FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / Thought Leader Life / TLL #079: Ann Handley & Todd Van Hoosear on Employee Engagement

TLL #079: Ann Handley & Todd Van Hoosear on Employee Engagement

July 28, 2015 by Mitchell Levy Leave a Comment

http://traffic.libsyn.com/fir/FIRThoughtLeaderMM-079.mp3

Podcast: Play in new window | Download (Duration: 38:22 — 17.6MB) | Embed

Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS

In this episode, Mitchell Levy and his co-host for the month, Todd Van Hoosear (@vanhoosear), Vice President for Public Relations and Stakeholder Engagement at HB Agency (http://www.hbagency.com), wrap up the month’s theme on building employee brand by having renowned author and marketing content expert Ann Handley (@marketingprofs) of MarketingProfs (http://www.marketingprofs.com) as their guest. Ann admits being a big fan of employee advocacy and shares that the 40 employees at MarketingProfs are all encouraged and supported to build their own brand, even trained and provided content they can personally share to their own audience. She elaborates on her most recent article about establishing your “voice,” whether corporate or personal. To find your voice, think about three adjectives that best describe who you are. Her best advice for corporate CEOs is for you and your team to sit down together to discuss your voice and how to amplify it through your employees using social. The strength of social lies in giving your audience or those who would do business with you access to people in your company.

The conversation also touches on understanding why some corporations are fearful of letting their employees talk on social. Mitchell notes that it’s ironic how you trust employees to do work for you, and then not trust them to talk about what they do. To overcome this fear, says Todd, it is best to train your people and provide them with opportunities to grow their personal brand. Ann’s advice is to give your employees the tools and right techniques to use social media. Other interesting topics discussed are ways to come up with great marketing content and how to train your employees to craft shareable content.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life”eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/.

• Employees are your best resources when it comes to finding influencers to share your message. @MarketProfs #TLL
• When employees leave andyou’re still really nice to them, they become your advocate. Are you being nice? @happyabout #TLL
• If you’re looking for awareness, PR is great. If you’re looking for lead generation, content marketing works better. @vanhoosear #TLL

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)

Related

About Mitchell Levy

Mitchell Levy, host of Thought Leader Life, is the Thought Leader Architect and CEO at THiNKaha who has created and operated fifteen firms and partnerships since 1997. https://firpodcastnetwork.com/team_member/mitchell-levy/

Filed Under: Thought Leader Life

Share Your Comments on Thought Leader Life

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Support FIR

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Connect with FIR

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network Shows

FIR Sponsors

IGLOO SOFTWARE

Igloo Software Ad

Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform.

SOCIAL CHORUS

The only app improving employee communication and productivity.

POLITEMAIL

The internal communication platform that plugs into Outlook.

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here! FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP logo

License

Creative Commons License This work is licensed under a Creative Commons License. Some rights reserved - read the Creative Commons license

FIR Podcast Network website © 2019 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.