Circle of Fellows #17, “Social Media Measurement,” is set for noon EST on Thursday, January 19.

One of the most-discussed topics among marketers and communicators is social media measurement. (Did you know there’s a Conclave on Social Media Measurement Standards?) Everyone knows measuring the effectiveness of social media efforts is key. But how do you identify which metrics are meaningful in evaluating social media campaigns? Far too many communicators measure impressions (which aren’t all that impressive). Engagement means different things to different people. Measurement thought leader Katie Paine argues we will soon stop talking about “social” and conduct our measurement efforts based on the PESO model (Paid, Earned, Shared, and Owned).

Four IABC Fellows will spend an hour at noon EST on January 19 discussing how to make data-driven decisions and will offer their views on new trends in social media and what they’ll mean for measurement. You will be able to ask questions in real time via Twitter using the hashtag #COF17. The video and audio will be available after the broadcast has wrapped up.
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Five generations work side-by-side in the current workforce: Traditionalists (born in 1945 and earlier) Baby Boomers (born from 1946 to 1964) GenX (born from 1965 to 1976) Millennials (the largest part of the current workforce, born from 1977 to 1995) Generation Z (born in 1996 and after) Each generation has been influenced by different events… Continue Reading →

At noon EST on Thursday, November 17, join three IABC Fellows — Priya Bates, Dr. Amanda Hamilton-Attwell, and Jennifer Wah — for an hour-long discussion on communications and ethics. Hosted by FIR’s Shel Holtz (also a Fellow), we’ll look at examples of communicators influencing corporate behavior as well as case studies where that influence could have headed off a reputation crisis.
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Ask any marketer who’s taken on the world’s largest consumer market and they’ll tell you, China is special. That’s why the Digital China podcast is launching, particularly to meet the needs of marketers and communicators outside of China. Consider it an extension of the “Asia Report” that used to be part of the For Immediate Release podcast.
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A new show is joining the family of communication-focused podcasts on the FIR Podcast Network. The Voice is a podcast for marketers, communicators, and creative professionals everywhere. Produced by IABC Ottawa (the Ottawa chapter of the International Association of Business Communicators), The Voice is hosted and produced by a team of creative and innovative communications experts and features guests from around the world. Each episode offers an inside peek at the myriad of challenges communicators face in their day-to-day lives. Internal communications, media relations, crisis communications, content marketing, investor relations, advertising and branding are just some of the practice areas covered.
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A new show is coming to the FIR Podcast Network beginning Wednesday, October 19. Since 2012, crisis communications specialist Rich Klein has been hosting The Crisis Show out of New York on YouTube. The Crisis Show is a lively analysis of some of the hottest crises events in the news and how individuals, companies, and… Continue Reading →

Join IABC Fellows Priya Bates, John Deveney, and Mark Schumann tomorrow — Friday, September 23 at 11 a.m. EDT — for a conversation about content marketing. FIR Podcast Network founder Shel Holtz — also a Fellow — will moderate the live 60-minute discussion. If you’re watching in real time, you can submit questions to the… Continue Reading →

There’s a new community for fans of the FIR Podcast Network and its various shows and hosts. It’s on Facebook. Our long-standing community on Google+ has been great. The conversation lately, however, has been diminishing in tandem with the decline of Google+ as a social network. A few people have continued to contribute (big shout… Continue Reading →