The FIR Podcast Network Everything Feed https://firpodcastnetwork.com Subscribe to receive every episode of every show on the FIR Podcast Network Fri, 22 Mar 2019 11:31:57 +0000 en-US hourly 1 https://wordpress.org/?v=5.1.1 https://firpodcastnetwork.com/wp-content/uploads/2018/01/cropped-fir-site-icon-32x32.png The FIR Podcast Network Everything Feed https://firpodcastnetwork.com 32 32 The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network. The FIR Podcast Network Everything Feed The FIR Podcast Network Everything Feed shel@holtz.com shel@holtz.com (The FIR Podcast Network Everything Feed) The FIR Podcast Network Everything Feed The FIR Podcast Network Everything Feed http://firpodcastnetwork.com/wp-content/uploads/powerpress/fir-everything.jpg https://firpodcastnetwork.com TV-G 82122195 FIR B2B #117: Alternatives to Facebook https://firpodcastnetwork.com/fir-b2b-117-alternatives-to-facebook/ Fri, 22 Mar 2019 11:31:57 +0000 https://firpodcastnetwork.com/?p=10169 https://firpodcastnetwork.com/fir-b2b-117-alternatives-to-facebook/#respond https://firpodcastnetwork.com/fir-b2b-117-alternatives-to-facebook/feed/ 0 <p>Turmoil at Facebook should give B2B marketers pause about reflexively casting their lot with a social network that increasingly appears to be careening out of control. There are good alternatives. Other topics include whether it's time to return to pen and paper for meetings and an amusing viral tweet that Quantas kicked off by responding to a 10-year-old boy who wants to start his own airline.<br /><a href="https://firpodcastnetwork.com/fir-b2b-117-alternatives-to-facebook/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/fir-b2b-117-alternatives-to-facebook/">FIR B2B #117: Alternatives to Facebook</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> The short answer is yes, and we explore the various dimensions of The Facebook Problem in this week’s podcast. First we touch on the swirl of commentary about Zuck’s latest pronouncement that the company will combine Facebook Messenger, WhatsApp and Instagram into a single, unified product. Is there a business model in there somewhere, or is this just wishful thinking? Some analysts have already said that the era of Facebook’s News Feed is now officially over. We aren’t so sure, but we agreed that Facebook has become mostly a waste of time. There are some other business-oriented networks that we think have more value, including Reddit, Quora, LinkedIn, Alignable and Spiceworks. We’ve found all to be more fertile hunting grounds for business marketers. We also have advice about how to choose and test among those sites. 

We recorded this episode just before Brian Krebs revealed that Facebook exposed hundreds of millions of user passwords to more than 20,000 employees for years. Paul’s tweet kind of sums up our reaction.

One final thought about Facebook: Reuben Arnold, Starbucks’ vice-president of marketing and product in EMEA, said he wants to  have deeper conversations with some of its customers and promote its brand using private groups and private accounts on social media channels. Maybe this is an alternative to just posting to the greater universe. We’ll see. 

But wait, there is more. We like this post about whether it’s time to go back to taking notes with pen and paper. How many of those people tapping away on their laptops during a meeting are doing something related to the meeting? You know the answer. Maybe it’s time to ban the laptops and aim for shorter meetings instead. 

We also discuss a recent news item about how execs from the UK-based convenience store Tesco are frustrated that the company is having to spend an increasing amount of money on ensuring its advertising doesn’t appear next to inappropriate content and believe publishers should foot more of the bill. It used to be that publishers protected their advertisers from this kind of embarrassment, but in a world dominated by algorithms, anything goes.  

Finally, there was a charming story earlier this month about a handwritten note to the CEO of Quantas from a 10-year-old boy who wanted to start his own airline. The airline posted the kid’s letter and a welcoming reply from CEO Alan Joyce, who commented, “Our competitors don’t normally ask us for advice, but when an airline leader reached out, we couldn’t ignore it.” The story is more than charming though: it is a lesson about how a light touch and a sense of humor can go a long way towards promoting your brand, in this case to the tune of nearly 30,000 retweets.

The post FIR B2B #117: Alternatives to Facebook appeared first on FIR Podcast Network.

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Turmoil at Facebook should give B2B marketers pause about reflexively casting their lot with a social network that increasingly appears to be careening out of control. There are good alternatives. Other topics include whether it's time to return to pen... Zuck’s latest pronouncement that the company will combine Facebook Messenger, WhatsApp and Instagram into a single, unified product. Is there a business model in there somewhere, or is this just wishful thinking? Some analysts have already said that the era of Facebook’s News Feed is now officially over. We aren’t so sure, but we agreed that Facebook has become mostly a waste of time. There are some other business-oriented networks that we think have more value, including Reddit, Quora, LinkedIn, Alignable and Spiceworks. We’ve found all to be more fertile hunting grounds for business marketers. We also have advice about how to choose and test among those sites. 
We recorded this episode just before Brian Krebs revealed that Facebook exposed hundreds of millions of user passwords to more than 20,000 employees for years. Paul’s tweet kind of sums up our reaction.

