For Immediate Release: Podcasts for Communicators
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This week we take some time to review what Facebook could be doing to make things better for all of us. Its problems have been well documented, from privacy violations to a massive sell off in its stocks to untrustworthy comments from its CEO. We try to offer some solutions.
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http://traffic.libsyn.com/fir/Fir-B2B_101.mp3Podcast: Play in new window | Download (Duration: 17:43 — 32.4MB) | EmbedSubscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription OptionsThis week we talk about new ways that machine learning and artificial intelligence can benefit marketing organizations. While these three news items are all different aspects of this technology,… Continue Reading →
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We take a trip down memory lane to discuss the 60-some odd years of working as B2B journalists in the technology field. There are some great stories about Bill Gates, IBM, and other industry luminaries.
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Was Intel’s CEO really fired over a single inappropriate relationship with a subordinate 30 years ago? Research indicates that a harassment charge can inflict significant reputation damage. Also, tiny nuances in search terms can have a big impact on results. Are search engines reinforcing our existing biases?
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Why isn’t marketing attracting more college grads? That is the topic Paul and David explore this week, starting with the results of this study commissioned by Marketing Week earlier this year which found just 3% of undergraduates thought marketing offered them the best career opportunities.
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We discuss some of the best and worst PR pitches we received in the months running up to the launch of the General Data Privacy Regulation, and why a handful stood out.
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Klout, a one-time darling of social media influence measurement, has quietly died. We won’t miss it, but it’s worth understanding why Klout fell into disuse and what other options marketers have to measure the effectiveness of their social media campaigns.
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How to produce corporate blogs that can clearly and consistently communicate your message. Critical factors include assembling your team, understanding your audience focus and defining what the overall purpose of the blog or blogs will be, as well as adjusting to the appropriate level of knowledge for a particular readership.
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Last week’s set of stories around a data breach at Panera Bread is a classic example of what not to do in a crisis. Why do companies keep making the same mistakes?
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With the DeleteFacebook meme taking hold, privacy concerns may have finally reached a tipping point. B2B marketers who have been relishing the opportunity to personalize their interactions should perhaps pause and think about the potential backlash.
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