The FIR Podcast Network Everything Feed https://firpodcastnetwork.com Subscribe to receive every episode of every show on the FIR Podcast Network Mon, 19 Aug 2019 15:03:09 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.2 https://firpodcastnetwork.com/wp-content/uploads/2018/01/cropped-fir-site-icon-32x32.png The FIR Podcast Network Everything Feed https://firpodcastnetwork.com 32 32 The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network. The FIR Podcast Network Everything Feed The FIR Podcast Network Everything Feed shel@holtz.com shel@holtz.com (The FIR Podcast Network Everything Feed) The FIR Podcast Network Everything Feed The FIR Podcast Network Everything Feed http://firpodcastnetwork.com/wp-content/uploads/powerpress/fir-everything.jpg https://firpodcastnetwork.com TV-G 82122195 Passport Travel Marketing & PR #037: Social Media Marketing https://firpodcastnetwork.com/passport-travel-marketing-pr-037-social-media-marketing/ Mon, 19 Aug 2019 14:00:15 +0000 https://firpodcastnetwork.com/?p=10618 https://firpodcastnetwork.com/passport-travel-marketing-pr-037-social-media-marketing/#respond https://firpodcastnetwork.com/passport-travel-marketing-pr-037-social-media-marketing/feed/ 0 <p>Interview with Andrew Hickey from Scott’s Cheap Flights about Social Media Marketing. With more than 10 years of experience working in social media marketing for global travel brands, Andrew Hickey has worn many hats including running large digital marketing campaigns, increasing brand awareness, driving web traffic, supporting marketing initiatives, and increasing sales. Hosts: Leif Pettersen of Leif... <a href="https://firpodcastnetwork.com/passport-travel-marketing-pr-037-social-media-marketing/">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/passport-travel-marketing-pr-037-social-media-marketing/">Passport Travel Marketing & PR #037: Social Media Marketing</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Interview with Andrew Hickey from Scott’s Cheap Flights about Social Media Marketing. With more than 10 years of experience working in social media marketing for global travel brands, Andrew Hickey has worn many hats including running large digital marketing campaigns, increasing brand awareness, driving web traffic, supporting marketing initiatives, and increasing sales. Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

 

The post Passport Travel Marketing & PR #037: Social Media Marketing appeared first on FIR Podcast Network.

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Interview with Andrew Hickey from Scott’s Cheap Flights about Social Media Marketing. With more than 10 years of experience working in social media marketing for global travel brands, Andrew Hickey has worn many hats including running large digital mar...
With more than 10 years of experience working in social media marketing for global travel brands, Andrew Hickey has worn many hats including running large digital marketing campaigns, increasing brand awareness, driving web traffic, supporting marketing initiatives, and increasing sales.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

* Get One Month of Tailwind Free




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Chris Christensen 1:01:52 10618
For Immediate Release #186: Cease, Desist, and Laugh https://firpodcastnetwork.com/fir-186-cease-desist-and-laugh/ Mon, 19 Aug 2019 11:00:18 +0000 https://firpodcastnetwork.com/?p=10622 https://firpodcastnetwork.com/fir-186-cease-desist-and-laugh/#respond https://firpodcastnetwork.com/fir-186-cease-desist-and-laugh/feed/ 0 <p>The August episode of "For Immediate Release features reports on these stories, and more: TripAdvisor's lawyers had some fun -- and put the company's values on display -- in a cease-and-desist letter aimed at the organizers of the so-called Straight Pride March, which had used the company's marks without permission;  communicators are at the heart of the world's most ethical companies, according to new research; there's now a code of ethics for journalistic use of Augmented Reality; a new book by a linguist suggests that the English language is better off thanks to the Internet; Five-hundred journalists have shared what they hate most about getting pitches from PR people; plus news items, listener comments, and Dan York's Tech Report.<br /><a href="https://firpodcastnetwork.com/fir-186-cease-desist-and-laugh/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/fir-186-cease-desist-and-laugh/">FIR #186: Cease, Desist, and Laugh</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> There is no Hobson in the August episode of “The Hobson and Holtz Report” (for good reason). Shel reports on these stories:

  • TripAdvisor’s lawyers had some fun — and put the company’s values on display — in a cease-and-desist letter aimed at the organizers of the so-called Straight Pride March, which had used the company’s marks without permission
  • Ogilvy’s CEO had a meeting with employees to talk about its relationship with the Customs and Border Protection agency
  • The Society for American Archaeology shows how not to deal with an ethics issue over social media
  • Communicators are at the heart of the world’s most ethical companies, according to new research
  • A magazine publisher is going to personalize the ads its subscribers see based on what they’ve clicked online
  • Proposed legislation wants to kill off infinite scrolling, autoplay, and other standards of website and app design
  • There’s now a code of ethics for journalistic use of Augmented Reality
  • A new book by a linguist suggests that the English language is better off thanks to the Internet
  • Résumés are undergoing a big shift: They’re starting to look like Instagram
  • Facebook’s numbers just keep getting better and better, despite all those scandals
  • If you market to Gen-Z, you need to acquaint yourself with a website called Famous Birthdays
  • A Gen-Z panel revealed that Gen-Zers use different social media platforms for different things
  • Five-hundred journalists have shared what they hate most about getting pitches from PR people
  • Dan York reports on Automattic’s acquisition of Tumblr, Spotify’s release of “Spotify for Podcasters,” the possibility that Siri will connect with Spotify, Google and Mozilla removing EV certificates from browser address bars, and the fact that than half of Google searches resulted in clicks to pages.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog.

The next episode of For Immediate Release will be posted on Monday, September 23 (we think).

