Doug Simon is an expert in producing video for agencies and brands in both broadcast and social media. As CEO of the award-winning DS Simon Media, Doug has lengthy experience in getting clients’ spokespeople on television news. By arranging satellite media tours, providing behind the scenes video coverage, and servicing social media video production, Doug gets his clients’ positive stories out there.
In this episode of Chats with Chip, he addresses what the trends in both broadcast and social media mean for the future, as well as changes he is seeing in how clients and agencies work with firms like his own.
- Chip: “It’s no surprise that video is becoming increasingly important in the communications arsenal. And so a lot of agencies, even traditional ones that maybe didn’t engage in video as much now are needing to, and obviously the clients are demanding it.”
- Doug: “We are in process of conducting a survey of local TV news directors and it’s actually a very low percentage of their newscasts, about a quarter, that they plan on devoting to election coverage in 2020. So what that means is there’s actually more opportunity for brands to get their spokespeople on in local markets.”
- Chip: “20 or 30 years ago, it was almost impossible for agencies to do video in house unless they were really large, because of the equipment and the infrastructure that was needed. Today, you can actually produce pretty good quality video with a consumer grade technology like iPhones.”
- Doug, on the impact of local TV markets, including the 2016 election: “So if these local markets were enough to help someone get elected president, as a brand, as an organization, you probably don’t want to cede that territory, those consumers, to your competition.”