The FIR Network is pleased to announce the release of a new podcast, Passport, focusing on both PR & Marketing in the travel space. Chris Christensen and Leif Petterson co-host the show, which features news, commentary, and interviews.
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Communicators face of their diciest challenges when communicating to audiences from multiple cultures. Whether trying to convey a common message to employees in different countries who each speak their local language or addressing a product issue to customers from the varied regions of the U.S., communicators face local interpretations of words and phrases, sensitivity among… Continue Reading →

Leaders and clients need to know their investment in communication is achieving meaningful results, making measurement a core part of any strategic planning effort. On Thursday, May 18, four IABC Fellows will come together for an hour-long conversation about how to create an effective measurement plan. Join us live at noon EDT for episode 21 of the Circle of Fellows video panel. Bring your questions (or ask in response to the real-time conversation); the panel will respond to questions shared on Twitter using the hashtag #COF21.
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Neville Hobson, original co-host of “For Immediate Release: The Hobson & Holtz Report,” is coming back for a one-time return engagement.
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On Thursday, April 20, four IABC Fellows will unpack what it means to apply storytelling to organizational communication. Join us live at noon EDT for episode 20 of the Circle of Fellows podcast. Bring your questions (or ask in response to the real-time conversation); the panel will respond to questions shared on Twitter using the hashtag #COF20.
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In the new environment in which employees are a company’s most credible spokespersons on virtually every issue about which companies communicate, communicating with employees becomes more vital than ever. At noon on Thursday, March 16, four IABC Fellows will spend an hour discussing the strategies and tactics that can help organizations engage employees with the understanding that they emerging as the company’s most trusted and important representatives to customers and the public — and vital to rebuilding the trust that is in steep decline.
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One of the most-discussed topics among marketers and communicators is social media measurement. (Did you know there’s a Conclave on Social Media Measurement Standards?) Everyone knows measuring the effectiveness of social media efforts is key. But how do you identify which metrics are meaningful in evaluating social media campaigns? Far too many communicators measure impressions (which aren’t all that impressive). Engagement means different things to different people. Measurement thought leader Katie Paine argues we will soon stop talking about “social” and conduct our measurement efforts based on the PESO model (Paid, Earned, Shared, and Owned).

Four IABC Fellows will spend an hour at noon EST on February 16 discussing approaches to strategic planning, the elements of a sound strategic plan, what to do when the plan doesn’t go as expected, and what’s missing from most strategic plans. The group will also share some best practices.
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Circle of Fellows #17, “Social Media Measurement,” is set for noon EST on Thursday, January 19.

One of the most-discussed topics among marketers and communicators is social media measurement. (Did you know there’s a Conclave on Social Media Measurement Standards?) Everyone knows measuring the effectiveness of social media efforts is key. But how do you identify which metrics are meaningful in evaluating social media campaigns? Far too many communicators measure impressions (which aren’t all that impressive). Engagement means different things to different people. Measurement thought leader Katie Paine argues we will soon stop talking about “social” and conduct our measurement efforts based on the PESO model (Paid, Earned, Shared, and Owned).

Four IABC Fellows will spend an hour at noon EST on January 19 discussing how to make data-driven decisions and will offer their views on new trends in social media and what they’ll mean for measurement. You will be able to ask questions in real time via Twitter using the hashtag #COF17. The video and audio will be available after the broadcast has wrapped up.
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Five generations work side-by-side in the current workforce: Traditionalists (born in 1945 and earlier) Baby Boomers (born from 1946 to 1964) GenX (born from 1965 to 1976) Millennials (the largest part of the current workforce, born from 1977 to 1995) Generation Z (born in 1996 and after) Each generation has been influenced by different events… Continue Reading →