Just how f****d up is this company? “Facebook Stored Hundreds of Millions of User Passwords in Plain Text for Years” writes @briankrebs. FB says there’s no evidence of abuse, so apparently everything’s OK. Don’t you get it? YOU SHOULD NEVER HAVE DONE THIS! https://t.co/A9NCN1bIaZ
— Paul Gillin (@pgillin) March 21, 2019

One final thought about Facebook: Reuben Arnold, Starbucks’ vice-president of marketing and product in EMEA, said he wants to  have deeper conversations with some of its customers and promote its brand using private groups and private accounts on social media channels. Maybe this is an alternative to just posting to the greater universe. We’ll see. 
But wait, there is more. We like this post about whether it’s time to go back to taking notes with pen and paper. How many of those people tapping away on their laptops during a meeting are doing something related to the meeting? You know the answer. Maybe it’s time to ban the laptops and aim for shorter meetings instead. 
We also discuss a recent news item about how execs from the UK-based convenience store Tesco are frustrated that the company is having to spend an increasing amount of money on ensuring its advertising doesn’t appear next to inappropriate content and believe publishers should foot more of the bill. It used to be that publishers protected their advertisers from this kind of embarrassment, but in a world dominated by algorithms, anything goes.  
Finally, there was a charming story earlier this month about a handwritten note to the CEO of Quantas from a 10-year-old boy who wanted to start his own airline. The airline posted the kid’s letter and a welcoming reply from CEO Alan Joyce, who commented, “Our competitors don’t normally ask us for advice, but when an airline leader reached out, we couldn’t ignore it.]]>
David Strom 19:25 10169
Circle of Fellows #43: Communicating Workplace Diversity and Inclusion https://firpodcastnetwork.com/circle-of-fellows-43-communicating-workplace-diversity-and-inclusion/ Thu, 21 Mar 2019 20:18:54 +0000 https://firpodcastnetwork.com/?p=10173 https://firpodcastnetwork.com/circle-of-fellows-43-communicating-workplace-diversity-and-inclusion/#respond https://firpodcastnetwork.com/circle-of-fellows-43-communicating-workplace-diversity-and-inclusion/feed/ 0 <p>Diverse, inclusive workplaces are essential to business success. But how does a company achieve authentic representation without resorting to stereotypes? Four IABC Fellows -- Priya Bates, Todd Hattori, Jim Shaffer, and Brad Whitworth -- joined host Shel Holtz for a conversation about the role in promoting diversity and inclusion for a discussion about how to evaluate diversity and inclusiveness and hear about best practices in language and visual representation.<br /><a href="https://firpodcastnetwork.com/circle-of-fellows-43-communicating-workplace-diversity-and-inclusion/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/circle-of-fellows-43-communicating-workplace-diversity-and-inclusion/">Circle of Fellows #43: Communicating Workplace Diversity and Inclusion</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Diverse, inclusive workplaces are essential to business success. But how does a company achieve authentic representation without resorting to stereotypes?

Four IABC Fellows — Priya Bates, Todd Hattori, Jim Shaffer, and Brad Whitworth — joined host Shel Holtz for a conversation about the role in promoting diversity and inclusion for a discussion about how to evaluate diversity and inclusiveness and hear about best practices in language and visual representation.

About the panel

Priya Bates is a senior communication executive who provides strategic internal communication counsel in order to ensure leaders, managers, and employees understand the strategy, believe in the vision, act in accordance with the values, and contribute to business results. She is president of Inner Strength Communications in Toronto and previously served as senior director of Internal Communications at Loblaw Companies Limited.

Todd Hattori — After 20+ years of leading in-house communication functions within a variety of organizations and industries, Todd “Tosh” Hattori, ABC, IABC Fellow was drawn to the consulting world by PeopleFirm’s core business philosophy: your people = your success. He leads PeopleFirm’s organization design community of practice, engaging and collaborating with cross-functional teams to address business challenges by designing solutions with their people in mind. Outside of his client work, he serves on the volunteer board of directors for the Technology Access Foundation, a national model / leader in providing Science, Technology, Engineering, and Math (STEM) education to students of color; and improving teacher diversity and retention of teachers of color in Washington. He currently serves as the IABC Ethics Committee vice chair.

Jim Shaffer is a business advisor, leadership coach, author, and speaker. As leader of the Jim Shaffer Group, he helps organizations accelerate results through superior strategy execution. The Jim Shaffer Group creates hard business results by translating the business strategy to the people who need to implement it, aligning systems, processes, and culture to make the gains sustainable. Jim was an architect and leading practitioner of Towers Perrin’s (now Towers Willis Watson) change management consulting practice. He designed and produced the IABC Academy Course, “Managing Change Communication to Drive Results and Value.” Some of his change management clients have included: Abbott, ConAgra Foods, FedEx, IBM, ITT, Mayo Clinic, Medtronic, Owens Corning, Pfizer, Toyota.

Brad Whitworth is a communication manager at Hitachi Vantara.  A communication coach at the Stanford Graduate School of Business, Brad was most recently an executive communication manager at Hewlett Packard Enterprise. Before that, he was senior communication manager at Cisco Systems. Before Cisco, Brad led communication programs at HP, PeopleSoft, and AAA. He earned undergraduate degrees in both journalism and speech at the University of Missouri and an MBA at Santa Clara University. A former broadcaster, Brad has made more than 300 presentations to executives, communicators, and university classes around the world. Brad has a long history with IABC, including serving as chairman of the international board and president of two local chapters. He is one of the authors of The IABC Handbook of Organizational Communication.

