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In this episode, Mitchell Levy and his co-host for the month, Todd Van Hoosear (@vanhoosear), Vice President for Public Relations and Stakeholder Engagement at HB Agency (http://www.hbagency.com), wrap up the month’s theme on building employee brand by having renowned author and marketing content expert Ann Handley of MarketingProfs (http://www.marketingprofs.com) as their guest. Ann admits being a big fan of employee advocacy and shares that the 40 employees at MarketingProfs are all encouraged and supported to build their own brand, even trained and provided content they can personally share to their own audience.
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Podcast: Play in new window | Download (Duration: 36:32 — 16.7MB) | Embed

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In this episode, Mitchell Levy and his co-host for the month of June, Todd Van Hoosear (@vanhoosear), Vice President for Public Relations and Stakeholder Engagement at HB Agency, hold a very interesting discussion with Greentown Labs, Inc. CEO Emily L. Reichert (@EmilyLReichert). The focus of the discussion is on B2B #ThoughtLeadership, particularly on how to build your own brand around the company brand. Mitchell stresses that balancing the two has been a big concern for companies to figure out. Emily agrees, noting that CEOs should always be thinking about how to use one’s personal brand to build the corporate brand. They are two separate things that are important to grow together. Think about what you want to put out there, and ask the question: “When people think about me, what do I want them to feel?”
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