Nick Petroski of Promethean Research joined to talk about the outlook for digital marketing agencies in 2019 and beyond.
Among the findings of his firm’s research:
- There is a movement from retainer-based revenue to project work for many digital agencies, with 55% of revenue now coming from project-based engagements.
- Web design and development work remains the biggest revenue generator for most digital firms.
- Digital agency owners are optimistic about 2019 and see top- and bottom-line numbers rising.
- These firms expect growth to come largely at the expense of their competitors, although Promethean does see overall market growth likely.
Listen in for more details as well as other observations from Nick’s research.