For Immediate Release: Podcasts for Communicators
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For technology companies, the conventional wisdom is wrong when it comes to pitching a conference or webinar session. Instead of having your CMO or other C-suite executive tell your story, trust the technical people in your shop. Your audiences will thank you for it.
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We highlight three winners of The Conference Board’s 2019 Excellence in Marketing & Communications Awards that demonstrate applications of advanced technology that are rooted in practical, bottom-line thinking.
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How a light-hearted tweet blew up in Chase Bank’s face, SEO tips for the age of voice search and how Bloomberg improved mobile engagement with just a few simple tricks.
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We’re old hands at writing and producing email newsletters. In this episode, we share some of our tips for segmenting audiences, choosing themes, timing delivery and picking the right email service vendor, among other things.
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Why you need a style guide for your content marketing platforms, the latest developments in the Open Data Initiative for customer data standards and how existing customers can be your best brand advocates.
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Turmoil at Facebook should give B2B marketers pause about reflexively casting their lot with a social network that increasingly appears to be careening out of control. There are good alternatives. Other topics include whether it’s time to return to pen and paper for meetings and an amusing viral tweet that Quantas kicked off by responding to a 10-year-old boy who wants to start his own airline.
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New content-generating AI is said to be so good it’s scary; Mastercard’s masterful audio branding; survey says podcast advertising is actually more effective than TV ads.
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University of Massachusetts Marketing Professor Nora Ganim Barnes has been surveying social media use by the Fortune 500 and Inc. 500 for 12 years, making her work probably the longest-running research of its kind. This year’s study finds a big jump in blogging by the F500 along with declining interest in Instagram and Twitter. Executives say ROI is their biggest social media question mark, but more and more of them are putting social media marketing strategies in place nonetheless.
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CEOs have the power to significantly influence public opinion, but is is fair to their shareholders to exercise that power? In a polarized political climate, they may be better off focusing on sales.
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Denise Dubie went from a successful career as a technology journalist to a new role in content marketing. The transition wasn’t always easy, but what she learned as a reporter turned out to have unique value.
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