You have probably heard the statistic before: Research from McKinsey & Company found that only 30% of executives agreed that their change programs were completely or mostly successful. Corporate culture expert John Kotter estimates “more than 70% of needed change eithr fails to be launched, even though some people clearly see the need, fails to… Continue Reading →

A panel of four IABC Fellows will address multigenerational career development for communicators on the next live Circle of Fellows broadcast, scheduled for noon EDT on Thursday, September 21. You’ll be able to ask questions in real time via Twitter by using the hashtag #COF25.
Continue Reading →

The International Association of Business Communicators (IABC) has set “Fostering a Socially Responsible Organization” as its editorial theme for August. It’s the topic four IABC Fellows will discuss on the August episode of Circle of Fellows, set for Thursday, August 17, at noon ET. The panel will explore the importance of embedded social responsibility in building organizational reputation and discuss trends like social entrepreneurship, impact reporting, and advocacy (leaders or companies taking positions on social issues).
Continue Reading →

Most communicators begin their professional lives in tactical roles, writing articles and producing other content. At some point, however, some communicators want to elevate their roles and take on more consultative responsibility. What does it mean to be a strategic communication adviser? What are the skills required and what are the goals of the role? Is it possible to adopt this role without understanding the broader work of a management consultant? Should communicators at that level even confine themselves by retaining the “communicator” label? These issues and others will be on the table during a live hour-long discussion with four IABC Fellows (the highest honor IABC confers upon members). Join us on Thursday, July 20 at noon EDT, and bring questions via Twitter using the hashtag #COF23.
Continue Reading →

The FIR Network is pleased to announce the release of a new podcast, Passport, focusing on both PR & Marketing in the travel space. Chris Christensen and Leif Petterson co-host the show, which features news, commentary, and interviews.
Continue Reading →

Communicators face of their diciest challenges when communicating to audiences from multiple cultures. Whether trying to convey a common message to employees in different countries who each speak their local language or addressing a product issue to customers from the varied regions of the U.S., communicators face local interpretations of words and phrases, sensitivity among… Continue Reading →

Leaders and clients need to know their investment in communication is achieving meaningful results, making measurement a core part of any strategic planning effort. On Thursday, May 18, four IABC Fellows will come together for an hour-long conversation about how to create an effective measurement plan. Join us live at noon EDT for episode 21 of the Circle of Fellows video panel. Bring your questions (or ask in response to the real-time conversation); the panel will respond to questions shared on Twitter using the hashtag #COF21.
Continue Reading →

Neville Hobson, original co-host of “For Immediate Release: The Hobson & Holtz Report,” is coming back for a one-time return engagement.
Continue Reading →

On Thursday, April 20, four IABC Fellows will unpack what it means to apply storytelling to organizational communication. Join us live at noon EDT for episode 20 of the Circle of Fellows podcast. Bring your questions (or ask in response to the real-time conversation); the panel will respond to questions shared on Twitter using the hashtag #COF20.
Continue Reading →

In the new environment in which employees are a company’s most credible spokespersons on virtually every issue about which companies communicate, communicating with employees becomes more vital than ever. At noon on Thursday, March 16, four IABC Fellows will spend an hour discussing the strategies and tactics that can help organizations engage employees with the understanding that they emerging as the company’s most trusted and important representatives to customers and the public — and vital to rebuilding the trust that is in steep decline.
Continue Reading →