The post Circle of Fellows #43: Communicating Workplace Diversity and Inclusion appeared first on FIR Podcast Network.

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Diverse, inclusive workplaces are essential to business success. But how does a company achieve authentic representation without resorting to stereotypes? Four IABC Fellows -- Priya Bates, Todd Hattori, Jim Shaffer, Four IABC Fellows — Priya Bates, Todd Hattori, Jim Shaffer, and Brad Whitworth — joined host Shel Holtz for a conversation about the role in promoting diversity and inclusion for a discussion about how to evaluate diversity and inclusiveness and hear about best practices in language and visual representation.

About the panel
Priya Bates is a senior communication executive who provides strategic internal communication counsel in order to ensure leaders, managers, and employees understand the strategy, believe in the vision, act in accordance with the values, and contribute to business results. She is president of Inner Strength Communications in Toronto and previously served as senior director of Internal Communications at Loblaw Companies Limited.
Todd Hattori — After 20+ years of leading in-house communication functions within a variety of organizations and industries, Todd “Tosh” Hattori, ABC, IABC Fellow was drawn to the consulting world by PeopleFirm’s core business philosophy: your people = your success. He leads PeopleFirm’s organization design community of practice, engaging and collaborating with cross-functional teams to address business challenges by designing solutions with their people in mind. Outside of his client work, he serves on the volunteer board of directors for the Technology Access Foundation, a national model / leader in providing Science, Technology, Engineering, and Math (STEM) education to students of color; and improving teacher diversity and retention of teachers of color in Washington. He currently serves as the IABC Ethics Committee vice chair.
Jim Shaffer is a business advisor, leadership coach, author, and speaker. As leader of the Jim Shaffer Group, he helps organizations accelerate results through superior strategy execution. The Jim Shaffer Group creates hard business results by translating the business strategy to the people who need to implement it, aligning systems, processes, and culture to make the gains sustainable. Jim was an architect and leading practitioner of Towers Perrin’s (now Towers Willis Watson) change management consulting practice. He designed and produced the IABC Academy Course, “Managing Change Communication to Drive Results and Value.” Some of his change management clients have included: Abbott, ConAgra Foods, FedEx, IBM, ITT, Mayo Clinic, Medtronic, Owens Corning, Pfizer, Toyota.
Brad Whitworth is a communication manager at Hitachi Vantara.  A communication coach at the Stanford Graduate School of Business, Brad was most recently an executive communication manager at Hewlett Packard Enterprise. Before that, he was senior communication manager at Cisco Systems. Before Cisco, Brad led communication programs at HP, PeopleSoft, and AAA. He earned undergraduate degrees in both journalism and speech at the University of Missouri and an MBA at Santa Clara University. A former broadcaster, Brad has made more than 300 presentations to executives, communicators, and university classes around the world. Brad has a long history with IABC, including serving as chairman of the international board and president of two local chapters. He is one of the authors of The IABC Handbook of Organizational Communication.
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Shel Holtz 1:01:01 10173
ALP 22: How To Fire Agency Employees https://firpodcastnetwork.com/alp-22-how-to-fire-agency-employees/ Wed, 20 Mar 2019 19:00:48 +0000 https://firpodcastnetwork.com/?p=10167 https://firpodcastnetwork.com/alp-22-how-to-fire-agency-employees/#respond https://firpodcastnetwork.com/alp-22-how-to-fire-agency-employees/feed/ 0 <p>In this episode, Chip and Gini conclude the two-part series on hiring and firing in PR and marketing agencies.</p> <p>Chip kicks it off by firing Gini. (Fret not, ALP fans … it was a joke.)<br /><a href="https://firpodcastnetwork.com/alp-22-how-to-fire-agency-employees/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/alp-22-how-to-fire-agency-employees/">ALP 22: How To Fire Agency Employees</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> In this episode, Chip and Gini conclude the two-part series on hiring and firing in PR and marketing agencies.

Chip kicks it off by firing Gini. (Fret not, ALP fans … it was a joke.)

Gini explained that, “I’m very bad at it. I let people go far longer than I should just because … it’s a very personal thing.”

Chip agreed that “in some cases, I have been too slow to fire.”

“As you’re growing an agency, there are going to be situations where there’s not really a fireable offense that happens, it’s just that … the business has outgrown somebody on your team or members of your team,” Gini said.

What about the actual termination process itself?

“If I see an employee and a supervisor, go behind closed doors for a termination and it lasts more than three to five minutes, something went horribly wrong,” explained Chip.

Gini also touted the benefits of having a specific process in place. “Because we learned the lesson, we have a checklist of everything that we need to do, either when somebody leaves  of their own free will or when they’re let go.”

The hosts wrapped up by agreeing that most terminations look like the right decision in the rearview mirror.

“Not a fun thing. But you’re exactly right. In the end, it ends up being better for everyone,” Gini concluded.

[read the transcript]

The post ALP 22: How To Fire Agency Employees appeared first on FIR Podcast Network.