Links from This Week’s Episode

Links from Dan York’s Report

The post FIR #186: Cease, Desist, and Laugh appeared first on FIR Podcast Network.

]]>
The August episode of "For Immediate Release features reports on these stories, and more: TripAdvisor's lawyers had some fun -- and put the company's values on display -- in a cease-and-desist letter aimed at the organizers of the so-called Straight Pr...
* TripAdvisor’s lawyers had some fun — and put the company’s values on display — in a cease-and-desist letter aimed at the organizers of the so-called Straight Pride March, which had used the company’s marks without permission
* Ogilvy’s CEO had a meeting with employees to talk about its relationship with the Customs and Border Protection agency
* The Society for American Archaeology shows how not to deal with an ethics issue over social media
* Communicators are at the heart of the world’s most ethical companies, according to new research
* A magazine publisher is going to personalize the ads its subscribers see based on what they’ve clicked online
* Proposed legislation wants to kill off infinite scrolling, autoplay, and other standards of website and app design
* There’s now a code of ethics for journalistic use of Augmented Reality
* A new book by a linguist suggests that the English language is better off thanks to the Internet
* Résumés are undergoing a big shift: They’re starting to look like Instagram
* Facebook’s numbers just keep getting better and better, despite all those scandals
* If you market to Gen-Z, you need to acquaint yourself with a website called Famous Birthdays
* A Gen-Z panel revealed that Gen-Zers use different social media platforms for different things
* Five-hundred journalists have shared what they hate most about getting pitches from PR people
* Dan York reports on Automattic’s acquisition of Tumblr, Spotify’s release of “Spotify for Podcasters,” the possibility that Siri will connect with Spotify, Google and Mozilla removing EV certificates from browser address bars, and the fact that than half of Google searches resulted in clicks to pages.

Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog.
The next episode of For Immediate Release will be posted on Monday, September 23 (we think).
Links from This Week’s Episode

* TripAdvisor trolls organizers of Boston ‘straight pride’ parade in cease-and-desist letter
* This Transcript Shows How Trump’s Border Camps Have Thrown A Top Advertising Firm Into Internal Crisis
* Another Day, Another Blunder: Archaeology Society continues to anger members with how it responds to negative feedback
* Study: Communications Key To Running An Ethical Company
* Hearst magazines will target you in print based on what you read online
* The U.S. could ban social media apps from using psychological tricks like infinite scrolling and autoplay
* McClatchy’s Augmented Reality Ethics Code
* 10622
Circle of Fellows #48: Communicating in an Ever-changing Media Environment https://firpodcastnetwork.com/circle-of-fellows-48-communicating-in-an-ever-changing-media-environment/ Sun, 18 Aug 2019 20:49:36 +0000 https://firpodcastnetwork.com/?p=10615 https://firpodcastnetwork.com/circle-of-fellows-48-communicating-in-an-ever-changing-media-environment/#respond https://firpodcastnetwork.com/circle-of-fellows-48-communicating-in-an-ever-changing-media-environment/feed/ 0 <p>The media landscape in which communicators operate is in constant flux. The various kinds of changes the environment goes through can be tumultuous, making it challenging for communicators to maintain alignment between their strategies and the channels and platforms available. Three IABC Fellows -- John Deveney, Brad Whitworth, and Stacy Wilson -- discussed these challenges as they relate to both internal and external communication on episode 48 of Circle of Fellows, the monthly panel discussion from IABC.<br /><a href="https://firpodcastnetwork.com/circle-of-fellows-48-communicating-in-an-ever-changing-media-environment/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/circle-of-fellows-48-communicating-in-an-ever-changing-media-environment/">Circle of Fellows #48: Communicating in an Ever-changing Media Environment</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> The media landscape in which communicators operate is in constant flux. The various kinds of changes the environment goes through can be tumultuous, making it challenging for communicators to maintain alignment between their strategies and the channels and platforms available.

Three IABC Fellows discussed these challenges as they relate to both internal and external communication on episode 48 of Circle of Fellows, the monthly panel discussion. Topics discussed included the following:

  • Strategic content curation: How is content creation/dissemination continuing to change?
  • Balancing personalization of content with reaching the broadest possible audience (i.e. bypassing general channels to speak to just like-minded people – how to break out of content bubbles)
  • Co-creating marketing content with stakeholders through social media
  • How to make informed decisions about frequency, channels, format

IABC Fellows participating in the broadcast included John Deveney, Brad Whitworth, and Stacy Wilson. Shel Holtz moderated.

About the panel

In 1996, while on the fast track to a partnership in a growing PR agency, John Deveney opted to strike out on his own and form Deveney, a process and a practice that embraces the soundest principles, the newest media, and the most innovative technologies. Based in New Orleans, Deveney is particularly strong in the areas of crisis, healthcare, tourism, and hospitality. (After hurricanes Katrina and Rita, John led the only on-site communication operation and media center for both the City of New Orleans and the Louisiana Office of Tourism.)

Brad Whitworth is a communication manager at Hitachi Vantara.  A communication coach at the Stanford Graduate School of Business, Brad was most recently an executive communication manager at Hewlett Packard Enterprise. Before that, he was senior communication manager at Cisco Systems. Before Cisco, Brad led communication programs at HP, PeopleSoft, and AAA. He earned undergraduate degrees in both journalism and speech at the University of Missouri and an MBA at Santa Clara University. A former broadcaster, Brad has made more than 300 presentations to executives, communicators, and university classes around the world. Brad has a long history with IABC, including serving as chairman of the international board and president of two local chapters. He is one of the authors of The IABC Handbook of Organizational Communication.

