For Immediate Release: Podcasts for Communicators
Podcast: Play in new window | Download (Duration: 21:05 — 14.4MB) | Embed
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John Mellor, chief strategy officer at data visualization vendor Domo, tells how the company pivoted to change its annual conference from a physical to a virtual event in just 12 business days.
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In the year since she joined data integration software vendor Talend as CMO, Lauren Vaccarello has worked through an entire revamp of the leadership team, a full company rebrand and a the transformation of an in-person event to a worldwide series of virtual events across three continents. Her optimism and enthusiasm should inspire anyone.
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More than 300 advertisers are pulling ads from Facebook over hate speech complaints. We wonder why there aren’t more B2B brands on the list.
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COVID has given new meaning to the value of authenticity. We look at how Salesforce.com delivers it, how marketers can be more authentic on LinkedIn and the new authenticity video meetings have introduced to business conversations.
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Podcast: Play in new window | Download (Duration: 19:16 — 35.3MB) | Embed
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http://traffic.libsyn.com/fir/Fir-B2B_137.mp3Podcast: Play in new window | Download (Duration: 19:16 — 35.3MB) | EmbedSubscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription OptionsWe talk today with Dee Anna McPherson, the CMO at Invoca, an AI call tracking and conversational analytics vendor. That is a mouthful and one of the things she… Continue Reading →
Podcast: Play in new window | Download (Duration: 19:00 — 34.8MB) | Embed
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Our email seems to be all Covid, all the time, with pitches and experts offered from all walks of life. It isn’t just the infosec vendors either. Paul and David have gotten pitches from genealogy vendors, from vendor selling ink cartridges and how to build a sales team that is working from home. In this episode, we take you through the good and bad articles and pitches that we have seen. Stay healthy out there folks!
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Podcast: Play in new window | Download (Duration: 15:07 — 27.7MB) | Embed
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http://traffic.libsyn.com/fir/Fir-B2B_135.mp3Podcast: Play in new window | Download (Duration: 15:07 — 27.7MB) | EmbedSubscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription OptionsAs the coronavirus spreads throughout the world, businesses are being faced with setting up policies and procedures to enable potentially large numbers of people to work from home (WFH)…. Continue Reading →
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Fred Bateman has seen momentous changes in public relations during the 30+ years he’s been in the business. As the founder of the Bateman Group embarks on a new stage in his career, he reflects on the evolving role of PR in a fragmented media landscape and the skills that it takes to thrive amid all that complexity.
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Good case studies are fundamentally the same as fairy tales and Disney classics. The have heroes, villains, crises and resolutions. Use this formula to make your B2B case studies soar.
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This week we take a moment to reflect on the past year’s major PR blunders. Thanks to the folks at Crain’s Chicago Business, we have five doozies to relive with you. We cover the gamut from Hallmark’s lesbian bridal spot to Sallie Mae’s Hawaiian junket to the various missteps of Boeing’s now ex-CEO in face of numerous airline crashes and other disasters.
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