For Immediate Release: Podcasts for Communicators
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COVID has given new meaning to the value of authenticity. We look at how Salesforce.com delivers it, how marketers can be more authentic on LinkedIn and the new authenticity video meetings have introduced to business conversations.
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http://traffic.libsyn.com/fir/Fir-B2B_137.mp3Podcast: Play in new window | Download (Duration: 19:16 — 35.3MB) | EmbedSubscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription OptionsWe talk today with Dee Anna McPherson, the CMO at Invoca, an AI call tracking and conversational analytics vendor. That is a mouthful and one of the things she… Continue Reading →
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Our email seems to be all Covid, all the time, with pitches and experts offered from all walks of life. It isn’t just the infosec vendors either. Paul and David have gotten pitches from genealogy vendors, from vendor selling ink cartridges and how to build a sales team that is working from home. In this episode, we take you through the good and bad articles and pitches that we have seen. Stay healthy out there folks!
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Fred Bateman has seen momentous changes in public relations during the 30+ years he’s been in the business. As the founder of the Bateman Group embarks on a new stage in his career, he reflects on the evolving role of PR in a fragmented media landscape and the skills that it takes to thrive amid all that complexity.
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Good case studies are fundamentally the same as fairy tales and Disney classics. The have heroes, villains, crises and resolutions. Use this formula to make your B2B case studies soar.
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This week we take a moment to reflect on the past year’s major PR blunders. Thanks to the folks at Crain’s Chicago Business, we have five doozies to relive with you. We cover the gamut from Hallmark’s lesbian bridal spot to Sallie Mae’s Hawaiian junket to the various missteps of Boeing’s now ex-CEO in face of numerous airline crashes and other disasters.
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Running a great online meeting isn’t hard. We have tips to make yours more successful and less stressful.
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Fakery is never a good practice for brands. In a democratized media world, the truth will eventually come out.
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Content marketing excellence at the BBC; pointless happy words litter press releases; people still don’t know that advertising supports social networks.
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In this second part of a two-podcast interview with search engine optimization expert Charley Spektor we discuss some of the practical tools that marketers can use to improve their SEO operations, common mistakes that marketers makes when trying to improve their SEO results, how to provide the best content mix to deliver solid leads and how to stay ahead of the constantly changing technology.
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