Stacy L. Wilson, ABC – Stacy helps clients get more ROI from their technology investment; specifically leveraging technology for collaboration and communication. She focuses on the people and process sides of intranets and digital workplace, including strategy, governance, usability, content, and adoption. She works for global, Fortune 1000 clients, particularly those with a lot of employees who don’t sit in front of computers; for example, industries such as mining, oil & gas, healthcare, utilities, manufacturing, etc. She is an international speaker and enthusiast of bluegrass music, hiking, food, and whiskey.

The post Circle of Fellows #48: Communicating in an Ever-changing Media Environment appeared first on FIR Podcast Network.

]]> The media landscape in which communicators operate is in constant flux. The various kinds of changes the environment goes through can be tumultuous, making it challenging for communicators to maintain alignment between their strategies and the channels... Three IABC Fellows discussed these challenges as they relate to both internal and external communication on episode 48 of Circle of Fellows, the monthly panel discussion. Topics discussed included the following:

* Strategic content curation: How is content creation/dissemination continuing to change?
* Balancing personalization of content with reaching the broadest possible audience (i.e. bypassing general channels to speak to just like-minded people – how to break out of content bubbles)
* Co-creating marketing content with stakeholders through social media
* How to make informed decisions about frequency, channels, format

IABC Fellows participating in the broadcast included John Deveney, Brad Whitworth, and Stacy Wilson. Shel Holtz moderated.

About the panel
In 1996, while on the fast track to a partnership in a growing PR agency, John Deveney opted to strike out on his own and form Deveney, a process and a practice that embraces the soundest principles, the newest media, and the most innovative technologies. Based in New Orleans, Deveney is particularly strong in the areas of crisis, healthcare, tourism, and hospitality. (After hurricanes Katrina and Rita, John led the only on-site communication operation and media center for both the City of New Orleans and the Louisiana Office of Tourism.)
Brad Whitworth is a communication manager at Hitachi Vantara.  A communication coach at the Stanford Graduate School of Business, Brad was most recently an executive communication manager at Hewlett Packard Enterprise. Before that, he was senior communication manager at Cisco Systems. Before Cisco, Brad led communication programs at HP, PeopleSoft, and AAA. He earned undergraduate degrees in both journalism and speech at the University of Missouri and an MBA at Santa Clara University. A former broadcaster, Brad has made more than 300 presentations to executives, communicators, and university classes around the world. Brad has a long history with IABC, including serving as chairman of the international board and president of two local chapters. He is one of the authors of The IABC Handbook of Organizational Communication.
Stacy L. Wilson, ABC – Stacy helps clients get more ROI from their technology investment; specifically leveraging technology for collaboration and communication. She focuses on the people and process sides of intranets and digital workplace, including strategy, governance, usability, content, and adoption. She works for global, Fortune 1000 clients, particularly those with a lot of employees who don’t sit in front of computers; for example, industries such as mining, oil & gas, healthcare, utilities, manufacturing, etc. She is an international speaker and enthusiast of bluegrass music, hiking, food, and whiskey.
]]>
Shel Holtz 1:00:49 10615 The Spin Sucks Podcast #63: Coming Up With Ideas for Content https://firpodcastnetwork.com/spin-sucks-podcast-coming-up-with-content-ideas/ Wed, 14 Aug 2019 16:12:46 +0000 https://firpodcastnetwork.com/?p=10606 https://firpodcastnetwork.com/spin-sucks-podcast-coming-up-with-content-ideas/#respond https://firpodcastnetwork.com/spin-sucks-podcast-coming-up-with-content-ideas/feed/ 0 <p>Content creation is part of every communicator's job. But if you're someone who hates the thought of writing posts, and finds yourself clicking over to YouTube or Instagram instead, you're not alone. Today, on the #SpinSucksPodcast, we offer fresh ideas about where to get—well ... fresh ideas.<br /><a href="https://firpodcastnetwork.com/spin-sucks-podcast-coming-up-with-content-ideas/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/spin-sucks-podcast-coming-up-with-content-ideas/">The Spin Sucks Podcast #63: Coming Up With Ideas for Content</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> I used to create content for Spin Sucks on a daily basis.

It makes me sad that I don’t anymore, but we changed our content strategy.

And while, yes, I do miss it, I now have a large chunk of my time freed up to focus on other aspects of our organization.

I’m not alone in my love for creating content, but I also know not everyone enjoys the process.

If you’re someone who hates the thought of writing articles or graphic design and constantly click over to YouTube to watch videos of kids falling over, it’s OK.

You’re not alone.

Some of us don’t like the process of creating content, while others cringe at the thought of editing and revising.

Then there are some of us who just hit a mental block every time we have to come up with ideas.

If you fall in that last group, you’re in luck.

No Magic Tricks for Creativity

Whether you like it or not, if you’re a communications professional, content creation is one of your main roles.

It doesn’t matter which part of the PESO model you focus on.

Sure, you might not create all the content, but you still have to communicate.

It’s pretty safe to assume, as a comms pro, you’ve also felt what it’s like when you’re on a creativity roll and the juices are flowing.

Those days are awesome and that feeling is amazing.

But what about the days your creative tank is sitting on “E” and it seems like every idea you think of just doesn’t work?

That’s when we start to question whether or not this is even the industry for us.

Unfortunately, that deadline isn’t going to stop getting closer, even if it feels like your brain is going in reverse.

But! I have good news.

Today’s podcast is just for you because I’m offering lots of ideas to—well … generate ideas.

