For Immediate Release: Podcasts for Communicators
Informal conversations between host Chip Griffin and various PR and Communications professionals.
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Is your agency doing a good job of marketing itself? If you’re like most agencies, the chances are that you aren’t taking enough of the advice you give your own clients.
On this episode, Aaron Strout, CMO of W2O Group, shares his experience as an agency marketer. He talks about how you get more out of the whole team, and why marketing matters beyond new business — including recruiting, M&A, and more.
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For the past decade, Rohit Bhargava has written about non-obvious trends in an annual book series. He recently capped it off with a final volume: Non-Obvious Mega Trends. A self-described “reluctant futurist,” Rohit went from working in agencies to examining the trends that impact business and society.
In this episode, he and Chip discuss some of the observations, as well as an approach to looking at trends that may help agency leaders be more effective. One of the best pieces of advice he offers is this: “being more observant really is about paying attention to detail.” Sometimes it takes the realization of the obvious to discover the non-obvious.
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Nobody likes to think about lawyers until they need one. Agency owners are no different, but planning ahead can make a world of difference in the outcome when it comes to legal matters.
Sharon Toerek, founder of Toerek Law and host of The Innovative Agency podcast brings a wealth of knowledge and experience on agency legal issues to the latest episode of Chats with Chip. She shares her experience and insight with listeners to help avoid common mistakes.
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Have you ever wondered what it would be like to sell your agency to one of the big holding companies? How does the dream compare to reality? What should you know before you make that decision?
Mitch Joel shares the perspective of someone who has done just that. He and his partners sold Twist Image to WPP. After remaining with the firm for several years after the acquisition, Mitch is now a prolific writer, podcaster, speaker, and more.
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