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Ideas and insights for future success in the midst of this crisis
Chats with Chip
Informal conversations between host Chip Griffin and various PR and Communications professionals.
CWC 61: Transitioning agency ownership to the next generation (featuring Jonathan and Erik Bernstein)
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How to handle succession in the family business
CWC 60: Making the transition to become a virtual agency (featuring Todd Zeigler)
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What goes into the decision to give up an office in favor of remote work
CWC 59: How podcasts can help agencies and their clients (featuring Kelly Glover)
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Getting results for clients and growing your agency using the most talked about communications medium today.
CWC 58: When students get a chance to run their own PR agency (featuring Amy Shanler)
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Lessons for veteran agency owners and newcomers to the agency world from the experience of students
CWC 57: How PRSA Counselors Academy helps agency owners (featuring Chuck Norman)
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The benefits of joining together with peers to learn about the business side of agencies
CWC 56: Leveraging freelance writers for your agency (featuring Gideon Stein)
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Meeting the need for high quantities of high quality content
CWC 55: Metrics and benchmarks to improve agency profits (featuring Marcel Petitpas)
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Focus on the right numbers for the right reasons to put more money in your pocket
CWC 54: Building a positive team culture at your agency (featuring Keith Scandone)
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How to maintain open dialogue, encourage growth, and enable graceful exits
CWC 53: Eating your own dog food and marketing your agency (featuring Aaron Strout)
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Is your agency doing a good job of marketing itself? If you’re like most agencies, the chances are that you aren’t taking enough of the advice you give your own clients.
On this episode, Aaron Strout, CMO of W2O Group, shares his experience as an agency marketer. He talks about how you get more out of the whole team, and why marketing matters beyond new business — including recruiting, M&A, and more.
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