For Immediate Release: Podcasts for Communicators
Podcast: Play in new window | Download (Duration: 8:00 — 7.4MB) | Embed
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Justice Ginsburg fought for equal rights, regardless of gender, but the time we’re in right now feels eerily like a step back 50 years. On this week’s podcast episode, Gini Dietrich describes the work we still have left to do.
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In this episode of the Spin Sucks podcast, Gini Dietrich talks about how to detect if a crisis is brewing before it ever hits the keyboards of the warriors.
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Diversified income means that the money you earn in your life or business doesn’t all come from the same place, and you have different streams of income from different kinds of products or services that make up your total income. Gini Dietrich talks you how to set it up.
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Podcast: Play in new window | Download (Duration: 26:27 — 24.3MB) | Embed
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In this month’s last Agency Leadership cross post, Gini Dietrich and Chip Griffin talk about getting extra help for your business in the form of virtual assistants, sites such as Upwork, in-house hires and other ways to relieve the burden of repetitive tasks.
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Chip and Gini explore how to handle clients who want 24/7 social media management or other services that require major staff commitments — and would prove to be quite expensive to offer.
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In this cross-promotion episode of the Agency Leadership podcast, Gini Dietrich and Chip Griffin talk about how to create non-traditional revenue streams.
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Podcast: Play in new window | Download (Duration: 26:01 — 23.9MB) | Embed
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This month on the Spin Sucks Podcast, while we’re getting ready for another school year in a pandemic, you’re going to be getting cross-posts of some of my favorite episodes from the Agency Leadership podcast that I co-host with Chip Griffin. This week, we have a a recent episode about generating new business! Enjoy!
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Podcast: Play in new window | Download (Duration: 14:25 — 13.3MB) | Embed
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In the last in the PESO Model series we’ve been focused on for the past several weeks, Gini Dietrich shows you how to measure the effectiveness of your work.
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Even though most hate the term “thought leadership”, it is a very important part of a PESO Model program. On this week’s Spin Sucks podcast episode, Gini Dietrich shows you how to implement it so it’s effective and measurable.
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Paid media in the PESO Model speaks to social media and search engine ads. Gini Dietrich describes how you use it in an integrated program.
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