The Spin Sucks Podcast on Content Generation

Here’s what you’ll learn on this week’s podcast:

  • How to generate content from other departments
  • How to get ideas by focusing on something else
  • How to find content ideas from your community and competitors

The post The Spin Sucks Podcast #63: Coming Up With Ideas for Content appeared first on FIR Podcast Network.

]]>
Content creation is part of every communicator's job. But if you're someone who hates the thought of writing posts, and finds yourself clicking over to YouTube or Instagram instead, you're not alone. Today, on the #SpinSucksPodcast, Spin Sucks on a daily basis.
It makes me sad that I don’t anymore, but we changed our content strategy.
And while, yes, I do miss it, I now have a large chunk of my time freed up to focus on other aspects of our organization.
I’m not alone in my love for creating content, but I also know not everyone enjoys the process.
If you’re someone who hates the thought of writing articles or graphic design and constantly click over to YouTube to watch videos of kids falling over, it’s OK.
You’re not alone.
Some of us don’t like the process of creating content, while others cringe at the thought of editing and revising.
Then there are some of us who just hit a mental block every time we have to come up with ideas.
If you fall in that last group, you’re in luck.
No Magic Tricks for Creativity
Whether you like it or not, if you’re a communications professional, content creation is one of your main roles.
It doesn’t matter which part of the PESO model you focus on.
Sure, you might not create all the content, but you still have to communicate.
It’s pretty safe to assume, as a comms pro, you’ve also felt what it’s like when you’re on a creativity roll and the juices are flowing.
Those days are awesome and that feeling is amazing.
But what about the days your creative tank is sitting on “E” and it seems like every idea you think of just doesn’t work?
That’s when we start to question whether or not this is even the industry for us.
Unfortunately, that deadline isn’t going to stop getting closer, even if it feels like your brain is going in reverse.
But! I have good news.
Today’s podcast is just for you because I’m offering lots of ideas to—well … generate ideas.
The Spin Sucks Podcast on Content Generation
Here’s what you’ll learn on this week’s podcast:

* How to generate content from other departments
* How to get ideas by focusing on something else
* How to find content ideas from your community and competitors

]]>
Gini Dietrich 8:00 10606
ALP 40: The importance of internal communications within your agency https://firpodcastnetwork.com/alp-40-the-importance-of-internal-communications-within-your-agency/ Fri, 09 Aug 2019 12:26:24 +0000 https://firpodcastnetwork.com/?p=10602 https://firpodcastnetwork.com/alp-40-the-importance-of-internal-communications-within-your-agency/#respond https://firpodcastnetwork.com/alp-40-the-importance-of-internal-communications-within-your-agency/feed/ 0 <div class="elementor-element elementor-element-13ef1cb6 elementor-widget elementor-widget-theme-post-excerpt" data-id="13ef1cb6" data-element_type="widget" data-widget_type="theme-post-excerpt.default"> <div class="elementor-widget-container">Agency owners need to take the time to share vision and updates with their teams.</div> </div> <p><a href="https://firpodcastnetwork.com/alp-40-the-importance-of-internal-communications-within-your-agency/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/alp-40-the-importance-of-internal-communications-within-your-agency/">ALP 40: The importance of internal communications within your agency</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Chip and Gini discuss the importance of being as transparent as possible with your agency team members, sharing the good, the bad, and the ugly when necessary.

Too often communicators focus so much on their clients and the external world and fail to invest properly in internal communications. Yet some of the greatest business gains will be achieved by bringing your employees into the conversation.

A well-informed group of talent can often spot things that you might miss or offer innovative suggestions. On the flip side, if you keep your team in the dark, they will make assumptions and guess about what’s really going on — and often be very wrong about it.

In this episode, Chip and Gini provide practical examples and suggestions for improving your agency’s own internal communications efforts.

Of course, Chip mentions one of his favorite techniques — Management by Walking Around — and Gini points out that this can even be done in virtual agencies (something that they discussed in more detail on a previous episode).

Quotes

  • Chip: “Agency owners and executives really need to be thinking about how and what and in what manner they’re communicating with their own teams about the agency business itself.”
  • Gini, on learning from personal experience: “But since then … I’ve been far more transparent about the good, the bad and the ugly, because you find that people do want to rally around and help you find solutions. And you don’t have to take that all on yourself.”
  • Chip, on owners using good judgment: “You always have to figure out exactly how transparent to be because there’s a fine line between sharing enough that people can help you solve the problem and sharing so much that you create a sense of panic.”
  • Gini, on how one-on-one meetings benefit in many ways: “It definitely helps with culture, it helps with retention, it helps with loyalty, it helps with all those things. So that when somebody is approached for a new position, they aren’t interested, because they really love where they are, and they love that they have access to you.”

Resources

[read the transcript]

The post ALP 40: The importance of internal communications within your agency appeared first on FIR Podcast Network.

]]>
Agency owners need to take the time to share vision and updates with their teams. Continue Reading → Too often communicators focus so much on their clients and the external world and fail to invest properly in internal communications. Yet some of the greatest business gains will be achieved by bringing your employees into the conversation.
A well-informed group of talent can often spot things that you might miss or offer innovative suggestions. On the flip side, if you keep your team in the dark, they will make assumptions and guess about what’s really going on — and often be very wrong about it.
In this episode, Chip and Gini provide practical examples and suggestions for improving your agency’s own internal communications efforts.
Of course, Chip mentions one of his favorite techniques — Management by Walking Around — and Gini points out that this can even be done in virtual agencies (something that they discussed in more detail on a previous episode).
Quotes

* Chip: “Agency owners and executives really need to be thinking about how and what and in what manner they’re communicating with their own teams about the agency business itself.”
* Gini, on learning from personal experience: “But since then … I’ve been far more transparent about the good, the bad and the ugly, because you find that people do want to rally around and help you find solutions. And you don’t have to take that all on yourself.”
* Chip, on owners using good judgment: “You always have to figure out exactly how transparent to be because there’s a fine line between sharing enough that people can help you solve the problem and sharing so much that you create a sense of panic.”
* Gini, on how one-on-one meetings benefit in many ways: “It definitely helps with culture, it helps with retention, it helps with loyalty, it helps with all those things. So that when somebody is approached for a new position, they aren’t interested, because they really love where they are, and they love that they have access to you.”

