In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Kira Mondrus, SVP of Global Marketing at Tricentis. They sit down to discuss the benefits of perpetual demand generation marketing and how it can help grow your business. You’ll learn:
- Traditional campaign-based marketing is stymied by its need to find customers at just the right time.
- Perpetual demand generation, instead, engages prospects with ongoing messaging that allows them to find you when they need your product.
- Perpetual demand generation requires a heavy lift at first in the way of audience research, content creation, and brand advocacy, but the ongoing load is much lighter than with campaign-based marketing.