For Immediate Release: Podcasts for Communicators
Podcast: Play in new window | Download (Duration: 14:50 — 27.2MB) | Embed
Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription Options
Perhaps the most important B2B marketing story of 2018 is the invasion of our privacy, and how companies have been cavalier in abusing the data customers give them. We think this story is going to grow in importance in 2019, and B2B marketers should pay attention.
Continue Reading →
Podcast: Play in new window | Download (Duration: 15:22 — 28.1MB) | Embed
Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription Options
The concept of personas was originally created to help web designers better visualize visitors, but personas can be useful to marketers as well. David Lloyd from Brilliant Noise in London tells how marketers can use personas to shape campaigns.
Continue Reading →
Podcast: Play in new window | Download () | Embed
Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription Options
Why NBC handled Megyn Kelly’s dismissal gracefully while Google fumbled Andy Rubin’s. Gary Vaynerchuk’s advice is often based upon little or no data. Hour-long YouTube videos are a thing; should marketers re-think length restrictions?
Continue Reading →
Podcast: Play in new window | Download (Duration: 24:13 — 44.3MB) | Embed
Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription Options
We speak with Dan Newman of Futurum Research about his recent Forbes column on the 10 top digital transformation trends for 2019 and how they will impact the CMO.
Continue Reading →
Podcast: Play in new window | Download (Duration: 20:26 — 37.4MB) | Embed
Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription Options
Once again we speak with Justin Shriber, Vice President of Marketing for LinkedIn Sales and Marketing Solutions. LinkedIn’s new State of Sales report examines how top sales performers are using technology and modern strategies to build trust with buyers and close more deals. This relationship with buyers makes the survey more interesting reading. Justin has lots more insights for B2B marketers in our conversation.
Continue Reading →
Podcast: Play in new window | Download (Duration: 17:16 — 31.6MB) | Embed
Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription Options
This week we look at several resources that can be used to help examine your content marketing strategy
Continue Reading →
Podcast: Play in new window | Download (Duration: 16:22 — 30.0MB) | Embed
Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription Options
The power of polarization, the promise of podcasts, and the potency of the keyboard are all covered this week, and how they all relate to brand marketing.
Continue Reading →
Podcast: Play in new window | Download (Duration: 17:38 — 32.3MB) | Embed
Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription Options
This week we discuss a few different items revolving around one kind of disaster or another, including marketing around natural disasters (be careful), understanding what didn’t happen with the GDPR regulations or dealing with the Selfie Generation’s dysmorphia.
Continue Reading →
Podcast: Play in new window | Download (Duration: 25:18 — 46.3MB) | Embed
Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription Options
Adam Jones of Springer Nature comes at marketing from an analytics background and says data doesn’t have to be as scary as some marketers believe.
Podcast: Play in new window | Download (Duration: 14:56 — 27.3MB) | Embed
Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription Options
This week we take some time to review what Facebook could be doing to make things better for all of us. Its problems have been well documented, from privacy violations to a massive sell off in its stocks to untrustworthy comments from its CEO. We try to offer some solutions.
Continue Reading →
This work is licensed under a Creative Commons License. Some rights reserved - read the Creative Commons license