While scant research has been conducted on the role employee communication plays in engagement, all the indicators suggest that companies that communicate effectively have larger populations of engaged employees. On August 25, four IABC Fellows will discuss the communication-engagement link, how to incorporate engagement into your communication strategy, tactics for building engagement online and off,… Continue Reading →
Communicating social and environmental positions is the focus for Circle of Fellows
On episode 11 of Circle of Fellows, John Gerstner, Jim Lukasczewski, Ned Lundquist, and George McGrath will explore the perils and payoffs of communicating a company’s position on social and environmental issues. The live broadcast is scheduled for noon Eastern on Wednesday, July 27. A growing body of research suggests companies and their leaders can no longer remain neutral about societal issues. Companies like Target, Walmart, Salesforce, Duke Energy, The Walt Disney Company, Hilton, Bank of America, and many others have expressed support for one side of a contentious political debate, an action that could alienate customers, suppliers, and employees on the other side of the issue. Some experts advise remaining neutral, though studies including the Edelman Trust Barometer make it clear that consumers increasingly expect companies to be active in addressing societal inequities and the Melbourne Mandate asks communicators to act as the conscience of the corporation. An equally large number of studies reinforce the need for companies to go beyond “greenwashing” when it comes to communicating their environmental activities and positions. These dicey issues will be the focus of discussion among four IABC Fellows who will also answer questions from the audience.
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Career Building is the Theme for Circle of Fellows #10
Join four IABC Fellows — including two from the 2016 class of Fellows — for a wide-ranging discussion on the habits top communication leaders practice to stay relevant, manage their careers, and become trusted and valued advisers to other leaders. You’ll be able to pose questions to the panel in real time or watch the broadcast later as a YouTube video. The live session is set for Wednesday, June 29, at noon EDT. Come back to this page to view the video.
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Veteran tech journalist David Strom joins the FIR Podcast Network
Veteran tech journalist David Strom joins the FIR Podcast Network as co-host of FIR B2B.
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Creativity and innovation are the focus of Circle of Fellows #9
Sometimes it seems that exercising creativity in a corporate environment is a contradictory practice. One writing instructor wryly noted, “At some point, communicators stop writing for their audiences and start writing for their bosses.” You know just what he meant: Stilted language, excessive corporatese, heavy use of acronyms, and so on. But you can be creative in your communication efforts. In fact, if you want to capture the attention of your audience, you must be! After all, the pressure is always on to come up with the next big idea. Four Fellows from the International Association of Business Communicators (IABC) will talk about how to create strategies for ensuring that innovation and creativity flourish in your organization.
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IABC Fellows to dissect the customer experience
Episode 8 of Circle of Fellows will be broadcast live at noon EDT on Thursday, April 28. Join George McGrath, Jim Shaffer, and Brad Whitworth for an hour-long conversation about the role of communications — internal and external — on building the “customer experience.” The FIR Podcast Network’s Shel Holtz (also a Fellow) will moderate the panel. In addition to watching the panel live, you’ll be able to ask questions. If you can’t make it for the broadcast, you’ll still be able to watch the video or listen to the podcast here on the FIR Podcast Network. To watch live, just come back to this page or visit the event page.
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IABC Fellows will explore Corporate Social Responsibility
On Tuesday, March 22, four IABC Fellows will talk about Corporate Social Responsibility on the seventh episode of the live broadcast, Circle of Fellows. You will be able to watch in real time and ask questions of John Deveney (owner and president of Deveney Communications), Tamara Gillis (professor and department chair, Elizabethtown College), Amanda Hamilton-Atwell (Managing Director, Business DNA), and Mary Ann McCauley (principal and founder, Catalyst Communications).
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Circle of Fellows looks at communicating what can’t be communicated
You’re called into the office of your CEO. “We’re launching a new initiative,” he tells you, and then outlines just what that initiative is all about. As he talks enthusiastically, your blood runs cold. You know, as certainly as you know how to punctuate the possessive “its,” that there is no good way to tell this story without it going sideways. On episode 6 of Circle of Fellows, four IABC Fellows and moderator Shel Holtz (also a Fellow) will explore the various ways to handle the situation, from convincing leadership the initiative is a bad idea to delivering the message as effectively as possible.
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Talking Social Business with Krishna De joins the FIR Podcast Network lineup
The FIR Podcast Network is delighted to announce the launch of a new podcast on the FIR Podcast Network that will explore some of the latest tools and technology that you can put to use in your organisation. The podcast, Talking Social Business, is hosted by digital communications strategist Krishna De, a long-time listener of the FIR Network (you may recall her show introductions and exits for the earlier editions of FIR).
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Social Chorus is FIR’s latest sponsor
We are delighted to welcome Social Chorus as the latest sponsor on the FIR Podcast Network. Social Chorus will sponsor both For Immediate Release and EE Voice.
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