About Paul Gillin

Paul Gillin, host of FIR B2B, is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. Full bio

FIR B2B #128: More SEO Secrets with Charley Spektor (Part 2)

September 25, 2019 by David Strom and Paul Gillin Leave a Comment

Podcast: Play in new window | Download (Duration: 14:40 — 26.9MB) | Embed

In this second part of a two-podcast interview with search engine optimization expert Charley Spektor we discuss some of the practical tools that marketers can use to improve their SEO operations, common mistakes that marketers makes when trying to improve their SEO results, how to provide the best content mix to deliver solid leads and how to stay ahead of the constantly changing technology.
Continue Reading →

FIR B2B #127: B2B SEO Secrets With Charley Spektor – Part 1

September 18, 2019 by David Strom and Paul Gillin Leave a Comment

Podcast: Play in new window | Download (Duration: 15:37 — 28.6MB) | Embed

This is the first part of a two-podcast interview with Charley Spektor, principal at Saratoga B2B Group and an experts in search engine optimization. We talk about how Google’s search algorithms have changed in recent years, how B2B buyers use search differently than consumers and how even small companies can dominate search results if they pick their targets carefully.
Continue Reading →

FIR B2B #125: Buyer Personas: Why They Matter; How to Create Them

July 30, 2019 by David Strom and Paul Gillin Leave a Comment

Podcast: Play in new window | Download (Duration: 17:30 — 32.1MB) | Embed

Buyer personas have been around almost as long as marketing itself, but lately they’re taking on a more critical role. Matt Naffah, VP of Strategy at International Data Group, tells us what makes for a good persona and how to apply them to content strategy.
Continue Reading →

FIR B2B #124: How to Supercharge Your Website Content

July 15, 2019 by David Strom and Paul Gillin Leave a Comment

Podcast: Play in new window | Download (Duration: 14:00 — 25.6MB) | Embed

Many marketers probably don’t know what content they already have on their site and in their social channels. A good lead nurturing strategy starts with auditing your content, figuring out how it can be re-purposed in other media and applied across different stages of the buyer journey.
Continue Reading →

FIR B2B #123: The Differences Between B2B and B2C Marketing

June 21, 2019 by David Strom and Paul Gillin Leave a Comment

Podcast: Play in new window | Download (Duration: 14:28 — 26.5MB) | Embed

We discuss how B2B and B2C decisions differ and what that means for marketers. Caterpillar comes up with a way to create an emotional attachment to tractors. And a year after GDPR went into effect, marketers say it’s made them better.
Continue Reading →

FIR B2B #122: Why Techies Make Great Speakers

June 7, 2019 by David Strom and Paul Gillin Leave a Comment

Podcast: Play in new window | Download (Duration: 13:04 — 23.9MB) | Embed

For technology companies, the conventional wisdom is wrong when it comes to pitching a conference or webinar session. Instead of having your CMO or other C-suite executive tell your story, trust the technical people in your shop. Your audiences will thank you for it.
Continue Reading →

FIR B2B #121: Standouts from The Conference Board’s 2019 Excellence in Marketing & Communications Awards

May 29, 2019 by David Strom and Paul Gillin Leave a Comment

Podcast: Play in new window | Download (Duration: 15:58 — 29.3MB) | Embed

We highlight three winners of The Conference Board’s 2019 Excellence in Marketing & Communications Awards that demonstrate applications of advanced technology that are rooted in practical, bottom-line thinking.
Continue Reading →

FIR B2B #120: Voice Search, a Survey Rant and Great Tips for Engaging Mobile Visitors

May 2, 2019 by David Strom and Paul Gillin Leave a Comment

Podcast: Play in new window | Download (Duration: 17:25 — 31.9MB) | Embed

How a light-hearted tweet blew up in Chase Bank’s face, SEO tips for the age of voice search and how Bloomberg improved mobile engagement with just a few simple tricks.
Continue Reading →

FIR B2B #119: Our Favorite Email Newsletter Tips

April 19, 2019 by David Strom and Paul Gillin Leave a Comment

Podcast: Play in new window | Download (Duration: 16:30 — 30.2MB) | Embed

We’re old hands at writing and producing email newsletters. In this episode, we share some of our tips for segmenting audiences, choosing themes, timing delivery and picking the right email service vendor, among other things.
Continue Reading →

FIR B2B #128: More SEO Secrets with Charley Spektor (Part 2)

FIR B2B #127: B2B SEO Secrets With Charley Spektor – Part 1

FIR B2B #125: Buyer Personas: Why They Matter; How to Create Them

FIR B2B #124: How to Supercharge Your Website Content

FIR B2B #123: The Differences Between B2B and B2C Marketing

FIR B2B #122: Why Techies Make Great Speakers

FIR B2B #121: Standouts from The Conference Board’s 2019 Excellence in Marketing & Communications Awards

FIR B2B #120: Voice Search, a Survey Rant and Great Tips for Engaging Mobile Visitors

FIR B2B #119: Our Favorite Email Newsletter Tips

We Want Your Feedback

Promote FIR!

Help Spread the Word about FIR!

License