For Immediate Release: Podcasts for Communicators
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This week we look at several resources that can be used to help examine your content marketing strategy
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The power of polarization, the promise of podcasts, and the potency of the keyboard are all covered this week, and how they all relate to brand marketing.
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This week we discuss a few different items revolving around one kind of disaster or another, including marketing around natural disasters (be careful), understanding what didn’t happen with the GDPR regulations or dealing with the Selfie Generation’s dysmorphia.
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Adam Jones of Springer Nature comes at marketing from an analytics background and says data doesn’t have to be as scary as some marketers believe.
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This week we take some time to review what Facebook could be doing to make things better for all of us. Its problems have been well documented, from privacy violations to a massive sell off in its stocks to untrustworthy comments from its CEO. We try to offer some solutions.
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Podcast: Play in new window | Download (Duration: 17:43 — 32.4MB) | Embed
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http://traffic.libsyn.com/fir/Fir-B2B_101.mp3Podcast: Play in new window | Download (Duration: 17:43 — 32.4MB) | EmbedSubscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription OptionsThis week we talk about new ways that machine learning and artificial intelligence can benefit marketing organizations. While these three news items are all different aspects of this technology,… Continue Reading →
Podcast: Play in new window | Download (Duration: 29:23 — 53.8MB) | Embed
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We take a trip down memory lane to discuss the 60-some odd years of working as B2B journalists in the technology field. There are some great stories about Bill Gates, IBM, and other industry luminaries.
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Was Intel’s CEO really fired over a single inappropriate relationship with a subordinate 30 years ago? Research indicates that a harassment charge can inflict significant reputation damage. Also, tiny nuances in search terms can have a big impact on results. Are search engines reinforcing our existing biases?
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Why isn’t marketing attracting more college grads? That is the topic Paul and David explore this week, starting with the results of this study commissioned by Marketing Week earlier this year which found just 3% of undergraduates thought marketing offered them the best career opportunities.
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We discuss some of the best and worst PR pitches we received in the months running up to the launch of the General Data Privacy Regulation, and why a handful stood out.
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