For Immediate Release: Podcasts for Communicators
Podcast: Play in new window | Download (Duration: 16:09 — 29.6MB) | Embed
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Running a great online meeting isn’t hard. We have tips to make yours more successful and less stressful.
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Fakery is never a good practice for brands. In a democratized media world, the truth will eventually come out.
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Content marketing excellence at the BBC; pointless happy words litter press releases; people still don’t know that advertising supports social networks.
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Podcast: Play in new window | Download (Duration: 14:40 — 26.9MB) | Embed
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In this second part of a two-podcast interview with search engine optimization expert Charley Spektor we discuss some of the practical tools that marketers can use to improve their SEO operations, common mistakes that marketers makes when trying to improve their SEO results, how to provide the best content mix to deliver solid leads and how to stay ahead of the constantly changing technology.
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Podcast: Play in new window | Download (Duration: 15:37 — 28.6MB) | Embed
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This is the first part of a two-podcast interview with Charley Spektor, principal at Saratoga B2B Group and an experts in search engine optimization. We talk about how Google’s search algorithms have changed in recent years, how B2B buyers use search differently than consumers and how even small companies can dominate search results if they pick their targets carefully.
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Podcast: Play in new window | Download (Duration: 13:15 — 24.3MB) | Embed
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Three different reports illustrate the law of unintended consequences: New privacy rules are helping improve email response, the influence of marketing falls as brand value grows and handing out rewards and awards to employees can actually make them less motivated.
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Podcast: Play in new window | Download (Duration: 17:30 — 32.1MB) | Embed
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Buyer personas have been around almost as long as marketing itself, but lately they’re taking on a more critical role. Matt Naffah, VP of Strategy at International Data Group, tells us what makes for a good persona and how to apply them to content strategy.
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Podcast: Play in new window | Download (Duration: 14:00 — 25.6MB) | Embed
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Many marketers probably don’t know what content they already have on their site and in their social channels. A good lead nurturing strategy starts with auditing your content, figuring out how it can be re-purposed in other media and applied across different stages of the buyer journey.
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Podcast: Play in new window | Download (Duration: 14:28 — 26.5MB) | Embed
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We discuss how B2B and B2C decisions differ and what that means for marketers. Caterpillar comes up with a way to create an emotional attachment to tractors. And a year after GDPR went into effect, marketers say it’s made them better.
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Podcast: Play in new window | Download (Duration: 13:04 — 23.9MB) | Embed
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For technology companies, the conventional wisdom is wrong when it comes to pitching a conference or webinar session. Instead of having your CMO or other C-suite executive tell your story, trust the technical people in your shop. Your audiences will thank you for it.
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