FIR Podcast Network

For Immediate Release: Podcasts for Communicators

About Paul Gillin

Paul Gillin, host of FIR B2B, is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. Full bio

FIR B2B #143: Mitch Ratcliffe On How COVID is Making All Marketing Local Again

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http://traffic.libsyn.com/fir/Fir-B2B_143.mp3Podcast: Play in new window | Download (Duration: 20:52 — 13.1MB) | EmbedSubscribe: Apple Podcasts | Google Podcasts | Email | RSS | Subscription Options Mitch Ratcliffe is a business, product and content marketing leader with 35 years of experience in local media, technology marketing, online and broadcast publishing. Among the successful businesses he’s helped… Continue Reading →

FIR B2B #142: Why B2B Marketers Should Care About ‘The Social Dilemma’

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The new movie The Social Dilemma carries the message that the social giants have sold us and our data down the river, and we now are stuck with the consequences. We believe B2B marketers can do more to fight against misuse of personal information and the spread of hate speech online.
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FIR B2B #141: How Domo Pivoted to a Virtual Conference in Just 12 Days

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John Mellor, chief strategy officer at data visualization vendor Domo, tells how the company pivoted to change its annual conference from a physical to a virtual event in just 12 business days.
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FIR B2B #140: Talend’s Lauren Vaccarello On Taking Marketing Virtual

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In the year since she joined data integration software vendor Talend as CMO, Lauren Vaccarello has worked through an entire revamp of the leadership team, a full company rebrand and a the transformation of an in-person event to a worldwide series of virtual events across three continents. Her optimism and enthusiasm should inspire anyone. 
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FIR B2B #139: Faulting and Fixing Facebook’s Hate Speech Problem

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More than 300 advertisers are pulling ads from Facebook over hate speech complaints. We wonder why there aren’t more B2B brands on the list. 
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FIR B2B #138: Keeping it Real

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COVID has given new meaning to the value of authenticity. We look at how Salesforce.com delivers it, how marketers can be more authentic on LinkedIn and the new authenticity video meetings have introduced to business conversations.
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FIR B2B #137: Invoca CMO Dee Anna McPherson on Building Strong Customer Advocacy Programs

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http://traffic.libsyn.com/fir/Fir-B2B_137.mp3Podcast: Play in new window | Download (Duration: 19:16 — 35.3MB) | EmbedSubscribe: Apple Podcasts | Google Podcasts | Email | RSS | Subscription OptionsWe talk today with Dee Anna McPherson, the CMO at Invoca, an AI call tracking and conversational analytics vendor. That is a mouthful and one of the things she is doing… Continue Reading →

FIR B2B #136: The Best and Worst COVID-related PR Pitches

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Our email seems to be all Covid, all the time, with pitches and experts offered from all walks of life. It isn’t just the infosec vendors either. Paul and David have gotten pitches from genealogy vendors, from vendor selling ink cartridges and how to build a sales team that is working from home. In this episode, we take you through the good and bad articles and pitches that we have seen. Stay healthy out there folks!
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FIR B2B #134: Fred Bateman on the Evolving Role of PR in a Fragmented Media World

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Fred Bateman has seen momentous changes in public relations during the 30+ years he’s been in the business. As the founder of the Bateman Group embarks on a new stage in his career, he reflects on the evolving role of PR in a fragmented media landscape and the skills that it takes to thrive amid all that complexity.
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FIR B2B #133: How to Construct a Compelling Case Study

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Good case studies are fundamentally the same as fairy tales and Disney classics. The have heroes, villains, crises and resolutions. Use this formula to make your B2B case studies soar.
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