According to a study conducted by MIT Sloan Management Review and The Boston Consulting Group, three-quarters of executives believe that artificial intelligence (AI) will enable their companies to move into new businesses, and roughly 85% believe AI will allow their companies to obtain or sustain a competitive advantage. At noon ET on Thursday, June 20, a panel of Fellows from the International Association of Business Communicators will look at how AI is maturing and what it means to your company and communication practice.
Four IABC Fellows — Roger D’Aprix, Amanda Hamilton-Attwell, Mary Hills, and Ned Lundquist — gathered for a conversation about the issues facing communicators as AI continues to evolve.
About the Panel
Roger D’Aprix is an internationally known consultant, lecturer, and author who has helped scores of Fortune 500 companies develop more effective communication strategies, embrace cultural change and achieve better business results. His clients have included such organizations as Comcast, Cisco Systems, DuPont, Lucent Technologies, General Motors, Saturn Corporation, Hewlett-Packard, EDS, GE Capital Services, Marsh, Pfizer and others. Before joining ROI Communication’s Board of Advisors in 2005, Roger served as vice president and global practice leader for Towers Perrin’s human resource communication practice, and as a principal and service developer for Mercer Human Resource Consulting. Before that, he led employee communications for Xerox Corporation and held executive communication positions at General Electric and Bell and Howell. Roger has written several books on employee communication, including his best-selling Communicating for Change: Connecting the Workplace with the Marketplace and The Credible Company: Communicating with Today’s Skeptical Workforce.
Dr. Amanda Hamilton-Attwell, accredited by both IABC and PRSA. She is Managing Director of Business DNA, based in South Africa, which provides strategic research and consulting, including communication audits, customer service, and women’s leadership topics. She is licensed in Adobe Connect and WebEx, using these to conduct virtual professional learning and education sessions. and other focused research and training in communication skills. Her career has also included a 15-year stint as a research manager for the National Productivity Institute.
Mary Hills’ career as a marketing and communication professional has been in companies undergoing significant evolution, change, and growth. She has held leadership positions with responsibility for developing plans and schemas to support long-term growth and business sustainability goals. She has more than 20 years experience and expertise in designing and delivering training and development programs for companies and organizations, bringing theories, models, and frameworks into everyday practice. In addition to her role at HeimannHills Marketing Group, Mary serves as Adjunct Faculty in the MS – Global Strategic Communication program at Loyola University Chicago. Mary speaks internationally and nationally on marketing, communication, standards, and practices.
Edward “Ned” Lundquist, a retired U.S. Navy captain with 33 years of professional public affairs and strategic communications experience. He is a principal science writer at MCR Federal in McLean, Virginia, supporting government clients; and has his own company, Echo Bridge LLC, which provides outreach and advocacy support to commercial clients. He served on active duty for 24 years in the U.S. Navy as a surface warfare officer and public affairs specialist. Captain Lundquist was a Pentagon spokesman with the Office of the Assistant Secretary of Defense for Public Affairs, Director of the Fleet Home Town News Center, and director of public affairs and corporate communications for the Navy Exchange Service Command. His last tour of duty was commanding the 450 men and women of the Naval Media Center. He is an accredited business communicator and award-winning communicator who served as president of IABC/Hampton Roads and IABC/Washington, director of U.S. district 3 and chair of the International Accreditation Council. He was named an IABC Fellow in 2016. Captain Lundquist is a member of the executive committee of the Surface Navy Association and chair of the SNA communications committee. He writes for numerous naval, maritime and defense publications and chairs and presents at communications, naval and maritime security conferences around the world.