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In this episode, Mitchell Levy and his co-host for the month of June, Todd Van Hoosear (@vanhoosear), Vice President for Public Relations and Stakeholder Engagement at HB Agency, hold an interesting discussion with #ThoughtLeader Paul Gillin (@pgillin). They talk about why orgs need to take advantage of their employees and advocates by supporting their individual brand to advance the business. Paul maintains that every org should use all resources for promotion, and the most obvious people to spread the message are employees. Trust them to talk in the marketplace and represent the org and shun the old ways of operating. Paul takes note of the paradox currently going on, where there are outfitter conversations on one hand and tight, rigid control of a message nobody will see on the other. The task at hand is to guide the millennials, who now compose the largest demographic group in the US workforce, provide incentives, and take advantage of their enthusiasm.
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