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Circle of Fellows #1: The value of communicators

July 28, 2015 by Shel Holtz Leave a Comment

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The inaugural episode of Circle of Fellows — a monthly panel featuring a selection of IABC Fellows taking a deep dive into a single timely communication topic– looks at the value communicators bring to an organization, whether that value has risen or fallen in recent years, and what communicators can do to improve their value in the eyes of organizational leaders.
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Filed Under: Circle of Fellows

CREATIVITY & FACEBOOK IQ ANNUAL REPORT !

FIR Digital India #008 : Small Business- Cloud & Mobile Supercharged

July 28, 2015 by Suresh Babu Leave a Comment

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Welcome to the 8th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy. This show gives you the latest updates in the digital marketing world in India.

Discussion : The cities ideal for digital marketing and technology in India

News :

1. Cloud + Mobile = supercharged growth for small businesses.

2. Virat Kohli, Jack Sparrow’s Lookalikes Have Social Media A-Twitter.

3. Mantri or not? Sushma Swaraj’s Twitter tweak sparks off rumours.

4. Sponsors assess risk exposure as brand IPL takes a massive hit.

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Filed Under: Digital India Tagged With: digital india podcast, digital marketing news india, digital marketing updates india, web marketing academy, web marketing academy podcast

TLL #079: Ann Handley & Todd Van Hoosear on Employee Engagement

July 28, 2015 by Mitchell Levy Leave a Comment

http://traffic.libsyn.com/fir/FIRThoughtLeaderMM-079.mp3

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In this episode, Mitchell Levy and his co-host for the month, Todd Van Hoosear (@vanhoosear), Vice President for Public Relations and Stakeholder Engagement at HB Agency (http://www.hbagency.com), wrap up the month’s theme on building employee brand by having renowned author and marketing content expert Ann Handley of MarketingProfs (http://www.marketingprofs.com) as their guest. Ann admits being a big fan of employee advocacy and shares that the 40 employees at MarketingProfs are all encouraged and supported to build their own brand, even trained and provided content they can personally share to their own audience.
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Filed Under: Thought Leader Life

album art: the Hobson & Holtz Report

#818: Do we really have to take emoji seriously?

July 27, 2015 by Neville Hobson and Shel Holtz Leave a Comment

http://traffic.libsyn.com/fir/fir-818.mp3

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Do we really have to take emoji seriously? Do you need guidance on how to use Twitter such as that produced for members of Parliament?
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Filed Under: Hobson & Holtz Report

CREATIVITY & FACEBOOK IQ ANNUAL REPORT !

Digital India # 007: Cops Encourage Periscope

July 22, 2015 by Suresh Babu Leave a Comment

http://traffic.libsyn.com/fir/fir-007-Digital-Indiadip.mp3

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Welcome to the 7th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy. This show gives you the latest updates in the digital marketing world in India.

Discussion : e-commerce being the future of merchandise business in India

News :

1.Amazon readies $ 5 billion  chest for bigger play in India.

2.Sahaj e-Village forays into e-commerce aiming rural mass.

3.Life insurers train agents for social media use.

4.Social media savviness of the Indian travel trade and its marketing strategy.

5.Is Monster’s #LoveWhatYouDo In response To Shine’s #LagGayiVaat.

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Filed Under: Digital India

album art: the Hobson & Holtz Report

Hobson & Holtz #817: Sarcasm poses a challenge in sentiment analysis

July 20, 2015 by Neville Hobson and Shel Holtz Leave a Comment

http://traffic.libsyn.com/fir/fir-817.mp3

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Sarcasm poses a challenge for computer algorithms in sentiment analysis: is relying on humans to make the final call the only way forward?; social by design: how Ogilvy leveraged the Chinese obsession for naming with an integrated advertising campaign for Visit Britain.
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Filed Under: Hobson & Holtz Report

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FIR on Strategy #22: The Project Plan

July 19, 2015 by Andrea Vascellari Leave a Comment

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When you start to work on a new project it feels almost natural to say “so, what’s the plan?”. This is what we are going to talk about in this episode. I’ll share with you 5 key questions you should be asking yourself when you start to work on your initiatives.
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Filed Under: FIR on Strategy Tagged With: andrea vascellari, communication, digital, FIR, fir on strategy, fir on strategy with andrea vascellari, For Immediate Release, framework, guidelines, how to, plan, podcast, project, scope, Strategy, tips

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Inside PR 416: All that news that Facebook and Twitter see fit

July 17, 2015 by Joe Thornley, Martin Waxman and Gini Dietrich Leave a Comment

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Gini Dietrich, Martin Waxman and Joseph Thornley talk about changes made this past week by Twitter, Facebook and Meerkat. Then, in our main discussion, we look at the implications of the Pew Centre report on media consumption and the continuing rise of Facebook and Twitter as news distributors.
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Filed Under: Inside PR Tagged With: Facebook, Meerkat, Pew Journalism, Twitter

album art: Young PR Pros

Young PR Pros #102: And We’re Back, with Tips for Entrepreneurs

July 15, 2015 by Kristine d'Arbelles and Julia Kent Leave a Comment

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We invite Ross Simmonds back for his third episode as guest host to share his experience as an entrepreneur and offer advice for young professionals looking to follow that path. Ross is a communications and marketing strategist and entrepreneur. And, while reading an article in the International Association of Business Communicator’s magazine, Communication World, Kristine has noticed a trend in the millennial generation – more and more of her friends are option for the consultant root and gaining experience before getting permanent jobs. This new trend might stem from en employer’s need to see real experience on a young professional’s resume. For those of you jumping into the world of consulting, read and listen on.
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Filed Under: Young PR Pros

album art: Thought Leader Life

TLL #078: Balancing Personal & Corporate Brands

July 15, 2015 by Mitchell Levy Leave a Comment

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In this episode, Mitchell Levy and his co-host for the month of June, Todd Van Hoosear (@vanhoosear), Vice President for Public Relations and Stakeholder Engagement at HB Agency, hold a very interesting discussion with Greentown Labs, Inc. CEO Emily L. Reichert (@EmilyLReichert). The focus of the discussion is on B2B #ThoughtLeadership, particularly on how to build your own brand around the company brand. Mitchell stresses that balancing the two has been a big concern for companies to figure out. Emily agrees, noting that CEOs should always be thinking about how to use one’s personal brand to build the corporate brand. They are two separate things that are important to grow together. Think about what you want to put out there, and ask the question: “When people think about me, what do I want them to feel?”
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Filed Under: Thought Leader Life

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