Chats with Chip

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Steve Parker, Jr. brings extensive digital marketing and business experience as CEO and co-founder of Levelwing. He is an industry leader, trendsetter, and occasional provocateur.

In this episode of Chats with Chip, Steve discusses his recent video Uncommon Transparency, and how internal and external transparency will benefit all agency relationships. He explores his own experiences and why he chose to produce a series of videos examining Levelwing’s values.
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On this episode of Chats with Chip, Karen Swim breaks down how changes to the workforce and agency culture have allowed independents and micro agencies more freedom and flexibility than ever before. She also advises how having a financial plan and advances in technology can help smooth the path for solo agency owners.
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In this episode of Chats with Chip, Matt Rizzetta, founder and CEO of N6A, discusses a new model he calls Outcome Relations, designed to provide measurable accountability to clients.

Matt explains the benefits of Outcome Relations, how the workforce has changed over his career, and how entrepreneurs need to make mistakes and innovate incrementally over time to be successful.
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Doug Simon is an expert in producing video for agencies and brands in both broadcast and social media. As CEO of the award-winning DS Simon Media, Doug has lengthy experience in getting clients’ spokespeople on television news. By arranging satellite media tours, providing behind the scenes video coverage, and servicing social media video production, Doug gets his clients’ positive stories out there.

In this episode of Chats with Chip, he addresses what the trends in both broadcast and social media mean for the future, as well as changes he is seeing in how clients and agencies work with firms like his own.
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https://traffic.libsyn.com/fir/cwc-0033-hester.mp3Podcast: Play in new window | Download (Duration: 23:50 — 26.6MB) | EmbedSubscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription Options Chuck Hester is a senior integrated marketing executive with deep experience in B2B and technology. He has worked in-house and on the agency side, so he brings a… Continue Reading →

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http://traffic.libsyn.com/fir/cwc-0032-mcclennan.mp3Podcast: Play in new window | Download (Duration: 27:16 — 30.9MB) | EmbedSubscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription OptionsMark McClennan hosts a weekly podcast where he explores ethical questions with public relations industry experts and agency leaders. He brings a wealth of his own experience to the mix, as… Continue Reading →

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Many of us think of lawyers like we do doctors: someone to go to for a fix when something goes wrong. Just as seeing your doctor when you are healthy helps improve outcomes, so does building a relationship with the attorney you use for your agency business.

In this episode, Chip speaks with Matt Benson of Cook Little Rosenblatt & Manson of Manchester, New Hampshire.

Matt has decades of experience in working with business owners on challenges ranging from the formation of the business to its eventual sale. He discusses why — and how — you should leverage your lawyer for more than just legal advice.
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Robert Udowitz and Steve Drake of RFP Associates partner with organizations seeking to retain PR and public affairs agencies. They take years of their own experience on the agency side to help clients navigate the process more effectively.

On this episode of Chats with Chip, Robert and Steve offer helpful advice and useful tips for agencies as they respond to requests for proposals.
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In this episode of the Chats with Chip podcast, Rick Gould of Gould+Partners, an agency mergers and acquisitions advisory firm based in New York, provides useful insights for agency owners on the process of selling their agencies — including perspective on current trends in M&A.
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Brent Lightner of Taoti Creative in Washington, DC joins the podcast to talk about how he became an accidental — but quite successful — agency owner.

At the dawn of the Netscape era, Brent took on a web development challenge in search of scholarship funds. Two decades later, he leads an award-winning creative firm.
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