Chip Griffin, Author at FIR Podcast Network

CWC #14: Scott Monty on Building a Consultancy to Help Navigate Digital Transformation

April 12, 2017 by Chip Griffin Leave a Comment

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The most recent episode of Chats with Chip featured a conversation about consultancy and collaborative work to manage digital transformation with Scott Monty, CEO and co-managing partner of Brain+Trust Partners. Scott has a broad range of experience in the field of digital communication, including working as the head of social media for Ford Motor Company.
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CWC #13: Ryan Williams on Internal Communications and Measurement

October 24, 2016 by Chip Griffin Leave a Comment

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The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams, a partner with Tekara Effectiveness. Ryan, who has 20 years of experience in this field, illuminated trends, difficulties, and advantages of formulating a regular plan to measure and implement internal communication tactics.

Check out the full recording to hear more about the specific trends and changes in the field, how to schedule and implement surveys, examples of successful internal engagement, and what every organization wants from their internal communications strategies.
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Media Bullseye Roundtable 2016.13: Key PR Measurement Trends in North America

September 26, 2016 by Chip Griffin Leave a Comment

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This week, we present a special episode of the Roundtable in association with AMEC’s Measurement Month. Rather than the usual three topics covered in 30 minutes or less, this episode provides a recording of “Key PR Measurement Trends in North America,” a webinar hosted by CARMA’s North American CEO Chip Griffin and 4L Strategies FounderJennifer Zingsheim Phillips.
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CWC #12: Terry Flannery on Higher Ed Communications and Marketing

August 18, 2016 by Chip Griffin Leave a Comment

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On the most recent episode of Chats with Chip, Terry Flannery, Vice President for Communication at American University, joined Chip to discuss communication and marketing departments in higher education. With 20 years of experience in her field, Terry has had a front row seat to the ways digital innovation changed the higher education system and its departments.

Tune in to hear about the importance and challenges of content strategy, audience targeted brand strategy, the future of communication and marketing at universities, and more.
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Media Bullseye Roundtable 2016.12: Social Networks and Future of Media

August 17, 2016 by Chip Griffin Leave a Comment

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In this week’s episode of the Media Bullseye Radio Roundtable, I’m joined by Scott Monty, CEO and founder of Scott Monty Strategies and the producer of the Full Monty podcast and newsletter.

As always, we cover 3 topics in 30 minutes or less:

P&G’s decision to shift advertising money from Facebook to TV and the implications of that decision.
The strategies Twitter and Google employ to handle trolls and harassment.
The perception of traditional media and its trustworthiness — and what that means for PR.

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CWC #11: Doug Haslam on Social Identity Theft

August 17, 2016 by Chip Griffin Leave a Comment

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On the latest episode of Chats with Chip, I am joined by Doug Haslam of Stone Temple Consulting who discusses his firsthand experience with social identity theft.

Have you ever thought about what it might be like to lose control of your social network accounts to a hacker or miscreant? Do you know what it takes to regain control of something that you have spent years building?

Doug’s experience has some important lessons for all of us.
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Media Bullseye Roundtable 2016.11: The Future of Media with Paul Gillin

August 12, 2016 by Chip Griffin Leave a Comment

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In this week’s episode of the Media Bullseye Radio Roundtable, I’m joined by Paul Gillin of the content marketing firm Gillin + Laberis. In addition, Paul is the author of several books on social media marketing.

As always, we cover 3 topics in 30 minutes or less:

The future of the newspaper industry, spurred by a 19-minute segment on John Oliver’s HBO show over the weekend. (Since Paul started the website Newspaper Death Watch nearly a decade ago, he’s a great guest to cover this topic.)
The business model of The Information and what it tells us about the ability of the media to develop successful economic models moving forward.
The prospect that Facebook might be able to put a dent in clickbait headlines by changing its news feed algorithms.

(And my apologies for my own audio quality. For some reason Skype used my laptop microphone rather than my fancy-pants audio setup.)
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Media Bullseye Roundtable 2016.10: Pokemon, Podcasts, and Pythagoras

July 20, 2016 by Chip Griffin Leave a Comment

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In this week’s episode of the Media Bullseye Radio Roundtable, I’m joined by Kevin Anselmo, Founder of Experiential Communications and fellow FIR Podcast Network show host.

As always, we cover 3 topics in 30 minutes or less:

Pokemon Go. Enough said. Except for the time we spend talking about it, of course.
The use of podcasts for student and alumni engagement in higher education — and what lessons that can teach us more broadly in public relations and communications.
The use of social media by scientists. Or, as I think of it, theorems in 140 characters or less.

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CWC #10: Neville Hobson on AI and Machine Learning in PR

July 19, 2016 by Chip Griffin Leave a Comment

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On the latest episode of Chats with Chip, I’m joined by Neville Hobson to talk about the role artificial intelligence and machine learning will have in the public relations industry.

Neville is the co-founder of the FIR Podcast Network and currently works for IBM — home of Watson.

We talk about everything from the automated creation of news stories by computers to the role that big data plays in communications — with a digression or two along the way, of course.
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Media Bullseye Roundtable 2016.09: Crises, Video, and VR

July 6, 2016 by Chip Griffin Leave a Comment

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In this week’s episode of the Media Bullseye Radio Roundtable, I’m joined by Shel Holtz, founder of the FIR Podcast Network and Principal of Holtz Communications + Technology, to discuss the following 3 topics in 30 minutes or less:

Viewers like online videos, but why don’t they want to watch news video? And what does it mean for communicators?
Should public relations pros be working to get their organizations’ websites ready for virtual reality?
Just how unprepared are organizations for crisis communications — and how can they improve?

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