For Immediate Release: Podcasts for Communicators
Podcast: Play in new window | Download (Duration: 12:40 — 11.7MB) | Embed
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As you build shared media into your PESO Model program, it’s one of the easiest things to implement while you work on everything else. Gini Dietrich shows you how on this episode of the Spin Sucks podcast.
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Podcast: Play in new window | Download (Duration: 12:07 — 11.2MB) | Embed
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In the PESO Model series, Gini Dietrich takes a deep dive into earned media and how it integrates with owned media to boost your search engine optimization and build credibility and expertise.
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Podcast: Play in new window | Download (Duration: 14:43 — 13.6MB) | Embed
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If there were ever a time to learn how to build a strategic PESO Model program, it is now. Between the pandemic and furloughed jobs, and civil unrest and social injustice, the ability to evolve quickly is more and more relevant, and that’s what Gini talks about in this week’s episode of the Spin Sucks podcast.
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Podcast: Play in new window | Download (Duration: 10:01 — 9.3MB) | Embed
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Not only do we have to keep up with current events and work to stay top-of-mind without seeming tone deaf, we have to learn and use everything new that comes along—or be able to make the decision you don’t have to use everything new that comes along. The PESO Model helps you do all of that, and more. Gini Dietrich shows you how.
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Podcast: Play in new window | Download (Duration: 11:44 — 10.8MB) | Embed
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In today’s episode of the Spin Sucks podcast, Gini Dietrich talks about what it means for a company to take a stand for social justice, what it can cost, and why it’s absolutely necessary to do.
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Podcast: Play in new window | Download (Duration: 10:18 — 9.5MB) | Embed
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There are five ways organisms respond to periods of extreme adversity. The insights they hold that are valuable to you as career advice.
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Podcast: Play in new window | Download (Duration: 9:24 — 8.7MB) | Embed
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Whatever kind of business you want to build—this week’s Spin Sucks podcast episode with Gini Dietrich discusses what it takes to be an entrepreneur and scale an agency.
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Podcast: Play in new window | Download (Duration: 9:57 — 9.2MB) | Embed
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There are things in the online world that just have to be dealt with. One of them is trolls. But when you’re building community—the kind that sticks up for you, works for you, and refers to you—the trolls can be beat.
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Podcast: Play in new window | Download (Duration: 14:38 — 13.5MB) | Embed
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Even though most hate it, thought leadership is a very important part of a content strategy in today’s business world. More on today’s Spin Sucks podcast episode with Gini Dietrich.
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Podcast: Play in new window | Download (Duration: 9:47 — 9.1MB) | Embed
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In this celebratory episode of the Spin Sucks podcast, we go through the top 10 episodes of the last 100—according to you.
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