Episodes - FIR Podcast Network

FIR B2B #115: Social Media Adoption Over the Years – the Latest from the Annual UMass Survey

February 14, 2019 by David Strom and Paul Gillin Leave a Comment

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University of Massachusetts Marketing Professor Nora Ganim Barnes has been surveying social media use by the Fortune 500 and Inc. 500 for 12 years, making her work probably the longest-running research of its kind. This year’s study finds a big jump in blogging by the F500 along with declining interest in Instagram and Twitter. Executives say ROI is their biggest social media question mark, but more and more of them are putting social media marketing strategies in place nonetheless.
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ALP 18: How to handle clients who want 24/7 or other manpower-intensive service

February 14, 2019 by Chip Griffin Leave a Comment

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This week, Chip and Gini explore how to handle clients who want around-the-clock social media management or other services that require major staff commitments — and would prove to be quite expensive to offer.
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Inside PR 534 – Know your ISP knows if you know what it knows about you

February 12, 2019 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

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This week on Inside PR, we talk about the creep factor in social media and the need for us to be aware of the use of our data and to demand control back from the social platforms.
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FIR #175: Alexa, Play My Emails

February 11, 2019 by Shel Holtz Leave a Comment

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Scott Monty joins FIR host Shel Holtz to discuss Spotify’s acquisition of Gimlet Media and Anchor.fm, as well as Periscope’s new audio call-in feature. Also in this episode: Tik Tok is a threat to Snapchat and Twitter; meanwhile, brands are figuring out how to make it fit in their social media toolkits; Facebook Pages can now join Facebook Groups; After 15 years, on balance, has Facebook been good or bad for the world? Instagram will inject IGTV video clips in your primary feed; Twitter reveals its daily active users, and it isn’t pretty; Artificial Intelligence for writing copy is getting common in newsrooms — can PR and marketing be far behind? An Alexa update means marketers will have to optimize email for voice; Dan York’s report looks at Spotify’s fight against ad blockers, Germany’s order to Facebook, one reporter’s attempt to cut the big five from her life (it was hell), and more.
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PASSPORT TRAVEL MARKETING & PR #031: “FOOD TOURISM and CREATIVITY”

February 10, 2019 by Chris Christensen Leave a Comment

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http://traffic.libsyn.com/fir/031Passport.mp3Podcast: Play in new window | Download (Duration: 45:17 — 31.3MB) | EmbedSubscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription OptionsWe start a conversation with Edward Harris from Valley Forge Tourism about how to creatively promote a destination’s food tourism scene and then talk about encouraging creativity in general…. Continue Reading →

ALP 17: What Responsibility Do Agencies Have For Client Behavior?

February 7, 2019 by Chip Griffin Leave a Comment

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The recent documentaries about the disaster that was the Fyre Festival raise an interesting question: are agencies responsible for their clients’ actions?
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FIR #174: Is Content Marketing Killing Journalism?

February 4, 2019 by Shel Holtz Leave a Comment

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David Murray, executive director of the Professional Speechwriters Association, joins host Shel Holtz to talk about mending the relationship between executive communicators and internal communicators. Also in this week’s episode: As many as 2,100 people have lost media jobs in the last two weeks. How much is content marketing to blame? it’s time to start using data journalism in content marketing; one survey reinforces the need for CEOs to take positions on social and political issues. Another looks at what CEOs want to talk about in 2019. Are they aligned? Spotify wants to spend $200 million on a podcast production company; the Economist is the latest entry in the crowded daily news podcast field; Google is adding a microphone the query field on Android phones — and you’ll get the answer in audio, too; Starbucks is telling employees how to respond when Howard Schultz’s presidential ambitions come up; it may be getting close to bidding farewell to the URL; leaving Facebook may make you happier, but there’s a negative consequence, too; sharing Instagram Stories privately is just one new product feature Facebook plans for 2019; Dan York’s Tech Report covers Apple’s decision to drop apps from Facebook and Google in its App Store, and more.
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ALP 16: How To Benefit From “Pick Your Brain” Meeting Requests

February 1, 2019 by Chip Griffin Leave a Comment

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If you’re a PR or marketing agency leader, you have likely had someone ask to “pick your brain” recently.

These requests can seem like a burden. After all, someone wants to get a bit of your time for free. And agencies are used to selling their time.

This topic recently came up in the Spin Sucks Community, and it inspired Chip to write an article encouraging agency leaders to say “yes” to “pick your brain” requests.

Since this topic struck a nerve with many agency owners and executives, it seemed like a good subject for Chip and Gini to take up on the podcast. So they did.
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FIR B2B #114: Does “Moral Marketing” Mean Wading into Politics?

January 31, 2019 by David Strom and Paul Gillin Leave a Comment

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CEOs have the power to significantly influence public opinion, but is is fair to their shareholders to exercise that power? In a polarized political climate, they may be better off focusing on sales.
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Episode #33: SHEL HOLTZ ON THE SEVEN KEY FORCES SHAPING INTERNAL COMMS

January 30, 2019 by Sharon McIntosh and Sharon Phillips Leave a Comment

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Shel Holtz knows internal communications, and he knows where it’s headed.

A 40-year industry veteran, communications director for Allergan and Mattel, consultant, speaker, blogger, author, fellow of three of the world’s most prominent communications industry associations and, if that weren’t enough, co-founder of the FIR Podcast Network, Shel is something of an expert on the topic.

Who better to kick off our first podcast of 2019? If anyone can predict the future of internal communications, it’s Shel. His crystal ball is one of the most accurate we know.
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ALP 18: How to handle clients who want 24/7 or other manpower-intensive service

Inside PR 534 – Know your ISP knows if you know what it knows about you

FIR #175: Alexa, Play My Emails

PASSPORT TRAVEL MARKETING & PR #031: “FOOD TOURISM and CREATIVITY”

ALP 17: What Responsibility Do Agencies Have For Client Behavior?

FIR #174: Is Content Marketing Killing Journalism?

ALP 16: How To Benefit From “Pick Your Brain” Meeting Requests

FIR B2B #114: Does “Moral Marketing” Mean Wading into Politics?

Episode #33: SHEL HOLTZ ON THE SEVEN KEY FORCES SHAPING INTERNAL COMMS

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