Episodes - FIR Podcast Network

DIGITAL INDIA #013: Arrived in Style. Now ruling the 2 Yr to 65 Yr Indian. Mobile all the Way

September 1, 2015 by Suresh Babu Leave a Comment

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Welcome to the 13th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy. This show gives you the latest updates in the digital marketing world in India.

Mobile User behavior in India

Go online to buy onion at half the price.

Broadband growth largely happening in rural India.
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The Diamond Minecart – It’s nice to be popular | Youtubular Conversations Ep 4

September 1, 2015 by Harry Hawk Leave a Comment

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The British Paper The Guardian has reported (Monday August 31, 2015) that the YouTube channel The Diamond Minecart has become the, “most popular YouTube channel.”
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#823: Do brands need Chief Narrative Officers?

August 31, 2015 by Shel Holtz Leave a Comment

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Joe Thornley sits in as guest co-host. In this week’s episode: Facebook responds to suggestions that it benefits from copyright violations and introduces a new tool to help fight them; publisher performance on Instagram is through the roof; Instagram abandons the square-only photo and video requirement; GIFs.com adds some nifty features marketers will like; why ever brand could use a Chief Narrative Officer; the 1MDB scandal; listener comments; podcasting is on the upsurge (and a discussion about podcast networks); Chrome will start automatically pausing some Flash content starting on September 1; why people hate making phone calls; Slack is making privacy cool again; the end of the Internet dream; Augie Ray and Josh Bernoff face off on the death of social media marketing; and more.
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Inside PR 421: The Business of Podcasting

August 30, 2015 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

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Our first Inside PR Book Club episode includes an interview the The Business of Podcasting co-author Donna Papacosta and video comments from Mark Blevis and Kevin Anselmo. Inside PR Must Knows too.
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FIR on Higher Education #40: The State of Higher Education Branding

August 30, 2015 by Kevin Anselmo Leave a Comment

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Professor Tom Hayes, an expert on the marketing of higher education, was the lead author on a 2015 study entitled The State of Higher Education Branding. On episode 40 of FIR on Higher Education, Professor Hayes sheds light on how to best conduct a brand strategy review process.
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News: India Rap Protest and The Music of Troye Sivan – YouTubular Conversations Episode 3

August 29, 2015 by Harry Hawk Leave a Comment

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This week I talk about two very different types of music releases on YouTube. The Indian protest rap Kodaikanal Won’t and the forth coming EP and music video trilogy from Troye Sivan.
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#086: Linda West, Rachel Rosin & Paula Chiocchi on the Facets of Email Marketing

August 29, 2015 by Mitchell Levy Leave a Comment

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In this episode, Mitchell Levy andhis co-host for the month, Paula Chiocchi,founder and B2B Email Marketing Diva at Outward Media, Inc. (OMI http://www.outwardmedia.com), hold a refreshing discussion with two brilliant women at Act-On software (http://www.act-on.com), Linda West and Rachel Rosin. The conversation digs into the facets of email marketing and how marketers can best use this channel to achieve success. Rachel and Linda maintain that the email marketing we used to know is now dead because it has evolved, the techniques have changed, and the measurement for success is different. They emphasize the importance of email marketing as they explain why in today’s world, a more important measurement for success is click-through rates, not open rates.
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#32: Is Content Marketing Working Against You?

August 28, 2015 by Paul Gillin Leave a Comment

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Is your content marketing strategy actually undermining your ability to present a consistent message to your customer?…New evidence that it’s time for B2B marketers to get serious about mobile…Netflix has some valuable lessons for content providers…GE’s new #DroneWeek promo is awesome!
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Circle of Fellows #2: ROI and Measurement

August 27, 2015 by Shel Holtz Leave a Comment

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September’s panel of IABC Fellows explored Return on Investment (ROI) and measurement, critical elements of communication that are frequently overlooked, shrugged off, or implemented poorly. Panelists include Leticia Narvaez, Angela Sinickas, Jim Shaffer, and Jennifer Wah.
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Plowing Fences with YouTuber Adam Schleichkorn – YC EPISODE 2

August 27, 2015 by Harry Hawk Leave a Comment

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Harry Hawk talks with early YouTube phenom Adam Schleichkorn. Adam has had several YouTube channels over the years (with a combined more than 54 Million views) and was one of the first YouTubers to be interviewed on national TV.
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DIGITAL INDIA #013: Arrived in Style. Now ruling the 2 Yr to 65 Yr Indian. Mobile all the Way

The Diamond Minecart – It’s nice to be popular | Youtubular Conversations Ep 4

#823: Do brands need Chief Narrative Officers?

Inside PR 421: The Business of Podcasting

FIR on Higher Education #40: The State of Higher Education Branding

News: India Rap Protest and The Music of Troye Sivan – YouTubular Conversations Episode 3

#086: Linda West, Rachel Rosin & Paula Chiocchi on the Facets of Email Marketing

#32: Is Content Marketing Working Against You?

Circle of Fellows #2: ROI and Measurement

Plowing Fences with YouTuber Adam Schleichkorn – YC EPISODE 2

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