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In this episode, Chip and Gini conclude the two-part series on hiring and firing in PR and marketing agencies. - Chip kicks it off by firing Gini. (Fret not, ALP fans … it was a joke.)Continue Reading → Chip kicks it off by firing Gini. (Fret not, ALP fans … it was a joke.)
Gini explained that, “I’m very bad at it. I let people go far longer than I should just because … it’s a very personal thing.”
Chip agreed that “in some cases, I have been too slow to fire.”
“As you’re growing an agency, there are going to be situations where there’s not really a fireable offense that happens, it’s just that … the business has outgrown somebody on your team or members of your team,” Gini said.
What about the actual termination process itself?
“If I see an employee and a supervisor, go behind closed doors for a termination and it lasts more than three to five minutes, something went horribly wrong,” explained Chip.
Gini also touted the benefits of having a specific process in place. “Because we learned the lesson, we have a checklist of everything that we need to do, either when somebody leaves  of their own free will or when they’re let go.”
The hosts wrapped up by agreeing that most terminations look like the right decision in the rearview mirror.
“Not a fun thing. But you’re exactly right. In the end, it ends up being better for everyone,” Gini concluded.
[read the transcript]
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Chip Griffin 27:06 10167
Inside PR 536: As newsrooms disappear… https://firpodcastnetwork.com/inside-pr-536-as-newsrooms-disappear/ Mon, 18 Mar 2019 22:14:23 +0000 https://firpodcastnetwork.com/?p=10165 https://firpodcastnetwork.com/inside-pr-536-as-newsrooms-disappear/#respond https://firpodcastnetwork.com/inside-pr-536-as-newsrooms-disappear/feed/ 0 <p>We have some news to break on this week’s Inside PR. Gini and Martin are going to be working together. Martin has <a href="https://spinsucks.com/author/martin-waxman/">joined the Spin Suck</a>s team. Gini has been building Spin Sucks as a community for a decade – and growth has reached the point in which she needs help leading the content team. Enter Martin.<br /><a href="https://firpodcastnetwork.com/inside-pr-536-as-newsrooms-disappear/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/inside-pr-536-as-newsrooms-disappear/">Inside PR 536: As newsrooms disappear…</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> We have some news to break on this week’s Inside PR. Gini and Martin are going to be working together. Martin has joined the Spin Sucks team. Gini has been building Spin Sucks as a community for a decade – and growth has reached the point in which she needs help leading the content team. Enter Martin.

We also talk about the acceleration of job losses in journalism. Clearly, online journalism has proven no less immune to the hoovering of advertising support by Google and Facebook. So, in 2019, we’re still waiting for the new model that will save journalism as we know it.

And talking about PR in a world of disappearing and shrinking newsrooms, Martin and Gini argue that PR pros must stay true to the core value of relationships while making the search for the new influencers and news brokers with whom they must establish working relationships.

Having said that, are we in a world in which we are playing for time. Do we need to find a new core to PR to replace the central role that media relations once played. At one time, we thought it would be social media. But that has fragmented. And it seems that the pace of change is accelerating. So, we continue the search for the next key leverage point.

The post Inside PR 536: As newsrooms disappear… appeared first on FIR Podcast Network.

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We have some news to break on this week’s Inside PR. Gini and Martin are going to be working together. Martin has joined the Spin Sucks team. Gini has been building Spin Sucks as a community for a decade – and growth has reached the point in which she ... joined the Spin Sucks team. Gini has been building Spin Sucks as a community for a decade – and growth has reached the point in which she needs help leading the content team. Enter Martin.
We also talk about the acceleration of job losses in journalism. Clearly, online journalism has proven no less immune to the hoovering of advertising support by Google and Facebook. So, in 2019, we’re still waiting for the new model that will save journalism as we know it.
And talking about PR in a world of disappearing and shrinking newsrooms, Martin and Gini argue that PR pros must stay true to the core value of relationships while making the search for the new influencers and news brokers with whom they must establish working relationships.
Having said that, are we in a world in which we are playing for time. Do we need to find a new core to PR to replace the central role that media relations once played. At one time, we thought it would be social media. But that has fragmented. And it seems that the pace of change is accelerating. So, we continue the search for the next key leverage point.
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Joe Thornley 25:37 10165
For Immediate Release #180: TikTok, TikTok, TikTok https://firpodcastnetwork.com/fir-180-tiktok-tiktok-tiktok/ Mon, 18 Mar 2019 11:00:40 +0000 https://firpodcastnetwork.com/?p=10158 https://firpodcastnetwork.com/fir-180-tiktok-tiktok-tiktok/#respond https://firpodcastnetwork.com/fir-180-tiktok-tiktok-tiktok/feed/ 0 <p>Doug Haslam joins host Shel Holtz for a conversation about TikTok and the role it could wind up playing in the social media space. Also in this week's episode: Has Facebook really lost 15 million users? A lot of people don't think it's true; Facebook's pivot to secure messaging is about more than just messaging. Mark Zuckerberg wants Facebook to be WeChat for everywhere except China; Telegram picked up 3 million new users in 24 hours after Facebook's outage began; teenagers are using an old tool for private chat: Google Docs; Conde Nast has turned a vibrant Facebook Group into a new profit-focused vertical; brands on Instagram are cool just because they're on Instagram; YouTube's AI wasn't up to the task of removing video of the New Zealand terrorist's live stream; the investment in podcasting may not be a good thing for podcasters or their listeners; Firework is a new video-sharing app with a twist (literally, since  you can twist your phone around to change the video view); Digg has updated its chart showing what happens on the Internet every 60 seconds; Nutella is testing giving away free samples via Amazon's Alexa and Google's Assistant platforms; Tune is a new Chrome extension that lets you dial down the toxic comments you see; Twitter's revamped camera is its answer to Stories; Dan York reports on the horros of the live-streamed New Zealand terrorist attack and the challenges with moderating live sstreams, Twitter's upgraded camera, India and video, a bunch of WordPress news, and the web's 30th anniversary.<br /><a href="https://firpodcastnetwork.com/fir-180-tiktok-tiktok-tiktok/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/fir-180-tiktok-tiktok-tiktok/">FIR #180: TikTok, TikTok , TikTok</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Doug Haslam joins host Shel Holtz for a conversation about TikTok and the role it could wind up playing in the social media space. Also in this week’s episode:

  • Has Facebook really lost 15 million users? A lot of people don’t think it’s true.
  • Facebook’s pivot to secure messaging is about more than just messaging. Mark Zuckerberg wants Facebook to be WeChat for everywhere except China
  • Telegram picked up 3 million new users in 24 hours after Facebook’s outage began
  • Teenagers are using an old tool for private chat: Google Docs
  • Conde Nast has turned a vibrant Facebook Group into a new profit-focused vertical
  • Brands on Instagram are cool just because they’re on Instagram
  • YouTube’s AI wasn’t up to the task of removing video of the New Zealand terrorist’s live stream
  • The investment in podcasting may not be a good thing for podcasters or their listeners
  • Firework is a new video-sharing app with a twist (literally, since  you can twist your phone around to change the video view)
  • Digg has updated its chart showing what happens on the Internet every 60 seconds
  • Nutella is testing giving away free samples via Amazon’s Alexa and Google’s Assistant platforms
  • Tune is a new Chrome extension that lets you dial down the toxic comments you see
  • Twitter’s revamped camera is its answer to Stories
  • Dan York reports on the horros of the live-streamed New Zealand terrorist attack and the challenges with moderating live sstreams, Twitter’s upgraded camera, India and video, a bunch of WordPress news, and the web’s 30th anniversary

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About Doug Haslam

Doug Haslam’s career has spanned a variety of disciplines within the communications field: radio technology, editorial production, public relations, marketing, social media and digital. Doug began with public radio, producing news and thoughtful sports programs, moving into technology public relations, and currently to social media and content strategy for brands of all sizes and industries. Doug’s love of media has come full circle, as his most recent positions have seen him taking full advantage of his content creation skills, managing social media and brand publishing programs for a wide variety of clients.

Links from this week’s episode

Links from Dan York’s Report

The post FIR #180: TikTok, TikTok , TikTok appeared first on FIR Podcast Network.

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Doug Haslam joins host Shel Holtz for a conversation about TikTok and the role it could wind up playing in the social media space. Also in this week's episode: Has Facebook really lost 15 million users? A lot of people don't think it's true; Facebook's...
* Has Facebook really lost 15 million users? A lot of people don’t think it’s true.
* Facebook’s pivot to secure messaging is about more than just messaging. Mark Zuckerberg wants Facebook to be WeChat for everywhere except China
* Telegram picked up 3 million new users in 24 hours after Facebook’s outage began
* Teenagers are using an old tool for private chat: Google Docs
* Conde Nast has turned a vibrant Facebook Group into a new profit-focused vertical
* Brands on Instagram are cool just because they’re on Instagram
* YouTube’s AI wasn’t up to the task of removing video of the New Zealand terrorist’s live stream
* The investment in podcasting may not be a good thing for podcasters or their listeners
* Firework is a new video-sharing app with a twist (literally, since  you can twist your phone around to change the video view)
* Digg has updated its chart showing what happens on the Internet every 60 seconds
* Nutella is testing giving away free samples via Amazon’s Alexa and Google’s Assistant platforms
* Tune is a new Chrome extension that lets you dial down the toxic comments you see
* Twitter’s revamped camera is its answer to Stories
* Dan York reports on the horros of the live-streamed New Zealand terrorist attack and the challenges with moderating live sstreams, Twitter’s upgraded camera, India and video, a bunch of WordPress news, and the web’s 30th anniversary

Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
About Doug Haslam

Doug Haslam’s career has spanned a variety of disciplines within the communications field: radio technology, editorial production, public relations, marketing, social media and digital. Doug began with public radio, producing news and thoughtful sports programs, moving into technology public relations, and currently to social media and content strategy for brands of all sizes and industries. Doug’s love of media has come full circle, as his most recent positions have seen him taking full advantage of his content creation skills, managing social media and brand publishing programs for a wide variety of clients.
Links from this week’s episode