Resources

* AIM-GET Framework
* Management by Walking Around (Wikipedia)

[read the transcript]
]]>
Chip Griffin 25:41 10602
Instagram for Business. Even the Non-Visual Ones https://firpodcastnetwork.com/spin-sucks-podcast-instagram-business-marketing/ Wed, 07 Aug 2019 18:44:03 +0000 https://firpodcastnetwork.com/?p=10579 https://firpodcastnetwork.com/spin-sucks-podcast-instagram-business-marketing/#respond https://firpodcastnetwork.com/spin-sucks-podcast-instagram-business-marketing/feed/ 0 <p>If you haven't used Instagram in forever or don't know where to start, don't worry, the platform has several tools and features that make marketing with it a breeze.</p> <p>In this edition of the <a href="https://firpodcastnetwork.com/tag/spin-sucks-podcast/" target="_blank" rel="noopener noreferrer">Spin Sucks Podcast</a>, Gini Dietrich shares strategies for marketing your business on Instagram.<br /><a href="https://firpodcastnetwork.com/spin-sucks-podcast-instagram-business-marketing/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/spin-sucks-podcast-instagram-business-marketing/">The Spin Sucks Podcast #62: How to Use Instagram to Market Your Business</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> When you think about Instagram, you probably get a picture of foodies snapping perfectly-lit dinner photos, boyfriends taking a million pictures of their girlfriends in just the right pose, or makeup and beauty gurus trying to catch a ride on the influencer train.

In reality, there are many organizations from all sorts of sectors that use Instagram for business. They treat it as a platform to reach their audiences, customers, and community.

But what if your organization isn’t what you’d consider a creator of “visual” content?

What if you don’t have a physical product you sell?

Is Instagram still for you?

YES!

Did you know the platform is projected to account for a quarter of all of Facebook’s ad revenue by the end of 2019, and nearly a third in 2020, according to Sprout Social?

Did you also know that more than 80% of the accounts on the platform follow at least one business account?

Instagram remains a social media rising star, and with the right business strategies, it can work for you too.

If you haven’t used it in forever or don’t know where to start, don’t worry, we’re talking about strategies to use Instagram for business in this edition of the Spin Sucks Podcast.

The Spin Sucks Podcast on Instagram for Business

In this episode you’ll learn:

  • Why the Instagram Story feature has become the social network’s powerhouse
  • How to use the Stories to increase engagement
  • How to make the most of your hashtags
  • Off-platform linking and how it works on this Instgram
  • How to incorporate Instagram into your social media strategy

 

 

 

The post The Spin Sucks Podcast #62: How to Use Instagram to Market Your Business appeared first on FIR Podcast Network.

]]>
If you haven't used Instagram in forever or don't know where to start, don't worry, the platform has several tools and features that make marketing with it a breeze. - In this edition of the Spin Sucks Podcast, In reality, there are many organizations from all sorts of sectors that use Instagram for business. They treat it as a platform to reach their audiences, customers, and community.
But what if your organization isn’t what you’d consider a creator of “visual” content?
What if you don’t have a physical product you sell?
Is Instagram still for you?
YES!
Did you know the platform is projected to account for a quarter of all of Facebook’s ad revenue by the end of 2019, and nearly a third in 2020, according to Sprout Social?
Did you also know that more than 80% of the accounts on the platform follow at least one business account?
Instagram remains a social media rising star, and with the right business strategies, it can work for you too.
If you haven’t used it in forever or don’t know where to start, don’t worry, we’re talking about strategies to use Instagram for business in this edition of the Spin Sucks Podcast.
The Spin Sucks Podcast on Instagram for Business
In this episode you’ll learn:

* Why the Instagram Story feature has become the social network’s powerhouse
* How to use the Stories to increase engagement
* How to make the most of your hashtags
* Off-platform linking and how it works on this Instgram
* How to incorporate Instagram into your social media strategy

 
 
