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Whether you’re interested in starting an employee advocacy program or you already have one in place, you definitely want to make sure it reaches its potential. 

In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Andrew Stewart, head of customer success at GaggleAMP. Stewart is running a virtual training session called AMPlify Virtual, where he trains marketers to run their employee advocacy programs the right way. In this discussion, he explains how organizations can make the most of their employee advocacy programs, what mistakes some marketers make, where they should focus instead, and more. You’ll learn:

• Why you should focus your program on organic engagement.
• How to get your employees active.
• What you’ll get out of AMPlify Virtual.

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During the time of the pandemic, the importance of the right brand messaging is magnified. It could be great, be a cookiecutter, or it could even be costly.

In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Douglas Spencer, President of Spencer Brenneman, LLC., a brand strategy consultancy based in Boston. They discuss how brands can go about brand messaging the right way, examples of brands doing a great job of this, some that did not, and keys of brand messaging to abide by. You’ll learn:

• How to be empathetic in your messaging. 
• What being authentic looks like in brand messaging, and what it does not look like.
• The importance of sincerity, and why it’s an absolute must in your brand messaging. 

Douglas is a branding expert who helps organizations, small and large, figure out who they are, refine their focus, and connect with the people most important to their success. He’s offered to help small businesses and nonprofits with their brand messaging free of charge during the time of the pandemic.
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