande-lyons-and-mitchell-levy-on-thought-leader-life-credibility-episode/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/209-ande-lyons-and-mitchell-levy-on-thought-leader-life-credibility-episode/">#209: Ande Lyons and Mitchell Levy on Thought Leader Life Credibility Episode</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p>

Accelerate your startup progress by removing your mental chokehold on your business. This episode features #ThoughtLeader and #Expert, Ande Lyons (http://aha.pub/AndeLyons) who helps founders of startups to accelerate toward their objectives through efficient and scalable strategies.

Ande comes to the rescue of newbie startup founders in times of emergencies and disasters by giving them quick tips and strategies to build momentum and maximize their successes.

To learn more about Ande Lyons, go to http://aha.pub/AndeLyons. To get in touch with her, visit https://andelyons.com/.

Here are a few AHA messages from this episode:

  • The pain point of many startup founders is that they are usually in a panic mode because of the mind-numbing uncertainty of their journey, which causes a mental chokehold that hinders them from reaching the next level. http://aha.pub/AndeLyons
  • The mental chokehold of a startup founder can develop because of the frustrations, disasters and wrong hiring decisions that usually accompany the #StartUp journey. https://andelyons.com/ @AndeLyons
  • Some of the common problems of #StartUp founders can be failed pitches, cash flow crunches, bad hires and failed customer acquisition attempts. How are you handling these problems? https://andelyons.com/ @AndeLyons
  • Many newbie #StartUp founders feel that their friends and family look at them as if they are a train wreck that is about to happen which causes pressure. What do you to relieve this pressure? http://aha.pub/AndeLyons
  • Having a deep understanding of #Startup life and an innovative problem-solving skill can give one the credibility to create startup strategies and solutions. Consider working with an expert to help you achieve #StartUp success. http://aha.pub/AndeLyons

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

The post #209: Ande Lyons and Mitchell Levy on Thought Leader Life Credibility Episode appeared first on FIR Podcast Network.

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Accelerate your startup progress by removing your mental chokehold on your business. This episode features #ThoughtLeader and #Expert, Ande Lyons (http://aha.pub/AndeLyons) who helps founders of startups to accelerate toward their objectives through ef... Accelerate your startup progress by removing your mental chokehold on your business. This episode features #ThoughtLeader and #Expert, Ande Lyons (http://aha.pub/AndeLyons) who helps founders of startups to accelerate toward their objectives through efficient and scalable strategies.
Ande comes to the rescue of newbie startup founders in times of emergencies and disasters by giving them quick tips and strategies to build momentum and maximize their successes.
To learn more about Ande Lyons, go to http://aha.pub/AndeLyons. To get in touch with her, visit https://andelyons.com/.
Here are a few AHA messages from this episode:

* The pain point of many startup founders is that they are usually in a panic mode because of the mind-numbing uncertainty of their journey, which causes a mental chokehold that hinders them from reaching the next level. http://aha.pub/AndeLyons
* The mental chokehold of a startup founder can develop because of the frustrations, disasters and wrong hiring decisions that usually accompany the #StartUp journey. https://andelyons.com/ @AndeLyons
* Some of the common problems of #StartUp founders can be failed pitches, cash flow crunches, bad hires and failed customer acquisition attempts. How are you handling these problems? https://andelyons.com/ @AndeLyons
* Many newbie #StartUp founders feel that their friends and family look at them as if they are a train wreck that is about to happen which causes pressure. What do you to relieve this pressure? http://aha.pub/AndeLyons
* Having a deep understanding of #Startup life and an innovative problem-solving skill can give one the credibility to create startup strategies and solutions. Consider working with an expert to help you achieve #StartUp success. http://aha.pub/AndeLyons

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
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Mitchell Levy 10:08 11173