 
]]>
Gini Dietrich 10:29 10579
#157: MITCHELL LEVY, RONAN LEONARD & THOMAS WHITE ON Learning From and Leaning on Your Mastermind Group https://firpodcastnetwork.com/157-mitchell-levy-ronan-leonard-thomas-white-on-learning-from-and-leaning-on-your-mastermind-group/ Wed, 07 Aug 2019 15:56:10 +0000 https://firpodcastnetwork.com/?p=10586 https://firpodcastnetwork.com/157-mitchell-levy-ronan-leonard-thomas-white-on-learning-from-and-leaning-on-your-mastermind-group/#respond https://firpodcastnetwork.com/157-mitchell-levy-ronan-leonard-thomas-white-on-learning-from-and-leaning-on-your-mastermind-group/feed/ 0 <p>In this episode, Mitchell Levy (<u><a href="http://aha.pub/MitchellLevy">http://aha.pub/MitchellLevy</a></u>), TEDx speaker and the AHA Guy at AHAthat (<u><a href="https://ahathat.com/">https://AHAthat.com</a></u>), and his co-host for the month, #ThoughtLeader Ronan Leonard (<a href="http://aha.pub/RonanLeonard">http://aha.pub/RonanLeonard</a>), an author, business mentor, speaker, and founder of Return on Intellect and Eccountability, which helps overwhelmed and frustrated owners grow their businesses fast (<a href="https://www.eccountability.io/">https://www.eccountability.io/</a>), introduce their guest, #ThoughtLeader Thomas White (<u><a href="http://aha.pub/ThomasWhite">http://aha.pub/ThomasWhite</a></u>), founder of Profoundly Simple and Business Matters. He has created and led private and public organizations that initiated breakthroughs in areas as diverse as computer software, publishing, printing, market research, leadership development, and organizational change.<br /><a href="https://firpodcastnetwork.com/157-mitchell-levy-ronan-leonard-thomas-white-on-learning-from-and-leaning-on-your-mastermind-group/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/157-mitchell-levy-ronan-leonard-thomas-white-on-learning-from-and-leaning-on-your-mastermind-group/">#157: MITCHELL LEVY, RONAN LEONARD & THOMAS WHITE ON Learning From and Leaning on Your Mastermind Group</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p>

In this episode, Mitchell Levy (http://aha.pub/MitchellLevy), TEDx speaker and the AHA Guy at AHAthat (https://AHAthat.com), and his co-host for the month, #ThoughtLeader Ronan Leonard (http://aha.pub/RonanLeonard), an author, business mentor, speaker, and founder of Return on Intellect and Eccountability, which helps overwhelmed and frustrated owners grow their businesses fast (https://www.eccountability.io/), introduce their guest, #ThoughtLeader Thomas White (http://aha.pub/ThomasWhite), founder of Profoundly Simple and Business Matters. He has created and led private and public organizations that initiated breakthroughs in areas as diverse as computer software, publishing, printing, market research, leadership development, and organizational change.

Thomas is passionate about mastery that comes from a curious mind and the drive for continuous learning. He talks about the mastermind group as a place where each member, who is an expert in a different field, can contribute to the group as a whole. The mastermind is built on trust and teamwork. Everyone benefits from multiple viewpoints and is able to view their businesses and the world in a different way.

Here are a couple of AHAmessages from the episode. See more in the “AHA Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, AHAthat: https://AHAthat.com.

  • A #Mastermind causes a shift in one’s belief. The impossible becomes possible because other people say so. Expand your possibilities! #ContinuousLearning http://aha.pub/ThomasWhite
  • A #Mastermind provides you with the ability to see the world in a different way. The more you know, the more there is to learn. #ContinuousLearning http://aha.pub/ThomasWhite
  • At the #Mastermind meeting, what you know is always improving because you start seeing what works and what doesn’t. Is your reality expanding? #ContinuousLearning http://aha.pub/RonanLeonard
  • A #Mastermind facilitator promotes curiosity by asking the right questions. Hence, the group #ContinuouslyLearns. http://aha.pub/MitchellLevy
  • One increases their professional value with the #Mastermind group and in turn, increases their value in the marketplace. Are you increasing your professional value? #Teamwork http://aha.pub/ThomasWhite

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

The post #157: MITCHELL LEVY, RONAN LEONARD & THOMAS WHITE ON Learning From and Leaning on Your Mastermind Group appeared first on FIR Podcast Network.

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In this episode, Mitchell Levy (http://aha.pub/MitchellLevy), TEDx speaker and the AHA Guy at AHAthat (https://AHAthat.com), and his co-host for the month, #ThoughtLeader Ronan Leonard (http://aha.pub/RonanLeonard), an author, business mentor,
In this episode, Mitchell Levy (http://aha.pub/MitchellLevy), TEDx speaker and the AHA Guy at AHAthat (https://AHAthat.com), and his co-host for the month, #ThoughtLeader Ronan Leonard (http://aha.pub/RonanLeonard), an author, business mentor, speaker, and founder of Return on Intellect and Eccountability, which helps overwhelmed and frustrated owners grow their businesses fast (https://www.eccountability.io/), introduce their guest, #ThoughtLeader Thomas White (http://aha.pub/ThomasWhite), founder of Profoundly Simple and Business Matters. He has created and led private and public organizations that initiated breakthroughs in areas as diverse as computer software, publishing, printing, market research, leadership development, and organizational change.
Thomas is passionate about mastery that comes from a curious mind and the drive for continuous learning. He talks about the mastermind group as a place where each member, who is an expert in a different field, can contribute to the group as a whole. The mastermind is built on trust and teamwork. Everyone benefits from multiple viewpoints and is able to view their businesses and the world in a different way.
Here are a couple of AHAmessages from the episode. See more in the “AHA Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, AHAthat: https://AHAthat.com.

* A #Mastermind causes a shift in one’s belief. The impossible becomes possible because other people say so. Expand your possibilities! #ContinuousLearning http://aha.pub/ThomasWhite
* A #Mastermind provides you with the ability to see the world in a different way. The more you know, the more there is to learn. #ContinuousLearning http://aha.pub/ThomasWhite
* At the #Mastermind meeting, what you know is always improving because you start seeing what works and what doesn’t. Is your reality expanding? #ContinuousLearning http://aha.pub/RonanLeonard
* A #Mastermind facilitator promotes curiosity by asking the right questions. Hence, the group #ContinuouslyLearns. http://aha.pub/MitchellLevy
* One increases their professional value with the #Mastermind group and in turn, increases their value in the marketplace. Are you increasing your professional value? #Teamwork http://aha.pub/ThomasWhite

