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album art: FIR Book Reviews

Book Review: Lessons for Communicators from David Axelrod’s “Believer”

July 14, 2015 by Kevin Anselmo and Chip Griffin Leave a Comment

http://traffic.libsyn.com/fir/fir-br-axelrod.mp3

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As a strategic communicator, David Axelrod has seen it all. The communications brains behind Barack Obama’s presidential election victories in 2008 and 2012, Axelrod has navigated significant communications crises and developed strategic messaging that moved millions. He shared these stories and lessons in a terrific book, Believer: My Forty Years in Politics. In an FIR Book Review, Kevin Anselmo and Chip Griffin talk about what they learned from the book and what it means for communicators across various industries.
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Filed Under: FIR Book Reviews

CREATIVITY & FACEBOOK IQ ANNUAL REPORT !

Digital India #006: Amazon India records high. Customer Query on Social Media

July 14, 2015 by Suresh Babu Leave a Comment

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Hello and welcome to the sixth episode of the Digital India Podcast. This week Monica and Suresh Babu talk about the weekly headlines, low social engagement for brands in India, and the absence of brands from the top 10. They also call out to listeners to send in their requests for specific topics under digital marketing that we could research and revert on our podcasts.
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Filed Under: Digital India Tagged With: web marketing academy

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Hobson & Holtz #816: How Reddit and Subway have handled their crises

July 13, 2015 by Neville Hobson and Shel Holtz Leave a Comment

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From the Apple Watch to the Ice Bucket Challenge, plus Reddit, Subway, and the Internet Society.
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Filed Under: Hobson & Holtz Report

album art: Inside PR

Inside PR #415: You Talkin’ to Me?

July 9, 2015 by Gini Dietrich, Joe Thornley and Martin Waxman Leave a Comment

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About a week ago, a PR firm executive wrote a column titled, “PR Agency Leads Should Only Follow On Twitter.” The author thinks those of us who run agencies should only follow people on Twitter—not engage, respond, or even tweet. We discuss why this is short-sighted.
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Filed Under: Inside PR

FIR Interviews

Interview: Light House Insights Founder Prasant on Content

July 9, 2015 by Suresh Babu Leave a Comment

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Suresh Babu had an opportunity to have Prasant Naidu, the Founder & blogger at Light House Insights, visit the Web Marketing Academy and share his experience on how he organizes content, Indian social media stories and more.
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Filed Under: FIR Interviews Tagged With: digital india, interview

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Thought Leader Life #077: Paul Gillin, Todd Van Hoosear on Empowering Frontline Employees

July 9, 2015 by Mitchell Levy Leave a Comment

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In this episode, Mitchell Levy and his co-host for the month of June, Todd Van Hoosear (@vanhoosear), Vice President for Public Relations and Stakeholder Engagement at HB Agency, hold an interesting discussion with #ThoughtLeader Paul Gillin (@pgillin). They talk about why orgs need to take advantage of their employees and advocates by supporting their individual brand to advance the business. Paul maintains that every org should use all resources for promotion, and the most obvious people to spread the message are employees. Trust them to talk in the marketplace and represent the org and shun the old ways of operating. Paul takes note of the paradox currently going on, where there are outfitter conversations on one hand and tight, rigid control of a message nobody will see on the other. The task at hand is to guide the millennials, who now compose the largest demographic group in the US workforce, provide incentives, and take advantage of their enthusiasm.
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Filed Under: Thought Leader Life

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#30: Inside Paid Digital Marketing

July 8, 2015 by Paul Gillin Leave a Comment

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Paid digital advertising is a delicate balance between targeting and intrusion. Greg Johns of Initiative shares some insider details about how data mining companies use cookies for anonymous profiling to enable their customers to customize messaging and even correlate digital and off-line behavior.
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Filed Under: FIR B2B Tagged With: data mining, digital advertising, digital marketing, Paid media, privacy, profiling

Higher Education #38 – Mobile Live Streaming Apps in the Classroom

July 8, 2015 by Kevin Anselmo Leave a Comment

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How can professors leverage mobile live streaming apps in the classroom and their various activities? On episode 38, three individuals who have used mobile live streaming apps in their respective classrooms share their experiences: Karen Freberg from the University of Louisville, Jimmy Sanderson from Clemson University and Chris Yandle from the Georgia Tech athletics department and also an adjunct professor at Kennesaw State University.
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Filed Under: FIR on Higher Education Tagged With: Live Streaming Apps and Higher Education, Mobile live streaming apps, Periscope in the classroom, Professors and Periscope, Social Media and Higher Education

CREATIVITY & FACEBOOK IQ ANNUAL REPORT !

Digital India #005: Digital India Week – $80 Billion Project

July 7, 2015 by Suresh Babu Leave a Comment

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Hello and welcome to the fifth episode of Digital India Podcast on FIR Podcast Network. This show is ‘weekly updates’ brought to you by staff and students of Web Marketing Academy. This show gives you the latest updates in the digital marketing world in India. Today is 7th of July 2015.
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Filed Under: Digital India Tagged With: digital india podcast, digital india week, web marketing academy

album art: Inside PR

Inside PR #414: Humans vs. Algorithms

July 7, 2015 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

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On this week’s Inside PR, we talk about 3 #IPRMustKnows: Meerkat’s embeddable video viewer, new streaming video app Yeplive, and new code enabling Google’s hotword feature. And then we spend most of our time discussing the creeping automation of content creation. Human vs. algorithm.
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Filed Under: Inside PR

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