In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Gaetano DiNardi, Director of Demand Generation for VoIP phone service provider Nextiva. Gaetano discusses the shift from old-school lead generation into the kind of role he plays as a growth marketer and why this change is vital for brands. You’ll learn:
- Traditional lead generation isn’t as useful as it once was. In its place, growth marketing helps you cultivate a trusted brand to bring prospects to you.
- Because of modern buyer behavior, owning your brand in search is the most important marketing investment you can make.
- Despite its trending popularity, account-based marketing isn’t right for every brand or product.