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
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Mitchell Levy 33:06 10586
Passport Travel Marketing & PR #036: Crisis Planning and Communications https://firpodcastnetwork.com/passport-travel-marketing-pr-036-crisis-planning-and-communications/ Sun, 04 Aug 2019 19:00:17 +0000 https://firpodcastnetwork.com/?p=10571 https://firpodcastnetwork.com/passport-travel-marketing-pr-036-crisis-planning-and-communications/#respond https://firpodcastnetwork.com/passport-travel-marketing-pr-036-crisis-planning-and-communications/feed/ 0 <p>Interview with Pete Brooks from North Myrtle Beach CVB and  Andy Windham from Crawford Strategy about Crisis Planning and Communications. Pete Brooks is the Director of Government Affairs and Public Relations with the North Myrtle Beach Chamber of Commerce, Convention and Visitors Bureau. He previously served nearly 20 years as the Director of Public Affairs... <a href="https://firpodcastnetwork.com/passport-travel-marketing-pr-036-crisis-planning-and-communications/">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/passport-travel-marketing-pr-036-crisis-planning-and-communications/">Passport Travel Marketing & PR #036: Crisis Planning and Communications</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Interview with Pete Brooks from North Myrtle Beach CVB and  Andy Windham from Crawford Strategy about Crisis Planning and Communications.

Pete Brooks is the Director of Government Affairs and Public Relations with the North Myrtle Beach Chamber of Commerce, Convention and Visitors Bureau. He previously served nearly 20 years as the Director of Public Affairs and Strategic Communications for the South Carolina National Guard, presiding over communications for the agency’s 10,000 military and civilian employees.

Pete holds a Bachelor of Science degree in the Liberal Arts from the University of the State of New York and an Associate’s Degree in Criminal Justice from Valley Forge Military College.

Andy Windham is Senior Vice President of Client Strategy for Crawford Strategy, an award-winning, full-service strategic marketing communications firm headquartered in Greenville, South Carolina.

Andy began his marketing career at Walt Disney in Orlando, later working at Price/McNabb in Charlotte, NC, where his clients included Asheville County, Biltmore Estate, the Jack Daniel Distillery, and Duke Energy. Andy spent nearly 15 years with the Walker + Associates agency in Memphis, TN, where his clients included the Tennessee Department of Tourist Development, Lucite International, the Tennessee Higher Education Commission, and the University of Tennessee Health Science Center.

Andy holds a bachelor’s degree in Advertising and a master’s degree in Mass Communications Management from earned the University of Florida.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

 

 

The post Passport Travel Marketing & PR #036: Crisis Planning and Communications appeared first on FIR Podcast Network.

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Interview with Pete Brooks from North Myrtle Beach CVB and  Andy Windham from Crawford Strategy about Crisis Planning and Communications. Pete Brooks is the Director of Government Affairs and Public Relations with the North Myrtle Beach Chamber of Comm... Pete Brooks is the Director of Government Affairs and Public Relations with the North Myrtle Beach Chamber of Commerce, Convention and Visitors Bureau. He previously served nearly 20 years as the Director of Public Affairs and Strategic Communications for the South Carolina National Guard, presiding over communications for the agency’s 10,000 military and civilian employees.
Pete holds a Bachelor of Science degree in the Liberal Arts from the University of the State of New York and an Associate’s Degree in Criminal Justice from Valley Forge Military College.
Andy Windham is Senior Vice President of Client Strategy for Crawford Strategy, an award-winning, full-service strategic marketing communications firm headquartered in Greenville, South Carolina.
Andy began his marketing career at Walt Disney in Orlando, later working at Price/McNabb in Charlotte, NC, where his clients included Asheville County, Biltmore Estate, the Jack Daniel Distillery, and Duke Energy. Andy spent nearly 15 years with the Walker + Associates agency in Memphis, TN, where his clients included the Tennessee Department of Tourist Development, Lucite International, the Tennessee Higher Education Commission, and the University of Tennessee Health Science Center.
Andy holds a bachelor’s degree in Advertising and a master’s degree in Mass Communications Management from earned the University of Florida.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
 



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Chris Christensen 1:03:10 10571
ALP 39: Why, when, and how to raise your agency’s prices https://firpodcastnetwork.com/alp-39-why-when-and-how-to-raise-your-agencys-prices/ Fri, 02 Aug 2019 16:00:44 +0000 https://firpodcastnetwork.com/?p=10568 https://firpodcastnetwork.com/alp-39-why-when-and-how-to-raise-your-agencys-prices/#respond https://firpodcastnetwork.com/alp-39-why-when-and-how-to-raise-your-agencys-prices/feed/ 0 <p>As fall approaches and clients start working on plans for 2020, it may be time to raise your agency’s prices.</p> <p>Chip and Gini explain why you should be thinking seriously about bumping up your rates (and what it can mean for your bottom line), and they also offer tips on how to do it effectively.<br /><a href="https://firpodcastnetwork.com/alp-39-why-when-and-how-to-raise-your-agencys-prices/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/alp-39-why-when-and-how-to-raise-your-agencys-prices/">ALP 39: Why, when, and how to raise your agency’s prices</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> As fall approaches and clients start working on plans for 2020, it may be time to raise your agency’s prices.

Chip and Gini explain why you should be thinking seriously about bumping up your rates (and what it can mean for your bottom line), and they also offer tips on how to do it effectively.

