For Immediate Release: Podcasts for Communicators
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We’re old hands at writing and producing email newsletters. In this episode, we share some of our tips for segmenting audiences, choosing themes, timing delivery and picking the right email service vendor, among other things.
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Why you need a style guide for your content marketing platforms, the latest developments in the Open Data Initiative for customer data standards and how existing customers can be your best brand advocates.
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Podcast: Play in new window | Download (Duration: 19:25 — 35.6MB) | Embed
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Turmoil at Facebook should give B2B marketers pause about reflexively casting their lot with a social network that increasingly appears to be careening out of control. There are good alternatives. Other topics include whether it’s time to return to pen and paper for meetings and an amusing viral tweet that Quantas kicked off by responding to a 10-year-old boy who wants to start his own airline.
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Podcast: Play in new window | Download (Duration: 14:25 — 26.4MB) | Embed
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New content-generating AI is said to be so good it’s scary; Mastercard’s masterful audio branding; survey says podcast advertising is actually more effective than TV ads.
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Podcast: Play in new window | Download (Duration: 21:15 — 38.9MB) | Embed
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University of Massachusetts Marketing Professor Nora Ganim Barnes has been surveying social media use by the Fortune 500 and Inc. 500 for 12 years, making her work probably the longest-running research of its kind. This year’s study finds a big jump in blogging by the F500 along with declining interest in Instagram and Twitter. Executives say ROI is their biggest social media question mark, but more and more of them are putting social media marketing strategies in place nonetheless.
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CEOs have the power to significantly influence public opinion, but is is fair to their shareholders to exercise that power? In a polarized political climate, they may be better off focusing on sales.
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Denise Dubie went from a successful career as a technology journalist to a new role in content marketing. The transition wasn’t always easy, but what she learned as a reporter turned out to have unique value.
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Podcast: Play in new window | Download (Duration: 14:32 — 26.6MB) | Embed
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Welcome to the new year and we hope you all have had a nice holiday break. In today’s episode, we talk about what it means to be true to your brand and why marketing managers need to pay more attention to overall branding issues to become more effective.
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Perhaps the most important B2B marketing story of 2018 is the invasion of our privacy, and how companies have been cavalier in abusing the data customers give them. We think this story is going to grow in importance in 2019, and B2B marketers should pay attention.
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The concept of personas was originally created to help web designers better visualize visitors, but personas can be useful to marketers as well. David Lloyd from Brilliant Noise in London tells how marketers can use personas to shape campaigns.
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