For Immediate Release: Podcasts for Communicators
Podcast: Play in new window | Download (Duration: 11:29 — 10.6MB) | Embed
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The good news is you can still market during a crisis. The bad news is someone will find it offensive and light you up. There are some guiding principles by which to live as you decide what and how to market.
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These are unprecedented times. This week, Gini Dietrich talks about the mindset shifts that will get us through this crisis.
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It’s a crazy time to be alive right now. So much change and now you suddenly find yourself in a work from home situation. In this week’s show, Gini Dietrich shows you how to be as successful as you can be, in light of everything that is going on.
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Podcast: Play in new window | Download (Duration: 13:06 — 12.1MB) | Embed
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The PESO model is like a pyramid. Each corner of the base must be built solidly, or the entire structure will collapse. In this week’s show, Gini Dietrich talks about the improvements made to the PESO model graphic and process.
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A Star Wars superfan has written a thirty thousand word dissertation detailing the problems with the franchise and we look to the PESO model to help him out.
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The PESO model has many uses and applications. In this week’s show, Gini Dietrich talks about who within an organization can use it, the different ways they can, and what happens when they don’t.
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Podcast: Play in new window | Download (Duration: 12:36 — 11.6MB) | Embed
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The latest algorithm update from Google, BERT, is out for revenge on irrelevant, spammy content—and you’d better beware if this has been your MO of late.
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Podcast: Play in new window | Download (Duration: 15:47 — 14.5MB) | Embed
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About eight years ago, we launched the PESO model. Today it’s everywhere. Although we’ve constantly refined and improved it over the years, it’s not always easy to implement.
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Podcast: Play in new window | Download (Duration: 14:19 — 13.2MB) | Embed
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Gini Dietrich discusses the innovations, changes, and new opportunities in the podcasting space in this week’s Spin Sucks show.
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Podcast: Play in new window | Download (Duration: 11:24 — 10.5MB) | Embed
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What role is PR going to play in the upcoming election? Between the impeachment trial and the forthcoming election, this year will be dominated by political news—and noise.
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