Quotes

  • Chip: “I run into very few agencies who are overcharging their clients, and many, many, many, many who are undercharging their clients.”
  • Gini: “Eventually, you need to run your business as your agency as a business. And I think we can agree that that now is the best time to start doing that whether or not you think you need it.”
  • Chip: “I’ve had clients in the past I’ve gone to, and I’ve told them that they have to pay twice as much for what they’re getting, if they want to continue. And I tell you what, every single time I’ve done it, 100% success rate on that. If someone is being that over serviced, they really recognize  it.”
  • Gini: “Clients are really reasonable. I mean, they get raises every year. Why shouldn’t they be paying their agency a little bit more every year?”

Resources

[read the transcript]

The post ALP 39: Why, when, and how to raise your agency’s prices appeared first on FIR Podcast Network.

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As fall approaches and clients start working on plans for 2020, it may be time to raise your agency’s prices. - Chip and Gini explain why you should be thinking seriously about bumping up your rates (and what it can mean for your bottom line), Chip and Gini explain why you should be thinking seriously about bumping up your rates (and what it can mean for your bottom line), and they also offer tips on how to do it effectively.
Quotes

* Chip: “I run into very few agencies who are overcharging their clients, and many, many, many, many who are undercharging their clients.”
* Gini: “Eventually, you need to run your business as your agency as a business. And I think we can agree that that now is the best time to start doing that whether or not you think you need it.”
* Chip: “I’ve had clients in the past I’ve gone to, and I’ve told them that they have to pay twice as much for what they’re getting, if they want to continue. And I tell you what, every single time I’ve done it, 100% success rate on that. If someone is being that over serviced, they really recognize  it.”
* Gini: “Clients are really reasonable. I mean, they get raises every year. Why shouldn’t they be paying their agency a little bit more every year?”

Resources

* A small price increase can lead to a big boost in profits for your agency (Agency Leadership)
* How to Grow Your Agency Without Retainer Work (Spin Sucks)
* Anchor Advisors

[read the transcript]
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Chip Griffin 22:19 10568
The Spin Sucks Podcast #61:Three Ways to Decide When and How to Outsource https://firpodcastnetwork.com/spin-sucks-podcast-three-ways-to-decide-how-to-outsource-talent/ Wed, 31 Jul 2019 16:01:06 +0000 https://firpodcastnetwork.com/?p=10542 https://firpodcastnetwork.com/spin-sucks-podcast-three-ways-to-decide-how-to-outsource-talent/#respond https://firpodcastnetwork.com/spin-sucks-podcast-three-ways-to-decide-how-to-outsource-talent/feed/ 0 <p>If you're an entrepreneur or agency owner, you're often faced with the decision about when to outsource talent, and when to hire. In Spin Sucks Podcast #61, Gini Dietrich offers actionable strategies and tips.<br /><a href="https://firpodcastnetwork.com/spin-sucks-podcast-three-ways-to-decide-how-to-outsource-talent/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/spin-sucks-podcast-three-ways-to-decide-how-to-outsource-talent/">The Spin Sucks Podcast #61:Three Ways to Decide When and How to Outsource Talent</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> To outsource? Or not to outsource?

That…is the (entrepreneur’s) question.

If you’re a business owner, chances are the decision of whether or not to outsource talent is something you grapple with all the time.

Do you recruit, hire, and train a fulltime team member?

Or do you find a specialist from outside your organization?

What are the benefits and challenges of each approach?

Outsourcing Talent: The Good and the Bad

When your current team is running out of bandwidth, or when it seems like there are lots of new business opportunities just beyond your reach, that may be a good time to bring on another staff member.

But sometimes it makes more sense to test the waters by outsourcing a specific part of your business.

There are many functions you may not want to handle in-house:

  • Does your company really need a full-time payroll or HR person?
  • Bookkeepers?
  • What about someone to run paid ads or buy media?
  • Content writers?
  • Graphic designers?
  • Assistants?

How to Determine What to Outsource and What to Keep

This week we’re talking about strategies to consider when you look at your company’s strengths and needs, to understand which tasks you can outsource and which you should keep.

You might be surprised by how many of the “essential” duties might be better performed by someone outside your firm.

However, there are some key elements like business strategy and customer engagement that you should never give away.

Do you outsource talent? How do you determine your needs?

Share your answers in the comments below.

 

 

The post The Spin Sucks Podcast #61:Three Ways to Decide When and How to Outsource Talent appeared first on FIR Podcast Network.

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If you're an entrepreneur or agency owner, you're often faced with the decision about when to outsource talent, and when to hire. In Spin Sucks Podcast #61, Gini Dietrich offers actionable strategies and tips.Continue Reading → That…is the (entrepreneur’s) question.
If you’re a business owner, chances are the decision of whether or not to outsource talent is something you grapple with all the time.
Do you recruit, hire, and train a fulltime team member?
Or do you find a specialist from outside your organization?
What are the benefits and challenges of each approach?
Outsourcing Talent: The Good and the Bad
When your current team is running out of bandwidth, or when it seems like there are lots of new business opportunities just beyond your reach, that may be a good time to bring on another staff member.
But sometimes it makes more sense to test the waters by outsourcing a specific part of your business.
There are many functions you may not want to handle in-house:

* Does your company really need a full-time payroll or HR person?
* Bookkeepers?
* What about someone to run paid ads or buy media?
* Content writers?
* Graphic designers?
* Assistants?

How to Determine What to Outsource and What to Keep
This week we’re talking about strategies to consider when you look at your company’s strengths and needs, to understand which tasks you can outsource and which you should keep.
You might be surprised by how many of the “essential” duties might be better performed by someone outside your firm.
However, there are some key elements like business strategy and customer engagement that you should never give away.
Do you outsource talent? How do you determine your needs?
Share your answers in the comments below.
 
 
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Gini Dietrich 8:48 10542