For Immediate Release: Podcasts for Communicators
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Why isn’t marketing attracting more college grads? That is the topic Paul and David explore this week, starting with the results of this study commissioned by Marketing Week earlier this year which found just 3% of undergraduates thought marketing offered them the best career opportunities.
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We discuss some of the best and worst PR pitches we received in the months running up to the launch of the General Data Privacy Regulation, and why a handful stood out.
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Klout, a one-time darling of social media influence measurement, has quietly died. We won’t miss it, but it’s worth understanding why Klout fell into disuse and what other options marketers have to measure the effectiveness of their social media campaigns.
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How to produce corporate blogs that can clearly and consistently communicate your message. Critical factors include assembling your team, understanding your audience focus and defining what the overall purpose of the blog or blogs will be, as well as adjusting to the appropriate level of knowledge for a particular readership.
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Last week’s set of stories around a data breach at Panera Bread is a classic example of what not to do in a crisis. Why do companies keep making the same mistakes?
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With the DeleteFacebook meme taking hold, privacy concerns may have finally reached a tipping point. B2B marketers who have been relishing the opportunity to personalize their interactions should perhaps pause and think about the potential backlash.
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TechTarget CMO John Steinert speaks about the differences between publishing and content marketing, how intent marketing can help provide insights into the impending technology purchase cycle and how marketers can make their content more effective and targeted.
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Guest Marshall Kirkpatrick, who founded Little Bird and who now leads influencer marketing at Sprinklr, talks about how to understand and find the best influencers for your B2B brand.
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A social media firestorm has erupted over a fake restaurant that briefly became London’s top-rated eatery on TripAdvisor. The stunt was carried off masterfully, and there are lessons marketers can learn from the journalist who was behind it.
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A recent New York Times article unmasked the shady practice of purchasing Twitter followers. B2B marketers shouldn’t be taken in by this tactic, though. There are simple ways to measure influence – and alternatives to Twitter that should be considered.
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