“The pitch is the first date. You don’t have to tell every detail – you have to get journalists interested.”
This is among the best practice media relations advice Muck Rack CEO Greg Galant shared on episode 32 of FIR on Higher Education. Particularly, Greg delves into the findings from a journalist survey conducted by Edelman and Muck Rack.
Among the topics we discuss:
- How to build relationships with the media using social media
- The importance of sharing positive media coverage in the age of pageview journalism
- How should media relations professionals use social media
- The role of the press release in our digital communications landscape