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FIR B2B #131: How to Run Webcasts and Video Calls

November 20, 2019 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_131.mp3

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Running a great online meeting isn’t hard. We have tips to make yours more successful and less stressful.
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Filed Under: FIR B2B Tagged With: videoconferencing, webcasts

#113 Steve Zakur on Improving the Customer Journey Through AI

November 20, 2019 by Michelle Brammer Leave a Comment

http://traffic.libsyn.com/ampupyourdigitalmarketing/gaggleamp-ep109-steve_zakur.mp3

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Does your impression of AI bring flashbacks of the robot takeover in the Spielberg classic A.I. Artificial Intelligence? Our understanding of AI and machine learning has come a long way since the SciFi hit, and has had a substantial impact on marketing and how to market your business. Through a stronger understanding of data-driven insights, AI and machine learning help improve the customer journey through your website and lead to getting more from your existing funnel versus refilling it often.

In this episode of AMP UP Your Digital Marketing, Glenn Gaudet speaks to Steve Zakur about how AI and machine learning can be more insightful than a human with the customer journey on your website. Deployed at scale, it’s not just a marketer or content marketer making sure the most important pages of your site are relevant, but a machine delivering the most important relevant message to that user at the right place, at the right time.
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Filed Under: AMP Up Your Digital Marketing

#200: John Ballis and Mitchell Levy on Thought Leader Life Credibility Episode

November 20, 2019 by Mitchell Levy Leave a Comment

http://traffic.libsyn.com/fir/FIRthoughtLeaderMM-200.mp3

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Create a stronger workforce with methodologies that can produce long-term results. This episode features #ThoughtLeader and #Expert John Ballis (http://aha.pub/JohnBallis), an operational excellence management professional, CEO, and founder of Lean Your Way, LLC.
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Filed Under: Thought Leader Life Tagged With: #thought, #ThoughtLeader, @HappyAbout, FIR, For Immediate Release, http://MitchellLevy.com, John Ballis, Mitchell Levy, Zoom

ALP 51: The ongoing (and pointless?) battle between PR and advertising agencies

November 19, 2019 by Chip Griffin Leave a Comment

https://traffic.libsyn.com/fir/alp-0051.mp3

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Why do PR and advertising agencies feel the need to look down their noses at each other? Why can’t everyone just get along?

That’s the discussion that Chip and Gini have after an article appeared in AdWeek with the provocative title “PR Agencies Invade Adland.”
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Filed Under: The Agency Leadership Podcast

#199: Vicki Suiter and Mitchell Levy on Thought Leader Life Credibility Episode

November 19, 2019 by Mitchell Levy Leave a Comment

http://traffic.libsyn.com/fir/FIRthoughtLeaderMM-199.mp3

Podcast: Play in new window | Download (Duration: 6:41 — 3.1MB) | Embed

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Grow your business while generating more profit through success strategies. This episode features #ThoughtLeader and #Expert, Vicki Suiter (http://aha.pub/VickiSuiter), Owner at Suiter Business Builders, Board member at North Bay NARI, business consultant and coach,  author and national speaker.
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Filed Under: Thought Leader Life Tagged With: #thought, #ThoughtLeader, @HappyAbout, @VickiSuiter, FIR, For Immediate Release, http://MitchellLevy.com, Mitchell Levy, Vicki Suiter, Zoom

CWC 48: How agencies can avoid scope creep with client projects (featuring Ben Aston)

November 18, 2019 by Chip Griffin Leave a Comment

https://traffic.libsyn.com/fir/cwc-aston.mp3

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Scope creep and over-servicing clients erodes profitability and many — if not most — agencies. Keeping work within the agreed parameters will not only make projects better, it will ensure that they contribute to the financial health of the business.

As founder of The Digital Project Manager, Ben Aston knows all about successful agency project management. He joins Chip to discuss techniques to avoid scope creep — starting even before a prospect becomes a client.
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Filed Under: Chats with Chip

FIR #189: The First Thing We Do, Let’s Ease Timekeeping for All The Lawyers

November 18, 2019 by Shel Holtz Leave a Comment

https://traffic.libsyn.com/fir/forimmed-189.mp3

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The November episode of “The Hobson and Holtz Report” features Neville and Shel discussing these topics: MeWe and WT:Social are among the latest crop of social networks offering serious privacy in an attempt to dethrone Facebook; a new tool lets brands remove negative comments from paid social media posts; QR codes have made a comeback; AI writer completes writing what you started; telcos hope RCS will inspire you to give up WhatsApp, Messenger, and other third-party tools; Ping raises $13 million to make timekeeping easier for lawyers; Dan York reports on NewsPack from WordPress, the Google Site Kit, PRX and Google podcasts, National Podcast Month, and the New York Times’ look at the internet’s future.
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Filed Under: For Immediate Release

#198: Karen Brown and Mitchell Levy on Thought Leader Life Credibility Episode

November 17, 2019 by Mitchell Levy Leave a Comment

http://traffic.libsyn.com/fir/FIRthoughtLeaderMM-198.mp3

Podcast: Play in new window | Download (Duration: 9:44 — 4.5MB) | Embed

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Identify and address behavioral patterns that impede greater success through leadership progression coaching. This episode features #ThoughtLeader and #Expert, Karen Brown (http://aha.pub/KarenBrown), CEO of Velocity Leadership Consulting, certified professional executive performance coach, professional speaker and author.
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Filed Under: Thought Leader Life Tagged With: #thought, #ThoughtLeader, @HappyAbout, @ReadKarenBrown, FIR, For Immediate Release, http://MitchellLevy.com, Karen Brown, Mitchell Levy, Zoom

#197: John Spence and Mitchell Levy on Thought Leader Life Credibility Episode

November 17, 2019 by Mitchell Levy Leave a Comment

http://traffic.libsyn.com/fir/FIRthoughtLeaderMM-197.mp3

Podcast: Play in new window | Download (Duration: 7:06 — 3.3MB) | Embed

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Upscaling your business by organizing your company culture through strategic thinking. This episode features #ThoughtLeader and #Expert, John Spence (http://aha.pub/JohnSpence), Managing Partner at John Spence LLC, strategic partner at Advisory Works, senior instructor at the National Association of Federally-Insured Credit Unions (NAFCU), an instructor at Entrepreneurs’ Organization and SIFMA, business advisor, executive coach, trainer, speaker and author.
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Filed Under: Thought Leader Life Tagged With: #thought, #ThoughtLeader, @AwesomelySimple, @HappyAbout, FIR, For Immediate Release, http://MitchellLevy.com, John Spence, Mitchell Levy, Zoom

#196: Kimberly Wiefling and Mitchell Levy on Thought Leader Life Credibility Episode

November 16, 2019 by Mitchell Levy Leave a Comment

http://traffic.libsyn.com/fir/FIRthoughtLeaderMM-196.mp3

Podcast: Play in new window | Download (Duration: 8:45 — 4.0MB) | Embed

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Increase your business success through a healthy organizational culture and high employee engagement. This episode features #ThoughtLeader and #Expert, Kimberly Wiefling (http://aha.pub/KimberlyWiefling), founder and President of Wiefling Consulting, Inc., and a founding member of Silicon Valley Alliances, who specializes in achieving what seems “impossible” through the competitive advantage of highly engaged employees and inspired organizational cultures.
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Filed Under: Thought Leader Life Tagged With: #thought, #ThoughtLeader, @HappyAbout, @KWiefling, FIR, For Immediate Release, http://MitchellLevy.com, Kimberly Wiefling, Mitchell Levy, Zoom

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