* Facebook lost 15 million users? Marketers remain unfazed
* Facebook’s News Feed era is now officially over
* Marketers say they’ll adapt to a changing Facebook
* Facebook’s messaging ambitions amount to much more than chat
* If you think Facebook has no competition, just ask Telegram
* Why Brands Can Ignore Telegram—for Now
* The Hottest Chat App for Teens Is … Google Docs
* How Publishers Are Using Facebook Groups to Have Frank Discussions With Readers
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Shel Holtz 1:13:22 10158
ALP 21: How To Hire Agency Employees https://firpodcastnetwork.com/alp-21-how-to-hire-agency-employees/ Mon, 18 Mar 2019 10:03:35 +0000 https://firpodcastnetwork.com/?p=10161 https://firpodcastnetwork.com/alp-21-how-to-hire-agency-employees/#respond https://firpodcastnetwork.com/alp-21-how-to-hire-agency-employees/feed/ 0 <p>This episode is the first of a two-part series on hiring and firing in PR and marketing agencies.</p> <p>Chip and Gini offer advice on when to hire and some guidelines on how to make the process most effective.<br /><a href="https://firpodcastnetwork.com/alp-21-how-to-hire-agency-employees/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/alp-21-how-to-hire-agency-employees/">ALP 21: How To Hire Agency Employees</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> This episode is the first of a two-part series on hiring and firing in PR and marketing agencies.

Chip and Gini offer advice on when to hire and some guidelines on how to make the process most effective.

With the shape and size of agencies changing significantly in recent years, the show explores things like whether to use contract help versus in-house employees, hiring in a virtual environment, and how to be competitive in the process.

Next, the co-hosts will look at the flip side: when and how to fire employees. It’s not a pleasant topic, but it’s one that agency leaders need to confront periodically.

[read the transcript]

The post ALP 21: How To Hire Agency Employees appeared first on FIR Podcast Network.

]]>
This episode is the first of a two-part series on hiring and firing in PR and marketing agencies. - Chip and Gini offer advice on when to hire and some guidelines on how to make the process most effective.Continue Reading → Chip and Gini offer advice on when to hire and some guidelines on how to make the process most effective.
With the shape and size of agencies changing significantly in recent years, the show explores things like whether to use contract help versus in-house employees, hiring in a virtual environment, and how to be competitive in the process.
Next, the co-hosts will look at the flip side: when and how to fire employees. It’s not a pleasant topic, but it’s one that agency leaders need to confront periodically.
[read the transcript]
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Chip Griffin 27:51 10161
Passport Travel Marketing & PR #032: Using Video https://firpodcastnetwork.com/passport-travel-marketing-pr-032-using-video/ Sun, 17 Mar 2019 17:00:01 +0000 https://firpodcastnetwork.com/?p=10148 https://firpodcastnetwork.com/passport-travel-marketing-pr-032-using-video/#respond https://firpodcastnetwork.com/passport-travel-marketing-pr-032-using-video/feed/ 0 <p>Interview with Humphrey Ho from Hylink USA about the Chinese Tourism Market and how to use video for Destination Marketing. Humphrey was a previous guest talking about Chinese Tourism and many of the examples in this episode will also use China. As current Managing Partner of Hylink USA, Humphrey Ho is focused on building the... <a href="https://firpodcastnetwork.com/passport-travel-marketing-pr-032-using-video/">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/passport-travel-marketing-pr-032-using-video/">Passport Travel Marketing & PR #032: Using Video</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Humphrey Ho - Hylink USA Interview with Humphrey Ho from Hylink USA about the Chinese Tourism Market and how to use video for Destination Marketing.

Humphrey was a previous guest talking about Chinese Tourism and many of the examples in this episode will also use China.

As current Managing Partner of Hylink USA, Humphrey Ho is focused on building the first global advertising agency that natively understands the Chinese digital landscape and the burgeoning group of Chinese companies seeking to go abroad.

Having spent seven years in Shanghai as Wieden+Kennedy’s Business Director and as Leagas Delaney’s Business Operations Director, Humphrey has experience serving clients across the automotive, agriculture, FMCG, tech, and travel sectors.

Humphrey earned his Masters of Business Administration from Ryerson University, and his Bachelor of Science in Neuroscience from the University of Toronto and received the ‘Top 30 under 30’ award in 2009.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

The post Passport Travel Marketing & PR #032: Using Video appeared first on FIR Podcast Network.

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Interview with Humphrey Ho from Hylink USA about the Chinese Tourism Market and how to use video for Destination Marketing. Humphrey was a previous guest talking about Chinese Tourism and many of the examples in this episode will also use China. Humphrey was a previous guest talking about Chinese Tourism and many of the examples in this episode will also use China.
As current Managing Partner of Hylink USA, Humphrey Ho is focused on building the first global advertising agency that natively understands the Chinese digital landscape and the burgeoning group of Chinese companies seeking to go abroad.
Having spent seven years in Shanghai as Wieden+Kennedy’s Business Director and as Leagas Delaney’s Business Operations Director, Humphrey has experience serving clients across the automotive, agriculture, FMCG, tech, and travel sectors.
Humphrey earned his Masters of Business Administration from Ryerson University, and his Bachelor of Science in Neuroscience from the University of Toronto and received the ‘Top 30 under 30’ award in 2009.



Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.]]>
Chris Christensen 44:36 10148
Inside PR 535 – Facebook’s PR Push https://firpodcastnetwork.com/inside-pr-535-facebooks-pr-push/ Mon, 11 Mar 2019 23:53:07 +0000 https://firpodcastnetwork.com/?p=10143 https://firpodcastnetwork.com/inside-pr-535-facebooks-pr-push/#respond https://firpodcastnetwork.com/inside-pr-535-facebooks-pr-push/feed/ 0 <p>This week on Inside PR, <a href="https://twitter.com/ginidietrich">Gini Dietrich</a>, <a href="https://twitter.com/martinwaxman">Martin Waxman </a>and <a href="https://twitter.com/thornley">Joseph Thornley</a> talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.<br /><a href="https://firpodcastnetwork.com/inside-pr-535-facebooks-pr-push/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/inside-pr-535-facebooks-pr-push/">Inside PR 535 – Facebook’s PR Push</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> In late January, Facebook launched a PR initiative that, on its face, appeared intended to reframe in 2019 the issues that got away from them in 2018, AKA Facebook’s privacy offences that dominated the year since the Cambridge Analytica scandal became public. This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.

The post Inside PR 535 – Facebook’s PR Push appeared first on FIR Podcast Network.

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This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.Continue Reading → Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.
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Joe Thornley 31:45 10143
Episode #34: 2019 EDELMAN TRUST BAROMETER: WHY THE EMPLOYER-EMPLOYEE CONTRACT MATTERS MORE THAN EVER https://firpodcastnetwork.com/episode-34-2019-edelman-trust-barometer-why-the-employer-employee-contract-matters-more-than-ever/ Mon, 11 Mar 2019 19:10:29 +0000 https://firpodcastnetwork.com/?p=10140 https://firpodcastnetwork.com/episode-34-2019-edelman-trust-barometer-why-the-employer-employee-contract-matters-more-than-ever/#respond https://firpodcastnetwork.com/episode-34-2019-edelman-trust-barometer-why-the-employer-employee-contract-matters-more-than-ever/feed/ 0 <p>Since 2000, the <a href="https://www.edelman.com/trust-barometer">Edelman Trust Barometer</a><sup>®</sup> has measured attitudes about the state of trust and credibility in business, government, NGOs and the media worldwide.</p> <p>The annual Edelman survey’s results often confirm, sometimes surprise and always motivate us as internal communicators – and this year is no different. <a href="https://www.edelman.com/trust-barometer">The 2019 report shows profound changes in the perception of employer-employee contracts</a>, a finding that holds special significance for internal communicators.</p> <p>In this episode of <em>EE Voice</em>, we talk with Tamara Snyder, who heads up Edelman’s Employee Experience Team, about the shift in employee mindsets revealed in their latest report. (Tamara's a bit of a rock star in our EE Voice podcast world, as this was the third time she's been on the show.)<br /><a href="https://firpodcastnetwork.com/episode-34-2019-edelman-trust-barometer-why-the-employer-employee-contract-matters-more-than-ever/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/episode-34-2019-edelman-trust-barometer-why-the-employer-employee-contract-matters-more-than-ever/">Episode #34: 2019 EDELMAN TRUST BAROMETER: WHY THE EMPLOYER-EMPLOYEE CONTRACT MATTERS MORE THAN EVER</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Since 2000, the Edelman Trust Barometer® has measured attitudes about the state of trust and credibility in business, government, NGOs and the media worldwide.

The annual Edelman survey’s results often confirm, sometimes surprise and always motivate us as internal communicators – and this year is no different. The 2019 report shows profound changes in the perception of employer-employee contracts, a finding that holds special significance for internal communicators.

In this episode of EE Voice, we talk with Tamara Snyder, who heads up Edelman’s Employee Experience Team, about the shift in employee mindsets revealed in their latest report. (Tamara’s a bit of a rock star in our EE Voice podcast world, as this was the third time she’s been on the show.)

Listen in as Tamara digs beneath the surface of this year’s Edelman report to help us understand why it’s more relevant than ever for internal communicators. You’ll learn:

  • Why trust between employers and employees has become paramount
  • How companies can increase employee trust and engagement
  • How to help CEOs navigate the pressures around taking a social stand
  • Why companies need to become trusted partners in driving social change

In today’s business climate, this is a critical conversation for any organization. Don’t miss it!

The post Episode #34: 2019 EDELMAN TRUST BAROMETER: WHY THE EMPLOYER-EMPLOYEE CONTRACT MATTERS MORE THAN EVER appeared first on FIR Podcast Network.

