Episodes - FIR Podcast Network

CWC 28: Brent Lightner of Taoti Creative

April 16, 2019 by Chip Griffin Leave a Comment

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Brent Lightner of Taoti Creative in Washington, DC joins the podcast to talk about how he became an accidental — but quite successful — agency owner.

At the dawn of the Netscape era, Brent took on a web development challenge in search of scholarship funds. Two decades later, he leads an award-winning creative firm.
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#153: MITCHELL LEVY AND RONAN LEONARD ON MASTERMINDING

April 16, 2019 by Mitchell Levy Leave a Comment

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In this episode, Mitchell Levy (http://aha.pub/MitchellLevy), TEDx speaker and the AHA Guy at AHAthat (https://AHAthat.com), introduces his co-host for the month, #ThoughtLeader Ronan Leonard (http://aha.pub/RonanLeonard), an author, business mentor, speaker, and founder of the Return on Intellect and Eccountability, which helps overwhelmed and frustrated owners grow their businesses fast (https://www.eccountability.io/).
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ALP 25: Unlimited PTO policies for agencies

April 14, 2019 by Chip Griffin Leave a Comment

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Chip and Gini discuss the pros and cons of unlimited paid time off (PTO) policies for agency employees.
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FIR B2B #118: Customers as Advocates, the Open Data Initiative and Why You Need a Style Guide

April 11, 2019 by David Strom and Paul Gillin Leave a Comment

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Why you need a style guide for your content marketing platforms, the latest developments in the Open Data Initiative for customer data standards and how existing customers can be your best brand advocates.
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ALP 24: 7 Key Skills For Agency Owners To Develop (Part 2 Of 2)

April 4, 2019 by Chip Griffin Leave a Comment

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https://traffic.libsyn.com/fir/alp-0024.mp3Podcast: Play in new window | Download (Duration: 17:27 — 16.6MB) | EmbedSubscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription OptionsIn the second part of a special two episode series, Chip and Gini discuss fundamental skills that PR and marketing agency owners should spend time and effort to improve… Continue Reading →

Inside PR 538 – Roger McNamee is Zucked

April 2, 2019 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

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This week, we take a deep dive into Roger McNamee’s Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media have changed over time.
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ALP 23: 7 Key Skills For Agency Owners To Develop (Part 1 Of 2)

March 28, 2019 by Chip Griffin Leave a Comment

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In the first part of a special two episode series, Chip and Gini discuss fundamental skills that PR and marketing agency owners should spend time and effort to improve to be more successful.
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FIR #181: A Fork In The Road

March 25, 2019 by Shel Holtz and Neville Hobson Leave a Comment

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Episode 181 of “For Immediate Release” features Neville Hobson and Shel Holtz talking about the continued utility of print, Pandora’s new sonic logo, the decisions that must be made about social media in the wake of the New Zealand terrorist attack, the trajectory of news stories, AI’s imminent role in project management, how companies will target you based on how you sound, Facebook’s inability to change, and the need for companies to be strategic with their activism…plus Dan York’s Tech Report.
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Inside PR 537 – As radio fades, can podcasting survive the attention of advertisers?

March 24, 2019 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

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Radio is fading as younger people move to streaming audio. And as this happens, advertisers look for opportunities on podcasting and podcasters look to monetize their productions. Is this the beginning of the end of podcasting as we know it?
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FIR B2B #117: Alternatives to Facebook

March 22, 2019 by David Strom and Paul Gillin Leave a Comment

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Turmoil at Facebook should give B2B marketers pause about reflexively casting their lot with a social network that increasingly appears to be careening out of control. There are good alternatives. Other topics include whether it’s time to return to pen and paper for meetings and an amusing viral tweet that Quantas kicked off by responding to a 10-year-old boy who wants to start his own airline.
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