Welcome to episode 5, where we are honored to welcome Measurement Maven Katie Paine.
If one of your New Year’s resolutions for 2016 is to strengthen your measurement focus, today’s show is made just for you!
With nearly three decades of communications measurement experience under her belt, it’s fair to say that Katie Paine lives and breathes measurement. She has founded two measurement companies — KDPaine & Partners Inc., and The Delahaye Group – and written 3 books: Measure What Matters, Measuring Public Relationships and Measuring the Networked Nonprofit: Using Data to Change the World.
Her latest company, Paine Publishing, is the first educational publishing firm entirely dedicated to making more Measurement Mavens. In her consulting practices, she designs measurement dashboards for some of today’s most admired companies.
In 2013, she was inducted into PRNews’ Measurement Hall of Fame. She was named the Society of New Communications Research “Fellow of the Year” for her work in support of social media research. More recently, Katie was named one of “25 women who rock social media” by Lee Odden’s prestigious Online Marketing Blog.
In this episode, we discuss:
- Why communicators struggle with measurement
- How to measure outcomes vs output
- Easy ways to increase measurement at your company
- A measurement trend that both internal and external communicators should be aware of
- And much more!