For Immediate Release: Podcasts for Communicators
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Buyer personas have been around almost as long as marketing itself, but lately they’re taking on a more critical role. Matt Naffah, VP of Strategy at International Data Group, tells us what makes for a good persona and how to apply them to content strategy.
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Many marketers probably don’t know what content they already have on their site and in their social channels. A good lead nurturing strategy starts with auditing your content, figuring out how it can be re-purposed in other media and applied across different stages of the buyer journey.
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Podcast: Play in new window | Download (Duration: 14:28 — 26.5MB) | Embed
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We discuss how B2B and B2C decisions differ and what that means for marketers. Caterpillar comes up with a way to create an emotional attachment to tractors. And a year after GDPR went into effect, marketers say it’s made them better.
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For technology companies, the conventional wisdom is wrong when it comes to pitching a conference or webinar session. Instead of having your CMO or other C-suite executive tell your story, trust the technical people in your shop. Your audiences will thank you for it.
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We highlight three winners of The Conference Board’s 2019 Excellence in Marketing & Communications Awards that demonstrate applications of advanced technology that are rooted in practical, bottom-line thinking.
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How a light-hearted tweet blew up in Chase Bank’s face, SEO tips for the age of voice search and how Bloomberg improved mobile engagement with just a few simple tricks.
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We’re old hands at writing and producing email newsletters. In this episode, we share some of our tips for segmenting audiences, choosing themes, timing delivery and picking the right email service vendor, among other things.
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Why you need a style guide for your content marketing platforms, the latest developments in the Open Data Initiative for customer data standards and how existing customers can be your best brand advocates.
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Turmoil at Facebook should give B2B marketers pause about reflexively casting their lot with a social network that increasingly appears to be careening out of control. There are good alternatives. Other topics include whether it’s time to return to pen and paper for meetings and an amusing viral tweet that Quantas kicked off by responding to a 10-year-old boy who wants to start his own airline.
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New content-generating AI is said to be so good it’s scary; Mastercard’s masterful audio branding; survey says podcast advertising is actually more effective than TV ads.
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