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Since 2000, the Edelman Trust Barometer® has measured attitudes about the state of trust and credibility in business, government, NGOs and the media worldwide. - The annual Edelman survey’s results often confirm, Edelman Trust Barometer® has measured attitudes about the state of trust and credibility in business, government, NGOs and the media worldwide.
The annual Edelman survey’s results often confirm, sometimes surprise and always motivate us as internal communicators – and this year is no different. The 2019 report shows profound changes in the perception of employer-employee contracts, a finding that holds special significance for internal communicators.
In this episode of EE Voice, we talk with Tamara Snyder, who heads up Edelman’s Employee Experience Team, about the shift in employee mindsets revealed in their latest report. (Tamara’s a bit of a rock star in our EE Voice podcast world, as this was the third time she’s been on the show.)
Listen in as Tamara digs beneath the surface of this year’s Edelman report to help us understand why it’s more relevant than ever for internal communicators. You’ll learn:

* Why trust between employers and employees has become paramount
* How companies can increase employee trust and engagement
* How to help CEOs navigate the pressures around taking a social stand
* Why companies need to become trusted partners in driving social change

In today’s business climate, this is a critical conversation for any organization. Don’t miss it!
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Sharon McIntosh 30:11 10140
For Immediate Release #179: Fashion is the New Porn https://firpodcastnetwork.com/fir-179-fashion-is-the-new-porn/ Mon, 11 Mar 2019 11:00:08 +0000 https://firpodcastnetwork.com/?p=10136 https://firpodcastnetwork.com/fir-179-fashion-is-the-new-porn/#respond https://firpodcastnetwork.com/fir-179-fashion-is-the-new-porn/feed/ 0 <p>Kevin Anselmo joins host Shel Holtz to discuss a university that has opened itself to criticism for what may have been an ill-advised case of social activism. Also in this episode: Amazon may soon become the most important platform for influencers; employee loyalty is falling and culture is to blame; longer videos on Instagram are driving traffic to publisher sites; podcasting has reached a tipping point; Virtual Reality could make your boss nicer; advice on doing CEO advocacy well; Dan York reports on Edison Research's Infinite Dial study, Facebook's pivot toward privacy, and Sen. Elizabeth Warren's proposal to break up tech giants.<br /><a href="https://firpodcastnetwork.com/fir-179-fashion-is-the-new-porn/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://firpodcastnetwork.com/fir-179-fashion-is-the-new-porn/">FIR #179: Fashion is the New Porn</a> appeared first on <a rel="nofollow" href="https://firpodcastnetwork.com">FIR Podcast Network</a>.</p> Kevin Anselmo joins host Shel Holtz to discuss a university that has opened itself to criticism for what may have been an ill-advised case of social activism. Also in this episode:

  • Amazon may soon become the most important platform for influencers
  • Employee loyalty is falling and culture is to blame
  • Longer videos on Instagram are driving traffic to publisher sites
  • Podcasting has reached a tipping point
  • Virtual Reality could make your boss nicer
  • Advice on doing CEO advocacy well
  • Dan York reports on Edison Research’s Infinite Dial study, Facebook’s pivot toward privacy, and Sen. Elizabeth Warren’s proposal to break up tech giants.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About Kevin Anselmo

Kevin AnselmoKevin Anselmo is founder and Principal of Experiential Communications, a consultancy that aims for important ideas to be heard in a world of misinformation, distracted audiences and alternative facts. He does this by deploying smart communications strategies to disseminate organizational key messages, important research findings, and insights based on expertise. This is primarily accomplished through strategic storytelling, engaging education and robust reviews. He is the author of “Maximize Your Impact: How Academics Can Communicate Knowledge Through Traditional and Digital Media” and host of the Learning & Development Stories podcast. Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD in Switzerland. Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Links from this episode

Links from Dan York’s Tech Report

The post FIR #179: Fashion is the New Porn appeared first on FIR Podcast Network.

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Kevin Anselmo joins host Shel Holtz to discuss a university that has opened itself to criticism for what may have been an ill-advised case of social activism. Also in this episode: Amazon may soon become the most important platform for influencers; emp...
* Amazon may soon become the most important platform for influencers
* Employee loyalty is falling and culture is to blame
* Longer videos on Instagram are driving traffic to publisher sites
* Podcasting has reached a tipping point
* Virtual Reality could make your boss nicer
* Advice on doing CEO advocacy well
* Dan York reports on Edison Research’s Infinite Dial study, Facebook’s pivot toward privacy, and Sen. Elizabeth Warren’s proposal to break up tech giants.

Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
About Kevin Anselmo
Kevin Anselmo is founder and Principal of Experiential Communications, a consultancy that aims for important ideas to be heard in a world of misinformation, distracted audiences and alternative facts. He does this by deploying smart communications strategies to disseminate organizational key messages, important research findings, and insights based on expertise. This is primarily accomplished through strategic storytelling, engaging education and robust reviews. He is the author of “Maximize Your Impact: How Academics Can Communicate Knowledge Through Traditional and Digital Media” and host of the Learning & Development Stories podcast. Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD in Switzerland. Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.
Links from this episode

* Writing Boots, David Murray’s blog
* Bobbi Brown Cosmetics experiments with Facebook AR ads
* After dropping runway fashion, Calvin Klein turns to TikTok
* Why Do So Many Big Fashion and Beauty Brands Want to Support Startups?
* Three Fashion Tech Incubators and Accelerators That We Have Our Eye On
* 6 hi-tech devices and apps that will redefine your beauty regimen
* Forget Instagram, Amazon Is The Influencer Platform Of The Future
* Employee loyalty is down — and weak company culture is to blame
* Longer videos are powering Bloomberg’s Instagram growth
* Podcasts, smart speakers soar as social media stalls, based on new survey
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